100°

Step Yo Game Up: New PSP Marketing Campaign

It looks as if Sony has realized that they have somewhat of a new gaming icon in Kevin Butler. However, Sony just introduced Marcus into the mix. Marcus a little kid with attitude seems to be set to become Kevin Butlers side kick for a all new marketing campaign.

Read Full Story >>
viewsreviewsandnews.com
-Alpha5079d ago (Edited 5079d ago )

Sorry but I hate Marcus. And the slogan isn't as catchy, but at least it's getting advertised.

jaredhart5079d ago

Tired of the "kid with attitude" bit.

omodis4205079d ago

I thought the kid was funny. And while you may not like him you should admit that the commercials will resonate with the target audience for which they were intended.

RememberThe3575079d ago

He is going to work. Trust me.

deafwing5079d ago

@alpha n' jared: gotta say i agree with you both but ...

@omodis: you're right ... I may just have to ignore him all together but I see what you're saying, he might just work.

Philaroni5079d ago

Your very wrong. If you asked a kid in 9th grade he would love it. KB is for the older users on the PS3 that understand the inside industry humor the adds show off. You need to take the targeted consumer in to mind.

silvacrest5079d ago

someone with common sense

iceman065079d ago

He is a familiar face. A lot of them will recognize him from his time on TV and in movies. (Role Model anyone? "BOOBIES!!!") Yet, he keeps that character and attitude that makes him so well liked. I think it was a great idea.

Christopher5079d ago (Edited 5079d ago )

Kid was funny, but way more so when interacting with KB. Neither the kid or KB, though, really help me make buying decisions, they're just entertainment.

-Ikon-5079d ago

i thought most of the banter between kevin and the kid was funny

harv7115079d ago

Kevin Butler - Good
Marcus - Bad

I would rather watch those stupid crying baby commercials than the new ones they showed featuring Marcus. They already know we love their new VP of Everything, so why shove this kid down our throats?

dc15079d ago

wow friend...

I don't think Sony's shoving the kid down our collective throats any more than they have shoved KB.

However,.. I do agree with your KB = "VP of Everything" Comment. :)

silvacrest5079d ago

he probably does not connect with the target market the PSP is aimed for

someone else was needed and i think marcus can pull it off

dc15079d ago

I will give Marcus a go!
Let stop passing immediate judgment here.. it works. or should I say... it is working!

+ Show (3) more repliesLast reply 5079d ago
Socomer 19795079d ago

But I know alot of fat old tired people would hate on him. Its inevitable. The kids on the other hand... oh they are gonna love this kid. He is representing hardcore

Duke Spookem5079d ago

This kid is no Kevin Butler. I like the PSP but this new ad for it makes me NOT want to buy one. They need to scrap this ad idea and start over.

hoops5079d ago

They are going to need all the help they can get. The 3DS is coming and that's one big ass gorilla in the room for Sony to compete with

Close_Second5079d ago

...between the 3DS and Apple's touch screen offerings the PSP is looking less and less attractive. However, all that changes of course if we finally get more of the AAA PSP titles Sony's been promising for the past couple of years. Sure LBP is a 10/10 but Gran Turismo, whilst f**king impressive for a handheld felt gimped because its limited on-line play and lack of career mode.

I'm also sick of games being released on the PSP that would feel better with two analogs.

kewlkat0075079d ago (Edited 5079d ago )

after seeing the N3DS.

Nintendo beat you to 3D on handhelds. Sorta ironic.

Close_Second5079d ago

...but I'm interested to see just how good it is. That is, how it will actually be used to enhance gameplay.

hoops5079d ago

Not really. Nintendo was the first to have 3D on a small hand held unit. Virtual Boy

Show all comments (34)
150°

Sony Patents To Prevent You From In-Game Harassment By Reading Your Emotions

A new patent recently published by Sony wants to gather biometric data of gamers to track whether one is being harassed using AI tools.

Profchaos17d ago (Edited 17d ago )

I hope this is one of those patents that never comes to fruition.

I already dislike the fact you can pay a significant amount for a online service buy associated games and content on said service and get banned from that service over potentially a misunderstanding the bans are already handed out for flimsy reasons

I'd rather see money invested in a ban that simply removes the offensive players ability to communicate with unknown players allow them to continue party chats with friends but not with Joe blow on cod.

exputers17d ago

Agreed. Blizzard recently banned a college Overwatch 2 player who's dependent for saying "shit." Pretty harsh.

Profchaos16d ago (Edited 16d ago )

How rediculas really. You can't say a word that's allowed in most PG films and prime time TV but the game is based around killing the enemy team using guns, explosives etc.

It's just backwards.

just_looken16d ago

What your talking about is called block list

In 2006 a spaceship dropped of the playstation 3/xbox 360 i say that that generation was the last great gen with game functions/tech that has yet to comeback

Anyhow the playstation 3 if you block listed a id they could not talk to you in chatroom with either text or voice. But that was pre mind fucked 2018 when people were more human than sheep.

But hey gta 6 is coming out billion dollar budget without a single player custom character creator and without singeplayer coop off/online something saints row 1-3 had on the xbox 360.

z2g16d ago

Take my social security and bank account numbers too! Here’s a picture of my wife and our address.

phoenixwing16d ago

Cmon where's the pictures of your children. Don't hold out on them.

H916d ago

At this rate I feel Sony will eventually sell a room to play games in it where they can monitor your every breath

jambola16d ago

I genuinely get a bit worried sometimes when a friend says something that could be offensive In a party
Because I have no trouble believing some bans would happen when in a private party for saying something wrong

SegaSaturn66916d ago

I want them to censor erotic content by measuring my groin temperature so i dont get too distracted while playing black ops 2.

Popsicle16d ago

Terrible idea. Not only do I not consent to providing my biometric data, the potential for mishandling biometric data is almost a certainty. Positive stress and negative stress can produce similar changes in biometrics. Interpreting the precise emotion a person is feeling is not only invasive but could be easily misconstrued. I hope this never comes to fruition.

Show all comments (14)
130°

Sony Could Increase Your Game's Difficulty If It Sees You Complain About It

Sony has recently published a new patent that wants to dynamically handle the games' difficulty and gameplay based on the player's emotions.

jznrpg17d ago

This is something I might use. Sometimes I play some good games but they don’t have difficulty option and are a little too easy.

Profchaos17d ago

Souls games will be like that players struggling make it harder

PassNextquestion17d ago (Edited 17d ago )

I think if used correctly it could work well

jambola17d ago

cool idea
cool idea for horror games especially
the way it's explained here sounds like it could never be forced hopefully, so that's ok with me

Show all comments (8)
280°

Sony Taps Bungie's Head of Revenue to Lead Live-Service Games

Sony has recruited Bungie's head of revenue Jaremy Rich to head up its live-service gaming division, Rich has announced on social media.

Read Full Story >>
techraptor.net
ChasterMies37d ago

Please do not put Destiny’s monetization into Sony’s first party games. The monetization is what’s driving players away from Destiny.

just_looken37d ago

The new temp boss is the sony cfo bean counter so i can see this being a thing get every penny.

Cacabunga37d ago

PlayStation officially losing it.. fans will never support gaas games

just_looken37d ago

@car

The new boss did a interview in japan he wants to tap into the mobile market like nintendio so he give 0 fucks about gamers/fans

https://www.pushsquare.com/...

Redemption-6437d ago

@Cacabunga
You only speak for you and those who think like you, but most fans will support what they want. Playstation and PC fans are literally supporting Helldivers 2 and that is a gaas. Maybe you wouldn't, but many more would if they like it.

Huey_My_D_Long37d ago

@Redemption-64
Look, Im not making any judgement calls about this guy, but I will say that Helldivers 2 GaaS model is unique to Helldivers, and legit the only other game I can think of thats similiar was the Avengers game except HD2 pass is still better.
The fact that you can earn in game currency in a way that doesnt make you feel like you have to grind forever, as well you being able work on that pass that you bought...on your own time without a time limit...that right there is fucking huge to me, and I can't name any game other than avengers that avoided trapping players with FOMO logic...I think GaaS on HD2 shouldn't be compared to the rest of the industry...it should be copied.

Einhander197237d ago

Cacabunga

Helldivers 2...

Redemption-64

In Europe it's a 60 40 split favoring PC.
In the US its a 60 40 split favoring PS5.

So PlayStation owners supported the game just fine, it's not getting carried by PC or anything like that.

FinalFantasyFanatic37d ago

@just_looken,
I'm perfectly fine with the way Nintendo entered the mobile market, I never touched their mobile games, meanwhile, the console/handheld stayed the way it is. As for being a bean counter, he's probably going to reel in these massive budgets that Sony's studios have had lately, I haven't played Spiderman 2, but I cannot see how they almost tripled the budget for that game.

@Redemption-64,
That's an exception to the rule, I'm expecting a lot of these GAAS games from Sony to fail, to be fair, they only need a few to succeed, but I would have preferred that they put more of their resources into other types of games.

+ Show (3) more repliesLast reply 37d ago
DivineHand12537d ago

True their monetization is driving players away and at the same time, their decision to chop out content and convoluted systems is keeping new players away from the game.

Joe91337d ago

I don't think that will happen based on how things worked out at Naughty Dog now that we know what we do, seems they had the option to fully commit to live service games or stay making single player experences so they gave up on their live service game. We are not sure how things came about with Bend making a live service game but I hope that was not a forced situation. Sony doesnt seem like they are forcing studios to switch up but we will see, Sony's bread and butter is single player games it is how they dominated the console market.

Obscure_Observer37d ago

Yeah, I though Sony learned something from all their failures in the LS segment under Bungie´s disastrous leadership and supervision which led to games been cancelled, studios closed and all the people laid off.

Looks like Bungie still plays a major role in Sony´s LS initiative and Sony is not backtracking on their GaaS plans.

S2Killinit37d ago (Edited 37d ago )

Are we forgetting that Destiny is also a highly successful franchise? I feel like that definitely deserves mention here.

Besides, there is no reason why a person cant learn from past experiences.

Joe91336d ago

I agree, people act as if Destiny flopped when it came out lol it took 9 to 10 years for the numbers to fall yet people are still playing it add the success of Helldivers 2 no wonder Sony is going forward down this path.

S2Killinit36d ago

Personally, I see no problem with Sony also having service games as long as they make good ones, and more importantly they deliver the AAA story driven games that they are known for. So yeah, I agree 100% with you.

+ Show (2) more repliesLast reply 36d ago
Christopher37d ago

I mean, this person made some pretty bad decisions at Bungie. I hope they've learned from them because I definitely don't see those type of ideas as good for PlaySation in general.

CrimsonWing6937d ago (Edited 37d ago )

Honestly, what’s to learn from? How to make people happily continuously dump money into a single game over its life-time? Buy season passes continuously for several years with a smile on our faces?

GaaS is a design decision that is everything wrong with this industry. The fact that Helldivers 2 did so well and people defend the monetization because it was $40 and is a fun game, scares the sh*t out of me to see that the door is open and all shift will probably be to replicate that in future games. We already know the ROI for traditional game dev cost isn’t doing it for them.

I thought with Jimbo leaving we’d see a change for the better… I’m not so sure now.

S2Killinit36d ago

Service games are being offered by everyone. Sony cannot afford to only create single player AAA games. No one can. They already said they will be doing both.

Abnor_Mal37d ago (Edited 37d ago )

Ps5 gamers in 2023 seemed to play more live service types of games, so regardless to how people feel about them, numbers don’t lie and Sony is going where the money is. I mean look at the excitement around Helldivers2, people are showing that they want live service games.

Christopher37d ago

They play long-time existing live service games like CoD, Fortnite, Apex Legends, Destiny 2, and the like. Mass majority of new live service games are considered failures and aren't moving gamers away from older games.

just_looken37d ago

Yep the huge issue with live service is they need paid players along with a reason to play them.

You forgot mobile market that also taps into that player base as well as the eve online style games there is only a certain amount of krakens/whales blind supporters compared to the amount of live service games we have its not sustainable math wise.

700 restaurants making food for every seat for 1000-3000 eaters just does not work out

Einhander197237d ago (Edited 37d ago )

Christopher

I am not a big live service fan and literally own zero of the games you listed, but that is not true, unless you call games that aren't the top games to be failures.

There are tons of live service games that are profitable.

Games don't have to be the biggest game ever they just need to make more than they cost.

I challenge you to show professionally prepared data that shows that more live service games fail than make enough to keep going.

Because all the data that I have seen shows that live service is less of a gamble than making a big AAA budget game which needs to survive off retail sales.

FinalFantasyFanatic37d ago

I sometimes wonder if we're at saturation point, where it's hard for a new game to join those ranks unless it's particularly exceptional, people only have so much time and money to devote to these types of games.

romulus2337d ago

Correction, they have no issue playing good live service games

shinoff218337d ago

Lol it's not even a quarter of the ps5s sold. Helldivers may have been a hit but let's not say most are enjoying it because truth is most(the real most ) don't care about it.

S2Killinit36d ago (Edited 36d ago )

I play what is fun. If a live service game is good I’ll play it as long as its not a money scheme which Helldivers is not.

And Im a single player gamer.

mastershredder37d ago

How do you kill a franchise that already been killed?
Destiny’s grind, cash-in-on-playbass-cha-Ching, and pop-culture-insertion mainstream-me-too bs totally killed any rep Bungie had. Sony/Bungie, if you are doing this to ward-off players, it’s already working.

crazyCoconuts37d ago

Headline truncated:
"... off a cliff"

Show all comments (43)