110°

Halo Reach Marketing To Be 'Much More Grandiose' Than ODST's

Microsoft launched a major marketing blitz for last year's Halo 3: ODST, but Bungie community director Brian Jarrard said to expect marketing on an even grander scale for the upcoming Halo Reach.

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gamasutra.com
Chaostar5144d ago

Does it really need more hype? It's not like people don't know about Halo, this game is gonna sell wether its great or rubbish. However I can't argue that saturating the consumer in a barrage of product images does have that 'brainwash' effect and nobody does it better than microsoft, well maybe those accident at work people :P or...

WE BUY ANY HALO DOT COM, WE BUY ANY HALO DOT COM, WE BUY ANY HALO DOT COM...
ANY, ANY, ANY, ANY... WE BUY ANY HALO DOT COM.

(maybe only the British people will get that joke, not sure it aired elsewhere)

-Alpha5143d ago

http://www.youtube.com/watc...

HAHAHA, Genius.

Yeah, Reach will sell regardless. But that's not a bad thing, it is a quality franchise and Bungie treats the biz like fine art.

Much better than what IW does.

Also, this is such an obvious fact (the title), that it doesn't have to be said really.

hamoor5143d ago

sooo not true
in fact no crappy game sells a lot of copies
sure you gonna say mw2 and some random wii games but actually
mw2 appeals casual gamers and they like it because its too easy and noob friendly
and wii sport and just dance etc. appeals to kids and they liked it
so if crappy games sells a lot then we will see rogue warrior and too human on the top charts

Nicholas Cage5143d ago

cant dismiss the ads in cereal boxes nickelodeon, and hanna montana concerts. they will advertise the hell out of this game u watch.

ChozenWoan5143d ago

Instead of a 1:3 development to marketing ratio they are going for a 1:6 ratio.

Enjoy the future of gaming.

/s

AAACE55143d ago

We already have a huge fanbase... but more marketing will give us more consumers!

HolyOrangeCows5142d ago

Meaning they're going to spend more money on the marketing than on the game, again.

iFLOWLIKEWATER5142d ago

Meh, who am I to argue with something that seemingly works for them.

+ Show (4) more repliesLast reply 5142d ago
knightdarkbox5144d ago

Biggest first person game of 2010 or maybe of this gen.

FACT.

bungie have been working on this game since the release of Halo 3. ODST was nothing more than fan fair to hold people over until reach.

Halo Reach WILL be the biggest first person shooter whether you like it, or not ps3 fanboys. I for one don't, but hey, it's a big franchise of fps in this game in this days so what can I do about it.

5143d ago
-MD-5143d ago

Have you ever had somebody punch you in the face immediately after meeting them in real life Greywulf? Seems like something that would happen on a regular basis.

kevinx10005143d ago

Greywulf's comment fails in so many ways.

If i didn't have a 360 already i'd get one for this game alone.

Otheros005143d ago

Please keep the advertisement down and let the game do all the hyping and not all the advertisement, PR, FANBOYS, etc.

hamoor5143d ago

how a game hype it self? that makes no sense

Natsu X FairyTail5143d ago

How does that make any sense? How do you expect a game to hype itself? Not everybody is on N4G and gametrailers checking out game news dude.

get real. Games need advertising to sell.

Digitaldude5143d ago

The first rational thing I've seen Natsu say.

SixZeroFour5143d ago

marketing gets the word out there faster than word of mouth...its why many great games go unnoticed, because it wasnt marketed well or even at all...can you believe that some of my friends havent heard of the bad company series or even the battlefield franchise, yet boast about how awesome of a game mw2 is

not trying to say mw2 isnt good, just saying that sometimes games get more attention than other because of marketing alone...but in this case, atleast 10mil ppl already know the halo franchise, but that doesnt mean i dont want to watch the epic cgi and live action trailers they always make

littletad5143d ago

Needs advertising on some level. The more popular the franchise, the better and bigger the advertising.

+ Show (2) more repliesLast reply 5143d ago
Another One5143d ago (Edited 5143d ago )

Not surprising. It's a much bigger release than ODST.

And I love how people hate on marketing. You guys are ridiculous. lol. "Let the game do the talking". Such a ridiculous statement. Let's say some company that isn't MS doesn't put out commercials or marketing for their great game and that game doesn't sell as well as it should. Would they be stupid or did they do the right thing and "let the game do the talking"?

EDIT: The answer is, they'd be stupid. Just because it's Halo doesn't mean it should be destroyed when MS does a wonderful job marketing. Blame other games and companies who refuse to do all they could for great franchises. Marketing is key in anything like this.

aviator1895143d ago

The marketing for Halo has always been in top form and I don't think they will ever stop because they know the game will sell. Personally, I love the wonderful job Microsoft and Bungie do for their games. The T.V. spots and live-action movies are a joy to watch.

littletad5143d ago

Hope there's another sugary drink. Sure the stuff is loaded with too much sugar, but I wouldn't mind collecting it again, simply cause it's cool to. Or I'm crazy enough to drink a few cans playing the damn game.

Show all comments (32)
90°

6 Friendliest Characters in Games

GF365: "Oftentimes, video games have characters who are antagonistic and really not very pleasant. Here are some of the friendliest characters in games where you might not otherwise expect to find them."

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gamefreaks365.com
thorstein271d ago

Dogmeat: *bark!*

Translation: you are dead to me.

JSONEHUNDRED271d ago

You can probably add Karlach to this from BG3

150°

10 Best Lore-Rich Video Games

Talented writers can build worlds that are as wondrous as real-life. Here are the best lore-rich video games for you to get immersed in.

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gamefreaks365.com
shinoff2183507d ago

How'd fallout not make the list. Atleast over cyberpunk, tales , and halo. Fallout been around since what 96 98 and has 5 6 games into it. It's full of lore when you play it. I'd even add star ocean to a point.

robtion506d ago

Agree Fallout should be on there.

MadLad506d ago

And somehow Planescape Torment doesn't even make the list.

Crows90506d ago

Hollow knight surpasses these.

shinoff2183506d ago

In lore? I must be missing something

Crows90506d ago (Edited 506d ago )

Yes in lore. Easily missed... absolutely. Never played a game that had me loving the world and lore behind it as much as that one. Most of course wouldn't be able to experience it since it is a more difficult game.

DarXyde506d ago

I can't speak for all titles on this list, but by the time you get to Dark Souls III, the lore is a bloody tapestry of intricacy

Crows90505d ago

Played them all. Im not saying the games on the list dont have good lore...I just think hollow knight had more lore that is hidden but present and more easily explored and accessed. The souls games have tremendous lore but theyre mostly hidden and stay that way unless you look for it and research it. The lore is not very accessible.

DarXyde505d ago

Crows90,

I think that's a somewhat fair assessment. For me, the Souls games are less upfront about the lore, but it does invite your fascination through NPCs, items, locations, bosses, etc. There's this kind of natural progression where the picture becomes just clear enough by doing the essential tasks, but it really makes you want to explore every inch of the world.

TheColbertinator506d ago

Suikoden and Legend of Heroes also have massive lore setups.

agent13505d ago

narration is more important than lore i'd rather watch the story and characters in a more cinematic way instead of searching for notes and stuff that's why i love sony exclusive games like uncharted and gow and hate from software games

shinoff2183505d ago

The article was top ten lore in video games. I think they did a bad job picking games out. I know what you mean though. I just like a variety of games and genres.

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220°

Halo’s best Bungie campaign has its worst feature fixed after 12 years

Halo’s best ever campaign mode developed by Bungie has had its most annoying feature fixed after more than a decade, making the sci-fi FPS game better than ever

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pcgamesn.com
SullysCigar591d ago

Awesome news - so can we look forward to playing Halo: Infinite with no online issues circa 2033?

just_looken591d ago

"You can download the improved Reach AI mod at Mod DB" This was a mod 343 did nothing so the online will be fixed in our dreams.

SullysCigar590d ago

Par for the course with 343.

Profchaos590d ago

They did say they had a 10 year plan for infinite we just all assumed it would be DLC could of been a 10 year netcode rollout.

But seriously this is a mod the community won't be able to modify infinite in the same way

Cikatriz_ESP591d ago

Combat Evolved was the best campaign, and it's not even close.

just_looken591d ago

You should have tried this version of reach when it first came out remastered for a year there was no sound because 343 could not locate the sound files.

It was a special challenge.

badz149591d ago

more like the bunch at 343i are simply mentally challenged

ACEMANWISE591d ago

Well I guess 12 years is faster than most fixes. I guess this is a cheap way to "remaster" something nowadays.....by just fixing something that used to always be broken.

zidane1341590d ago

Did you even read the article? This is a mod to improve AI from back almost 2 gens ago. Nobody is claiming this is remastering anything. Yeesh.

Crows90590d ago

Halo is dead. Microsoft has other shooter franchises it cares more about now. 343 are no longer Xbox golden studio. They are likely to shift things around or even close it all together and give the IP to someone else.

343i decided to pummel the IP into the ground...and when they see it didn't quite look like Glenn's face they decided to just keep on pummeling. Not sure if Glenn is the IP or the fanbase in this case though.

Profchaos590d ago

343 were never the golden studio they were a hastily thrown together b team when bungie said we want to do something else cya

Crows90590d ago

Well ...I didn't want to say it but I agree. Makes you wonder why Microsoft gave them the IP and didn't keep Bungie or any of the talent they acquired from any studio.

CobraKai590d ago

“ Halo Infinite, Halo 3, or Halo: Combat Evolved. It’s hard to say which of the sci-fi FPS games offers the best experience all round.”
He lost me with Halo Infinite.

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