Electronic Arts' EA Sports Active has earned $125 million during its current fiscal year ending this month -- and the publisher sees a major industry blossoming around products that are less video games and more fitness software.
Peripherals and newer motion-control solutions like Microsoft's Natal and Sony's wand are "platform extensions" that are not only extending the duration of the console cycle, but are "bringing new consumers in, knocking down accessibility issues," said EA Sports boss Peter Moore at the ongoing Morgan Stanley Technology, Media, and Telecom Conference.
Gaming Update's CM Boots-Faubert takes a look at the newest list of online game servers that game giant Electronic Arts is shutting down, with a focus upon the online Achievements and Trophies that gamers will need to work on if they want to unlock them before the April 13th shutdown.
What the heck is wrong with EA. Some of those games aren't even two years old. Hardly even a year and a half some of them.
And they only JUST put that simpsons game on psn and xbl, and they're pulling the plug already?
Yeah I'm glad I got that as a PS plus game because I'd be pissed if I bought that
EA need to change their business tactics, it's obvious they are bleeding money even with all the sports franchises they hold.
Lans from TecStories writes: I've been avoiding games like UFC trainer or Zumba Fitness like the plague, writing them completely as casual fitness fads, I've just started an exercise regime and was looking for an interactive game that would keep me interested in exercising for a while. I decided to browse around the web for decent games that burn fat. What i found was Zumba Fitness, UFC Trainer and EA Sports Active.
"EA Sports Active was released on May 19, 2009; and an expansion of sorts, EA Sports Active: More Workouts, was released on November 17, 2009. Just yesterday, November 16, 2010, Electronic Arts released a full sequel to the original, EA Sports Active 2.
EA Sports Active has had 546 days of game-play data reported, while EA Sports Active: More Workouts has had 364 days of game-play data reported, through the Wii's Nintendo Channel.
How many hours have American Wii owners exercised using the EA Sporst Active games? Let's take a look...", says CoffeewithGames.
Are both still games, better games than mirrors edge. >=)
It works better if things aren't classified for the machine to identify it and churn out more of it.
Keep it unclassified and just put your geniuses to work on something entertaining.
Rule 1:
Only niche exercise freaks like to work out.
Rule 2:
Everyone likes to have fun
Rule 3:
Video games are supposed to be fun experiences
Rule 4:
Sports and Exercise games aren't anything new, look at baseball or soccer.
Pong or WiiFit.
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Making the same mistake with madden with their new exercise thing is just going to spiral them into another losing year.
They thought people bought Madden and NBA games for the sports and the characters, people buy them because they remember or imagined Football to be fun and using their favorite star in a fun way isn't what they bought the GAME for; they got it for the fun and to use our imagination.
Then they should be ponying up more ad budget for their core titles. Boom Blox 1 & 2 as well as extraction deserved so much more tv time.