Sony got the price of PS3 right, says Guillemot

Ubisoft CEO Yves Guillemot has said he believes Sony got the price of PlayStation 3 right at launch - but warned a cut will be necessary if the company wants to attract more consumers.

[Adriokor]

Means less annoying little kids. := fine with me

[ImWithStupid]

you do have a point there. xsucklive is FILLED to the brim with retards, who get kicks out of killing their own teammates in games like gears.

and the real kicker is your are PAYING to be annoyed by snot nosed brats...lol

[FreeMonk]

What a load of bollocks.

If Sony got the price right, they'd have sold out signs all over the world just like Nintendo do right now.

Even the X360 could drop it's price a little.

Nintendo sold at a low price so that common folk who don't have a lot of money can buy a console that the family !an play.

Sony's console is expensive, and why people are waiting for a price cut. Once Sony drops the price, they will sell out! Trust me and Quote me on that!

[daous]

Actually, Nintendo sold at a low price BECAUSE they could. Remember, the specs for the Wii are slightly above Xbox, and by now the components are so cheap that Nintendo is actually MAKING money from hardware sales. Typically, Sony, Microsoft and Nintendo lose money for every console sold in the first two years of console life, until the parts become cheaper to mass produce (e.g. Blu-ray Diodes are becoming cheaper to produce, hinting at a price drop).

This means Nintendo is actually ripping off their consumers, because they are overpricing the Wii and making profits so early in hardware sales. Remember, the Wii has Xbox specs, and the Xbox can be bought for less than $150 US. Gamers have to pay over $100 extra just to get the "Xbox-like" Wii console. I'm not even including the ridiculous prices of the Wiimote and Wii Nunchuck which are sold separately (a.k.a. rip off).

So people are expected to buy an overpriced Wii, three additional Wiimotes, and Nunchucks (it IS advertised as a family console, after all) just to fully play the Wii games? Ridiculous.

[HandShandy]

Haha yeah that's right, didn't see it that way.

However about the High Price, I'm sure theMART and his followers think otherwise. At least we don't have to play with them though - keeps the idiots away. I would gladly pay £425 so I didn't have to play with chumps.

EDIT:

"I'm with Stupid" Yeah, I've noticed that whenever I play on live - they community seems to be infested with idiots. I know there is hella lot more people on Live than on PSN.... but I just don't seem to get the Brat trouble on PSN. Seriously, there are nearly ZERO nob heads online.

[Adriokor]

And I really don t care if PS3 sells 100 mln as long as it is supported well and Sony keeps competing in the future to keep the market fair.

I hope the xbox does well too as to keep Sony in check as well.

But the way I see it for now PS3 is for an older market which really shows when playing online with the level of maturity and culture that players have.

Boy am I ever going to loose bubbles for this.

[Bloodmask]

now I understand perfectly. "Sony got the price right". That is why the Wii and 360 are both outselling it.......

And all the fans and even Sony themselves said they need a price drop.

Makes sense to me.

[ImWithStupid]

is outselling the 360, does it need a price drop too?

don't confuse console popularity with market economics, the lower priced item will always sell faster than the more expensive one.

Do you see Mercedez trying to compete with Hyundai or Nissan??

it's a whole different market.

and that's pretty much the way this generation is shaping up.

Wii = family

360 = kids

PS3 = adults

[Snake_Doctor]

The Price is Wrong B!tch. j/k
I can see what he is saying and for the price helped Sony cover most of its costs during the launch period. The consumer in me says all 3 systems should be 50 (wii) 100 (360) and 175 (PS3) with games 25 -35 bucks. I would be happy wife would not see me for days at a time.

[FordGTGuy]

I can submit complaints and mute people that I don't like. We also have this thing called a unified friends list which allows us to play with any of our friends whatever game were playing. Last but not least if all else fails we also have private chat that allows us to talk to anyone, at anytime, no matter what were doing.

@Achira

Its $50 not $60 get it right. BTW If you complain about $50/year then your the biggest cheap @ss in the world.

[achira]

nice for you, we will get this for free, and you will pay 60bucks for it.

[sajj316]

The market price of the PS3 was just right to get over the launch hump and provide the console at a permium price. This is a sweet and sour point that most people don't want to hear nor care to understand. From a business perspective, they made the right price call given the risk of cost due to technology. From a consumers perspective, they tried to justify the word affordable by looking at what you are getting for that price. I for one think the PS3 is a great bargain for the price but I know that I'm not like the others on this thread. To reach these prospects Sony will have to lower the price. Its simple business. Sell at a premium. Recoup R&D and production costs. Reduce cost of production. Lower price. Fear not people, the price cut is imminent.

[ImWithStupid]

come christmas it will land somewhere around $399

[paracardium]

thought the price was right for what you get with the PS3. The machine is pretty reliable compared to what's out there.

[ericnellie]

for Sony but, the price is wrong for the masses. And the proof is in it's sales. In a free-market economic system (all things remaining constant) the driving factor is PRICE. Only a small group of folks are willing and able to buy a PS3. A lot of folks may be willing but not able, and the rest are able but not willing. It's simple, get your product price to a place where more people are willing and able to purchase it. This I think would shift the entire demand line on the count of a higher consumer pool due to affordability. (Sorry, I'm an economics major);)
The PS3 selling well will benefit everyone in the industry from gamers, to retail outlets, to developers, and to the overall growth of the industry as a whole. That's why I own all 3 systems....YAY!

[Lex Luthor]

Maybe that's the reason why the GBA is almost outselling it. Hmmm... Intresting theory.

NOT!!!

[Kaneda]

He should be concentrating making games for PS3 instead playing price is right w/ Sony PS3

[BubblesDAVERAGE]

The 360 sales are not good at all...they are decent they arent even beating the ps2..face it ps3 and 360 are bad..yet the ps3 has been selling steady with no games this yar sony will reac its goal...and if microsoft sold 10 million in one year and there sales are so good why are there sales are still at ten million..

You dont like ps3 price cost you nothing pay it no mind are u guys secretly playstion fans and want one and cant afford it...get a job save up like ken said..stop calling it expensive cause u cant afford it

[Boink]

if sony got the price right they would have hit their 6 million target, instead of roughly 1/2 of it.

want to know who got the price right?....NINTENDO.

[Monchichi025]

You say you don't care it sells so little, but it's losing games left and right now. If it sold properly you would have a lot more games to play!!!

[nobizlikesnowbiz]

That guy is dumb...

If Ps3 got the price right it obviously would be doing a little(lot) better.

[ERommel]

So to me the price is fine. I'll do the same thing I did with ps2. When the price drops I'll get another one. I look at it like this. I may not be using it as much as I like, due to kids and such but I paid 600 to know that it's in my house. $600 for the creature comfort of knowing that a ps3 is in my entertaiment center is not that much. I don't think there is another product on the market that I would feel good about just knowing I own it. Piece of mind for $600 that is gravvy money.

[TheMART]

So Guillemot knows better then the consumers that don't buy the PS3 at all???

[darx]

This guy is an idiot!

[ApocalypseShadow]

they are alright.but when he speaks(for ubi) kindly about ps3,even thought he was the same guy that said sony needed a price drop,now he's hated or called an idiot.

360 fans hit new lows every week.good times must be coming for ps3.

can't wait for E3.

[progx]

how before you droids were b*tchin about Ubisoft, their lazy, they suck etc.. over sh*t like rainbow six yet here you are praising him. LOL droid hypocrites.