HardOCP recently had the opportunity to sit down with NVIDIA face-to-face and discuss its next generation GPU, codenamed "GF100" which is based on the "Fermi" architecture you have likely heard so much about for the last few months. Currently NVIDIA is not sharing GF100 based video card specifics. This is NOT a product launch! This is a look into the GF100 GPU's inner workings and how that relates to gaming. The "GF" in "GF100" stands for a "Graphics" solution based on the "Fermi" architecture. The "100" denotes that it is the high-end part of the current GPU family.
The GF100 is NVIDIA's next big investment, and it is yet to be seen if it will pay off for them. The GF100 is more than just a GPU for gaming; we all know that based on the recent information that has been given. However, don't let this GP-GPU nonsense fool you, NVIDIA made it clear to us...finally…the GF100 is built for gaming.
MSI celebrates the 20th anniversary of Monster Hunter with this unique bundle that features a matching RTX 4060 Ti and game controller.
Companies, particularly public companies like Microsoft, need to grow.
i mean its pretty simple, they spent close to 30 billion in acquiring activision, they thought they'd make it bk no problem, and that didnt happen.
its just shit that because of MS's miscalculation alot of people lost their jobs.
This is exactly what many people said would happen including the CMA and FTC. Lies lies and more lies and they allowed a $69 billion buy out to happen.
gold,
You can't be serious, right?
Do you think that MS thought they would make 80bill in a year & Half? They haven't even released titles under MS yet, lol.
But in fact, that A/B revenue is already paying off, look at the last earnings call. That $80 billion is long-term money, my guy, no sane person/company would think they would make that back in any short-term situation, it's a long-term investment.
Let's play silly then. If MS's reason for laying off staff and closing studios was due(which it really was not) to the A/B deal, tell me what Sony's reason was for past studio closures, the recent 900-person layoffs, closing Sony London, shutting down Dreams, and closing Japan Studio? Zipper? Psygnosis? cuts at all their internal studios.
Keep in mind, you are claiming MS's reason is because of the A/B deal; please explain Sony's reason.
this is not a sony vs MS debate. dont make it something it isnt.
and of course not, but im pretty sure they thought they'd make more money after the deal. they didnt, and closed off some studios.
its pretty insane to think there is any other reason for the closure of studios in this case.
(It really was) due to the Activision Blizzard deal and the loss of physical sales due to gamepass. You keep bringing up Sony in all your posts about this, stop deflecting and trying to change the topic, this is about MS and what they are doing.
once in a while you see someone too invested in their make-believe console war that everything happened has to be connected to said war…
a bit of banter between fans is normal, this crusade you’re doing now isn’t.
Wow idiotic. You bring up very old closures not that there haven't been recent ones from Playstations, but, seriously stop deflecting. This has NOTHING to do with Playstation.
Does Playstation got $3 trillion behind them and daddies wallet? No they don't so stop making a fool of yourself.
Xbox has never been profitable really and they just keep losing money so between their worst hardware sales, terrible 3rd party sales and now terrible 1st party sales.
Gamepass numbers that are no longer being announced shows their numbers after 3 years of missed targets has flatlined. Plus their recent gains up to 34 million were ONLY because they folded Gold members in too. Absolutely take your idiotic rhetoric out of here. Keep on topic without deflecting.
How dare you mention Sony! Everyone here knows when Sony closes a studio and lay off workers it was the right thing to do. Even when they bought Gaikai and fired almost everyone it was the right thing to do.
Gamers can be such hypocrites sometimes.
Drake,
"this is not a sony vs MS debate. dont make it something it isnt."
You are correct that it's not an MS Vs Sony Topic, but when exaggeration and imagination mix from a one-sided social group, similar examples are needed to ground radical thoughts; in this instance, the example was that shutting down 3,4,5, even 6 studios during a restructure/ buyout/acquisition is not some anomaly(it can suck) that has to be dissected or spell doom and gloom.
"But I'm pretty sure they thought they'd make more money after the deal. They didn't, and they closed off some studios."
But they did make more money, a lot, actually; the last earnings call showed a huge growth in profit, almost all due to A/B revenue.
"its pretty insane to think there is any other reason for the closure of studios in this case."
The fact that they did make money, kinda throws this out the window, and besides, you don't wake up and say, hey let's close a studio, you look at the output, you look at the dev as a whole, the long term and short term, you weigh it against all other studios and goals, you keep key members, ect..then you close if they are the weakest links...which by MS analysis they were.
Again, I will make a small Sony comparison, just so some of you can understand and see past the bias; Insomniac, ND, and Bungie have made some of the best games ever created, yet Sony saw fit to cut jobs in every of these studios, even tho Insomniac & ND are the biggest producers of PS games, leagues ahead better than Tango and Arkane, yet, they saw cuts, mind you, while being the TOP produces of PS first party. They were told to cut costs, and more jobs may be on the line, and Bungie is being threatened by a hostile Sony takeover. Put that in perspective, as I know that layoffs and dev closures are different, but if the best of the best is getting cut off, it is less than surprising, that lesser studios are closing.
@Cheva,
My response fits well with your comments as well. You even went on to prove that the dev closures are not just due to A/B acquisition. Then you point out Sony has less money than MS, inferring that MS should keep devs open that they see as lesser earners, while Sony having less money makes it okay to close them. lol...it doesn't work that way.
im not reading all of that. u have ur opinion, i have mine.
thats rly it.
but this aint sony vs ms.
You're trying to compare a 100 billion company to a company that has 3 TRILLION worth. SIE has to live or die on their own. And in turn, PlayStation has helped the main company again and again. Sony has to balance out what is working and not working in the company.
While Xbox has Daddy Warbucks footing the bill to keep the platform afloat. They have been bleeding money from Nvidia hardware in the OG Xbox, the RROD fiasco, the attempted 2013 DRM nonsense and the lies about being the most powerful console in the world and the losses of paying out millions to prop up a service hoping it catches on with enough subscribers to justify its existence.
They're not comparable if Xbox isn't allowed to live or die by its actions. It's subsidized. Revenue isn't profit. And if they were profiting on their own, they wouldn't be closing developers. If they were profiting, they wouldn't need Daddy Warbucks spending 80 to 100 billion buying up 3rd party publishers to sustain a loss leading platform.
They stopped announcing game sales, stopped announcing hardware sales, stopped announcing game pass subscribers, they are putting games on their competitors platforms but you're telling us that they are doing great even after killing jobs and closing developers at Xbox.
Stop drinking the Kool aid. You're drunk.
Again at which point did Playstation have a $3 trillion company shift the market with a giant purchase?
"But they did make more money, a lot, actually; the last earnings call showed a huge growth in profit, almost all due to A/B revenue."
Lol. No they didn't. Increased revenue was ONLY due to adding Activision Blizzard revenue in. Growth was only 1 percent. It's idiots like you that have no idea what they're talking about is why Xbox isn't better than it is. You guys just make excuses continually.
If Xbox got so much profit then why did they stop announcing hardware numbers? Why did they stop announcing Gamepass numbers? Oh right because they're NOT profitable. Their sales in every category has dropped off the face of the planet. It's why Spencer will be closing more studios and canceling upcoming projects too.
I am pretty sure MS knew this would happen and this was part of their plan. I mean if anyone with half a brain can see this happening I am pretty sure a multi billion company like MS knew this would happen
The whole strategy in buying Beth and Acti/Blizzard is for
1. Buy established games they can have under xbox because they have done a horrible job in building their portfolio internally for the past 15 years
2. Following from 1, try and boost xbox competitivenss against a dominat PS which MS after 3 tries still can't crack
3. Follolwing from 2, try and weaken Playstation dominance by taking out these massive multiplats from the PS
4. Following from 3, try and profit off from the PS domiance with selected games they will still have on the PS to make money like COD
5. Obviously get the IP's by buying them instead of creating them which again as I mentioned in number 1 they have been woeful in doing
None of these had anyting to do with keeping all the devs they accuried. MS has always been very shitty to Devs under them. Look at what happned to Bungie for example.
I believe MS in court truely mean it when they said they had to do something because PS was just too dominant. This was their last roll of the dice.
And from the looks of things. It has not panned out as MS had hoped. PS5 is still as dominant as ever and xbox is still behind. Worse still their MP's they got is not irreplaceable as they thought. Starfield? lol!. There have not been any major shift in momentum in this console war in their favor so now its time to start cutting their loses and it starts with the most expensive cost for any company. People.
for a comparison, sony laid of a bigger % of it's staff this year than ms, it's what companies sadly do nowadays. If you think with GP and Bethesda + acti aquisition they were looking for quick cash, you couldn't be more wrong. It hasn't even been a year, "they thought they'd make it bk no problem, and that didnt happen." shows you have 0 understanding of how a business operates.
They are going to use AI for a large portion of the game development process. Upper management need bonuses and the shareholders need more money. So, people will lose their jobs.
Maybe they were already using AI to make business decisions, which would explain why they closed Hi-Fi Rush's studio, then said they need more games like Hi-Fi Rush not long after that announcement.
They shouldn't have bought any studios. Some is okay...but they went on a shopping spree...stupid
The better question is why did Microsoft buy publishers for a service they were subsidizing they knew couldn't support.
And why are so many websites trying to make people feel sorry for Microsoft instead of truly criticizing the fact they are closing studios and killing jobs that would have been fine if Microsoft themselves hadn't gotten involved.
Quit feeling sorry for Microsoft and start feeling sorry for the industry and the all the gamers who are actually losing out.
THIS IS MICROSOFTS FAULT.
The first thing that happens after any major acquisition or merger is a consolidation of the whole new portfolio, which includes cutting any excess, bloat or portfolios that don't fit the larger MO of the big boy. So far, it's been par for the course with Microsoft and that's why gamers have been so against this acquisition. Tango Gameworks is the beginning. You think Microsoft wants to pay to keep small timers like Ninja Theory in business?
There is absolutely zero evidence to suggest that Microsoft will improve any of these studios, but plenty to suggest that they will get rid of what they don't need and hold onto the IP. The real agenda of the acquisition was always to acquire The Elder Scrolls, Diablo, Fallout, Call of Duty, Candy Crush etc. that will create millions in passive revenue stream for Microsoft regardless of where the games release. Microsoft simply wants their cut.
Because of Games Pass Microsoft has no interest in investing in new IP which is risky and requires creative talent they can neither nurture nor manage. Game Pass has also not grown in the way Microsoft expected it to, even post acquisitions. Therefore the logical thing to do, without serious money makers to release, is to cut as much cost as possible.
Nvidia is allegedly testing GPU coolers to handle up to 600W for the 50 series, reigniting discussion of melting 16-pin connectors.
I'm really excited after reading what Kyle Bennett had to say.
"We have come away more excited about GF100 (Fermi) than we have ever been. The design of the Fermi architecture is very innovative and NVIDIA engineers get big kudos for thinking outside of the box, or in this case, the traditional graphics pipeline. This thing has got several magazine covers in its future and an engineering award or two for sure."
Read the part where tesselation is said to be a 'function'. There is no dedicated tesselation hardware. When nvidia showed the uniengine benchmark and it was faster than a 5870, then it was no real surprise. It also didnt tell the whole story. GF100 is a much more expensive card to make and no doubt sell, more in the region of a 5970 which of course has twice the tesselation performance of a 5870.
In some ways it is similar to the scenario when shaders became unified. 7900 v 8600. You could run both vertex or pixel on unified shaders so when a unified card like a geforce 8600 was initially shown in vertex tests, it ran ONLY vertex. Thus the entire cards shaders were employed for its maximum vertex fillrate, thus making it appear considerably faster than a DX9 generation card with a split architecture and for example a mere 8 vertex shaders running the same test. However, its just an artificial benchmark. Ideal case scenario stuff. Games arent all vertex OR pixel shaders. More like a mixture. Which (partly) explained when running games of the time then 8600 was typically slower than say a 7900GTX with split architecture, because despite the unified advantage of higher maximum fillrates, typically games would require more of a balance alongside more bandwidth of course.
ANYWAY. To round this point off in this case GF100 running this bench is running ONLY tesselation at its absolute peak. It may very well have 8 times the MAXIMUM geometry performance of GT200, much like an 8600 boasted three or four times the maximum vertex performance of a 7900. In an actual real world DX11 game scenario, the 'polymorph engines' are employed for functions besides mere tesselation. They are not dedicated hardware, they are a shader subset....Thus although the Ati design appears significantly slower, it actually has full on dedicated hardware for the function. When deployed outside of a synth bench, nvidia will not be able to boast such impressive figures. Nvidia's implementation makes the design more flexible in that they will be scalable for midrange parts. Good thing? Maybe in ease of design for nvidia, but it also means that the midrange nvidia cards will have cut down tesselation performance as 'polymorph engines' are removed for the midrange/low end. ATi cards all have the same unit and tesselation performance. ATi's design means that the tesselator is always free to do its thing, not sometimes busy being something else....
As always though, the Real world tests will be the ones that actually matter
Well this is the thing. People need to see behind the numbers. Nvidia claiming more tesselation performance in a synthetic benchmark is one thing, but in the real world of games it looks much bleaker. As i have said in other posts most of the consumer money from gamers is poured onto the midrange parts, rather than high end enthusiast parts. Midrange cards derived from this architecture will almost certainly have sliced up tesselation performance for a start, three quarters or maybe only half the top dog. But something like a radeon 5750 retains similar tesselation performance as a 5870. The other thing is if nvidia actually manage to pull out some new midrange parts. The question is when? 5750 has been around three months or so now. How long til a proper midrange DX11 nvidia part after this? June? later?? More recycled DX10 parts will not be attractive against ATi's top to bottom DX11 lineup...
GF100 is going to be massive if the rumours and indications hold true and they seemingly are to date. It will cost nvidia an absolute fortune to manufacture just like GT200. I honestly have no idea how nvidia expect to make any money with this chip. 5870 is much smaller, much cheaper to make, almost certainly wont be massively slower especially in DX11 and is actually profitable for ati. That is quite important considering they are businesses trying to make money! Nvidia absolutely must have a successful midrange and low end lineup derived from this architecture asap. They cant keep afloat with only high end chips like this, you cant balance a pyramid on its point.
http://www.youtube.com/watc...
With all this news about fermi, I wonder if its damage control.