Here come the PS3 Trucks

Sony Playstation has once again hit the road with its Playstation Trucks which showcase the offerings of the PS3. A range of initiatives including the Playstation Patrol will be heading to a number of retailers soon and offers a total of 25 gaming stations. Twelve of which are devoted to the PS3 console.

[Maddens Raiders]

Just can't wait to get on the road again
The life I love is playin' games with my friends
And I can't wait to get on the road again
On the road again
Goin' places that I've never been
Seein' things that I may never see again,
And I can't wait to get on the road again.

On the road again
Like a band of gypsies we go down the highway
We're the best of friends
Insisting that the world be turnin' our way
And our way
Is on the road again
Just can't wait to get on the road again
The life I love is makin' music with my friends
And I can't wait to get on the road again

On the road again
Like a band of gypsies we go down the highway
We're the best of friends
Insisting that the world be turnin' our way
And our way
Is on the road again

Just can't wait to get on the road again
The life I love is makin' music with my friends
And I can't wait to get on the road again
And I can't wait to get on the road again

[Sangheili85]

So they can dumb a crap load of money in a truck but not into maybe games? or lowering the price? or better marketing?

[shura]

but do not come back this time please^^

[Diselage]

This is all they can do to promote? It seems like there would by way better ways to get your console to move off store shelves than this.

[Maddens Raiders]

SNE and KK made the most beautiful thing in the world. Nobody would criticize a renowned architect's blueprint that the position of a gate is wrong. It's the same as that.

Gentlemen, kindly leave your criticisms at the door. When you are the King of Consoles then you too will be "on the road again". But until the crown is snatched away, SNE remains console royalty. You might as well give into your deep rooted envy and buy a PS3 now. Then you will be in the inside looking out. Be a better citizen, and a good humanitarian: buy a PS3. Everyone should own a PS3. That's the message here. Thanks for caring.

Cheers

[THAMMER1]

A whole PS3 truck huh!?

[nobizlikesnowbiz]

I wonder why Sony feels compelled to increase their marketing? Someone have less impressive sales than they expected?

[VirtualGamer]

This is something Sony has been doing for years.

[VirtualGamer]

LOL, Sorry Thammer1 its not one truck. This is something Sony has been doing for years to help promote the PlayStation brand. IE its marketing Sangheili85. Believe it or not companies can put money into marketing their products while still creating games or working on reducing the cost of producing the system. I guess you missed all the great games from Sony's Gamer day?

The best way to sell a product is to allow people to try it and answer their questions etc and this is a great way to do it. Of course some Xbox 360 fans would think this is a bad thing as it seems anything Sony does is always bad.

[THAMMER1]

WOW
A few trucks. IS that better. I'm not dissing Sony. Every company run marketing campaign that is what they do to generate interest.

[Firewire]

If the past is any indication Sony will have about 25-30 of these trucks criss crossing N.A. they did the exact same thing with the PS2 even a couple years after the PS2 launched. I believe it was also done in Europe as well.
This is a great way for interested consumers to play the games not just demos like at kiosks! Get information, coupons, & free t-shirts.
From my experience people luv these trucks!

[lil bush]

thats the biggest ps3 ive ever seen................

[Anything but Cute]

Look at those trucks, they represent the PS3 logo and colors. black and red doesn't seem like the most family friendly stuff.

[makingdamage]

Microsoft drives a boat, Sony drives a truck.
Don´t know what that means though...