Gerhard Florin, Electronic Arts's international publishing head has said that the biggest fight for gamers will be in Europe and that, "Whoever wins the hardware war in Europe, most likely will be the overall winner" in relation to the 360, PS3 and Wii.
Speaking at the Reuters Technology, Media and Telecoms summit he also said that technology had already done so much for the industry that it was now turning its attention to improving the quality of story telling and bringing more emotion into gaming. He hopes that the time will come when technology has evolved so much that they will be able to focus purely on gameplay rather than realism.
He also talked about how mobile phones will be important in driving revenues across the industry especially with new casual customers but that they still have technological hurdles to overcome.
Companies, particularly public companies like Microsoft, need to grow.
i mean its pretty simple, they spent close to 30 billion in acquiring activision, they thought they'd make it bk no problem, and that didnt happen.
its just shit that because of MS's miscalculation alot of people lost their jobs.
They are going to use AI for a large portion of the game development process. Upper management need bonuses and the shareholders need more money. So, people will lose their jobs.
They shouldn't have bought any studios. Some is okay...but they went on a shopping spree...stupid
The better question is why did Microsoft buy publishers for a service they were subsidizing they knew couldn't support.
And why are so many websites trying to make people feel sorry for Microsoft instead of truly criticizing the fact they are closing studios and killing jobs that would have been fine if Microsoft themselves hadn't gotten involved.
Quit feeling sorry for Microsoft and start feeling sorry for the industry and the all the gamers who are actually losing out.
THIS IS MICROSOFTS FAULT.
The first thing that happens after any major acquisition or merger is a consolidation of the whole new portfolio, which includes cutting any excess, bloat or portfolios that don't fit the larger MO of the big boy. So far, it's been par for the course with Microsoft and that's why gamers have been so against this acquisition. Tango Gameworks is the beginning. You think Microsoft wants to pay to keep small timers like Ninja Theory in business?
There is absolutely zero evidence to suggest that Microsoft will improve any of these studios, but plenty to suggest that they will get rid of what they don't need and hold onto the IP. The real agenda of the acquisition was always to acquire The Elder Scrolls, Diablo, Fallout, Call of Duty, Candy Crush etc. that will create millions in passive revenue stream for Microsoft regardless of where the games release. Microsoft simply wants their cut.
Because of Games Pass Microsoft has no interest in investing in new IP which is risky and requires creative talent they can neither nurture nor manage. Game Pass has also not grown in the way Microsoft expected it to, even post acquisitions. Therefore the logical thing to do, without serious money makers to release, is to cut as much cost as possible.
Backward compatibility works for many games on newer consoles, but titles such as The Simpsons: Hit and Run have been left out.
From base building to swinging willies, here are the best survival games around, which include a couple of less than obvious picks.
The PS3's European record breaking launch should pay off then. :D
they need to start releasing games the same time and jap and US releases, instead of us waiting 1-2 yrs for a top release.
With all due respect to PS3's record breaking launch it hasn't done much since!
I don't know anyone that has one at all. I know people that have Wii's and 360's and people that have both. In no way am I being biased, I'm not at school age so I dunno what the kids are getting!! Just telling it as I see it. I think the 360 has definatley done better than the original xbox and the Wii has shocked everyone! The PS3 is just too expensive and at the moment doesn't have much going for it.
I don't get it, how does winning 30% of the gaming community win you the war? NA accounts for almost 50% of all gamers
These stories are REALLY getting old & BORING!!
FACT: MS came out first, has the sales lead (over Sony), has more games, has a more robust online service and a lower price tag.
FACT: Sony is selling the PS3 as a cheap BluRay player when in fact it IS an expensive Game Console.
PREDICTIONS: Sony will take the lead ________.
A. This X-mas
B. In 2008
C. If they do well in Europe
D. Never
E. When they lower the price.
These 'prediction' stories are just lame & hopeful attempts at qwelling the losers...er...users who put their money into PS3.