Last month, Eidos and Beautiful Game Studios shocked the industry with the announcement that it would allow fans to pre-order its upcoming football management title, Championship Manager 2010, by paying only what they felt the game was worth.
The Pay What You Want promotion means that until the close of play on September 10, you can legitimately pre-order a digital download version of the game for only 1p plus a £2.50 transaction fee.
At gamescom last month we caught up with Beautiful Game Studios general manager Roy Meredith, who revealed that the promotion has been a huge success.
"… it is going well, really really well. I can't give out numbers, but it's going well from two perspectives. The amount of publicity we had exceeded what I was thinking we were going to get. It was amazing. And from a sales perspective as well it's exceeded what we wanted to do, which is great," said Meredith.
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dropped £5.76 change from my bank. That's £5.76 they wouldn't have made from me normally so they got a great thing going.