There are games on the market that costs very much money, games like Killzone 2 runs in the millions. And to promote a game, marketing is used, the ideal way to publish your game. But did you know that marketing can also run on high?
Rich Hilleman, an official of Electronic Arts said on a conference in the United Kingdom that they spend three times more money on marketing, than on developing games. This means that the advertising of a game, is much more expensive for EA than making a game.
"They want you to believe the devs under them are super stoked to work generative AI into their processes," continued Gaider, "but I assure you what they took as excitement was really a veiled wail of despair not unlike the time that team was informed of their new 'really cool' live service mandate.".
I think anyone with some common sense knew this, im glad i don't support their games anymore, what a sh!t company.
I said this yesterday. AI isn't what we want when it comes to crafting artistry. Alas, these soulless corporate morons don't care about their work, only about cutting corners as much as possible.
Has the rapid growth of Xbox made the ship too heavy? Following the closures of Tango Gameworks, Arkane Austin, and Roundhouse, we explore what the future of Xbox could look like.
This ship was never meant to sail, this ship was made from the get go to sink as fast as possible. It almost feels that they want to lower the standards of quality in the industry so that they can fit in
I disagree, Xbox from the get go innovated and changed the industry. They did a lot of firsts and standardized a lot of others. It wasn’t till the beginning of the Xbox1 era that things started to go south.
Yep, although I’d argue it started going to shit when they tried to hock Kinect on their audience instead of continuing to invest in their studios and IPs. 2001-2010 Xbox was peak gaming, though.
@Stevonidas
I agree they never should have focused on it after the 360 era. But you do have to remember they were faked out by the huge volumes of Kinects sold. To quote info on Wikipedia, “Project Natal, It was first released on November 4, 2010, and would go on to sell eight million units in its first 60 days of availability.” So if your Xbox and see these huge sales on a peripheral where are you going to put some money? Criticism in hindsight is worthless…..if only we could all see our future. In other wards they had no way of knowing. Plus they had engagement numbers and a lot of signs pointed to people wanting it.
Their biggest mistake wasn’t the Kinect, but unlike Sony after the PS3 debacle. They didn’t double on down on exclusive good games. The other huge mistake was letting Call of Duty go to Sony.
Xbox has no soul and Phil has no confidence, and it's impossible to say either do when they killed Tango and Arkane Austin.
Everything they've said since has only made them look worse to a point that they're actually less competent than Embracer.
Whe you release something like the series S and expect it not to hurt your business model, and developers have to have parity with games. Then you know Microsoft don't care. Series s is the final nail that broke developers,
Skewed and Reviewed have written an Opinion Piece covering issues in the gaming industry, how current issues were issues years ago, and what can be done to help restore consumer trust.
Nothing. It's up to the gamers to stop consuming content from companies that they don't agree with.
How do you know if you agree with it or not unless you play it? Which without conventions forces gamers to rely on trailers. Perhaps Demos should be made more frequently. But companies need to do better as well.
But is that not what they have now? Tons of gameplay or are you talking about watching actual gamers play it versus the trailers and streams? The big issue is that some companies pay streamers and influencers and they create content but for me; that is hardly a fair, unbiased, and factual look at a game.
They usually are attached to the money sadly. It would be nice to have gamers in charge but you have so much money invested that business people are needed. Hence the issue; you need people who know business but are also gamers who know have an eye to the community. It sounds simple in theory that if you give gamers quality games that they want to play; money will be made. But that is not always so.
Microsoft spends more money on marketing and DLC than on developing games *In fact, the GTAIV DLC was more expensive for "MS" than the development of Killzone 2 for Sony
Sony spends more money on developing games than on marketing <---I think I prefer that
EA spots its in the ads
And it shows.
EA makes great games and markets them even better. Sony should take notes.
just like Microsoft
they keep putting adds everywhere
instead of repairing the damn hardware