It's hard to look at NHL 2K10 and not think of how the hockey video game landscape has changed in just a few short years. As recently as 2005, the NHL 2K series was riding high--considered by many to be the superior hockey game (at least when compared to its direct rival, the arcade, offensive-heavy NHL 06). Things quickly turned: EA Sports re-tuned its hockey series with a more focused, simulation approach. 2K's series, however, began to lose ground with a focus on features such as a new presentation, minigames, and sometimes-awkward control schemes.
NHL 2K11 has arrived exclusively for the Wii, and despite some interesting party features and multiplayer support, it takes a step backwards from last year's impressive outing.
GPB writes: "When the NHL 2K franchise began on the Sega Dreamcast, it was a hit with hockey fans, although it still ran a distant second to the more popular NFL 2K and NBA 2K series. Nevertheless, Sega stuck with it, producing new releases year after year for its console before eventually moving on to the PlayStation 2 and Xbox. When 2K Games took over shortly thereafter, it helped mold NHL 2K into a champion, easily overtaking the lacking hockey games EA Sports was producing at the time."
Double Fusion, the leading in-game advertiser, today announced that 2K Sports has granted Double Fusion the exclusive dynamic in-game advertising rights for two of its franchises for the PS3.
It's always crazy to hear how in-game ads are becoming more complex. With DVR and streaming TV online becoming more and more popular, you gotta think advertisers will be looking more towards incorporating ads into other media, like video games.
As long as the advertising isn't blatant, i.e. in the load screens, then I'm not bothered, but FNR4 had adverts in the load screens which were just annoying.
- They obviously chose Sony Exclusives due to their superior quality compared to, let's say, 360 exclusives. -
I only have a ps3 but how did u come up with that? its 2ksports not s.e. 2k has bad ports on there sports games. thats a fact
I don't mind too much as long as the ads don't get in the way of the gameplay. If its used in game like in real life, on billboards in open world games or around the perimeter like football/soccer then its ok. But if it is blatantly put in my face then its wrong and shouldn't be allowed.
The money is used to help 2k with there dooooooodooooooooooo severs and there bad ps3 ports.
Wow, that video of gameplay looks HORRIBLE. Players look like little kids, the animations are terrible, it looks like hockey on downers.
meh the last few 2k games have been crap and the EA franchise is just incredible. Cannot see myself ever picking this back up unless EA goes off the deep end with the NHL games.