110°

2009 Year on Year Sales and Marketshare to July 18th

How are the Wii, Xbox 360 and PS3 performing against themselves and each other when compared to previous years? VGChartz shows data representing the global sales through to consumers, and change in sales performance, of each of the three home consoles over comparable periods during 2007, 2008 and 2009. They also show the marketshare for each of the consoles over the same periods.

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news.vgchartz.com
XboxUltimateAlliance5400d ago

Very interesting stuff right here.

"The 360 continues its trend of improving year on year since launch. The improvement in performance has been reducing over the last few months however and now stands at approximately 20% up year on year for the year to date. The late 2008 price cut continues to have an impact well into 2009."

"The Wii and the PS3 have had a similar performance, in percentage terms, this year. Both started the year roughly flat compared to 2008 but have declined slowly but surely as the year has moved on. It is interesting to note that this is the first year since launch that the Wii has been below 50% market share."

techie5399d ago

early 2008: PS3 - 5.07m, 360 - 3.9m. Shows what a price cut can do...the PS3 almost had the US down in 2008.

mint royale5399d ago

like Sony and Nintendo are going to struggle this quarter when they publish their results on the 29th. What wonders would a improving economy and a price cut do for them I wonder!

Megaton5399d ago (Edited 5399d ago )

PS3's started flying off shelves in late January 08' after HD-DVD bit the dust. They outsold the 360 in every region until the 360's price cut, and since then they've been dragging in 3rd again, with the 360 reclaiming its gap and then some. Now THAT was some seriously squandered momentum on Sony's part.

commodore645399d ago (Edited 5399d ago )

@ ^^^

I agree xiphos.
It truly was squandered momentum.

However, to be fair, Sony had their hands tied by the loss-making ps3 hardware and ongoing $3-4 billion in ps3 losses which still have to be recouped.

I am sure they would have liked to have taken advantage of the momentum, but were financially unable to do so.

chrisnick5399d ago

why does everyone act like its impressive that the 360 had better yoy sales? it was selling horribly in 2008 till the price drop, there wasn't much to outsell, but u know what? that's just how this is i guess, n4g fanboys, we are our consoles pr artistes.

Fox015399d ago

And yet, they still bring us games like Uncharted 2, MAG, Infamous and a free to play online service.

mint royale5399d ago

well the same thing helped Sony's PR messages in 2008 when they compared 2007 sales vs 2008. I seem to remember many people on here at the time saying that improving yoy sales is hugely important (and I agree) so why can the 360 not have the same excuse? The ps3 should see similar results next year and will yoy comparisons be irrelevent then? Somehow I think not!

FamilyGuy5399d ago

The reason for the desperate price cut from last year was caused by the immense threat of Sony catching and PASSING the 360 because of the huge momentum boost that winning the HD format war gave the PS3. It was really the only thing they could do.

Sucks for sony since even a price cut wouldn't give them that momentum back as Blu-ray player prices have reduced significantly since then. A price cut now would definitely increase sales but if sony would have had the ability to do it last year and keep their sales they might be nearing the wii (40mil or so) right about now -> end of this year.

Squandered momentum indeed, but what could they have done, taken a $300 loss per system?

+ Show (7) more repliesLast reply 5399d ago
Raoh5400d ago

a financial news site, http://247wallst.com/, asked the question, why is microsoft in the devices market anyway?

Here is a quote from the article:
Microsoft’s “appendix”, its devices business, which is dominated by its Xbox products, lost $130 million. Revenue at the division dropped from $1.59 billion to $1.19 billion, which raises the question, once again, of why Microsoft is in the device business at all.

the truth is the xbox is like the $300 million seinfeld ads. While the xbox is selling well, their profit dropped by its marketing expenses (including the money spent on exclusivity etc)

here is another one from ars:
Online services were brutalized, with the operating loss widening to $730 million. That's up from $575 million last quarter, and a 50 percent increase of the loss seen last year. Ads are way down, with the possible exception of Microsoft's own campaign for Bing, and the impact was obvious. Entertainment was down by a quarter in revenue terms, and lost about $130 million, about $100 million worse than last quarter. Console sales were up, but discounts and promotions meant that those Xboxes earned less for Microsoft. In news that will shock no one, the Zune continued to struggle.

____________________

the way it looks if microsoft continues to cut prices, make deals, pay for exclusivity, over market.. they will bleed even more.

5400d ago
StanLee5399d ago (Edited 5399d ago )

I think any company would take a drop in revenue year over year over an operating loss in this current climate. Also keep in mind that the shortfall is as a result of its focus on trying to carve a marketshare for the Zune, which is also a part of the division and not the XBox 360 games console. The article was misleading and uneducated and so is your comment but what do you expect from another "industry blog" passing its opinions off as gospel. If Microsoft shouldn't be in the hardware business, then why should Sony who have squandered the success of the PS2 or Nintendo who floundered in the years following the Nintendo 64's success?

Raoh5399d ago (Edited 5399d ago )

@ StanLee, The difference (and i assume why some ask the question) is because at the end of the day, sony is a hardware company and microsoft is a software company.

The same question would probably apply if sony all of a sudden started making their own Operating System for their Vaio's to compete with windows or even mac os x.

Sony spending more than they are making is actually not unheard of, at least not in your own territory. outside of gaming sony receivers are expensive out the gate. best bet is to wait for the next 3 generations of receivers then buy the one from 3 generations ago at an affordable price. it's the nature of the hardware game.

For microsoft, one of the reasons they end up with so much spending cash is cause what they produce is software. there isnt really an asset loss. they dont need a new plant for each software release as you would for hardware.

i know everyone thinks microsoft released the xbox cause microsoft loves us gamers so much. and all they want to do is please us. but questions asked about why are the in the game are valid.

when you think about their profit. you have to look at how much profit and are we talking as a whole for the company/brand?

xbox 1, cost 3 billion to make. no profit. xbox 360 roughly 3 billion to make plus another billion or more for the added warranty (not including marketing and partnered deals). then a few hundred million sales and your profitable? for what the quarter? the year? the length of the brands existence?

it's not so much an attack on microsoft but a valid question. if your gaining market share but loosing money on sales why are you in the hardware game? we know why sony is in the hardware game, they are a hardware company. microsoft is a software company.. so maybe the proper question should be what is your end game?

If sony fails in the next two years there is still room for a ps4 based on their companies hardware stance and goals. not to mention the ps2 profit funded the ps3. if microsoft fails in the next two years will they continue to fund the xbox brand out of their software brands pockets? and if so for what reason?

if market share is the argument some are using then why the hate for sony? basically sony still holds strong market share with 3 devices on the market. even in software its a giant with first party software for all three titles.

green5400d ago

Good to see the 360 up year-on-year.But the thing is as long as this recession continues, the sales increases will bottom out and eventually drop.So lets hope this recession comes to and end soon because too many companies have gone under and too many jobs have been lost.

JaggedSac5400d ago

You do realize that the ED division made a profit for the fiscal year right? That would be 2 years in a row. It will only go up from here.

ActionBastard5399d ago (Edited 5399d ago )

Look 4 posts up Hahahaha

maspi5399d ago (Edited 5399d ago )

$169 million are the F.Y.2009 revenues, but the losses in ED division from the launch of the xbox360 and zune are still over $2 billion(4th quarter 2009 included) and the revenues are less than microsoft's estimations.the main problem of ED division is: xbox360 sales are good but revenues are very low.an alarming sign.

KingKionic 5399d ago

@ below Natsu...

We know Xbox 360 owners will have a great time playing those game . Tone it done a little .

FOrza 3 will be fun though.

hehehe

Strikepackage Bravo5399d ago

It doesn't work that way, revenues are not as relevant as you think. The reason revenues are down is because shrinking zune sales and probably shrinking sales of other devices like mice and keyboards, and the xbox360 price drop. Revenue is just the amount of money exchanged. The more expensive your products the higher your revenue likely is. This is why Sony always has very high revenues. It is profits that matter, and the 360 is and has been profitable for two periods in a row. It seems to be the only money maker in the ED division as of late.

mint royale5399d ago

It is not the 360 that is responsible for MS problems in their ED division. In particualr it is the poor showing of products such as Zune.

+ Show (3) more repliesLast reply 5399d ago
callahan095400d ago

So according to this information, the PS3 did better the first half of this year than the 360 did the first half of last year. I don't recall there being any "360 is failing" articles, so can we please cut it out the with "PS3 is failing" articles now? Thanks.

ultimolu5399d ago

Oh, they won't end. They're going to keep on for a good while.

Sir Ken_Kutaragi5399d ago

$299/£199 PS3... ;-P

+ Your right they will never stop...and i will never stop defending the PS3 till i die!!! ;)

+ I am still waiting for a -
"Why can't the xBox 360 outsell the Wii at it's Cheaper Price for?" Article on this!!! ;-D

callahan095399d ago

I'm just wondering why I've gotten so many disagrees. Are these from people who dispute that the article says the PS3 sold better the first half of this year than the 360 did the first half of 2008? Because that's right there in the article. If you dispute the article's numbers because it's VG Chartz, that's one thing, but it is clearly there in the article.

Or maybe I'm just getting disagrees because people want to keep seeing the "PS3 is failing" articles? Which I cannot possibly understand. How can you take those articles seriously, and how can you derive pleasure from reading them? Get over that quick, because the PS3 is not failing, and if you wish it were, well then, maybe you ought to just enjoy your Wii, or your 360, or your PC, or whatever you've got and forget the PS3 even exists rather than waste time hoping for it to fail for absolutely no legitimate reason.

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90°

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