GameZone writes: "This is very much an experiment for EA Sports, which is why the title is only available for the 360. EA Sports is looking to bring the excitement of the big seasonal action to sports fans, and should this be well received, perhaps it will be on the PSNetwork.
The March Madness edition will be available on March 18, and can be had for money cost or 1200 Microsoft points".
NCAA Agrees to $20 Million Settlement in Video Game Likeness Case
Settlement marks first time NCAA will pay student-athletes for likenesses
With CBS and Turner experiencing record TV ratings for the 2011 NCAA Division I Men’s Basketball Championship, the video game industry is sitting on the bench during March Madness and ignoring the Final Four and the massive fan base it attracts annually. And publishers like Electronic Arts and Take-Two Interactive are leaving all of that potential money on the table.