320°

Phil Spencer, long cast as Xbox's saviour, may be remembered as the man who killed it

Nathan Brown: "Phil Spencer spoke to the press at GDC last week, offering some context/spin on Microsoft’s recent manoeuvres, while dropping a few now-customary hints about the Xbox division’s future plans. I take one issue with this: I am no longer sure Xbox has much of a future to speak of. Moreover: I think Phil Spencer, for so long cast as Xbox’s saviour, may ultimately be remembered as the man who killed it."

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videogameschronicle.com
40d ago
gold_drake40d ago

his decisions over the years were definitely questionable at best.

but MS let him be the head of xbox for this long, so they either dont have anyone else for the job or .. we'll i dont rly know any other reason haha.

-Foxtrot40d ago (Edited 40d ago )

Basically when we had that awful Xbox One reveal in 2013 and Don Mattrick was thrown under the bus as the companies scape goat Phil was pretty much the only one they had who wasn't a typical looking "corporate suit".

Despite the fact him being the head of Microsoft Game Studios and gladly going along with the lack of games nearing the end of the Xbox 360 life where it was basically Kinect, Sports, TV along with the same 3-4 IPs like Halo or Gears he was the best person they had for the job.

They didn't have anyone else basically and from that day onward he was seen as good guy Phil turning the studio around when all he was doing was reversing the silly decisions made and going along with whatever the higher ups or the board wanted for Xbox. Didn't make a difference in the end because everything they "reversed" with the awful Xbox One reveal ended up being implemented in small different ways surgically in recent years with Gamepass.

The guy apparently is such a huge gamer yet played Crackdown 3 and Redfall, thought they were good and released them anyway in those states.

PapaBop40d ago (Edited 40d ago )

Not a typical looking corporate suit? The guy straight up looks like a used car salesman lol. To be fair, after Mattrick, I think anyone with half a brain could succeed him and look semi decent, whenever I think of his name, I immediately remember that "this is how to share your games" video from Sony.

S2Killinit40d ago

when I look at him, its cringe. The guy dresses casually to fool people. But he is as corporate as it gets.

fr0sty39d ago

His cocky smirk I've always found to be incredibly annoying...

MrDead39d ago

I would say his "why bother making games when others are already" decision is what has lead them here. MS does this, but they just buy companies that they want to do a thing then asset strip it and dump it, you can't do that in gaming.

Tody_ZA39d ago

He's the head of Xbox because Microsoft isn't a gaming company and they haven't done anything for gaming in more than a decade. They're a parent company looking to buy more kids to raise as investments. They will profit off ownership, off their games releasing on other platforms, because they can't create anything themselves. Slowly they'll make Xbox as a console completely irrelevant under the mantra of play anywhere. That's why Phil is still there. He shares their corporate vision of making bucks and doing nothing for the gaming industry.

SubtilizZer40d ago

“If they don’t have a story these days they’ll make one”
Drake.

RhinoGamer8840d ago

Phil's top skill is keeping his job, growing his net worth to over $25million, all while underperforming...

SeTTriP40d ago

Gotta respect it, he went from a gaming studio head to making 70billion dollar deals...he is the main character I gotta admit.he looks fun to hang around too.

MrDead39d ago

...why do I feel like I need a shower after reading that? One of the grossest thing I've heard, S tier blowing bubbles grovelling.

jznrpg39d ago (Edited 39d ago )

I don’t respect moves that make gaming worse long term

XBManiac39d ago (Edited 39d ago )

(Phil 'wait for next year' Spencer)
Microsoft made the 71,933 millions deal because it was already started and, with Microsoft, it is not possible to go back and stop it. Does anybody think that deal would be an option in 2023 or 2024, with the nowadays sitiation of the industry? And in 2022? No, nobody would pay that money for Activision-blizzard-king... because it would not be recovered in more than 20 years of really hard and good work. Everybody are selling for less, not buying for more (Embracer, Tencent...). But bad decisions in a company like Microsoft are impossible to fix. It is like a very big Ministery, where if something starts, it can't be stopped. It happened before and Microsoft will do the same again, as they have enough money to burn... well... I hope, because if Microsoft dies... it will be the end of our known world. What could substitute it?

_Decadent_Descent39d ago

I mean, that does take a certain skill. lol

FinalFantasyFanatic39d ago

I guess he has skill as a salesman, look how long he managed to get people to wait on Xbox.

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120°

Next Battlefield Game Already Playable and Being Built by “Largest BF Team in History"

EA says the next Battlefield game is being built by the "largest Battlefield team in history," and confirms the game is in a playable state.

Kaii1d 2h ago

“I’ve just spent a whole bunch of time with the collective Battlefield team, playing what they’re building and it is going to be another tremendous live service.”
It's just what gamers want, more live service garbage.

XiNatsuDragnel1d ago

Ik more live service is what I want /s.

_SilverHawk_23h ago

I'd like a lot more live service game / hi 5

RaidenBlack20h ago

What Henderson has leaked so far is that ... even though the dev size's large, they are playing safe this time,
so I am guessing big budgeted BF3 2.0 ... fingers crossed

Yi-Long4h ago(Edited 4h ago)

We don't need thousands of workers wasting their time and effort, for many years, on a live-service project nobody asked for.

Just take a dedicated small team and create a cool Battlefield GAME. Not a service, but a game. As in 10-12 Conquest maps, 4 classes, cool gameplay, done. That's it.

That doesn't need 3-4 years of development. That doesn't need thousands of employees. Just go back to basics; Release a cool game, let gamers buy and enjoy that game, and 1-2 years later you release a sequel. No 'service', no subsciption, no DLC, no seasons. Just a game. On its own. Done. 50 bucks.

Inverno2h ago

Oh boy I can't wait to see how they screw this one up.

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330°

Phil Spencer trends on Twitter amid calls for him to resign

Phil Spencer and Microsoft have come under fire following the closure of multiple Bethesda-owned studios including Tango Gameworks.

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videogamer.com
gold_drake12h ago(Edited 12h ago)

wow haha.

i dont think he will resign. or will be kicked off.

if hes still here after everything in the past, this wont affect him unfortunately.

RhinoGamer8810h ago

He and his cronies have a sweet deal. Even if they are fired, stock options and parachutes will mean they never need to work again. Cronyism at its worst.

neutralgamer19929h ago(Edited 9h ago)

I think his days are numbered TBH. Spending 80 million of all acquisitions yet can’t even compete with others it’s insane

This also proves gamepass isn’t as profitable as Xbox fanboys make it out to be

RaidenBlack8h ago(Edited 8h ago)

That huge Acti-Blizz acquisition wasn't worth it ... They should've stopped at Zenimax and instead focused "rescuing" individual studios like Crystal Dynamics, Eidos Montreal, Crytek, Volition or Gearbox etc (much better than trying to devour the whole of one of the largest gaming publisher)
IMHO, with no $70 Billion deficit, these studio closures would not have happened ...

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280°

Xbox Has No Idea What They're Doing, and I'm Not Sure They Ever Did

Nirav from GL writes: "If the makers of a GOTY competitor that outdid sales and Game Pass expectations and owned by the richest company in the world cannot stay open - what hope is there for everyone else?"

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gameluster.com
Christopher14h ago

***If the makers of a GOTY competitor that outdid sales and Game Pass expectations and owned by the richest company in the world cannot stay open - what hope is there for everyone else?***

None if you stay in an arena of corporate driven metrics. And this is what happens when you allow publishers to buy up massive amounts of studios and IPs. There's only so much internal competition and the focus in the end will remain on those who look best on a spreadsheet.

Players can be so driven by what is best for them and only see what is put right in front of them. But that's not what is best for them. They are being lied to constantly, as seen by Microsoft's ridiculous praise for Hi-Fi Rush and Phil's lies about Redfall prior to release and how big of a supporter of both studios he has been. But, instead of thinking "wait, this corporation wants me to think this way, should I be listening to them and believing them?" players eat it up and go "OMG, did you hear what they said! They're just like us and they know what's best for the industry."

And because of this single-mindedness of the majority of gamers, we are where we are now. Massive layoffs. Massive studio closures. Games that we were told were representative of the core values of said corporations shelved and studios behind them shuttered. The truth is coming to bear because the truth all along was only what the numbers in an excel spreadsheet told the corporate suits.

If you truly want what is best for the industry, what is best for developers, then you need to support Indie games, support developers that maintain control over their IPs and direction, support boutique publishers who only exist to help Indies make it out the door and don't own the IP. Stop supporting major corporations with your money or you devotion. Stop playing their games, and I don't mean video games, but their marketing, their double speak, their guy without a tie who says things you want to hear PR, their future of video gaming concepts as if we were hurting for new ways to play games other than installing/downloading and playing them, and especially any slogan from them that gives the impression that they are for you, the consumer. They are not. You're merely a value on a spreadsheet.

Christopher13h ago

Sure, I'm the one drinking the koolaid. Keep believing in the corporations. They definitely have your best interests in mind. All hail the Big Green, For You Blue, and Nostalgia Red! All praise big corporations buying up other publishers. All praise the inevitable spreadsheet adjustments. For greed, not the players.

Crows906h ago

I'd like to but I think you drank it all...

anast11h ago

"then you need to support Indie games"

Get punk rock with it.

rlow18h ago

I don’t always agree with you. But you are correct and well said. It amazes me on what used to be a pretty straightforward industry has turned into such a greedy mess. Layoffs galore across the industry and corporates pushing/firing whatever is going to move the bean counters. With no regard for the people making the games. I’m tired of hearing these rich companies saying it’s just business, or an adjustment needed to be made, but it’s not personal. Then on top of it they have to inject corporate inclusivity into every game. On top of releasing broken games and expect people to pay top dollar.

But again well said and we as the consumer need to not only speak up but vote with our wallets.

Aussiesummer1h ago

Anything that makes millions is going to become a miasma of greed and corruption.

Tody_ZA12h ago

This should not be surprising to any of you. We have been saying for MONTHS that Game Pass is not sustainable and that these acquisitions will come at a massive cost to the industry. People refused to grasp the difference between buying and investing in a developer like Insomniac or Housemarque, and buying the entire publisher. People refused to accept that spending billions to acquire the biggest publishers in gaming means you have to RECOUP those costs, and you aren't going to do it without consolidation, focusing on core IP that sells, creating revenue streams via ownership and releasing on other platforms, and closing down studios that are superfluous to the budget requirements. You will not recoup those costs by investing in risky new IP or creative new games and studios.

No, people cheered Microsoft on like they were delivering GOTY titles to their door and pouring money into the industry to grow Indies and triple A projects.

You are getting what you deserve. You take the consequences of the practices you supported.

Layoffs happen. Some games don't succeed. Everyone has seen it happen. Happens even to the winners.

This, however, is goddamn shambolic and if you can't see it now then there's no helping you and you should keep enjoying the "value" of Game Pass while contributing nothing to this industry.

I've never seen the developer of one of the best games of the year get axed before.

Ninja Theory is next after Hellblade 2, I can see them going independent again. There's more to come from MS.

TiredGamer11h ago(Edited 11h ago)

This is exactly it. There is more of this coming. MS runs from one bad idea to the next, and GamePass is an unsustainable train wreck that we get to watch in real time.

GamePass is stalled for subscriber growth, and all that they can hope for is to either A) Reduce the quantity of games (i.e. shutter game studios), B) Reduce the quality of games (to make more mediocre but lower budget offerings), or C) Raise prices on existing customers. Or some combination of those.

MS does not have a passion for the industry. The XBox project, from the beginning, was sparked from the fear that someone else would eat their PC market lunch by making a games machine that replaced the PC. THAT was the entire motivation for getting into the games industry.

Profchaos10h ago

I saw it from the outset of day 1 on Xbox it's unsustainable no one was buying their games and a noticeable decline in quality and a push to live service elements to keep subscriptions active was obvious.

I saw it every time I'd go to a physical game shop for a Multi plat pre order no one was there for the Xbox version.

I'd go to CeX or other used game stores and be able to pick up the full range of Xbox studios first party games for 20 bucks and change while on the PlayStation side 20 bucks might get me two PS4 launch games and wouldn't even get me a single Nintendo first party game.

-Foxtrot10h ago

"Ninja Theory is next after Hellblade 2"

Anyone think it's weird it comes out in 2 weeks and there's hardly anything on it

Tody_ZA2h ago(Edited 2h ago)

Actually Foxtrot, I don't find it weird. When last has Microsoft thrown advertising weight behind one of their releases? Long gone are the days where their games had the sheer presence of Halo 3 or Gears of War 2. It's all been replaced with "play it day one on Games Pass."

Why spend millions on marketing a product when you aren't SELLING it? The Xbox faithful aren't going to buy it, they're just going to see it on the splash page of Game Pass.

MrBeatdown11h ago

But hey, at least we get Call of Duty free on game pass*

*eventually?

anast11h ago(Edited 11h ago)

They know what they are doing. If 'you' treat them like "good 'ol simple minded folk", then 'you' are relieving them from blame via ignorance. They knew that they were going all live service, streaming and mobile a long time ago, The Oracle tends to see the obvious. While companies patronize gamers like they are children, which most of them are, may be confused for stupidity, they are also not so stupid they don't understand the decisions that they are making toward the overall direction of their company.

*None of their games were even close to competing for GOTY. They paid for names to be mentioned.

Profchaos10h ago

Xbox survived it's first gen by pure luck halo became a hit and it was huge followed up by halo 2 which had one of the biggest marketing campaigns I can remember seeing in the early 00s we had guys in master chief outfits on the sidelines of state of origin as a promo it blew my mind.

Then the 360 fell under the excellent leadership of Peter Moore and outpaced the PS3 for the first three quarters of that generation the only time anyone has ever done that.

Since losing Peter Moore it's been a rapid decline and buying up the industry stank of a desperate move along with the idea of gamepass itself stank of desperation to me no one was buying the X1 they needed something to get people interested and here we are.

I would happily lose gamepass if Xbox could go back to the 360 era style of focused heavy hitters and solid games.

The championing of consolidation they did was disgusting and what's happened as a result is proof they never had gamers or the industry at heart they need their ROI and that's all they cared about big daddy ms has signed a number of blank checks getting them here and it's coming to collect on their debts

zaanan3h ago

Well, MS bought Bungie to get Halo (and shut down the Mac version), which is a big reason they were as successful as they were. And the PS3 actually outpaced the 360, which is why it eventually outsold it despite releasing more than a year later. So really, not much has changed if you think about it.

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