410°

Phil Spencer Has Now Been Head of Xbox for 10 Years; We Look Back at His First Decade

IGN: "Ten years ago on March 31, 2014, then-Xbox Game Studios boss Phil Spencer was named Head of Xbox. And he inherited quite a mess. You all know the story; there’s no need to beat the horse corpse for the ten-thousandth time. The brand was in disarray after what can, without hyperbole, be called a pretty disastrous launch of the Xbox One. So how far has Xbox come under Spencer’s tenure? And where’s it going from here? Let’s look back and then look forward."

helicoptergirl40d ago

This is a Fluff piece hidden behind more obvious criticisms from the past. No mention of the flatlining console sales. Sales that are worse than the Xbox One generation that Phil has admitted was a complete failure. The stagnation of GP subscribers, a lot of which have been forced to sub to the basic if they want to play online. The firing of nearly 2000 employees. The desperate need to sell beloved exclusive titles to competitors to try and raise profits and there'll be many more to come as he tries to soften the blow to the faithful, bit by bit as he does his many PR tours throughout the years to come. I know they mentioned the righting of the ship after Mattrick, but I really feel like this was a Fluff piece.

CrashMania40d ago

Ryan McCaffrey is big Xbox shill, so can't say I'm surprised.

Abear2140d ago

He “works” for M$ as they own part of his company

Cacabunga40d ago

All i can say is, xbox was way better before this moron took over.. people in charge during 360 and OG xbox actually cared to deliver quality titles.

Petebloodyonion40d ago

Because Sony paying for an exclusive deal in each major genre didn't factor into the decision of ppl going over PlayStation instead of Xbox?
Let's see:
who had an exclusive deal for the biggest shooter PS4 or Xbox?
Who had an exclusive deal for the biggest fighting franchise PS4 or Xbox?
Who had an exclusive deal for the biggest RPG franchise PS4 or Xbox?
But let me guess Sony's words about COD type of game making a bigger profit compared to exclusive and forcing consumer habit into changing console only work when it's Sony vs the CMA right?

Outside_ofthe_Box40d ago

Microsoft had exclusive deals with popular franchises throughout the 360 era so I don't see your point.

Tody_ZA40d ago (Edited 40d ago )

@Petebloodyonion You typed a paragraph to make yourself sound uneducated, well done on wiping your memory of the last fifteen years of gaming. Let me remind you. After the PS3's disastrous start, it made the greatest comeback with not one or two, but multiple GOTY quality titles (Killzone 2, God of War 3, Uncharted 2, Metal Gear Solid 4, The Last of Us, etc.) and the launch of PS Plus as Xbox 360 was stagnating. Then we don't need to revisit the total self-destruction that was the Xbox One launch to give PlayStation a massive boost going into the last generation, which they followed with some of their greatest games of all time, i.e Bloodborne, Uncharted 4, and God of War, as well as the launch of Spider-Man. Remember E3 2016? The PS4 is where Sony won the majority of its new fanbase over and Xbox lost theirs due to their own stupidity and lack of games investment. Sony's streak continued when they announced the digital edition of the PS5, while MS announced a flaccid Xbox Series S to hamstring the new generation. Cheap sells, but it doesn't sustain a generation.

Now, after ALL the above and more, you want to cry about some exclusive deals that went Sony's way as if they are the big picture?

Let's not forget that Microsoft had EVERYTHING going for it in the 360 era, with massive IPs like Gears of War, Halo, Forza and Mass Effect on their machine and the cheaper console that released a year before the PS3 AND all the exclusive deals for the Call of Duty's and such. It's their utter failure to make good games or good decisions about their brand that led them to where they are now. They are not a gaming company. Get that through your head.

Skuletor40d ago

I remember hearing "Play it first on Xbox" ad naseum in trailers during the 360 era, like with Call of Duty dlc.

DigitallyAfflicted40d ago

Microsoft has more than enough to buy game exclusivity... the factor in MS failure is its own bad decisions, not other companies good decisions.

Charlieboy33340d ago (Edited 40d ago )

Hey onionhead, has your alzheimers kicked in or are you just ignoring Xbox buying Halo, buying Gears, paying for Mass Effect, paying for Bioshock, paying for GTA IV DLC, paying for Tomb Raider, paying for Dead Rising, paying for ES Oblivion, etc, etc, ETC back in the day.

Just because Xbox can't be bothered to make good deals for you anymore is not Sony's fault. The fact that Sony still makes deals for their customer's benefit is great because that is THEIR JOB as a service and product provider.

Sorry Xbox hasn't given a shit in ages about you, but that's your problem...not ours. So go cry into your Phil body pillow or something.

Modpeel39d ago

Microsoft has more money than Sony

notachance39d ago

xbox games sucked, did you ever see any new fans since xbox one era?

that’s right, xbox fans are just 360 or older fans in denial of their console situation. Hell even the last 3-4 years of 360 there’s barely any good exclusives.

ChasterMies39d ago

This is a false equivalency, as in the $80B Microsoft spent to keep games off PlayStation is an order of magnitude more than Sony spent on studios. Although now it looks like Microsoft becoming a 3rd party game publisher (again), and I can understand how an Xbox owner can see that as devaluing their hardware.

+ Show (5) more repliesLast reply 39d ago
PapaBop40d ago

So I take it they didn't bother to mention his failures with running with Xbox studios? In all that time and money, they haven't managed to create a single genuine GOTY contender, Forza is probably the only universally praised series they have left.

-Foxtrot40d ago

Must be difficult being so full of shit for 10 years straight

I salute you sir

where-eagles-dare39d ago

Your eloquence is far too kind Fox.

Christopher40d ago (Edited 40d ago )

*** Insomniac’s critically acclaimed and commercially successful Spider-Man series wouldn’t have happened without it.***

Shut up. Just shut up.

This article is hard to read without feeling nauseous on the author's attempt to bend over backwards to make statements like this to praise Microsoft or things having absolutely nothing to do with Phil at all. Somehow, Phil is amazing because Insomniac made their own game and that own game of theirs is the only reason they could make a good Spider-Man game. The only reason. Insomniac couldn't have done it otherwise. That's because they can only make games they're familiar with and are incompetent but also brilliant.

***The Xbox Series X is a great machine that has plenty of horsepower, looks awesome, and works as whisper-quietly as it does reliably. Meanwhile, Spencer’s strategy of lowering the price of entry for the new console by offering a non-4K version of the Series X in the form of the Series S also seems to have paid off, with Xbox doing better than it ever has.***

What nonsense is this?

CrashMania40d ago

Ryan really lives in an alternative reality lol.

Hofstaderman40d ago

Ryan must be huffing gasoline to believe this tripe he wrote, that, or he got a nice kickback from bro Phil. I loved the look on his face when IGN covered that exclusives would find their way to XBOX; he looked so baffled.

Petebloodyonion40d ago

And why is it nonsense regarding Sunset Overdrive?
Last I checked Insomniac did shop around for a publisher for Sunset Overdrive and I am pretty sure that they also went to Sony due to past relations the same way that Microsoft Turned down Remedy Alan Wake2.
Many outlets did point out that Spiderman uses lots of core principles from Sunset Overdrive so I fail to see what's wrong with the statement just like Remedy's Control is built on Quantum Breaks's foundation

Here's food for thought Why did Sony go with Insomniac for Spiderman instead of their 1st party studio? I doubt that Sony throws money out to any devs that don't have a concept :).

Christopher40d ago (Edited 40d ago )

***And why is it nonsense regarding Sunset Overdrive? ***

Because it has nothing to do with Phil and the remark I quoted said it only was because of Sunset Overdrive. That's why. Essentially they're geniuses for making Sunset Overdrive but idiots because without it they couldn't have made Spider-man. It's a dumb statement that speaks from both sides of one's mouth.

The whole context itself shouldn't be in an article about Phil to begin with. But, no, let's try and flex on this by calling them amazing and yet incompetent at the same time. Amazing for the game that failed, but Spider-Man was only a success due to their failure.

I swear.

***Here's food for thought Why did Sony go with Insomniac for Spiderman instead of their 1st party studio?***

*points at the entire Ratchet and Clank portfolio of games*

Outside_ofthe_Box40d ago (Edited 40d ago )

Sony wanted to own Sunset Overdrive IP, but Insomniac wanted to retain IP ownership which is why that didn't happen, but apparently they still don't have full ownership of the IP so I don't know what true answer to why it didn't happen is.

SeTTriP40d ago

Sony went with insomniac for spiderman because of infamous.proven track record of creating acclaimed open world super hero games.

Tody_ZA40d ago

Sunset Overdrive was not a game Sony was interested in, it doesn't fit their MO, and they were right as it wasn't that successful. I played it, it was sort of fun but really wasn't Insomniac's best work. But obviously as a creator you learn from any game you make.

They went with Insomniac because the team pitched a good idea, Marvel was ready to get serious about their games, Microsoft turned it away, Sony owns the Spider-Man rights..millions of reasons but obviously you have comprehension problems and like Phil enjoy spinning like a washing machine.

How something came about is less relevant than opportunity, timing, and the publisher eye to see what will be a hit and make it happen.

Petebloodyonion40d ago

@Christopher
So when MS releases crap games like Redfall, CrackDown 3, etc. It's Spencer's fault! When MS cancels a project like Scalebound It's Spencer's fault! but when MS publishes a great game well it's because of the great devs.
I agree that Insomniac could have made a great Spiderman without having made Sunset Overdrive but I do believe that Sony went with Insomniac because of how easily they could translate Sunset to Spiderman.

And to further my point why didn't they go with their own Superhero studios Sucker Punch because...

@Settrip
Last I checked Infamous was made by...... SUCKER PUNCH.

Christopher40d ago (Edited 40d ago )

***So when MS releases crap games like Redfall, CrackDown 3, etc. It's Spencer's fault! When MS cancels a project like Scalebound It's Spencer's fault! but when MS publishes a great game well it's because of the great devs. ***

You're throwing a lot there and it's not like some of these aren't 'yeah, that's on Spencer' and some aren't. So, here's how I see it (for both Microsoft and Sony) and I feel my past comments fully back it up (I've gotten tons of crap for hating Sony's third-party exclusive focus right now because I don't see that as a Sony win but Square or similar company win).

For first-party exclusives: This is on Phil.I would say for Redfall and Starfield, much less so. He inherited these things and to change them so that, IMHO, they would be better, just not going to happen. But, Crackdown 3 and the latest Halo? 100%on Phil Just as 100% on Phil for Forza and Flight Sim. He has to own up to the management of overall output of his studios that he has say in when they're good and bad. You can tell how much control Phil has when he, aka Microsoft, can layoff people from the studios. If he can do that, then he has the power to make them succeed or get people who can make better teams for those studios. Same with Jim over at Sony, who I blame for so much right now that is wrong with Sony and why they have nothing to show other than third-party exclusives at the time.

For third-party exclusives: They're putting money up and that's nice, but this negative or positive outcome here comes from the developers. Microsoft publishing Sunset Overdrive didn't have Microsoft come in and make it the game it was. That was Insomniac. Unlike how they do things with Sony, who gets to dictate what game they work on (typically submit multiple ideas at a panel, Sony people decide, they make that), Insomniac made their own game. Microsoft just backed it with money, not with a panel that dictate the overall game and direction nor did Microsoft have any say at all on the dev structure or management (which they do have with their first-party studios). This is the same as Stray, FF games, Stellar Blade, etc. These games are assisted in funding and marketed as exclusives, but the dev team is in charge of making it great. Can they get feedback? Sure, but overall they have say on those games and they deserve the praise just as much as the criticism for their end game.

Scalebound? I'm not sure. IIRC this was a funding issue with some speculation on Microsoft wanting them to add co-op or MP? Not sure.

But, and remember here, Sunset Overdrive was not a great success in sales and not as well reviewed as past Ratchet and Clank games or Spider-Man games. It's the 10th highest rated game out of Insomniac per Metacritic even ( https://www.thegamer.com/in... ) [Edit: Actually, that's an old list, it's now not even in the top ten]. So, why are we praising the 10th best game of the company and thereby Phil? It doesn't deserve that level of praise or noteworthiness, let alone it doesn't deserve to have any praise coming from Phil other than putting up money and still preventing Insomniac from doing what they wanted, which is the own their own IP.

*** And to further my point why didn't they go with their own Superhero studios Sucker Punch because... ***

Because Insomniac is better. Plain and simple. Better studio (one of the best rated studios for over a decade) and better games out there for the audience they're trying to reach.

Petebloodyonion40d ago

@Christopher
1) I don't need to look at your history to know that you do stick to your values :) I may disagree with you on certain topics (like this one) but if I take time to reply to you (even with my bad English (sorry)) it's because you do take time to construct a good argumentation. So for that Kudos yo you

Now with that said..
I'll just say this for your whole reply. I agree that Spencer is far from perfect and he has tons to account for,
for example how badly he handled Sunset Overdrive's marketing buzz (something Sony does pretty well) but on the plus side he did manage to secure a well-received game (81 Metacritic) from a known Studio.
How it fails to sell should also be attributed to Phil (And that's for another article)

As for your last quote, Insomniac is a better studio
I would like to recall that Sucker Punch made the Sly Cooper series on Ps2, made the acclaimed Infamous series, and Ghost of Tsushima. all of their games (except Infamous 1st Light) scored over 80 on Metacritic.
So I doubt that Sony doubt Sucker Punch's capabilities.

-Foxtrot40d ago

@Outside_ofthe_Box

The whole Sunset Overdrive situation is so odd isn't it?

We got told they went with MS because for once they wanted to own the IP

Yet in the Insomniac leaks we then found out that Microsoft owns publishing rights for any sequels made

"Microsoft owns the rights to publish two sequels for Sunset Overdrive. These include “any associated DLC, ports and derivative games (e.g., mobile companion experiences, web-based experiences, and hand-held experiences)"

So they can't port the game to PlayStation, they can't make DLC or anything else for the game

The question is, why the hell did they go with MS if owning the IP means f*** all? Did they get swindled or something? Did they expect it to be a huge IP where once a few sequels were made they'd THEN own the IP?

Just seems so silly when they could have just made it for PS4 and made sequels to it.

+ Show (5) more repliesLast reply 40d ago
40d ago
Skuletor40d ago

I'd give the Batman: Arkham games more credit than Sunset Overdrive as an influence and I wouldn't say Insomniac's Spider-Man couldn't have happened without that either.

Tody_ZA40d ago

Correct, the Arkham games brought superheroes into the mainstream and still influences games to this day, like Spider-Man and Middle-Earth. Sunset Overdrive obviously just gave them the groundwork for their parkour and sandbox toolkit.

But Phil is gonna Phil.

Christopher40d ago

I would agree with this. I also find Spider-Man 2 on PS2 to be a bigger influence on movement than Sunset Overdrive.

40d ago
ChasterMies39d ago (Edited 39d ago )

”Meanwhile, Spencer’s strategy of lowering the price of entry for the new console by offering a non-4K version of the Series X in the form of the Series S also seems to have paid off, with Xbox doing better than it ever has”

Oof. I think the gaming “news” industry has cognitive dissonance over the failure of Xbox in the market. There is no fact scenario where Xbox is doing better than ever. Xbox has been losing marketshare since the launch of Xbox One and that trend continues now. Microsoft took an $80B loss on buying game studios, which is definitely more than Xbox has made in profit over the last 10 years. Game Pass is still a money loser. The worst of it for an Xbox Series X owner is that the actual install base of the Series X isn’t much more than the Nintendo WiiU. Microsoft has the most powerful console ever made and no games to show it off. And now Microsoft is moving toward releasing its best Xbox games on PlayStation. It’s ridiculous to applaud Phil Spencer for his tenure at Xbox.

+ Show (4) more repliesLast reply 39d ago
thorstein40d ago

The Xbox 360 launched in 2005. It was a great machine with great games. I never owned one since I could only afford one console and I went with PS.

Microsoft ended prodcution in 2016. This guy took over in 2014, after Xbox One launched.

What has happened since? Recently, a merger with layoffs. A new console that isn't competing globally. A dynamic shift from what made Xbox a staple of console gaming.

You can be an Xbox fan, but this guy is what went wrong.

zekk40d ago (Edited 40d ago )

The 360 as a device left a lot to be desired. I mean I think it has something like a 50%+ failure rate. But they had some great games

Abear2140d ago (Edited 40d ago )

360 was marred by RROD but still looked back on fondly because it had some truly great games.

Amazing what having good software covers up…and how forgiving and dumb consumers are. Pay for online with this Gen too, thanks Xbox for the sub model and helping ruin this industry.

Good-Smurf39d ago (Edited 39d ago )

I went with 360 right around launch of GTA IV in 2008 then later that year my parent bought a Fat PS3 40 GB model from Japan too bad it was stolen by a late-night break-in thief in late 2009.
My Xbox 360 was already had a few RRODs and I have for only two months and then E74 happened that same year and no video game stores want to take it in to fix it until a month later I found some guy down south who was running a repair shop in his bedroom fixed it for me and it lasted 'till 2015 when it refused to turn on with noisy AC adapter.
Great console but it just not reliable, everything about it except its controller breaks way too prematurely.
Disc Drive was a crapshoot unreliable and very picky about the kind of discs it will read as well.
I don't want to talk about Phil anymore, I guess I ran out of vocabulary to tell him for what he is nowadays after 10 years of lies and manipulation.

Chocoburger39d ago

Controller breaks easily, too. Modern analog sticks wear out, and get drift far too soon.

Lightning7740d ago

By undoing the bad decisions that were placed on X1? Wow, such an achievement....

When he was head of Xbox in 2014 MS cut allot of the budget for Xbox. Means no buy for new studios the first 4 years. Like idiots MS are they shot themselves in the foot. You would think a tech company like them they would think ahead and have games ready later X1 early and beyond this generation.

Now we're seeing games released later in the gen but it's too late I'm afraid. They over paid for ABK over compensated because they can't get games out and see higher revenue streams.

All this could of been avoid if they bought studios in 2014 and they wouldn't be in less of a mess.

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90°

Next Battlefield Game Already Playable and Being Built by “Largest BF Team in History"

EA says the next Battlefield game is being built by the "largest Battlefield team in history," and confirms the game is in a playable state.

Kaii23h ago

“I’ve just spent a whole bunch of time with the collective Battlefield team, playing what they’re building and it is going to be another tremendous live service.”
It's just what gamers want, more live service garbage.

XiNatsuDragnel21h ago

Ik more live service is what I want /s.

_SilverHawk_20h ago

I'd like a lot more live service game / hi 5

RaidenBlack17h ago

What Henderson has leaked so far is that ... even though the dev size's large, they are playing safe this time,
so I am guessing big budgeted BF3 2.0 ... fingers crossed

Yi-Long1h ago(Edited 1h ago)

We don't need thousands of workers wasting their time and effort, for many years, on a live-service project nobody asked for.

Just take a dedicated small team and create a cool Battlefield GAME. Not a service, but a game. As in 10-12 Conquest maps, 4 classes, cool gameplay, done. That's it.

That doesn't need 3-4 years of development. That doesn't need thousands of employees. Just go back to basics; Release a cool game, let gamers buy and enjoy that game, and 1-2 years later you release a sequel. No 'service', no subsciption, no DLC, no seasons. Just a game. On its own. Done. 50 bucks.

290°

Phil Spencer trends on Twitter amid calls for him to resign

Phil Spencer and Microsoft have come under fire following the closure of multiple Bethesda-owned studios including Tango Gameworks.

Read Full Story >>
videogamer.com
gold_drake8h ago(Edited 8h ago)

wow haha.

i dont think he will resign. or will be kicked off.

if hes still here after everything in the past, this wont affect him unfortunately.

RhinoGamer887h ago

He and his cronies have a sweet deal. Even if they are fired, stock options and parachutes will mean they never need to work again. Cronyism at its worst.

neutralgamer19925h ago(Edited 5h ago)

I think his days are numbered TBH. Spending 80 million of all acquisitions yet can’t even compete with others it’s insane

This also proves gamepass isn’t as profitable as Xbox fanboys make it out to be

RaidenBlack5h ago(Edited 5h ago)

That huge Acti-Blizz acquisition wasn't worth it ... They should've stopped at Zenimax and instead focused "rescuing" individual studios like Crystal Dynamics, Eidos Montreal, Crytek, Volition or Gearbox etc (much better than trying to devour the whole of one of the largest gaming publisher)
IMHO, with no $70 Billion deficit, these studio closures would not have happened ...

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260°

Xbox Has No Idea What They're Doing, and I'm Not Sure They Ever Did

Nirav from GL writes: "If the makers of a GOTY competitor that outdid sales and Game Pass expectations and owned by the richest company in the world cannot stay open - what hope is there for everyone else?"

Read Full Story >>
gameluster.com
Christopher11h ago

***If the makers of a GOTY competitor that outdid sales and Game Pass expectations and owned by the richest company in the world cannot stay open - what hope is there for everyone else?***

None if you stay in an arena of corporate driven metrics. And this is what happens when you allow publishers to buy up massive amounts of studios and IPs. There's only so much internal competition and the focus in the end will remain on those who look best on a spreadsheet.

Players can be so driven by what is best for them and only see what is put right in front of them. But that's not what is best for them. They are being lied to constantly, as seen by Microsoft's ridiculous praise for Hi-Fi Rush and Phil's lies about Redfall prior to release and how big of a supporter of both studios he has been. But, instead of thinking "wait, this corporation wants me to think this way, should I be listening to them and believing them?" players eat it up and go "OMG, did you hear what they said! They're just like us and they know what's best for the industry."

And because of this single-mindedness of the majority of gamers, we are where we are now. Massive layoffs. Massive studio closures. Games that we were told were representative of the core values of said corporations shelved and studios behind them shuttered. The truth is coming to bear because the truth all along was only what the numbers in an excel spreadsheet told the corporate suits.

If you truly want what is best for the industry, what is best for developers, then you need to support Indie games, support developers that maintain control over their IPs and direction, support boutique publishers who only exist to help Indies make it out the door and don't own the IP. Stop supporting major corporations with your money or you devotion. Stop playing their games, and I don't mean video games, but their marketing, their double speak, their guy without a tie who says things you want to hear PR, their future of video gaming concepts as if we were hurting for new ways to play games other than installing/downloading and playing them, and especially any slogan from them that gives the impression that they are for you, the consumer. They are not. You're merely a value on a spreadsheet.

Christopher10h ago

Sure, I'm the one drinking the koolaid. Keep believing in the corporations. They definitely have your best interests in mind. All hail the Big Green, For You Blue, and Nostalgia Red! All praise big corporations buying up other publishers. All praise the inevitable spreadsheet adjustments. For greed, not the players.

Crows902h ago

I'd like to but I think you drank it all...

anast8h ago

"then you need to support Indie games"

Get punk rock with it.

rlow14h ago

I don’t always agree with you. But you are correct and well said. It amazes me on what used to be a pretty straightforward industry has turned into such a greedy mess. Layoffs galore across the industry and corporates pushing/firing whatever is going to move the bean counters. With no regard for the people making the games. I’m tired of hearing these rich companies saying it’s just business, or an adjustment needed to be made, but it’s not personal. Then on top of it they have to inject corporate inclusivity into every game. On top of releasing broken games and expect people to pay top dollar.

But again well said and we as the consumer need to not only speak up but vote with our wallets.

Tody_ZA8h ago

This should not be surprising to any of you. We have been saying for MONTHS that Game Pass is not sustainable and that these acquisitions will come at a massive cost to the industry. People refused to grasp the difference between buying and investing in a developer like Insomniac or Housemarque, and buying the entire publisher. People refused to accept that spending billions to acquire the biggest publishers in gaming means you have to RECOUP those costs, and you aren't going to do it without consolidation, focusing on core IP that sells, creating revenue streams via ownership and releasing on other platforms, and closing down studios that are superfluous to the budget requirements. You will not recoup those costs by investing in risky new IP or creative new games and studios.

No, people cheered Microsoft on like they were delivering GOTY titles to their door and pouring money into the industry to grow Indies and triple A projects.

You are getting what you deserve. You take the consequences of the practices you supported.

Layoffs happen. Some games don't succeed. Everyone has seen it happen. Happens even to the winners.

This, however, is goddamn shambolic and if you can't see it now then there's no helping you and you should keep enjoying the "value" of Game Pass while contributing nothing to this industry.

I've never seen the developer of one of the best games of the year get axed before.

Ninja Theory is next after Hellblade 2, I can see them going independent again. There's more to come from MS.

TiredGamer8h ago(Edited 8h ago)

This is exactly it. There is more of this coming. MS runs from one bad idea to the next, and GamePass is an unsustainable train wreck that we get to watch in real time.

GamePass is stalled for subscriber growth, and all that they can hope for is to either A) Reduce the quantity of games (i.e. shutter game studios), B) Reduce the quality of games (to make more mediocre but lower budget offerings), or C) Raise prices on existing customers. Or some combination of those.

MS does not have a passion for the industry. The XBox project, from the beginning, was sparked from the fear that someone else would eat their PC market lunch by making a games machine that replaced the PC. THAT was the entire motivation for getting into the games industry.

Profchaos6h ago

I saw it from the outset of day 1 on Xbox it's unsustainable no one was buying their games and a noticeable decline in quality and a push to live service elements to keep subscriptions active was obvious.

I saw it every time I'd go to a physical game shop for a Multi plat pre order no one was there for the Xbox version.

I'd go to CeX or other used game stores and be able to pick up the full range of Xbox studios first party games for 20 bucks and change while on the PlayStation side 20 bucks might get me two PS4 launch games and wouldn't even get me a single Nintendo first party game.

-Foxtrot6h ago

"Ninja Theory is next after Hellblade 2"

Anyone think it's weird it comes out in 2 weeks and there's hardly anything on it

MrBeatdown8h ago

But hey, at least we get Call of Duty free on game pass*

*eventually?

anast8h ago(Edited 7h ago)

They know what they are doing. If 'you' treat them like "good 'ol simple minded folk", then 'you' are relieving them from blame via ignorance. They knew that they were going all live service, streaming and mobile a long time ago, The Oracle tends to see the obvious. While companies patronize gamers like they are children, which most of them are, may be confused for stupidity, they are also not so stupid they don't understand the decisions that they are making toward the overall direction of their company.

*None of their games were even close to competing for GOTY. They paid for names to be mentioned.

Profchaos6h ago

Xbox survived it's first gen by pure luck halo became a hit and it was huge followed up by halo 2 which had one of the biggest marketing campaigns I can remember seeing in the early 00s we had guys in master chief outfits on the sidelines of state of origin as a promo it blew my mind.

Then the 360 fell under the excellent leadership of Peter Moore and outpaced the PS3 for the first three quarters of that generation the only time anyone has ever done that.

Since losing Peter Moore it's been a rapid decline and buying up the industry stank of a desperate move along with the idea of gamepass itself stank of desperation to me no one was buying the X1 they needed something to get people interested and here we are.

I would happily lose gamepass if Xbox could go back to the 360 era style of focused heavy hitters and solid games.

The championing of consolidation they did was disgusting and what's happened as a result is proof they never had gamers or the industry at heart they need their ROI and that's all they cared about big daddy ms has signed a number of blank checks getting them here and it's coming to collect on their debts

zaanan22m ago

Well, MS bought Bungie to get Halo (and shut down the Mac version), which is a big reason they were as successful as they were. And the PS3 actually outpaced the 360, which is why it eventually outsold it despite releasing more than a year later. So really, not much has changed if you think about it.

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