It feels like Microsoft can't decide whether Hellblade 2 is a AAA megaton or an arthouse sequel.
The pre-load for Xbox Game Studios and Ninja Theory's Senua's Saga: Hellblade 2 is now available, and the download size has been revealed.
When is this game releasing? There's no hype for it, no promotion..and this game looks good. Wth MS?
I saw there was some new video of it uploaded on Xbox's YouTube channel the other day but I didn't bother watching it, that's something though, I guess.
Here's a link if anyone's curious:
https://youtu.be/D1KCTl_tCg...
Xbox's handling of the marketing for Senua's Saga: Hellblade 2 is casting a huge doubt over the future of its developer, Ninja Theory.
They should be worried. They we told they were free to be creative to dev. a walking sim, and now Phil and the Lady are walking that back.
let's look at the other side of the coin. why did HellBlade 2 which is a short game took more than half a decade to develop? If a game is taking millions upon millions to make then expectations will grow and when those expectations fail to meet then decisions are made.
I am not defending MS here, above is just my humble opinion.
In other words MS were never interested in the people that made the ip, MS only wanted their ip…
MS knew everything you said before they bought Ninja Theory.
"why did HellBlade 2 which is a short game took more than half a decade to develop?"
They're a smaller studio that has had a number of other projects they've been working on in that time as well.
This 2 comments from Microsoft worries me
“ Matt Booty, head of Xbox Game Studios, mentioned in an email to employees that the company is now looking to prioritize “high-impact” titles and “identify the opportunities that are best positioned for success.” Similarly, Xbox president Sara Bond talked about identifying industry trends and transitioning towards them during her recent interview with Bloomberg. ”
One is saying it will prioritize high impact games like CoD and service games while she basically saying they’re going to follow trends AKA the leader AKA Sony.
We all know that to succeed in the gaming industry you need to be a trends setter not a follower 🤦🏿.
Microsoft have learned nothing they still think that the 360 era of buy, absorb, destroy is the way to succeed in the video games industry.
I've said before, and I'll say it again. If MS wants Hellblade 2 to be a success, they must release it for PS5 too, both physical and digital. Not saying as a fanboy or anything but success depends on it's sales.
Just remembered this is on GP too right if i recall correctly? I really don't know then. Good luck to them.
They will close the studio, mark my words. HB2 is a pure single payer experience, took forever to release and won’t sell tons.. MS isn’t interested in these kind of games.
They should have stayed independent and should have never gotten involved with MICROSOFT
It wasn't that easy. Ninja Theory were down to less than 20 employees and were forced to making a MOBA of all things (Bleeding Edge) in order to try and make enough money to survive. That game ended up being a total failure, so without MS, there's a high chance they closed anyway.
The same with Obsidian (ironically, they were on their last legs because they missed a metacritic score by 1 with Fallout New Vegas which would have netted them a huge cash bonus from Bethesda - something they were banking on and financially ruined them for nearly 10 years until being acquired).
Maybe someone else would have come in - but we'll never know.
financial security sometimes trumps "trying to walk the line". Nature of the business.
If MS do close Ninja too, at that rate, we should consider possibility that MS’s end goal is to buy more and more studios and shutter them, keep the ips, then when the game development community is a desert of its former self, use MS’s abundance of capital to recreate gaming space under its own management…
Why shutter them? Maybe because otherwise it would be too obvious that they are creating a monopoly. They are shuttering them while keeping their ips, which allows for purchase of more of the multiplatform industry.
This could be a part of it. I think it has more to do with shareholders, but MS would love the position you are mentioning.
I think it really is as simple as Anast says.
According to that Bloomberg graph, Xbox experienced a few years of massive growth a few years ago and since then, it's been going down each year. Of course, most normal people would put that growth down to Covid but investors live in a different world. They don't see that it's making hundred of millions or even billions. All they see if that it's going down and that's enough to spook them.
Yup, MS is not buying to manage the studios and make games, they are buying them to dismantle and destroy, keep the ips, then go after more studios to dismantle. Once nothing is left, they will use their deep pockets to make studios. Its like telecommunication companies. They merge together and shut down competing services, so now I only have one service provider in my area, and that company is a local monopoly so they treat you however it damn well pleases.
Only issue is that if that happened, people would just make new IP's instead. New Ip's can easily thrive, it's just a more risky.
But in time every big game will be either Marvel or Star Wars, so wouldn't matter anyway. Joking ofcourse. Partly.
Everything they bought is at risk, Game Pass is NEVER going to be able to support all the development for these studios while also maintaining any kind of catalog of new games.
If it wasn't supporting itself before they bought all these studios it's obviously not going to be able to support even more.
Pretty apparent they next on the cutting block. Hellblade 2 is a week out and the only noise from XBOX marketing is akin to a fart. Not even a loud pants-ripping fart....but a shameful supressed one.
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Very possible that they allready planned it, but they obviously can't announce it until the game has been out for a while.
I think they have changed plans a lot. Current MS wouldn't have greenlit Senua 2 and games like Pentiment and avowed. Wonder whether we'll get Outer Worlds 2 or if it will be reworked into a more succesful franchise.
There's no way Ninja Theory stays in business after Hellblade 2.
It's a digital only release, it's been in development for over five years, and it's a Game Pass Day One, which means it's not going to blow any sales charts apart. That's already taking into account that Ninja Theory don't make games that sell multiple millions, they cater to a niche audience.
Ninja Theory has been around for a very long time and they've served their audience well, DmC aside, but I'm betting on them closing or being absorbed soon.
Senua's Saga: Hellblade 2 has received a substantial visual upgrade, and we've put together a comparison that shows the improvements.
Why market something that isn't designed to be sold?
This has GP rental written all over it.
Why bother showing me X shows streaming on Disney before my YouTube video since it's a rental?
Why bother showing what movies are coming to a theater?
Actually, how come game companies bothered in them past with advertising games since a lot of ppl used to rent them at BlockBuster?
Here is a simple reason: making ppl Interested in this game by making them subscribe to Gamepass, or buying the game on PC/Xbox, or worse giving them a reason to buy an Xbox console.
@Pete, speaking of movies, Microsoft should copy that business model and sell the games at $70 for 3 months and then let it hit Gamepass after those 3 months. It gives them time to let the game receive a big profit, so for that big game you've been waiting years for that you don't want spoiled, I don't mind paying the $70 a couple times a year. And for those small niche games that don't require a big budget and big profits to succeed, well Gamepass is perfect for that to see if you enjoy it.
@Noskypeno
I agree, always said that there are no financial gains in putting established games that will sell on names alone (COD, GEARS, HALO, FORZA, etc), the same way Disney won't give you the next Avenger Day 1 on Disney plus +.
MS could release game some smaller games with some AA game day 1 while making money for a couple of month on big titles.
They just posted a 20+ minute video about Psychosis and how the game portrays that through Senua.
Regardless of what Microsoft is doing (retweeting Ninja Theory is about as low effort as it gets, and Dashboard Dynamic Themes should've come months ago), Ninja Theory themselves are at least trying.
It's sad though. That new video was a really good behind-the-scenes too, and it just came at such a bad time.
who knows..they might be the next developer that gets shut down..6-12 months after Hellblade 2 is released.
"a 20+ minute video about Psychosis and how the game portrays that through Senua".....game sounds like a bundle of fun!
How much marketing do games really need these days? People that play games know when its coming out. I really think the days of the constant tv ad etc are going the way of the Dodo. What scares me more is the lack of "previews" on big video game websites, it only got a few on April 4th and then nothing since.
Wow Tankbusta40 how out of touch with reality can you be, mate. Do you think companies are insane to spend millions on having giant billboards for big releases and TV adverts and superbowl slots and round the clock PR and interviews? Most of the people who buy games aren't on gaming forums like these knowing the exact release dates!
This isn't being marketed because Microsoft isn't selling the product, it's a Game Pass day one and they don't throw their weight behind games like this.
"Here is a simple reason: making ppl Interested in this game by making them subscribe to Gamepass, or buying the game on PC/Xbox, or worse giving them a reason to buy an Xbox console."
No one is buying a Xbox for Hellblade 2. Lol. Advertising will not change that. Just considering after all this time Xbox confirmed numbers they were not good for Hellblade 1
"The last numbers we have for Hellblade 1 is that it had 6.3 million players after four years. That’s players, not sales, and that includes launching on Xbox, PlayStation, PC, Switch and it was also on Xbox Game pass starting in 2018."
https://www.forbes.com/site...
Wouldn't be surprised if one of the money men at Microsoft have already earmarked this studio for closure regardless of how well Hellblade 2 does. Hence the lack of marketing spend.
Under a rock much? This game has been trailered to death already over the past 5 years.
Most likely. Otherwise more people would know about the game....most people don't...it'll drive some in Gamepass but that's probably going to be it.
Most people don't know about the first game either. I don't see this driving new members to gamepass though, it's too niche.
yupp..most likely just a matter of time.
more or less every studio that got bought by them was killed later.
It's sad that Ninja Theory can update graphics, lighting, made a marvelous game but still the sword of Damocles moving up their heads... After Tango Game works every one that works on any studios under the wing of MS are probably having a Plan B looking for another place to go thanks to that stupid idea of even if you create a jewel they can axe you...
I mean, we'll have to see.
What I find problematic was Bond really saying that each case for success metrics with different studios is different. However, the studios recently closed seemed surprised when it happened so... Is Microsoft not telling the studios what their expectations are?
It's entirely feasible, but I suspect Starfield didn't really move the needle and Bethesda is safe... But Tango, who made a game that was very well received with a smaller budget gets closed?
We really don't understand what they want. It doesn't help that they shadow dropped HFR with no marketing and I would say outperformed any expectations for it. But somehow, that wasn't enough?
In truth, we don't really know what the criteria for closure is. Specific engagement metrics? Mean play time? Some internally developed index to assess some engagement-to-budget ratio?
We don't know. I think the concern for Ninja Theory is valid, but sink or swim at MGS seems to be a moving target.
The most concerning thing about Senua is that it's a farily niche title that MS for some reason spent a fortune on. Makes you think about what their expectations are. If they are hoping for God Of War money I would expect another closure.
It's been over 4 years since that game released. I wonder if Ninja Theory will even be around 4 years from now, maybe not even 4 months, lol.
Lets be honest. Its mainly a walking simulator. Just like the first game..maybe there is even less combat and an even bigger focus on cinematics and listening to her inner voices while walking.
Big pros are just the excellent graphics, designs and the music of Heilung.
I mean they released the fact that it's the same length as the 1st game and is digital only. That seems like a pretty rock solid indicator that it's not really gonna be a "AAA megaton"
I know one thing, it's not a "megaton".
It won't have wide market appeal even if it's very good and highly reviewed because the subject matter at heart is a hard sell for many