420°

Xbox Claims Console Market Growth Is Stagnant Since 6 Years, Discusses Call Of Duty On Game Pass

Microsoft has shared plans regarding bringing the Call of Duty series to Xbox Game Pass & has shared some insight on the console market.

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twistedvoxel.com
Kornholic77d ago

Since Xbox Series console sales are even weaker than Xbox One's, stagnant is a bit misleading - it's shrinking!

VenomUK77d ago (Edited 77d ago )

Nintendo would disagree with him, over the last six years it’s had fantastic growth both with Switch hardware and software.

Sony would disagree with him, it launched a new console during the pandemic and eventually got it leading the market in new sales and its subscription service and multi platform game sales are thriving on PS5.

It seems like Phil Spencer is reflecting on stagnant sales of the company he has led for a decade and is disingenuously projecting its failings as a comment on the state of the entire home console industry.

crazyCoconuts76d ago

Technically growing at a slower rate

--Onilink--76d ago (Edited 76d ago )

By that argument, every single Sony and Nintendo console have sold less than the PS2 and DS so they are also shrinking…

I really dont understand why people here keep saying that Nintendo and Sony are proof what he is saying is wrong, both companies most successful devices are 20 years old, and considering that the DS came out at practically the same time as the the Wii, the Switch basically has to compete against both

Assuming the PS5 is literally at the half way point and Sony is already starting to reduce sales forecasts, its likely to at best do around the same numbers as PS4, which are great sales numbers, but not showing growth in market size, if anything, if Xbox is selling less than last gen and Sony sells the same, again they actually failed to capture that market Xbox lost

Yes, Xbox as a brand to sell consoles has gone downhill and they have been terrible at it since the 360 gen ended, but everyone else is literally selling the same or even less consoles than they were 20 years ago, its literally what a stagnant market is…

Software sales are not quite the same as the console side, though given how expensive games have become, being a million seller is usually not enough anymore anyway

peppeaccardo77d ago (Edited 77d ago )

When a company has no vision and the only matter of interest is profit, all the moves it makes are NOT for the players nor for the evolution of the industry, They have played it safe and brought no innovation and relied exclusivelly on a lame subscription model that is backfiring on them on all directions. Typical american corporate greed !

Shikoku76d ago (Edited 76d ago )

That's is on purpose no matter what Spencer says about being committed to "physical media" the CEO of MS has stated the company wants all of it's properties in the cloud and they want every thing digital because then it's a subscription service not ownership. It's a corporate mandate and he just like the Wins team have to comply with the corporate vision. So its by design, this so all to push people further and further to digital only. Mattrick tried it too fast and this is slow death by a thousand cuts. They bought all those studios to bolster game pass not so they could be multiplatform. The multiplatform is so the FTC and others don't claim monopoly on them.

StormSnooper76d ago (Edited 76d ago )

I’m not sure why Xbox fans don’t demand that MS have a VR headset. It’s so strange.

Come to think of it, it’s a sign that MS wants out of console market and into service only future. In the past, this would have been blasphemy to console gaming players…

Einhander197276d ago

It's not profit that drives them, it's control, they want to control gaming the way they control PC.

77d ago Replies(4)
EvertonFC77d ago

I'm Pro playstation as many on here know but laden and Andrew's both said the same.

1Victor77d ago

“SURPRISE “ said no one after reading this
“Spencer mentioned that Microsoft’s intent is to have the full portfolio of games from ZeniMax, Activision Blizzard and Xbox Game Studios day one on its premium subscription service”
Another 180* turn or does that means CoD on PlayStation+ premium day one “free” as well 😱.
A billion dollars franchise dropping to a few millions, this will be the final nail in the eyes of the all powerful investors.

ChasterMies76d ago

A lot of folks like to point to Nintendo as a sign of growth but Nintendo only has one console now compared to two back in the Wii / DS days. Overall, Nintendo is selling 100M fewer units than a couple of generations ago.

PS5 is growing marketshare at the apparent expense of Xbox. Overall the number of potential PS5 and Xbox owners has not increased in the last two generations.

Software_Lover76d ago

I don't think you know what growth means.

porkChop76d ago

Nah, he's not wrong. Though it's been longer than 6 years. The console market has been comprised of roughly 200-250 million gamers for decades. It hasn't actually grown at all. Market share between the 3 manufacturers change but the overall size of the pie is still the same.

shinoff218376d ago

Mnot back in the ps2 Era. Under 200 mill for the 360 ps3 wii Era also.

porkChop76d ago

The PS3, 360, and Wii totalled out to around 275 million units. Considering the 360s RROD and PS3s YLOD and accounting for replacing broken systems, that would still be in the 200-250 million range.

The PS2, Xbox, and GameCube totalled out to just over 203 million. Bricked consoles were far less common that gen, though it could technically have been slightly under 200 million.

343_Guilty_Spark76d ago

The entire market is stagnant. Show us the console with 300 million sales.

Christopher76d ago

What's interesting is that the console market overall hasn't 'grown' but Xbox has shrunk while PS and Switch have grown to fill in their loss of market. So, yeah, he's right, but the phrasing is interesting since the console market has shrunk for them and grown for the others.

343_Guilty_Spark76d ago

It’s still largely the same overall numbers of console gamers just that market share structure has changed.

Christopher76d ago

Yes.... I just specified how that market share structure has changed. But, yeah, you can say exactly what I said with less info?

neutralgamer199276d ago (Edited 76d ago )

phil it has been like this because xbox brand hasn't been helping grow the industry. If xbox console were at 40 million instead of 26 we would have healthier industry

BillyCrystals76d ago (Edited 76d ago )

Console sales
10 million - Game Gear
10 million - TurboGrafx-16
9 million - Dreamcast
9 million - Sega Saturn
6 million - Series X

+ Show (9) more repliesLast reply 76d ago
Jingsing77d ago

The only thing that is stagnant is Phil Spencer. Time to go.

DarXyde77d ago

I don't see the point. Nothing would change.

Honestly, I don't see much difference between what the Xbox One was supposed to be under Mattrick and where they're going now.

People worried about used games going away. Now you've got game pass and you can't really share that.

People worried about DRM and always online. You need a connection for the sub service.

People were worried about MS spying on your consumption habits. They kind of come out and tell you as much with game statics, don't they?

I don't think Microsoft has changed their trajectory with the difference in leadership. They just package the same vision in a way that is now palatable.

I see them though. They've got the average muppet fooled, but not me.

Shikoku76d ago (Edited 76d ago )

They haven't because it wasn't Mattrick that was behind that it was a corporate strategy for all MS properties. Mattrick just tried to do it too quickly. Phil is lubing you up before he slides it in, while Mattrick just tried to ram it home dry, by pushing the BS "power of the cloud" nonsense.

FinalFantasyFanatic76d ago

I think it's going to be hard to salvage the brand at this point, no one is buying Xboxes, and it's got a reputation that there are more games on other systems. They would need to push out a slew of high quality exclusives over a consistent period of time, that means that they would have to change the way they manage the entire brand. I also don't think the Xbox has a killer app/game, I struggle to think of anything that I consider to be a big system seller for them after the 360 days (Halo isn't what it used to be).

NotoriousWhiz77d ago

Xbox's market is shrinking for sure, but PS5 is also behind PS4 (but just barely).

https://www.vgchartz.com/ar...

S2Killinit76d ago

He only does what MS wants. He is just a suit dressed up as a gamer.

BrainSyphoned77d ago

On today's episode of "Phil says" we gleen "Insight"
From a guy that has been having to hide his brand's numbers for years because he hasn't managed anything besides trying to copying Netflix with the world's largest corporate spending account. Unlike Phil, Netflix actually manages to release quality in-house content and is a good place to find Japanese and Korean titles. But yes, the console market is a stable slow growing market. How about you leave it and go play on PC where your company that runs the world's computers already failed with their own storefronts and has to release their games on Steam.

gold_drake77d ago (Edited 77d ago )

for them? yes.

look no further than the ps4, ps5 and the switch and hpw successful they've been in the last 6 years

Workshyskiver76d ago

That's missing the point though. Even when you look at Playstation, the market leader, its not really grown the total pool of people buying their consoles. Its just capturing the majority of what has been a fairly stagnant market since the sixth generation.

Total sales across all relevant platforms
6th Gen- 209 Million Total: PS2 155m, Xbox 24m,GC 22m, DC 9m
7th Gen- 273 Million: PS3 87m, X360 84, Wii 101m
8th Gen- 289 Million: PS4 117m, XBO 58, Switch 125m

The only real driver of growth has been both the Wii and now the Switch. The others have just been split between Playstation and whoever the other competitor has been.

shinoff218376d ago

I swore ps3 was 89

Also where the wii u

TheCaptainKuchiki77d ago

Lmaooooo, PS and Nintendo would highly disagree

The_Hooligan76d ago

Both Sony and Nintendo have done great this gen, especially Nintendo. I mean anytime you sell more than 100 mil consoles in a generation is a huge accomplishment. I am sure PS5 will do more than 100 mil as well. I do however agree that the growth rate of the consoles has not seen a steady increase. This does not mean the consoles are not selling because the numbers for PS and Switch are amazing or the gaming market size as a whole is not growing, it means there are other means by which people can access games and that has caused the growth rate of the gaming industry to grow but the consoles themselves have not seen a huge growth rate. PS2 for now is the best selling console (switch might take that crown), so if we were to add all the PS2, Xbox, Gamecube (~204 mil total) add all PS3, X360, Wii (~274 mil) add PS4, Xbox1, WiiU (~189 mil) and the current gen with PS5, Xbox series, Switch (~210 and counting), the numbers for each generation has not grown as much. This is just my opinion based on the numbers I see, it does not make me right.

Off topic: Kuchiki, I thought you had died by your own bankai! lol

TheCaptainKuchiki76d ago (Edited 76d ago )

Xbox is the only one holding the gen back as far as growth rates are concerned. Both the PS5 and Switch are outpacing their predecessors and setting new sales records, which should mean higher growth rates. However because the XSX is selling slower than the XBO, it lowers the overall growth rate of the sector.
Xbox is the weakest link. Therefore, the claim is WRONG, the growth rate isn't stagnant for the other 2.

OptimusDK76d ago

As the most here you dont really understand the concept of a market.

TheCaptainKuchiki76d ago

Blablabla. The market isn't stagnant, especially not with the covid boost.

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140°

Next Battlefield Game Already Playable and Being Built by “Largest BF Team in History"

EA says the next Battlefield game is being built by the "largest Battlefield team in history," and confirms the game is in a playable state.

Kaii1d 5h ago

“I’ve just spent a whole bunch of time with the collective Battlefield team, playing what they’re building and it is going to be another tremendous live service.”
It's just what gamers want, more live service garbage.

XiNatsuDragnel1d 3h ago

Ik more live service is what I want /s.

_SilverHawk_1d 2h ago

I'd like a lot more live service game / hi 5

RaidenBlack23h ago

What Henderson has leaked so far is that ... even though the dev size's large, they are playing safe this time,
so I am guessing big budgeted BF3 2.0 ... fingers crossed

Yi-Long7h ago(Edited 7h ago)

We don't need thousands of workers wasting their time and effort, for many years, on a live-service project nobody asked for.

Just take a dedicated small team and create a cool Battlefield GAME. Not a service, but a game. As in 10-12 Conquest maps, 4 classes, cool gameplay, done. That's it.

That doesn't need 3-4 years of development. That doesn't need thousands of employees. Just go back to basics; Release a cool game, let gamers buy and enjoy that game, and 1-2 years later you release a sequel. No 'service', no subsciption, no DLC, no seasons. Just a game. On its own. Done. 50 bucks.

Inverno5h ago

Oh boy I can't wait to see how they screw this one up.

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350°

Phil Spencer trends on Twitter amid calls for him to resign

Phil Spencer and Microsoft have come under fire following the closure of multiple Bethesda-owned studios including Tango Gameworks.

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videogamer.com
gold_drake15h ago(Edited 15h ago)

wow haha.

i dont think he will resign. or will be kicked off.

if hes still here after everything in the past, this wont affect him unfortunately.

RhinoGamer8813h ago

He and his cronies have a sweet deal. Even if they are fired, stock options and parachutes will mean they never need to work again. Cronyism at its worst.

neutralgamer199212h ago(Edited 12h ago)

I think his days are numbered TBH. Spending 80 million of all acquisitions yet can’t even compete with others it’s insane

This also proves gamepass isn’t as profitable as Xbox fanboys make it out to be

RaidenBlack11h ago(Edited 11h ago)

That huge Acti-Blizz acquisition wasn't worth it ... They should've stopped at Zenimax and instead focused "rescuing" individual studios like Crystal Dynamics, Eidos Montreal, Crytek, Volition or Gearbox etc (much better than trying to devour the whole of one of the largest gaming publisher)
IMHO, with no $70 Billion deficit, these studio closures would not have happened ...

13h agoReplies(1)
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290°

Xbox Has No Idea What They're Doing, and I'm Not Sure They Ever Did

Nirav from GL writes: "If the makers of a GOTY competitor that outdid sales and Game Pass expectations and owned by the richest company in the world cannot stay open - what hope is there for everyone else?"

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gameluster.com
Christopher17h ago

***If the makers of a GOTY competitor that outdid sales and Game Pass expectations and owned by the richest company in the world cannot stay open - what hope is there for everyone else?***

None if you stay in an arena of corporate driven metrics. And this is what happens when you allow publishers to buy up massive amounts of studios and IPs. There's only so much internal competition and the focus in the end will remain on those who look best on a spreadsheet.

Players can be so driven by what is best for them and only see what is put right in front of them. But that's not what is best for them. They are being lied to constantly, as seen by Microsoft's ridiculous praise for Hi-Fi Rush and Phil's lies about Redfall prior to release and how big of a supporter of both studios he has been. But, instead of thinking "wait, this corporation wants me to think this way, should I be listening to them and believing them?" players eat it up and go "OMG, did you hear what they said! They're just like us and they know what's best for the industry."

And because of this single-mindedness of the majority of gamers, we are where we are now. Massive layoffs. Massive studio closures. Games that we were told were representative of the core values of said corporations shelved and studios behind them shuttered. The truth is coming to bear because the truth all along was only what the numbers in an excel spreadsheet told the corporate suits.

If you truly want what is best for the industry, what is best for developers, then you need to support Indie games, support developers that maintain control over their IPs and direction, support boutique publishers who only exist to help Indies make it out the door and don't own the IP. Stop supporting major corporations with your money or you devotion. Stop playing their games, and I don't mean video games, but their marketing, their double speak, their guy without a tie who says things you want to hear PR, their future of video gaming concepts as if we were hurting for new ways to play games other than installing/downloading and playing them, and especially any slogan from them that gives the impression that they are for you, the consumer. They are not. You're merely a value on a spreadsheet.

Christopher16h ago

Sure, I'm the one drinking the koolaid. Keep believing in the corporations. They definitely have your best interests in mind. All hail the Big Green, For You Blue, and Nostalgia Red! All praise big corporations buying up other publishers. All praise the inevitable spreadsheet adjustments. For greed, not the players.

Crows909h ago

I'd like to but I think you drank it all...

anast14h ago

"then you need to support Indie games"

Get punk rock with it.

rlow111h ago

I don’t always agree with you. But you are correct and well said. It amazes me on what used to be a pretty straightforward industry has turned into such a greedy mess. Layoffs galore across the industry and corporates pushing/firing whatever is going to move the bean counters. With no regard for the people making the games. I’m tired of hearing these rich companies saying it’s just business, or an adjustment needed to be made, but it’s not personal. Then on top of it they have to inject corporate inclusivity into every game. On top of releasing broken games and expect people to pay top dollar.

But again well said and we as the consumer need to not only speak up but vote with our wallets.

Aussiesummer4h ago

Anything that makes millions is going to become a miasma of greed and corruption.

Tody_ZA15h ago

This should not be surprising to any of you. We have been saying for MONTHS that Game Pass is not sustainable and that these acquisitions will come at a massive cost to the industry. People refused to grasp the difference between buying and investing in a developer like Insomniac or Housemarque, and buying the entire publisher. People refused to accept that spending billions to acquire the biggest publishers in gaming means you have to RECOUP those costs, and you aren't going to do it without consolidation, focusing on core IP that sells, creating revenue streams via ownership and releasing on other platforms, and closing down studios that are superfluous to the budget requirements. You will not recoup those costs by investing in risky new IP or creative new games and studios.

No, people cheered Microsoft on like they were delivering GOTY titles to their door and pouring money into the industry to grow Indies and triple A projects.

You are getting what you deserve. You take the consequences of the practices you supported.

Layoffs happen. Some games don't succeed. Everyone has seen it happen. Happens even to the winners.

This, however, is goddamn shambolic and if you can't see it now then there's no helping you and you should keep enjoying the "value" of Game Pass while contributing nothing to this industry.

I've never seen the developer of one of the best games of the year get axed before.

Ninja Theory is next after Hellblade 2, I can see them going independent again. There's more to come from MS.

TiredGamer14h ago(Edited 14h ago)

This is exactly it. There is more of this coming. MS runs from one bad idea to the next, and GamePass is an unsustainable train wreck that we get to watch in real time.

GamePass is stalled for subscriber growth, and all that they can hope for is to either A) Reduce the quantity of games (i.e. shutter game studios), B) Reduce the quality of games (to make more mediocre but lower budget offerings), or C) Raise prices on existing customers. Or some combination of those.

MS does not have a passion for the industry. The XBox project, from the beginning, was sparked from the fear that someone else would eat their PC market lunch by making a games machine that replaced the PC. THAT was the entire motivation for getting into the games industry.

Profchaos13h ago

I saw it from the outset of day 1 on Xbox it's unsustainable no one was buying their games and a noticeable decline in quality and a push to live service elements to keep subscriptions active was obvious.

I saw it every time I'd go to a physical game shop for a Multi plat pre order no one was there for the Xbox version.

I'd go to CeX or other used game stores and be able to pick up the full range of Xbox studios first party games for 20 bucks and change while on the PlayStation side 20 bucks might get me two PS4 launch games and wouldn't even get me a single Nintendo first party game.

-Foxtrot13h ago

"Ninja Theory is next after Hellblade 2"

Anyone think it's weird it comes out in 2 weeks and there's hardly anything on it

Tody_ZA5h ago(Edited 5h ago)

Actually Foxtrot, I don't find it weird. When last has Microsoft thrown advertising weight behind one of their releases? Long gone are the days where their games had the sheer presence of Halo 3 or Gears of War 2. It's all been replaced with "play it day one on Games Pass."

Why spend millions on marketing a product when you aren't SELLING it? The Xbox faithful aren't going to buy it, they're just going to see it on the splash page of Game Pass.

MrBeatdown14h ago

But hey, at least we get Call of Duty free on game pass*

*eventually?

anast14h ago(Edited 14h ago)

They know what they are doing. If 'you' treat them like "good 'ol simple minded folk", then 'you' are relieving them from blame via ignorance. They knew that they were going all live service, streaming and mobile a long time ago, The Oracle tends to see the obvious. While companies patronize gamers like they are children, which most of them are, may be confused for stupidity, they are also not so stupid they don't understand the decisions that they are making toward the overall direction of their company.

*None of their games were even close to competing for GOTY. They paid for names to be mentioned.

Profchaos13h ago

Xbox survived it's first gen by pure luck halo became a hit and it was huge followed up by halo 2 which had one of the biggest marketing campaigns I can remember seeing in the early 00s we had guys in master chief outfits on the sidelines of state of origin as a promo it blew my mind.

Then the 360 fell under the excellent leadership of Peter Moore and outpaced the PS3 for the first three quarters of that generation the only time anyone has ever done that.

Since losing Peter Moore it's been a rapid decline and buying up the industry stank of a desperate move along with the idea of gamepass itself stank of desperation to me no one was buying the X1 they needed something to get people interested and here we are.

I would happily lose gamepass if Xbox could go back to the 360 era style of focused heavy hitters and solid games.

The championing of consolidation they did was disgusting and what's happened as a result is proof they never had gamers or the industry at heart they need their ROI and that's all they cared about big daddy ms has signed a number of blank checks getting them here and it's coming to collect on their debts

zaanan6h ago

Well, MS bought Bungie to get Halo (and shut down the Mac version), which is a big reason they were as successful as they were. And the PS3 actually outpaced the 360, which is why it eventually outsold it despite releasing more than a year later. So really, not much has changed if you think about it.

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