740°

Opinion: For Xbox, The Phil Spencer Era Is Over

Phil Spencer has been in charge of Xbox since 2014 to elevate the brand, however, recently it seems that Xbox is at a major crossroads.

Read Full Story >>
lordsofgaming.net
Knushwood Butt367d ago

They say in that interview with Phil that a new IP failing is bad for everyone because the decision makers will be more likely to only greenlight sequels because they are a safer bet.
Did they forget about Halo Infinite?

MIDGETonSTILTS17366d ago

He isn’t wrong about that, even if he only brings it up to avoid explaining how at no point in the last 5 years of development was the lack of variety in the gameplay apparent, let alone a blaring alarm that enemies were sooooo stupid.

neutralgamer1992366d ago

For it to be over it has to first start

His whole tenure has been MEH

LoveSpuds366d ago

He gets a free pass in respect of his senior role at Xbox before he became Head in my view. As general manager of Microsoft Studios he was also part of the management team that oversaw the decline in 360 and the piss poor performance of Xbox ever since.

He is a snake oil salesman, plain and simple and he always has been. It's hilarious that some members on N4G would talk about Nintendo getting a free pass whilst at the same time letting Spencer and Xbox off the hook over and over again. It does feel like the tide is turning now and other than a few hard core Xbox apologists, people are starting to question Spencers efficacy as Head.

Notellin366d ago

You rarely see any support for Xbox or Phil on here.

This narrative is crafted in your head only.

DOMination-366d ago

Phil was head of Microsoft Game Studios back in the late 2000s. Before he joined, the 360 had a strong launch and first couple of years. After he joined..

- The studios made a bunch of Kinect shovelware
- He greenlit a 4v1 Fable game that was never going to work and then promptly shut Lionhead down when they realised it wasn't going to be successful
- He started Black Tusk Studio who revealed a trailer of their new IP, only to then abandon that project and stick them on Gears,
- He was in charge of building 343i, employing all the best management and talented developers to work together as a "super studio". We know how that's worked out.
- opened and then promptly shut down several studios before they ever released anything - LIFT London, MS Victoria and I believe another MS branded studio that I can't remember.. maybe MS Vancouver?
- He allowed the Crackdown 3 debacle to happen, with the cloud computing guff and then overseeing it switch developers multiple times as they tried to make their previous cloud statements work (and failed)

Then he became head of Xbox and during the last ten years has overseen MS continue to basically not release any games. He could have made deals for third party exclusives during the barren years (which frankly, has been most of them since he took over), and been in charge of a fresh new generation where he had plenty of time to fix things and get the many studios they have to actually make some games. I appreciate that isn't really his job now but ultimately he is responsible for Matt Booty doing it.

I don't think it's a crafted narrative. There's a lot of evidence that suggests Phil hasn't done a great job. And that's a shame because I do think he speaks well and believe that he cares and is really passionate about gaming. But so far, the results speak for themselves.

CrimsonWing69366d ago

I think you’re misunderstanding.

What he was saying is that if people see new “games” or IPs fail, then they are unlikely to take risks.

Now, I think he was actually trying to say that Red Fall was a new game “conceptually” and while co-op shooting vampires in Massachusetts is a new idea, the game is borderline a GaaS designed feeling game.

There isn’t anything that’s “New” mechanically speaking and it’s pretty freaking derivative. The games it copies are far better than what Arkane Austin approved.

I don’t agree this is a new game and I’m hoping publishers see the backlash so we can stop with these f*cking kinds of games.

But I wouldn’t say this is a game like Parasite Eve or Xenogears or Silent Hill, where it takes concepts and molds something “new” from it that could be a gamble.

That being said, yea, it’s bad because when sh*t fails and fails hard, then yea, risk-taking gets harder to see across the industry. I mean, compare the PS1 and PS2 library to PS4 and… well the 5, PS5 games we have.

There is a stark and I mean STARK difference between how many new IPs and experimental games get made. We have this sh*tty GaaS model and Open-World trope type games and if anything is experimental it gets a shoe-string budget and barely any marketing.

Knushwood Butt366d ago

I take your point.
I was just pointing out that Redfall is a new IP (regardless of content), and that Halo is a well established IP and therefore supposed to be a safer bet.

+ Show (1) more replyLast reply 366d ago
jznrpg367d ago (Edited 367d ago )

Phil isn’t the problem. MicroSoft is the problem. Sure he’s not a good spokesperson but their culture and team at Xbox is influenced by MS who wants to dominate industries.

Their vision for dominating stopped being console a long time ago and has turned into a cloud streaming service future that they want to dominate. To do this they want to buy as many 3rd party games as possible and more importantly to them the biggest casual games that sell best elsewhere.
That’s where they think they can steal customers for their cloud service future.
Games aren’t most important to MS or Xbox. It’s the domination of a particular industry first to sell you a sub second that’s on their servers (cloud) third and then the games. They don’t care what games they are as long as they are the best selling somewhere that casuals pump money into constantly and they will try to buy them.

Jin_Sakai366d ago

It’s never good guy Phil’s fault. He’s been in charge for two Xbox generations and it’s only been downhill since. He is part of the problem.

rippermcrip366d ago

He was in charge of their games before that. He's been shit for 15 years.

Aloymetal366d ago

Exactly!...People always seem to forget that Phil Spencer was GM of Microsoft Game Studios starting in 2008, became the VP in 2009. He was in charge of their games. He is to blame just as much as anyone else for their lack of IP's and all the mess.

Tankbusta40366d ago

Phil has been a problem for now two generations of game consoles.

Father__Merrin366d ago

If it was up to me I'd have Spencer arrested!!

TheEnigma313366d ago

When you're the head, you take the blame. You're paid because you will always be that one who takes responsibility.

terstomp366d ago

jznrpg, you have illustrated exactly what Microsoft's motive is. Well said. Alot of people understand this, but most xbox fans refuse to acknowledge this fact.

franwex366d ago (Edited 366d ago )

Yep. Nadella has not been involved at Xbox to the extend that Bill Gates, or even Steve Balmer were. I doubt that he even games or cares about gaming in general.

It’s simply not a concern for Microsoft and I’m sure Xbox would’ve been abandoned if it wasn’t for that cloud base future that they are trying to cultivate. It could well be Xbox last Gen, or close to its last Gen and simply be a service in 10 or so years.

It sucks for gamers, but Nadella has grown Microsoft beyond $2 trillion. That cannot be ignored. Its real rivals are not Sony or Nintendo. Rather Google, Apple, and Amazon.

CrimsonWing69366d ago (Edited 366d ago )

No, it’s Phil’s fault, Microsoft hired him to do a job and he’s making terrible decisions and not delivering.

Look, I feel like Phil is a good guy in person, he seems genuine and I personally respect him more than Jim Ryan. That being said, he’s incompetent at this point and something seriously needs to be done to course-correct the Xbox game division to getting to the Xbox 360 days where they actually were a contender in the gaming arena.

It’s 2 generations now and I’m actually starting to feel this gen is their worst.

Grilla366d ago (Edited 366d ago )

The 360 was a fluke. The 360 was a pc in a box and therefore got a lot of pc ports. Sony learned their lesson and went X86 for the ps4 and MS lost that advantage.

Ra3030366d ago

"Phil isn’t the problem. MicroSoft is the problem"
I 100% agree but Phil Spencer has to go.

ChasterMies366d ago

100% this but put more simply, Microsoft still wants all the things they announced at E3 in 2013, and all those things are still just as unpopular. Phil Spencer might be able to bring Xbox box to its 360 glory days if not for Microsoft’s corporate goals standing in the way.

+ Show (5) more repliesLast reply 366d ago
XiNatsuDragnel367d ago

I think it's combination of phil Microsoft and their team problems. You need freedom but order at certain points vice versa.

RauLeCreuset367d ago

"It’s also convenient to claim success on the back of a new Gamepass service-based strategy when you are getting clobbered in the only ways the video game industry has measured success historically since its inception; console and video game sales. The moving of the goalposts seems all too convenient from a business standpoint, especially when you aren’t being entirely transparent with the data to back up those claims."

That's why it's senseless for media and fans to regurgitate talking points about Game Pass games being hits based on lacking data and MS' say so. It's amazing how many keep asserting that a GP title was a hit without bothering to inspect what that actually means.

-Foxtrot367d ago

If he actually manages to keep his job in the future, especially when the time comes to lead us into the next gen, I'll be surprised.

Obscure_Observer367d ago (Edited 367d ago )

"If he actually manages to keep his job in the future, especially when the time comes to lead us into the next gen, I'll be surprised."

No, you won´t.

The only reason why Phil still leading is because he made Xbox profitable. As long he continues to fill their pockets, retirement will be his only way out, and you know that.

If CMA´s own data is something to consider, he managed to make Xbox the isolated leader in the Cloud Gaming segment.

So just like Jim Ryan, he´s allowed to say any bs he wants as long MS executives keep their large smiles while walking straight to the bank.

Bathyj366d ago

Don Matrieks made Xbox profitable for the first time since it's inception.

Obscure_Observer366d ago

@Bathyj

"Don Matrieks made Xbox profitable for the first time since it's inception."

And yet he left through the back door and almost got Xbox dead and gone.

343_Guilty_Spark366d ago

MSFT is the leader because nobody beside nvidia and smaller companies take cloud seriously

EvertonFC366d ago

You still don't get that profit/revenue do you. Lots of people on here have explained it too you lots of times I'm staggered you still don't fathom it.

TheEnigma313366d ago

Your delusion is sickening and sad.

-Foxtrot366d ago

Jim Ryan says some stupid shit but 9 times out of 10 he shuts his mouth and it only opens when there's a new game or hardware coming out, maybe even an announcement of one or if there's an event going on like E3. The same can be said about Nintendo aswell. The recent Jim Ryan news for example is tied to the whole court case about the Activision acquisition.

Phil Spencer is a walking, talking 24/7 PR machine who has said so much bullshit over the past 10 years alone most statements contradict old ones or the goal posts get moved. If he just shut up maybe expectations wouldn't be through the roof all the time and maybe people would call him out with how much back tracking he does.

crazyCoconuts366d ago

That's not profit he's filling their pockets with...

Obscure_Observer366d ago

@EvertonFC

"You still don't get that profit/revenue do you. Lots of people on here have explained it too you lots of times I'm staggered you still don't fathom it."

I'm the one staggered with the dumb and delusional crap you said; Do you really believe MS is paying BIG MONEY to Phil Spencer as Xbox CEO while throwing at him hundreds of BILLION DOLLARS to do what he wants while running at a loss???

Dude, just gtfo with your entitled bs.

+ Show (6) more repliesLast reply 366d ago
I_am_Batman366d ago

After listening to that Kinda Funny interview, I'd be surprised as well. It almost sounded like internally the decision to fire him might've already been made and he's just gonna be the public scapegoat for a while until they have a couple good games in the pipeline to give the new CEO a good start to his role.

Show all comments (120)
300°

Former Blizzard President Says Closures Hurt Phil Spencer 'as Much as Anyone Else'

The former president of Blizzard Mike Ybarra in a statement on Twitter says Microsoft Gaming CEO is hurting just as much as anyone else following the closure of three studios under Bethesda - Arkane Austin, Tango Gameworks, and Alpha Dog Studios. Roundhouse Games is also joining ZeniMax Online Studios.

Read Full Story >>
vgchartz.com
jambola8h ago

Yeahhh I doubt it's hurting a millionaire as much as it's hurting fans and people who lost their jobs

Name Last Name3h ago

Phil is the only guy in the industry that has plot armor.

Tody_ZA3h ago

Hahahahahahaha! xD Legendary comment.

lelo2play1h ago(Edited 1h ago)

At this moment, even Xbox fanboys are starting to hate Microsoft. It's fu**up, after fu**up, after fu**up... that's the state of Microsoft gaming.
Purchasing developers left and right, then killing them off...

Phil was the worst thing that happend to Xbox. Might as well just shut down their gaming division and fu** off

Jingsing5h ago

I can already hear Jim Ross.. He has a family damnit!

Barlos3h ago

Poor Phil. He must be crying into his bonus cheques. Makes your heart bleed doesn't it?

MrDead2h ago(Edited 2h ago)

I'm sure he'll be upset that those cheques contain a small percentage of money MS is still making from the closed studios games too. Next time someone purchases High-fi Rush or Evil within all that money is now just Microsofts, just think the former devs at Tango who made Hi-fi Rush MS's most highly acclaimed game in years will get nothing more.

MS are buying these publishers for the big IP's like Elder Scrolls and Call of Duty they have little interest in the ones that don't make huge profits... and firing thousands and closing studios looks good on the next quarterly shareholder report. Gotta protect the share price.

Eonjay6h ago(Edited 6h ago)

This is all coming from the executive who thinks we should have the option to tip devs... apparently so publishers can pay devs minimum wage. Will someone think of the C-suite executives!!!

dumahim2h ago(Edited 2h ago)

That was from a former Blizzard exec. Did Phil make a comment on that also?

edit: Oh, it wasn't Phil who said this himself.

LucasRuinedChildhood6h ago(Edited 6h ago)

Yeah, the guy making $10m a year is hurting as much as those who have lost their jobs and are worrying about their future and supporting their family. /s

It takes a real lack of shame to even try put the Good Guy Phil™ spin on this. It's not going to work this time.

Profchaos6h ago

He's sitting around feeling sorry when he should of been doing everything in his power to get people jobs in other studios you're telling me after toys for Bob split from Activision there wasn't a opening in the call of duty mines for arkane it's just woah is me.

Show all comments (41)
490°

It's Time To Stop Giving Xbox Boss Phil Spencer A Pass

Under his leadership, many have lost their jobs and fewer games have made it out the door.

purple10123h ago

people should call for his resignation, he has literally flushed xbox down the toilet.
another 3 studios closed today, thats it now, get out

Tody_ZA21h ago(Edited 21h ago)

Well purple101 you'd have to convince Observer and the other Xbox faithful that these studio closures and the fallout from the acquisitions is a bad thing and a sign of what's to come, and I don't think you're going to do that.

Nobody has managed that feat.

Redgrave21h ago

Obscure and Zeref have been summoned to the floor to give their account of these proceedings.

VenomUK20h ago

I 100% blame 'nice guy Phil' for the death of Xbox. The thing to realise is the Xbox Series S & X are performing WORST in console sales and game sales than the much criticised Xbox One - how can this be?

His two big mistakes were 1-not developing enough exclusives and 2 - always trying to beat PlayStation. If he made more exclusives over his decade reign and not tried to 'win' then classic Xbox would still be here in a profitable third place. Instead he tried a series of different projects to win and he ended up ultimately destroying Xbox by changing its relationship with its most loyal customers. What did he do?

* Phil spent a decade only release new iterations of Halo, Forza and Gears and not investing in creating new first party studios and IP. He mishandled Scalebound and shutdown Lionhead Studios.

* Phil tried Mixer, a streaming channel that could be used to promote Xbox dominance with free giveaways...

* Phil tried to create a streaming service that he regarded as too superior to consider PlayStation and Nintendo as competitors! But would instead compete with Netflix and Google...

* But his worst mistake was Xbox Game Pass - a multi billion dollar investment that could only work if completely dominated the worldwide gaming market - but it didn't. Instead it changed the culture of Xbox gamers so they resented spending on third party games as they were now trained to expect everything for free. Now all the games Microsoft had invested so much in were not only NOT making money from other platforms, as ever, but they were now NOT EVEN making money from Xbox customers.

If Phil Spencer had just concentrated on making new games and not non-stop gimmicks to beat PlayStation, I genuinely believe the Xbox would be an attractive platform with regular exclusives like Halo but with others too that would give it its distinct identity and maintain a profitable existence. Phil's been in charge for over a decade, the blame lays at his feet.

ChiefofLoliPolice3h ago

Oh you and I both know that's never gonna happen. Some people you can't convince them there is a fire even if their own hair is burning. Denial is a powerful thing.

+ Show (1) more replyLast reply 3h ago
amazinglover19h ago

Last MS financial results for FY24 Q2 which is the company's sales data through Dec. 31, 2023. According to the earnings, gaming revenue is up 49% year-over-year.

That doesn't sound like he flushing it down the toilet and that also makes very unlikely he loses his job any time soon.

crazyCoconuts19h ago

Revenue up due to acquisition... Spending 10s of billions for new companies of course revenue is up. They don't tell us profits but they wouldn't be shutting down these divisions if they were in the black. Pretty sure they're shifting so radically because their current state has been an abject failure

Scissorman19h ago

This is 100% due to Activision Blizzard. If that deal had not gone through, Xbox revenue would be flat, which means a game like Starfield failed to move the needle.

rlow118h ago

@crazyCoconuts
While I agree that Phil and team have gone back on their word. Especially the last six years of promises.

But I disagree on your logic about the revenue.
They bought the companies to boost their gaming division revenue. In that regard they were very successful. They are owned by MS so your point is moot.

Lightning7714h ago

They made all that money and still doing studio shutdowns...

It's bottomless pit of money MS wants. There's no amount of money MS can make to save their own studios. They're doing it out greed and general incompetence. Calling Phil's head won't mean anything or do anything for MS. They'll still destroy regardless.

Chevalier14h ago

Damn idiots don't know how to read revenue reports. Revenue was due to folding in Activision Blizzard Revenue. They were up 61% due to Activision Blizzard with 62% increase. So they only went up 1% over last year. But idiots going to be idiots thinking Spencer is helping Xbox right now. Lol

Markusb336h ago

this is due to Activision and not their general output of quality titles,

+ Show (3) more repliesLast reply 6h ago
Jingsing9h ago(Edited 9h ago)

It is funny that it was him finally touching Bethesda that was the straw that finally broke the camels back. They should have been calling for this years ago.

Markusb336h ago

im sure this is good for gamers, didnt Phil say that about scalebound ?

JackBNimble4h ago

You obviously don't know what literally means but ya , all console bosses need to accept accountability for their actions.

Christopher40m ago

So, Phil gets canned. Do people really think that the person to replace him won't kowtow to those above him? Like his replacement won't look at spreadsheets to find things to remove and ignore the human element and accomplishments behind those numbers?

No matter whether Phil is there or not, the problem isn't just Phil. It's the corporate culture and how they prioritize numbers over anything else. Stop acting like getting rid of Phil will get rid of the issue. It won't.

+ Show (4) more repliesLast reply 40m ago
Tacoboto22h ago

Phil needs to go. His time is over. When you oversee layoff after layoff after studio closure after studio closure, it's impossible to keep going forward and have people - employees and fans alike - trust you in any way.

Especially after HiFi Rush hit their metrics. I guess we know what to expect for Ninja Theory next once Hellblade is out, and Machine Games once Indiana's out & Todd Howard focuses back on ES6.

Lightning7714h ago(Edited 14h ago)

Ninja Theory won't last after HB2. Because it won't hit some impossible metric in order to be a success at MS.

Expect NT to be gone in a years time also. Where the hells the advertising for Hellblade 2? Another MS issue they do to themselves bunch of clowns.

Tacoboto14h ago

Their first-announced Series game going out like this. Their marketing so far has just been a daily tweet or two the last week.

And now this will overshadow everything up till and through its release. Maybe Ninja Theory will get the same dignity as Tango and bow out with a better PS5 port.

Chevalier14h ago

Hellblade 2 out in 2 weeks and no one will even remember it by the beginning of June

RaidenBlack6h ago(Edited 6h ago)

Unrelated but since there's a shortage of devs to make Fallout content ... MS could've asked Tango or Austin or both to make a new Fallout game (doesn't have to be a full-blown RPG) ... fans would've gobbled it up after watching Prime's FO season 2 ... and it would've been a nice experiment to check the feasibility of having Fallout venture into non-RPG genres (like it was done before during Interplay days).
This is what I would've guessed/suggested from past statements from Xbox & co., that you can experiment with new ideas (using new or existing IPs) at current Xbox ecosystem.
But ... after axing Tango & Austin ... don't know if Xbox is still open to such experimentations.

Chevalier14h ago(Edited 14h ago)

Just watch Outer World's 2 also be dead on arrival without Playstation and Nintendo gamers buying that game you can expect Gamepass to kill that IP too. Ditto for making that contract to exclude Playstation gamers from getting Indiana Jones too. Remember how Tomb Raider sales were on Playstation after the 1 year exclusivity? Expect even worse for Indiana Jones too

mastershredder22h ago

It's not just Phil (Phil is just the dumb kid taking the money) and Kotaku is NOT the voice to listen to as shi7 sites like Kotaku helped contribute to modern gaming toxicity and disinformation. Kotaku staff = Much like Phil, and yes need to go.

Moegooner22h ago

MS has been posting record profits, you think they give a crap about games and gamers? Think again.

DOMination-22h ago

What a prat.

People gave him and Matt Booty the benefit of the doubt for a few years due to the mess they inherited but a decade on and all they've done is ruin gaming for everyone.

The only success they've had is MS Flight Simulator which was developed by a third party anyway - and Forza Horizon which by pure coincidence went downhill in quality the second Playground were acquired (imo) and that's all I can think of. Everything else they've touched has been ruined.

It's genuinely staggering how either of these two guys are still there.

Hofstaderman22h ago

Phil didnt even inherit a mess, he was equally responsible for it because he sat on the executive so the kinect and XBONE roadmap vision was also on him. Mattrick was the convenient public scapegoat back then but now theres no one to place the blame on.

Tacoboto22h ago

If they're to keep anyone, I'd hope it would be Sarah Bond. She's at least consistent, constantly doing quick tweets with green emojis where she can, repping the brand, saying the next hardware will be the biggest leap ever (whatever that means).

Phil Spencer openly minimizes Xbox by going out of his way to congratulate competitors and talking about how great playing non-Xbox devices are; if only Xbox had someone that could even pretend to like Xbox for being Xbox.

LoveSpuds22h ago

This is the point I always found frustrating, the whitewashing of Spencers reputation when he got promoted. He was involved in the slide into mediocrity of the 360 generation!

Aloymetal21h ago

The worse is yet to come and their fanbase don't know it yet, someone at MS posted and deleted a tweet saying all their main ''exclusives'' Halo, Forza, Gears etc will be heading to PS soon so grab a front seat ticket and some popcorn and enjoy the show;) The crying will be hilarious.

Notellin20h ago

Yeah he is absolutely responsible for the abysmal state of Xbox. I can't tell Mattrick and Spencer apart at this point. Both have been horrible executives for the Xbox brand.

Lightning7714h ago(Edited 14h ago)

Phil's responsible for this generations mess. Phil was the one following orders under Steve Balmer and Don Mattrick.

Don even admitted he messed up on camera with the Xbox documentary

Let's keep the facts straight. Everything currently now is Phil's fault.

+ Show (3) more repliesLast reply 14h ago
Show all comments (114)
90°

Baldur's Gate 3: Neil Newbon Explains Why Astarion Was a 'Risk'

In an Interview with Game Rant, Neil Newbon discusses the performance choices he made portraying Baldur's Gate 3's Astarion, and why some decisions were risky.

Read Full Story >>
gamerant.com