120°

Justin Roiland on Why High on Life Came to Game Pass (and How That Will Help Make Future Games)

High on Life creator and Rick and Morty co-creator Justin Roiland appeared on the Xbox Podcast last week.
Roiland explained that he did research on how Game Pass would help make the new game, and help his studio work on future projects.
High on Life has had one of the biggest launches in Game Pass history since its release on December 13.
In a recent episode of the Xbox Podcast, High on Life creator Justin Roiland joined Larry Hryb, Xbox’s Major Nelson, and explained why he chose to join the Game Pass line-up after having done “a lot of research” on the service.

“Before we decided to pull the trigger on it, I spoke with a handful of other studio folks who did Game Pass,” Roiland explained. “And I ultimately came to the conclusion based off of what I had heard that it is– it’s a value-add. Because essentially, there’s a lot of people that would otherwise not have picked up the game and played it.

“And those people, if you believe in what you’ve made, and you really you feel confident that you’ve made something special, or different– and we do with our game– those folks can become evangelists in a way for the title.”

We announced yesterday that High on Life has become Xbox Game Pass’ biggest launch of 2022, the biggest 3rd party Game Pass launch of all time, and the biggest release of a single player-only game in the service’s history.

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news.xbox.com
Lightning77508d ago (Edited 508d ago )

"Because essentially, there’s a lot of people that would otherwise not have picked up the game and played it."

A lot of folks told me that non-Game Pass games that they ship versus Game Pass games, [they get] 7x sales.”

That's impressive to say the least. Very impressive. We're talking actually sales not just players either.

Exposure+ play time = profit. Plus digital sales that weren't on gamepass were apparently really good as well. 60$ is a very hard pill to swallow for me personally. Like I said the gameplay is just not doing it for me personally but I'll try and finish it.

Also. This game was the biggest gamepass launch ever. It makes you think, how will Starfield perform? Surely this game HAS to outdo this game?

Orchard508d ago

The 7x statistic is interesting, people think GP reduces game sales, but it actually has the opposite effect - we've heard that from multiple developers now. Also, their future games will be GP games by the sounds of it.

I fully expect SF to break its record though, SF is a massive, massive game, probably the biggest to launch Day 1 on GP.

Lightning77508d ago

If marketed properly SF could see tremendous engagement and surpass High On Life. Especially if the game lives up to the hype.

mkis007508d ago (Edited 508d ago )

So then why are not all games launching on game pass if it's such a slam dunk? Seems it would be no brainer if that were true and not just a tricky marketing ploy.

How do you even compare the same games sales? Comparing 2 different games one on gp and one not isnt going to give accurate metrics.

ChubbyBlade507d ago

Oh silly Orchard. Haven’t you learned yet? Unless you’re bashing anything Microsoft does you can expect a wave of disagrees.

Almost as if some people treat their console of choice like some kind of holy relic not to be besmirched by the mention of the hideous green X that burns it like holy water.

shinoff2183507d ago (Edited 507d ago )

It's probably more hit or miss. Rather then dude put your game on gamepass and it'll blow up.

Cboath

3rd party sales are probably down cause they don't buy games all like that. These guys at work only talk about gamepass games. I bet alot just don't buy games anymore.

darthv72507d ago (Edited 507d ago )

@mkis... the simplest answer is, its up to the devs/pubs to make that decision. Obviously the more games the better, but it also comes with the risk that the more game the less likely people will see it. So in essence it is like netflix where some content gets more exposure through word of mouth and ranking while others go under the radar or only seen by a very niche audience.

In either case, the content creators are guaranteed a chance at making extra $$ on top of what they are contracted to receive up front. And this is due to the eventual removal of that content and the last marketing push to sell to those who can get it for a discount before its removed and placed in the regular digital store.

Gamepass has helped more than its hurt, there is no denying that as even big outfits like square have attested to. Im not even sure if there has been a report from a game creator that said putting their game on GP was a mistake. Maybe there is but I dont remember one.

Elda507d ago

If that were true most big newly anticipated to play A AA multiplats would be on GP but they're not. Most current games that land on GP are Indies & some AA titles like High On Life. Though I will admit GP is getting some interesting AA games in 2023 like Wo Long,Lies Of P & Atomic Heart.

+ Show (3) more repliesLast reply 507d ago
CBaoth508d ago ShowReplies(2)
Tacoboto507d ago

The game was the third biggest Game Pass launch ever (behind Halo Infinite and Forza Horizon 5, I'd imagine), but it was the biggest third-party GP launch.

Haven't played it yet myself (wrapping up another game) but I'm very much looking forward to starting it soon

PS_HCT507d ago

It was "the biggest 3rd party Game Pass launch of all time,"
Halo Infinite and Forza Horizon 5 are both 1st party.
It is "Xbox Game Pass’ biggest launch of 2022,"
So between game pass launch and Dec 31st 2021, two 3rd party games had bigger launches.
So is this xbox spin and game pass numbers falling? ☺

Well done to Justin Roiland and the team.

Tacoboto507d ago

Huh, PS?

Yeah, Halo and FH5 are 1st party, and yes too to High on Life being both the biggest 3rd party launch and 3rd biggest overall launch on Game Pass, as well as the biggest 2022 launch. But it wasn't the biggest launch ever.

"two 3rd party games had bigger launches" doesn't make any sense here. Nothing about spin or numbers either. Just a clarification and yes, very well done to the team at Squanch for what's being very well received by the Xbox community.

PS_HCT507d ago

Where did they say "3rd biggest overall launch on Game Pass"? I didn't see that bit

Tacoboto507d ago

It was part of the original announcement Xbox themselves made.

PS_HCT507d ago

Found the Xbox post from 20th Dec.
"High on Life Is Xbox Game Pass’ Biggest 2022 Launch, and the Biggest 3rd Party Game Pass Launch Ever"
"High On Life is the biggest Game Pass release of 2022, the biggest 3rd party launch in Game Pass history, and the biggest single-player game launch on Game Pass ever. "

So that does mean that between game pass launch and Dec 31st 2021, two 3rd party games had bigger launches.

PS_HCT507d ago

Yes you are right, me wrong and being thick :)

+ Show (3) more repliesLast reply 507d ago
-Mika-508d ago

Justin uses a lot of words to say he wanted the security of a upfront check. Putting games Day 1 on Gamepass is a gamble. If the game blows up, you are missing out on hundreds or possibly millions of sales. On the other hand, if your game flies under the radar. That upfront check definitely will help to break even on the budget of the game. A plague tale requiem is a good example of Day 1 on Gamepass being a good thing. The game flew under the radar. Im sure that upfront check to launch day 1 on gamepass was the smart move in the end.

C4rnos507d ago

Whether it's a gamble or not, If a game does blow up- it will guarantee future sales for a sequel, dlc or revised editions of said game; it's easy for a lot of people to criticise decisions like this in some way, but there are few ways to guarantee a "successful" launch, which GP and Epic are directly involved in.

gold_drake507d ago

GP upfron check is definitely a safety blanket, but if your game bkows up .. you're missing out on them mio. of moneys.

thats what he basically said, they wanted the money from GP incase it bombs.

CYALTR507d ago

mkis0079h:
"So then why are not all games launching on game pass if it's such a slam dunk? Seems it would be no brainer if that were true and not just a tricky marketing ploy."

I don't think all new releases are right for GP. For some of the really big releases it probably doesn't make much sense as they already have a built in audience. The only time those work is if they are MS first party or if MS is willing to pay a lot of upfront cash. Even those can work sometimes as expansions and add-on's are not free and players are more likely to spend on those if they didn't have the upfront cost of buying the game at full price. Even for big games it can make sense to add after a period of time as most time the game is already discounted and it can result in a bump in overall sales.

I think the bottom line is it is a good thing for some devs and not for others. It is their choice.

shinoff2183507d ago

I can agree with that. Hit or miss.

Charlieboy333507d ago

What does "biggest game pass launch of 2022" even mean? Did it bring in the most new subscribers of 2022? Was it tried out by the most existing subscribers in 2022? Was it the most completed game pass game in 2022? Was it the most hyped game pass game in 2022? What? What are we even talking about? It's an ok game if you appreciate the humour ( which reaches it's limits ) but it's not even close to the AAA games promised years ago ( from first party nonetheless ) every QUARTER for this service. And after a whole barren year this....THIS....is what Microsoft cheerleaders are praising?? As some kind of milestone?? Yet they all scratch their heads wondering "uhh duhhh....why ek bok no got game like god of war and spooderman". Look in the mirror....that's the reason.

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180°

Square Is Shifting Strategy To Aggressively Pursue Multiplat Releases,Focus On Quality Over Quantity

Square Enix is shifting its strategy to aggressively pursue multiplatform releases and focus on quality over quantity.

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twistedvoxel.com
CantThinkOfAUsername3h ago

Yup, it's official. FFXVI and FFVII Rebirth didn't sell as much as they expected.

gold_drake2h ago

read the report, where exactly does it say what u just said ? lol

Barlos38m ago

It's your interpretation. That doesn't make it 'official'.

CrashMania3h ago(Edited 3h ago)

Hopefully the next Nintendo system isn't a potato and it can contribute to FF sales in future as well, in addition to PC releases. If this ensures the long term health for SE and franchises than like FF and KH then I'm all for it.

NotoriousWhiz2h ago

Adding Nintendo and PC customers is the best way to increase sales and long term success. Not going to get that from Xbox.

Hofstaderman1h ago

Will there be a XBOX for Square to release games on? Or a MS Games service?

thesoftware7306m ago

Hof,

You must not have heard they are launching new hardware and have already committed to a Next-Gen Xbox.

But, for some reason, I think you already knew that and wanted to spin a silly narrative; besides, why wouldn't they release games on the SX/SS? You do know these consoles will still be here, right?

Relientk771h ago

Please tell me the Dragon Quest III HD-2D Remake is still coming. I feel like I've been waiting forever for that game.

Charal1h ago(Edited 1h ago)

Another sign that dedicated consoles market is in trouble, while PC seems more and more attractive to big publishers.

Having a good gaming PC and a PS5 myself, given current trend form both Sony and MS I am less and less playing on PS5, waiting for exclusives to release on PC, so I understand the logic behind the new strategy.

anast53m ago

Post those numbers. Then your comment might make sense.

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170°

Would It Have Even Mattered If Redfall Were Good?

Even if Redfall were a good game, the closure of Hi-Fi Rush proves even that doesn't matter in the industry.

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thegamer.com
Profchaos12h ago

Yeah it would have mattered especially since their huge game that year wasn't all that it was cracked up to be remember redfail was almost heavily promoted and hyped not to the level of starfield but still more promoted than the average game.

There was still a decent marketing campaign behind the game I'm sure millions were spent advertising it on websites and I saw a few billboards and bus stop signs in real life

jwillj2k412h ago

No it wouldn’t matter it wouldn’t bring in enough profit to offset their 100 billion dollar acquisition. It would maybe delay the inevitable by some months.

Profchaos3h ago

Pretty much no game in Bethesda stables makes cod numbers instantly even fallout 4 Bethesda's best selling game sold 12 million at launch and over the next 10 years climbed to over 32 which cod would do rapidly

CrimsonWing6911h ago

I would f*cking think so. Good games are what draws people to your platform. It’s why I adored the 360 era with Gears of War being one of the highlights for me. You make sh*t games and it just makes your platform that much worse and you start gobbling up studios I like and then killing them off it also makes me hate your platform as well… just sayin’

franwex11h ago

Unless the game would’ve been War Zone, or Fortnite level. No. Maybe even Hell divers 2 I doubt would’ve been enough.

Exvalos11h ago

No it would not have, the ABK deal was great for Microsoft but horrible for Xbox. Over 100 billion dollars in acquisitions. That money has to be made back. That ABK deal essentially destroyed Xbox as we know it.

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300°

Report: Sexual Misconduct Investigation Conducted at EA, Suspects Named and What They Did Revealed

EA senior staff has been investigated for sexual misconduct involving female coworkers, and these said people have been named publicly.

isarai1d 6h ago

Aye just call Phil, i mean he somehow made Bobby Kotick's scandal disappear and gave him a few million dollar high five on the way out.

Cacabunga21h ago

I wonder if it will be censored with some in game ads.

XiNatsuDragnel1d 3h ago (Edited 1d 3h ago )

EA about to go down like Activision and then Phil saves the day saying.this is good for the industry and consolidation will help create competition. /s.

ravens521d 1h ago

What's up with all these horny creeps. You gon be horny, fine. Just not at work take care of that shit before you go in. Rub one out if you have to. Don't be a creep at all. ESPECIALLY at work. But don't be one AT ALL.

Extermin8or3_20h ago

I mean part of the issue is that things transpired outside of work....

KwietStorm_BLM20h ago

You think deviants care where they are? Work sometimes makes it an even better situation for them because they can abuse their power.

mudakoshaka4h ago

Nerds think they are Gods when they are making video games.

NotoriousWhiz1d 1h ago (Edited 1d 1h ago )

"it seems that according to EA, given the events transpired outside of work between two adults, and the fact that once investigation has started that the alleged perpetrators didn’t do it again, the investigation is considered closed. [...] The victim still has to work with the people that harassed her."

Yep, EA is disgusting.

Extermin8or3_20h ago

I mean the fact stuff happened outside of work puts EA in quite a difficult position legally. These women don't seem to have reported the matter to the police which kinda ties EA's hands on what they can do. If they don't file reports of the crimes then yeah from EA's perspective it is stuff that happened outside of work. The only exception is the guy that apparently referenced things in the slack channel for work, spending on what he said proving it may be very hard and he may well be able to get away with plausible deniability. I don't like EA and I think these people need to be dismissed but without any legal action being taken, EA can't really do much without risk of being sued themselves for unfair dismissal etc.

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