DS Fanboy writes: "Sega crept down Japan's chimney and left a special something in the nation's stocking (apart from Phantasy Star Zero): a March 5 release date for its Etrian-Odyssey-a-like RPG, 7th Dragon. They also distributed new screens (here) and a short battle video (past the jump).
But wait, there's more! Those who pre-order the title (in Japan, natch) can get their hands on the above "Dragon Chronicle" booklet, which comes with a soundtrack CD. It's not the most attractive bonus we've laid eyes on, but it does perform a neat function, aside from containing developer interviews and character sketches. Those who examine this closely enough will be able to find hidden codes within, which in turn unlock concealed items in the game -- a bit like Ni-no-kuni: The Another World's custom spellbook, if not quite as integral to gameplay."
JayJay reviews classic DS RPG 7th Dragon
Countdowns rarely lead to anything big, yet gamers constantly fall for them, leading Heath of Game Revolution to write: "Be it a big boost or a small one, an increase in exposure and hype are virtually guaranteed if a game publisher does something as simple as opening a website with a date and an image on it. How often does this work? Every dang time."
One marketing scheme I like? Far Cry 3 Blood Dragon has had absolutely no marketing around it.
It blows my mind every time I see people actually expecting/predicting big things from internet countdowns.
Neocrisis: Here are new screenshots for 7th Dragon 2020 coming to PSP.