940°

Aaron Greenberg: "Does the price of a game even matter, if it's in Game Pass?"

Xbox games marketing GM responds to question over whether Microsoft will raise game prices

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gamesindustry.biz
ziggurcat1309d ago (Edited 1309d ago )

"Does the price of a game even matter, if it's in Game Pass?"

Well, yes it does because people might actually buy games on Xbox, and there are people that don't do digital distribution?

RpgSama1308d ago

F****!!!!! I HATE this dude so much, POS Aaron Greenberg, then there comes the Xbot brigade to defend Xbox saying that MS doesn't want a service only future, AG himself is saying, "who cares about buying games, when we have gamepass".

If MS gets their way we're going to be left just like with the music industry, with the occasional Collector's Vinyl

DEEHULK881308d ago

Dumbest thing I've ever heard

leejohnson2221308d ago

Just looking at him makes me feel slightly ill

FanboySpotter1308d ago

@rpgsama you hate anything ms/xbox has to say even if it's positive. Hate them so much you probably didn't even know gamepass gives you discounts which is good for those hoping there isn't a $70 price tag

RpgSama1308d ago (Edited 1308d ago )

@FanboySpotter

Where is the positive in this? Taking the words of Aaron Greenberg "Does the discount in the price of a game even matter, if it's in Game Pass?"

darthv721308d ago

I tend to buy games that i have played in GP and I get them for a discount even. So no... the price of the game doesnt really matter to me when it comes to game pass.

Babadook71308d ago

How many game of the year contenders came to gamepass day one? None?

-Foxtrot1308d ago

RpgSama has a point

I mean...it just feels like they want to implement their plans they revealed for the original Xbox One in 2013 but they are instead slowly, surgically dishing it out...drip by drip so they don't get shit on all over again.

If they got enough support, subscribers and even more positive cover from the press with GamePass then they could do anything, they could start to do "internet needed" for games X, Y and Z, raise their prices and so on.

Just like how Netflix keeps raising its prices despite going downhill a little, people usually complain and stay or complain, leave then come back eventually.

blacktiger1308d ago

If you can't sell your ownership then you lost everything!!!! This is like Rental vs Owner

bouzebbal1308d ago (Edited 1308d ago )

There you have it folks.. Xbox don't care if they sell games now 🤣this guy is an absolute disaster

What this clown just said is a big misstep..unless publishers charge xbox for every copy downloaded through gamepass, which makes xbox biggest pigeon ever

Noskypeno1308d ago

We already have evil Amazon taking over the world, now that everything that's not walmart is turning into a generic Amazon warehouse. Microsoft doesn't look that bad in comparison

Sophisticated_Chap1308d ago

That's why Sony is coming out with an All Digital console, because if Microsoft gets their way.......

HASHTAGSMITTY1308d ago

Going to be left just like the music industry as in listening to more music than ever before for less $$$ than ever before? Sounds terrible.

Army_of_Darkness1308d ago

@fanboyspotter

So you... Actually think what AG said is good news?? Wow.... So what if games were $90 and a few games that you wanted were NOT on game pass? What will your response be? You gonna cry then?
You all do realize that not all new games will be going to GP right? Unless it's from MS themselves.

Sirk7x1308d ago

That's technology for you. I'm a musician, I listen to music constantly, it is one of my passions. Why would I want to pay for thousands of albums when I can have Spotify Premium on my phone and have it all available to my instantly? It's convenient and saves me LOTS of money. I don't miss spending half my paycheck on CDs every week like when I did when I was 18 lol. Many people are going to feel the same way about gaming streaming services.

Rhythmattic1308d ago

Sirk7x
Well, As a musician myself, I refuse to use streaming services like Spotify...
Its not viable to the hard working , creative musician.

Theres the fact of manipulating plays, the cost percentage top the artist... All those blaming Apple for 30% cut, well I give you Spoofitlie....

Ive got Albums worth on my multiple SC pages... for FREE...
WHY? Because music IS my life.,

Only time I make money is doing Film Scores or Audio Post...

Why should I let a company thats just a database, (sure back end servers) make money and pay my SFA for my creative art... Without music and musicians, where would they be?
Nowhere,,,,, Its like a Large Company asking you to do a gig, unpaid because it will give you exposure ,....
The problem is , it literally is the wrong way around...

So. I buy the Albums too support the Acts I like... Sure, Vinyl, CD.. But if I can when I can, The HQ uncompressed version, also.
Different stroke for different folks...

But dont underestimate how your choice effects the Artists you like.

1307d ago
+ Show (13) more repliesLast reply 1307d ago
Godmars2901308d ago

There are some who can't do online, but that hasn't stopped it from becoming the prevailing method for gaming.

Noz1308d ago

There are people who cant afford a blu ray player, should we start selling vhs again because of them? Progress dont stop because a hand full of people wont or cant adapt! Get used to it, digital is the future and that is good!

Shikoku1308d ago

Baseless assertion with no evidence to back it up. The prevail way a large portion of the gaming public play games is physical media. Steam and PC aren't the only gaming platforms🙄, thank God, and digital only out paced physical sales this year and it was still only 50% and that's because it had help from the pandemic. https://www.google.com/amp/...

roadkillers1308d ago

@Noz

I'm not against you,but bluray players are under $50.... probably less expensive because a lot of tv's do not support vhs inputs anymore.

nickanasty2061308d ago (Edited 1308d ago )

I am a collector, so yes, price does matter to me. But as with most of the collecting i do, i wait until the games are dirt cheap, then buy them, unless for some reason the game is a must have on day one which is the only time i will be willing to pay full price. Cyberpunk for instance, day one purchase. Also to clarify, by collector, i mean i only buy physical copies of games, because i still am one of the older sad folks who prefers physically having something in my hand when i pay 60 dollars for a game. The game goes into a huge 350 sleeve CD wallet i have. If the game is worth it I will pay full price because I do like to support the production and development teams. Another reason i will buy things on day one, for instance games like Tony Hawk Pro Skater 1+2 remake, where we haven't received a decent skateboarding game on any console for a long time. I like to support those types of games day one because it shows developers as well as financial analysts that there are still major amounts of interest in those games, and hopefully triggers them to realize the demand is there, therefore we get sequels.

FanboySpotter1308d ago

"Yes it does because people might actually buy games" then buy them this aint psnow, gamepass gives you discounts on games that's why he said does it matter? So no $70 tag. And also about there being people that don't do digital distribution.. maybe on other platforms but not on xbox. Gamepass is only growing and growing is subs. All fake concerns.

ziggurcat1308d ago

"... then buy them..."

Price matters if I am buying them.

"... maybe on other platforms but not on xbox."

Not one person on Xbox buys physical discs?

Christopher1308d ago

I hope he asks that question of people developing games for his console. Pretty sure it does. But, you know, if everything is on GamePass, everyone is obviously making money off of it. Right?

Petebloodyonion1308d ago

Then you should be happy to know (if you read the article) that all games with Smart delivery will still cost you 60$ vs 70$ on Xbox
So at least you know that you can save 10$ if the Playstation5 costs 70$.

ziggurcat1308d ago (Edited 1308d ago )

If your response to the question whether games will be $70 on Xbox is "does price really matter if it's on GamePass?", then you know they're going to be raising prices to $70.

Also there are $70 games on Xbox: "Earlier this year, Take-Two revealed it would charge $10 more for NBA 2K21 on PS5 and Xbox Series X"

Petebloodyonion1308d ago

Is take-two an MS studio?
"Xbox games marketing GM was asked if Microsoft would adopt the $10 price increase that publishers including Take-Two, Sony, and Activision have recently introduced for a small handful of next-generation titles."

And the only thing they confirm was that Gear would cost 60$ and that smart delivery games would not suffer from a price hike.

ziggurcat1308d ago

"Is take-two an MS studio?"

You're talking about saving $10 by buying Xbox Series X titles - that example is the same price on both next-gen systems, so where's the $10 savings? Is Gears Tactics going to be on PS5 for $70?

"... smart delivery games would not suffer from a price hike."

Same is true on PS, so...

Petebloodyonion1308d ago

@ Zigurat
The point of the article is: Will Ms go with a 70$ price tag for a next-gen game like others do including Sony
What price is Demon's soul Destruction All-stars again?
And how many MS games are gonna be sold at 70$ this winter?

ziggurcat1308d ago (Edited 1308d ago )

"The point of the article is: Will Ms go with a 70$ price tag for a next-gen game like others do including Sony"

Based on his response, they probably will. I'm sure they'll hold off for as long as they can, but they will no doubt raise prices for their 1st party titles to $70.

+ Show (2) more repliesLast reply 1308d ago
TheProblem1308d ago

Ugh. Aaron Greenberg

If it looks like a troll
Acts like a troll
.......,..,,

ChasterMies1308d ago

And GamePass isn’t free.
And third party games are not a part of GamePass forever.

umair_s511308d ago

To me it doesn't. It is obviously the best deal in gaming. The only reason I am even considering a ps5 this holiday is because I love dualshock controller and demons souls. I am not currently a game pass subscriber but I definitely will sometime this gen. The best part is you don't even need an Xbox to enjoy game pass. Soon xcloud streaming will roll out on more devices. I look forward to using xcloud on my chromecast.

ziggurcat1308d ago

So how are you going to play a game on GamePass if it's not actually available on GamePass? Wouldn't price matter to you in that case?

1308d ago Replies(1)
+ Show (7) more repliesLast reply 1307d ago
Hakuoro1309d ago

Ask Steam, where all your games seem to be ending up these days.

CaptainHenry9161309d ago

I was just thinking about that lol

1308d ago
Tech51309d ago

except for forza on steam. it would be great but they keep on rejecting it.

DevilOgreFish1309d ago (Edited 1309d ago )

it's too complicated with Forza. you need xbox/windows account to access 50% of Forza's features.
driveatars and events are tided to it. which steam has no version for this to port over. that's why it's been stuck on windows.

jeromeface1308d ago (Edited 1308d ago )

@devilogrefish so complicated that they put sea of thieves on there no problem?

1308d ago
Atom6661308d ago (Edited 1308d ago )

What should they ask Steam exactly?

Should they ask:

"Hey Steam, why are "next gen" versions of console games being upcharged to $70 when the same game is still $60 on Steam?"

"Why did these Xbox games sell so well in your store when everyone could have just played them for $1 on GP?"

Like those type of questions?

1308d ago
Vega751308d ago

@ zeroBlue2

What's stopping people from buy the game from gamepass at a discount? You can still own the game without paying the 70 dollars

DEEHULK881308d ago

@Zeroblue2 WTF will be stopping you if you want to buy the game? They still sale any game on Gamepass. There are no games on Xbox that are exclusive to Gamepass for the umpteenth time.

Atom6661308d ago

@ZeroBlue2

Why would they ask Steam that? Does Steam own games? You seem confused.

Steam is a digital storefront that sells game licenses.

Xbox Store is a digital storefront that sells game licenses.

They also have a rental service called Gamepass where you can rent some of their games.

So, no, I don't think they'd ask Steam that question.

+ Show (1) more replyLast reply 1308d ago
Shikoku1308d ago

My games end up on my bookshelf because I don't use steam play games on a PC.

+ Show (1) more replyLast reply 1308d ago
Games1st1309d ago (Edited 1309d ago )

Does the quality of a game even matter, if it's going to Game Pass?

iplay1up21309d ago

Seriously? You need to check the Game Pass lineup. Plus November 10th EA Play, will have all of its games available to Game Pass subscribers. That is an additional 50 + games, making Game Pass library well over 200 games!

Doom Eternal, was released for Game Pass this week, as will every new Bethesda game going forward. That sealed the deal for me. Yes Sony won me over this past year, but Microsoft offers such a deal with Game Pass. Sony is going to take you $$ for games. Games that are 'free' with Game Pass.

Also Microsoft didn't acquire all of those new game studios without a plan. Next gen BOTH consoles will be amazing!

ApocalypseShadow1309d ago

It's not **free** and without a consequence. You're going to pay for it eventually. Just like paying for online. It's now REQUIRED to play with others.

Soon, those games you cherish will have an online requirement where you're connected at all times to this service. Just like their failed attempt with DRM 2013. They are just waiting and biding their time while grooming you to accept what they tried before.

Hakuoro1308d ago

Gamepass might have good games but none of them were made by Microsoft.

Saigon1308d ago

Wow never thought about that GP can be DRM 2.0.

arkard1308d ago (Edited 1308d ago )

If you can't seed how game quality will diminish once the source of income is reduced to only gamepass (that is the end goal) instead of also disc sales. If a company gets a flat fee regardless of what game they put out what is the incentive?

343_Guilty_Spark1308d ago (Edited 1308d ago )

Hakuro

Whether they are made by MSFT or not is irrelevant...they have good games perid.

1308d ago
No Way1308d ago

Zacfoldor - Which you can then buy if you like the game. Idk why everyone ignores the fact that you can buy GamePass games directly from GamePass, (usually, if not always) with a discount.

Or you 'rent' it then buy the physical copy if you like it enough to do so.

+ Show (4) more repliesLast reply 1308d ago
1308d ago
343_Guilty_Spark1308d ago

False narrative that no quality games exist on GamePass.

I got DOOM, Doom Eternal and Indivisible on my list of games currently being played.

1Victor1308d ago

@343 Doom isn’t a example of quality game 😂🤦🏿

yomfweeee1308d ago

But you can't deny the quality of the first party titles have gone down since GP. I think that's the point here.

ginsunuva1307d ago

You just false narrative'd that he false narrative'd.

King_Noctis1308d ago (Edited 1308d ago )

I can’t believe we still have comments like. Seriously, do you play game only on one platform? You never bother to check what’s on Gamepass at all? Or you just pretend to be ignorant?

Saigon1308d ago

I have GP, its ok; not OMG awesome like most make it out to be.

CaptainObvious8781308d ago

I think it's very ignorant to pretend MS is going to continue to keep paying publishers large sums of money to get half decent 3rd party games on there.

And if you think MS aren't going to rush out their own 1st games, half finished and riddled with MTs, well that's just more ignorance.

King_Noctis1307d ago

“ And if you think MS aren't going to rush out their own 1st games, half finished and riddled with MTs, well that's just more ignorance.”

Were games like Gears Tactics, Ori 2, and Flight Simulator “half finished” ?

DEEHULK881308d ago

THE GAMES AREN'T EXCLUSIVE TO GAMEPASS. YOU CAN BUY THE DMN GAME IF YOU WANT TO. IF YOU HAVE NEVER USED GAMEPASS PLEASE STOP SPEAKING ON IT BECAUSE IT SOUNDS SILLY.

Phoenix761308d ago

WHY BOTHER BUYING GAMES AT ALL IF THEY ARE ON GAMEPASS!
Stop saying you can buy them to "support the devs" if you want. Because only fools pay for the same product twice. Especially when first time round your paying penny's to MS first. Let's at least be real about this eh?

DEEHULK881308d ago

Every game released doesn't come to Gamepass idt. The third-party games don't stay on there and you can get the games on there for a 20 percent discount if you choose to buy them. I have to to quit responding to nonsensical post from people that have never used Gamepass anywhere, It just getting ridiculous

Hakuoro1308d ago (Edited 1308d ago )

The irony of the fact they you needed to say this in all caps and don't understand that it's Greenberg who is the one who is saying that buying games doesn't matter if they are on gamepass isn't lost on me...

It's Greenberg who is downplaying buying games...

DEEHULK881308d ago

Hakuro
Of course he is trying to sale a service, so that's nothing unusual, but it doesn't change the fact that any game on Gamepass can be bought if you choose to do so.

+ Show (1) more replyLast reply 1308d ago
MadLad1308d ago (Edited 1308d ago )

Gears 4/5/tactics, Halo: MCC, Forza, Outer Worlds, Wasteland 3, Ori, Plague Tale, and many other games say yes.

RgR1308d ago

How's wasteland 3 on a controller? I can't stand controls on rpg top downs for console

MadLad1307d ago (Edited 1307d ago )

@rgr

Only have gamepass for PC.
Never really play with controller.

1308d ago
1308d ago
+ Show (5) more repliesLast reply 1307d ago
Blastoise1309d ago

I'd be surprised if this doesn't translate to "Yes we're raising our next gen prices like everyone else"

ziggurcat1309d ago

That's likely what that means, yes.

phoenixwing1309d ago

pretty much what you're saying is true blastoise. It also translates to "buy game pass if you don't like our prices"

Popsicle1308d ago (Edited 1308d ago )

“We have a product for people who aren’t able to get some form of connectivity.” “It’s called the Xbox 360.”

crazyCoconuts1308d ago

to me it just seems like more aggressive Game Pass marketing - Implying that everything you could ever want to play will be on Game Pass, which is of course not true for many if not all of us.

CrimsonWing691308d ago

You know Xbox will be doing $70 it’s an industry standard. They didn’t stop when games jumped from $50 to $60.

1308d ago
1308d ago
Sirk7x1308d ago (Edited 1308d ago )

Part of the strategy in raising prices is to convince people to move to said service platforms instead.

badz1491308d ago

Yes and I hope there will be no hypocrites here willing to defend MS while crucifying Sony for the $70 price tag

+ Show (4) more repliesLast reply 1308d ago
Silly gameAr1309d ago

I'm sure it matters to the people making the game, unless they've been money hatted properly, or have a bare bones game full of MT's.

Aaron acting like the pro consumer good guy so he can promote "smart delivery", game pass, and last gen and AA games. I hope people see through it.

Show all comments (234)
90°

Insider Claims Perfect Dark Reboot Remains in a 'Very Rough State

Insider reveals Xbox's Perfect Dark reboot struggles in development, far from ready despite ongoing efforts.

Read Full Story >>
infinitestart.com
helicoptergirl3h ago(Edited 3h ago)

The hits just keep on coming. Will not be surprised if this gets canned. It already got rebooted and they had to bring on an outside studio to try and help developement. Some of the original creatives have left the project.

But I will say, just wait until the MS showcase. If you don't see it there, then alarm bells should start ringing.

Snookies122h ago

God, please don't screw this one up Microsoft! I am keeping my expectations super low, but Perfect Dark (the original) holds such a special place in my childhood. I want this to turn out well SO bad.

neutralgamer19922h ago

Just cancel it because we know you won’t be happy with its sales performance while giving it away on GP day one. GP is the biggest issue for developers and that affects the sales. No one can deny that now. GP equals to good deal for gamers and bad deals for AAA development. Take two CEO said it and he was 100% right. There are certain games that make sense on GP but not every game. 20 million gamers playing a game on GP doesn’t mean much to MS it seems because they still want sales. Just please start releasing all games on other platforms otherwise Phil is next now. You can’t spend 80 billion and be this bad

Inverno1h ago

The studio was founded in 2018. It's still not adding up in my head how it can take 6 years to develop a game, with a whole dev studio working on it.

120°

How can any Xbox studio trust Microsoft now? | VGC

For Xbox’s hugely expanded gaming division, anything that isn’t Call of Duty is now a failure, and that’s a problem…

Read Full Story >>
videogameschronicle.com
lelo2play10h ago

Honestly, If I worked presently for Microsoft's gaming division, I would update my CV and look for work elsewhere...

Simon_the_sorcerer10h ago

I would do the same, because MS will most likely pull-off more stunts like this in the near future...

Chocoburger40m ago

"Now"?

How about "ever"?

They closed so many of their dev teams during the second half of the Xbox 360 era. Have we forgotten history so quickly?

Dummy fake journalists acting so surprised over these recent closures, when this is something that's been going on for well over a decade now with MS.

350°

Report Claims Xbox Is Planning More Cuts Following Studio Closures

"The sudden closure of several video-game studios at Microsoft Corp.’s Xbox division was the result of a widespread cost-cutting initiative that still isn’t finished.

This week, Xbox began offering voluntary severance agreements to producers, quality assurance testers and other staff at ZeniMax, which it purchased in 2020 for $7.5 billion, according to people familiar with the company’s plans. Others across the Xbox organization have been told that more cuts are on the way.

Speaking about the closures more broadly, Booty said that the company’s studios had been spread too thin — like “peanut butter on bread” — and that leaders across the division had felt understaffed. They decided to close these studios to free up resources elsewhere, he said.

Game Pass has not seen the massive growth that Xbox boss Phil Spencer may have been hoping for."

Read Full Story >>
purexbox.com
just_looken6h ago

Sense it seems very few remember that human's were around before 2020 the next studio to close will be bethesda based no doubt on the history of.

Fallout 76
Elder scrolls online
elder scrolls blades mobile
fallout mobile
The vr versions of old games

Then you got starfield pissing out cash nothing to cover it.

I doubt tod's team or any sub team is making m$ cash they are no doubt on the chopping block for job cuts

If you can remember before 2020 even fallout 76 was made with over 4 studios.

-Foxtrot8h ago

"Speaking about the closures more broadly, Booty said that the company’s studios had been spread too thin — like “peanut butter on bread” — and that leaders across the division had felt understaffed. They decided to close these studios to free up resources elsewhere, he said"

So what you're saying is...you bought all these studios and you guys can't run them.

Jesus.

Inverno7h ago

Spread thin after firing over 2000 employees a few months prior. So basically they created the problem and their solution was to just fire more people. Absolute geniuses over at Xbox, of course can we even believe this to be the reason for the closures?

just_looken6h agoShowReplies(1)
Profchaos6h ago

Leaders can't run them hire more management create new roles don't shutter entire studios cause you can't figure out how to run them.

Unless the reality is this whole consolidation thing was really an excuse for IP harvesting

Eonjay8h ago

Reports are suggesting that Game Pass will be getting a price hike soon and that Call of Duty may not be added to the day one offering. I honestly have a hard time believing this but it does beg the question why exactly did GP fail? I think the answer is that it just didn't get the growth that it anticipated. Jim was right but I wish he wasn't because at the end of the day, its gamers, devs and other front-line workers who have to absorb the blow for Spencer and team's miscalculations.

7h ago
NotoriousWhiz7h ago

And out of the ashes something even better than Xbox will be born.

Eonjay7h ago

Honestly as long as is not a situation where the industry has to contract in order focus wealth on a few people who are already trillionaires..

Barlos1h ago(Edited 1h ago)

It's already here and it was born before Xbox was even a thing. It's called PlayStation.

Tacoboto5h ago

I think 2022 killed the Series X.

2021 was a good year for Xbox though and maybe the best in a long long time, hardware and software and as a publisher. Halo Infinite launched to popularity, Forza Horizon 5 blew everyone away, Psychonauts 2 was so well received, Flight Simulator on console, Deathloop even on PS5 & PC.

But they followed that up with next to nothing. Then 2023 with Redfall, a disappointing Forza, Starfield, and 2024 leads with closures and layoffs. And some tweets reminding us Hellblade is days away.

The only disappointment with the PS5 is not enough Sony games. Xbox followed up no games with disappointing ones.

Scissorman7h ago

For all the armchair executives who were calling for Sony to release its big-budget AAA games on PS+, the same exact thing would have happened at PlayStation. Game Pass has killed Xbox. Congrats.

shinoff21837h ago

There's not many of of us clamoring for Sony to do this because most of us understand it would kill Playstation. I'm sure there's a few but I've not seen alot of it myself.

7h ago
Show all comments (55)