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While on stage with Dina Bass at The Bloomberg Technology Summit the President of Xbox, Sarah Bond, was asked about the Xbox studio closures of Arkane Austin, Tango Gameworks, Alpha Dog, and Roundhouse Studios
Of course she did. She's part of the problem and will just tow the company line.
Bloomberg’s Dina Bass could barely read her scripted question without looking at her notes, whilst Sarah Bond who WAS expecting the question spoke without saying anything of substance or answering the question in any meaningful way. Clearly she’s had the same expert PR training as Phil, but this avoidance was disrespectful. In time the short-sighted decision to shut down Tango Gameworks will be seen as of the most notorious examples why Phil Spencer messed up his tenure in charge of Xbox. That’s a fully built out talented team that could’ve been put to work on any project.
Additionally, Phil Spencer should not be using Sarah Bond as a patsy for his mistakes- he should be answering that question.
She's playing her role. There's absolutely nothing any of them can say other than the truth, this is about profit margins and not quality, so they just don't answer anything and wait for gamers to forget.
I always wondered why xbox had multiple leaders with similar titles like Phil Spencer, Matt Booty, and Sarah Bond, like, how many heads do you actually need?
Seems to me it would be more cost efficient to cut 2 of them instead of all those studios.
Frankly, I suspect she is the most competent of them. I don't mean that I like her more, I mean that she's the best at articulating herself and giving the talking points MS wants to give. The others are starting to sound more like her than her sounding like any of them.
Are any of these people "responsible" for what's happening? No. This reeks of Nadella. But that being said, I don't see any of the Xbox heads stepping down in protest.
"Don't shoot the messenger", sure, but at the same time, the messengers don't seem to take umbrage with the message. Not enough to remove themselves from it, anyway.
Wccftech discussed the recent Xbox news with MIDiA Research analyst Rhys Elliott, who pointed out that a strong upcoming Games Showcase could help a lot with fans.
I was hoping for something different from Coalition, not Gears 6 so soon.
Their expertise in UE development could've propelled them to try out other IPs using the new UE5.
But guess, given recent MS' state, Gears 6 was the 'safer' call for the studio. But still hope they venture other IPs or even other genres ... at least FPSs in future?
Microsoft seems only interested in maximizing profits through its biggest IPs at this point.
So soon? Its been 5 years since Gears 5, longest gap between games in the franchise.
Why would people be less angry? If MS made it's own games instead of buying up what was already available then we wouldn't be in the situation that everyone is angry at.
MS is the problem.
100% correct! And no, A "Great Show Could Mostly Eclipse Anger" it can't do anything to change Microsoft and the anger gamers have had that has been built over years, decades! Microsoft has had great "shows" every year. The easy part is making a game look real good with CGI but at some point Halo Infinite, RedFall, CrackDown3, Bleeding Edge, Hellblade 2, Starfield these games have to release and when they do we've found time and time again that what was shown at what we thought was a pretty great show....turned out to be crap!
Now Microsoft thinks it was a good idea to pay $70-$80 billion to acquire Developers and Publishers who's games were already coming to Xbox and adding 1000's of employees that must be paid and with benefits. Add to that its Microsoft that will decide what projects will be green lit and what won't be something Microsoft has not shown to be very good at. Microsoft in gaming is a disaster and if they got out of gaming it wouldn't be a bad thing and now we got Media running interference with "wait till the great show"..........how many years have Xbox gamers, all gamers be told by Microsoft "you just wait", "wait till next year", "wait till E3", " wait till next gen", wait, wait, wait that's what Microsoft does best tell gamers to wait then never deliver. Well its no secret i was done waiting long ago how bout you?
Everybody pays for or uses MS in some form personally or professionally. If that’s considered supporting, it hasn’t been helping Xbox.
Fuck MS and Phil. I already told that shit bag off on Twitter, if the dumb ass responds I highly doubt it, I will go off much worse. What a fucking disgrace MS and Phil are to the gaming community.
TSA asks what is the future for Xbox.
They clearly never did, hence why they spent so many BILLIONS on other publishers as a last resort.
They have a plan. It's to move everything toward streaming and mobile. This is just the next step.
With half of the money they spent, they could have been on the very top and the gaming industry would be way bigger than it is.. encourage developers, indies, make them grow trust them and they will deliver.
What are you talking about Cacabunga? The Xbox faithful insisted that Microsoft has infinite money, and after Activision they should buy Square Enix and Capcom before Sony does. There was no chance ever that Microsoft would do this. They would use their infinite millions and Bitcoins to invest in 50 new IP and beat everyone.
Sure, a plan to be a more hated game company than EA. Ubisoft were recently giving them a run for their money but I think Xbox have really knocked it out the park with their latest stunt.
Absolutely not, their whole plan is at odd with what MS wants
Phil wants GP to become big
MS wants to sell games and make billions
GP can’t be sustained with AAA games which take 3-5 years and 7 figure budgets. Only go put those games on GP day one. Why do you think games are coming out on other platforms?
People want a change and want Phil gone without realizing if someone new comes along they may want to change everything again so we just keep going in circles. Phil has to realize that and give clear message on the direction of Xbox
