Sony’s marketing for The Last of Us 2 has gone to the next level

The Last of Us 2 advertisement on the train.

[DeadSilence]

Biggest Sony Exclusive Ever!

[roadkillers]

Uncharted came close, but the sport is still reserved for the Gran Turismo series. GT4 and GT5 have near 18 million sold. Not topping that

[TFJWM]

GT4 and 5 both sold ~12 million, TLoU sold 17+ not sure what your point is

[CBaoth]

Last of Us sold 22 million across PS3/4. If tLoU2 scores well, I can see it pulling very similar numbers across PS4/5. If we get a numbered GT by 2022-23 I see it doing 12-15 mil by next gen's end. The racing genre's popularity has waned in NA and Japan the past few years so I don't think it can surpass an action/adventure survival horror IP (especially if both properties are on an even keel in terms of quality). We'll see

[roadkillers]

Yeah, we’ll see.

[mike32UK]

But part 1 quite literally did top that... as a brand new IP. I wouldnt be surprised if over its lifetime this game topped 20m sales (across ps4 and ps5)

[jBlakeeper]

Yessir! The most highly anticipated Sony exclusive possibly ever released.

[lipton101]

Honestly, I don’t care about that fanboy Ra Ra stuff anymore

Sales are gonna be great but I just wanna play the game. Not my money to be made and the sales have no impact on my life

[Relientk77]

Literally a hype train.

[purple101]

Remember the spiderman hype train. That one was 'real'

Muahaha

[UnSelf]

we new yorkers had the pleasure of riding in them

[Redemption-64]

Yeah, i actually took the train to work and it looked really nice

[SamTheGamer]

Yeah! Hype Train.

[anast]

I'm on it.

[S2Killinit]

All aboard!

[cesar4]

Toot toot Mutha F'er!

[Spicyram]

Thomas the tank engine approves

[Wontime1]

Haha

[JackBNimble]

Can't wait for it to crash

[moriarty1889]

Game is gonna be incredible and again show why sony are MASTERS at delivering great gaming experiences.

[waverider]

The game is amazing. A must have. Damn, i wish i could say more! Just pre orders it now.

[Fishy Fingers]

Haha.

I'm sure its going to be one of the best games this gen. But dont pretend you're under some NDA or have a copy. You dont.

[SamTheGamer]

Right 😂

[borneFROMblood]

@Fishy Fingers , anyone with a youtube channel can get a review copy these days.

[Sitdown]

Always got to take it a little further to try and bait people.

[JayRyu]

Star Wars - The Last Jedi made a lot of money too! Advertising next level, but ....

[HardcoreHDGamer]

Great game for 2012 but a game where you cannot walk where you want, confined on this big of a budget?? Seems real lazy.

[mike32UK]

what are you talking about?

[Nacho_Z]

Apparently if big budget doesn't mean open world it's crap.

[Bathyj]

I honestly don't even know where you're going with this. You should watch grounded the making of last of us and tell me if you think these people are lazy.

P.s. you don't seem like a hardcore gamer to me otherwise you would realise something special is about to happened in the gaming community something that only happens once or twice a generation.

[Silly gameAr]

This game really has people losing their minds and coming up with all kinds of shit that doesn't make any sense.

[HardcoreHDGamer]

The first game was trash I played it. It was boring and cliche storyline. Every event was cliche. Like every bad action, zombie film.

I have no idea where you people get the idea this is something special, the second one is like every cliche token thing to do in 2020 just to get people buying it.

Its a shoddy attempt and its so linear its ridiculous.

[sourOG]

I’m seriously thinking about buying it. I’m going to find the worst rated review and see what they say about it. I’m not interested in what a hyper fan thinks.

[mike32UK]

But you're interested in hyper negative fans? Makes sense.

If you are basing your decision on reviews, Yoi should read from a breadth of sources to get a fair picture. Game reviews these days are incredibly subjective, when they should be factual. Its difficult to strike a balance.

Personally I have never based how I spend my money on what other people think, always on my own merit from what I have seen in trailers/my experience of games from that particular developer. The only time I was ever wrong about my decision was Dead Island ... that game was trash. Very deceptive marketing by the developers.

[sourOG]

There is no such thing as a hyper negative fan lol. I’m not going to take the review as gospel I’m just going to see what they have to say. A hyper fan will make excuses for every flaw, ignore aspects because of their excitement. I’m not holding that against people or hating on their hype, that kind of thinking just doesn’t help my decision. Do you know what I mean?

[Exvalos]

Didnt they get a subway for Spiderman?

[VR-4nic]

The game is full of political garbage! No thanks! Even though I did enjoy the first game I’ll buy part 2 used in a year so Sony & ND don’t make any money.

[mike32UK]

You really showed them... 😂

[Redemption-64]

Just say you get triggered by politics you disagree with in games. You can list games you play and most if not all of them have politics in them. You have no problem with politics in games, just those don't like. Also at the end of day, you are still going to play the game. How sad

[AmUnRa]

Yeah tell them, let out your rage, they will fear you, you inspire other people to not buy the game either. That will hurt them. When you will buy the game used Sony and ND will go bankrupt cous you bought the game second hand😉

[Wontime1]

I expect a halo 3 size marketing for this game, in effort to minimize the damage the leaks have done

[CasinosHunter]

Can't w8 for it anymore

[XBManiac]

Greatness awaits Part II

[bneals]

Huge release of what unquestionably will be a great game, but advertising on the side of a train is hardly "next level".

[Petebloodyonion]

HAHAH! Nice :)
Reminds me of the the huge marketing campaign they did with Final Fantasy 7 back on PLaystation1.
There where lots of billboards in metro stations.

[Jon_Targaryen]

Did everybody take their stupid pills, am I the only one who remembers the leak that totally damaged the games' success with bad writting?

[jimbost79]

The game hasn't even released yet. How do you know its damaged its success?

[seoquake]

They have very cool marketers.