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Phil Spencer Praises Epic on Unreal Engine 5 Demo

Phil Spencer took to Twitter to praise Epic for their Unreal Engine 5 demo and shared that Ninja Theory, among others, would be utilizing many of the things shown into their own games.

italiangamer1455d ago

Aaron Greenberg said: "Can only imagine what the new Unreal Engine 5 Engine will look like on the world's most powerful console."

I just smashed my jaw from the cringiness

-Foxtrot1455d ago

So why not get Epic to showcase it at your event?

Why not show it running on an Xbox series x?

Just seems silly when they had a third party showcase last week

RpgSama1455d ago

Greenberg tries too hard all the time, even on the Xbox third party event, just cringe, from the Xbox fridge to him "acting" excited, he's always looked to me like a Suit pretending to be a fanboy.

Zarock1455d ago

It is the worlds most powerful console whether you like it or not. It's just that Sony bought the showcase first and it isn't that great anyways.

darthv721455d ago (Edited 1455d ago )

That xbox fridge was great... it showed they had a sense of humor.

Epic and MS working arrangement is one thing. Everyone knows XB will be using UE in their games. I mean Gears was built to showcase UE and MS was talked into upping the memory by Epic in the first place. But that's about it.

The talk now is, if it looked that good running in 1440p and 30fps with no HW assists... just imagine how much better it will look when it does.

Lore1455d ago

Because it wouldn’t look any different. At least not different enough to notice while playing a video game. Maybe if you stared at the screen with a magnifying glass

S2Killinit1455d ago

It must have looked really bad for MS if they are jumping over themselves to “weigh in”.

-Foxtrot1455d ago

@Zarock

But Sony didn't show it, Epic did

Epic chose to do it

Sony didn't even hype anything up over it.

sampsonon1455d ago

@Zarock: Sorry to tell you but they said in the interview after the demo that other platforms, including Xbox SX and highend pc's wouldn't be able to run that demo unless they scaled back the assets. Must suck being an xbox fanboy lol

Sony's SSD is a monster :)

Chris121455d ago

@sampsonon of course buddy, lets see it then as the only person that has mentioned this is you.

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darthv721455d ago (Edited 1455d ago )

@sampson... I don't want to trigger you again but this link is just one other example of the use of the term 'interactive movies' when talking about games... https://n4g.com/news/234510...

CaptainHenry9161455d ago (Edited 1455d ago )

I want them to compare the loading times between PS5 and Series X in multiplatform games

PepsivsCoke1455d ago

"[The PS5] puts a vast amount of flash memory very, very close to the processor,” says Sweeney. “So much that it really fundamentally changes the trade-offs that games can make and stream in. And that’s absolutely critical to this kind of demo,” Sweeney explained.

bouzebbal1455d ago

Cause they are world's most stupid.. And also that they have nothing than 3rd party..
The Valhalla 30fps was really the most hilarious thing

VoiceMale1455d ago (Edited 1455d ago )

because they were working with sony ....its not that hard to figure out bro....

tim sweeney even said it that they were in a long time relationship working together .

but what does it even matter????
it's an open engine to any and everybody with the fees collect are no more from 3000 gross revenues but to 1 million which makes it even more accessible especially to smaller developers and indie studios

why can Microsoft be excited about it and promote their own products...it like u guys want them to just make a console and say nothing about it and hope it sells itself

u do realize Ms have multiple developers using Unreal right...the most recent is hellbalde 2..why wouldn't they be excited to talk about it?

just last week the talk was that inside xbox is also a ps4 even cause all games will be available for playstation ...now an open engine that will be available to all is bad of Ms to add a fact that they will be utilizing the engine as well on their product that work hard on....the double standards are real

Neonridr1455d ago

because more than likely Sony paid for this reveal. You think Epic just did it out of the kindness of their hearts?

-Foxtrot1455d ago

@Neonridr

Oh please

If Sony paid for it they'd have marketed the shit out of the event and would have hyped it up weeks before, in fact the reveal came out of no where

It wasn't a Sony directed and focused event with UE5 being there, it was an UE5 event, with Epic head lining it and the PS5 being the surprise console to show it on. It came out of the blue.

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derek1455d ago

Shorter Zarock " why doesn't anyone like or care about the Xbox, like I do?" LOL.
Shorter Greenberg "please be excited about Xbox, please?". Lol

Drew3451455d ago

I asked myself that same question.

It appears they were caught off guard unexpectedly and are now trying to recover from the news. I mean, if you knew that you had the most powerful platform, WHY would you even care what your competitor showed off? Proof is in the flavor, right? By Microsoft poking their head over into their competitor's camera frame piggybacking off of their news announcement, even after they already had their turn to cover their own platform, makes them seem a little desperate and concerned, i think.

With all the teraflops talk, these guys sure seem rattled.

slasaru011454d ago

Isn't Bright Memory based on UE5? or it's UE4?

DJStotty1454d ago

@Foxtrot

Maybe Microsoft wanted to wait until June to showcase Hellblade 2 using UE5, instead of a game engine, that is on all platforms.

Maybe that is the only thing Sony has to show, as they have no games to showcase.

Who knows.

DJStotty1454d ago (Edited 1454d ago )

@Sampsonon

"Sorry to tell you but they said in the interview after the demo that other platforms, including Xbox SX and highend pc's wouldn't be able to run that demo unless they scaled back the assets."

Source please, i would like to read that interview, seeing as though Hellblade 2 is confirmed to be using the features announced in the tech demo.

And you really think high end PC's and xbox series X, can not run things like global illumination (nothing new) and the other features shown?

Wow, these Sony fans are going to be sooooo hurt when games are showcased utlising UE5 features, and then they come to the realisation, that it was not exclusive to their PS5.

"Unreal Engine 5 will be available in preview in early 2021, and in full release late in 2021, supporting next-generation consoles, current-generation consoles, PC, Mac, iOS, and Android."

Source : https://www.unrealengine.co...

Drew3451454d ago (Edited 1454d ago )

@ DJStotty

I think this is what Sampsonon meant: 

GamesBeat: Is there any reason you haven’t mentioned Xbox Series X yet? Is PlayStation 5 the lead horse for this in some way? 

Sweeney: We’ve been working super-closely with Sony for quite a long time on the storage architecture and other elements. It’s been our primary focus. But Unreal Engine 5 will be on all next-generation platforms, and so will Fortnite. 

Sony has done an awesome job of architecting a great system here. It’s not just a great GPU, and they didn’t just take the latest PC hardware and upgrade to it, following the path of least resistance. The storage architecture in PlayStation 5 is far ahead of anything that you can buy in any PC for any amount of money right now. It’s great to see that sort of innovation. It’s going to help drive future PCs. They’ll see this thing ship and realize, “Wow, with two SSDs, we’ll have to catch up.” 

https://venturebeat.com/202...

Although Sampsonon was a little harsh with it, if you read the entire interview, Sweeney pretty much let's it be known that it is the SSD that made everything possible. When you couple this with the powerful GPU, as he put it, it performs on an entirely new level to anything we have right now. He also mentions that the engine is designed to downscale from other platforms not able to run the engine on a higher level as a robust piece of hardware. I'd advise reading the entire interview, though. It's very informative.

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SpaceRanger1455d ago

I honestly don’t see him lasting this gen with Xbox. It hasn’t even been a week since he had to humble himself and now he’s back to his old ways.

I get that he’s PR, but anyone with common sense knows there’s a better way to promote your advantages as a company.

ThinkThink1455d ago

"I get that he's PR"

I'm not sure you do. This is literally his job. Common sense will tell you that Twitter is a way of reaching a wide audience VERY quickly. You can hate the guy all you want but he's just doing his job.

Nyxus1455d ago

@ ThinkThink: but he gives the Xbox brand a kind of trashy image with this kind of talk. Is that really what you want as a company? I'm not a huge fan of Phil Spencer but he seems to have a lot more class at least compared to Greenberg.

morganfell1455d ago (Edited 1455d ago )

His job is PR, he is just doing it poorly. Having to backpeddle in your message demonstrates lack of foresight. Good PR people are seamless. They do not come off like a liability or PR for that matter.

FanboysKiller1455d ago

You guys are just making it worse, let the man do his job , I like the fun part about him , it has nothing to do with pr .

LOGICWINS1455d ago

@FanboysKiller Nope. I want him out of marketing. He's hurting the Xbox brand at a time when they're trying to make a comeback. Microsoft needs to bar him from making tweets IMMEDIATELY

AFKghost1455d ago

ThinkThink3h

He's terrible at his job. His responses are the most basic used card salesman spin.

ABizzel11455d ago (Edited 1455d ago )

He's been a disaster to the Xbox brand for a while. His antics went unchecked during the 360 days, and he was one of the many catalysts for the awful receptions of the XBO back in 2013. THe's old and stuck in the days of 90's promotions, he needs to be moved from GM of Marketing and they need to hide him deep in the offices of Microsoft, as he is toxic.

rainslacker1455d ago

I think he has more responsibilities than just hyping the product up on social media. I assume he does that job well enough. Probably more high level business stuff that executive types do.

He's never really been a terrible person. He just has a strange way of trying to hype things up. A extreme spin doctor last gen, but he was probably just the messenger most of the time in those cases.

Despite his fumbling this past week or so, I do think he has an enthusiasm which is genuine. He isn't my most hated person in the industry, but he often says things which are easy to dismiss or put into a context that is more realistic.

nix1455d ago (Edited 1455d ago )

I've never found Greenberg appealing. He's the epitome of cringe.

The coming gen we'll see a lot of him, I feel. And that's sad news. We barely saw him this gen apart from his occasional "millions of bullets shot" posts.

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Jin_Sakai1455d ago (Edited 1455d ago )

“Aaron Greenberg said: "Can only imagine what the new Unreal Engine 5 Engine will look like on the world's most powerful console."

Greenberg doing damage control already.

“Epic Worked 'Super-Closely' with Sony on PS5 for a Long Time, It's Been a Primary Focus - Sweeney“

As for the the worlds most powerful console, the one where 1st party games must account for last gen consoles.

super_bruno1455d ago

"As for the the worlds most powerful console, the one where 1st party games must account for last gen consoles."

Still the world's most powerful console, he's not lying about that.

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rainslacker1455d ago

I'm reading that quote....and if he can only imagine what it may look like, then I question if MS is producing anything that looks anywhere close to what the demo showed. The UE5 demo was really good, but 1st party should already be able to match or surpass it....especially since the demo didn't even use some of the features that XSX is being hyped up for.

Then there's the fact that UE5 isn't like UE3, where everything kind of looks like it's an Unreal Engine game. That whole concept that every game was brown or gray from the PS3/360 gen. Was easy enough to tell the game was made in Unreal. UE4, and probably more so UE5, removed that feeling, and you see a lot of variety to the design style and choices, and every game has a different control input feel to it.

SyntheticForm1455d ago (Edited 1455d ago )

Greenberg is so damned irritating.

Usually I just brush this stuff aside but this is the second act of cringe in a week by this guy, and all they're doing at this point is saying "We can do it too" instead of doing what they should do, and actually showing people next-gen gameplay on their new machine.

It's as simple as that - SHOW US. Just show us. Jesus.

russo1211455d ago

Like I said before, entire MS suites are acting like the donkey of shrek movie, "...Pick me! Pick me! Me! Me!..." https://www.youtube.com/wat...

VoiceMale1455d ago

ok fair enough but are u even getting an xbox? why do you people let others get to you when it's the easiest thing to avoid by not clicking, it's like u need a reason or an Avenue to belittle somebody just because their ways and options dont align with urs ...... ur asking to show when one company is doing all the showing and the other is off and away

SyntheticForm1455d ago

@Voice

Yes, I'm getting an Xbox Series X, and I'm tired of fanboys spewing nonsense like "You're not PS gamer!" or "You've never even owned an Xbox!" based on a comment that isn't pro whatever or whomever they're aligned with in that moment. That's a seriously dumb thing to charge someone with, no matter their history, and I'd wager that most of the people that regularly post here own or have owned machines from both brands at some point, regardless of who they're presently aligned with.

Keep in mind I'm not belittling him (Aaron Greenberg) whatsoever outside of his occupation, and I'm only judging him within the context of his occupation.

People have grown tired of his particular hype-y, all talk, no walk style. It's irritating and it's nonsensical, and people want to see the real deal, and not the crap he's throwing out.

rainslacker1455d ago

He doesn't need to show us. He can imagine it. MS fans love buying MS products for what their executives can imagine. They've been doing it all generation.

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TheTony3161455d ago

Knowing MS they'll probably show Minecraft with Ray Tracing and some online survival game.

Father__Merrin1455d ago

Greenburg must have farted then followed through when he saw that running on ps5

Lore1455d ago

I will help pay for you to get it fixed, hang in there

Donnie811455d ago

You can cringe all you want he’s right.

Silly gameAr1455d ago

They're not doing a very good job of proving it. Your comment is as cringy and full of hot air as Greenberg.

Donnie811455d ago

I don’t have to prove anything silly the series x will prove it’s a better console power wise and entertainment wise. I just gotta enjoy it. You honestly don’t think the series x couldn’t run that demo better? Be honest

PepsivsCoke1455d ago

Ok Donnie81 I'll go ahead and say no I honestly don't think the Series X can run that demo better. There. :)

Donnie811455d ago

PepsivsCoke
So let’s get this straight you don’t think the system that’s hands down more powerful could run the demo better. May I ask your reasoning? If it’s the ssd I gotta say I don’t think that’s gonna do it. The sx has a very fast ssd and better tools to use it than the ps5. You hear devs rave about velocity and how it’s so good it may even cut the speed advantage in half. Ok now let’s not forget power does matter and the Xbox has advantages all across the board. You really are hearing the biggest advantage is the number of compute units. Those cu’s would really help pushing the global illumination and other technics used in the demo even farther while the extra power in the cpu and gpu would allow the sx to run at a higher res and potential FPS. The demo looked great but it would look noticeably better on the sx. Either way thanks for the non hate filled response and fill free to fire back at me.

Babadook71455d ago (Edited 1455d ago )

@Donnie81

3% - 18% is not hands down more powerful. The history of consoles bears that out.

But 200% plus faster I/O is hands down superior. Even when X1X had a $100 higher price, and a year longer to wait for release, and 43% more power, it could not beat PS4 Pro on many games. And somehow you have faith that launching at the same time as Pro the XSX can make 3% - 18% matter more than a 130-200% advantage the other way? You guys are crazy. And now you can't even believe it when devs tell it to you straight what those specs mean. It's obvious the XSX could not have run this demo as well as PS5 did.

Donnie811454d ago

This guy down below with his percentages doesn’t have a clue. For one the % isn’t gonna hold up because the ps5 has variable clocks because mark Cerny spent too much money on the ssd and had to gimp the rest of the system. The ps5 straight up won’t hold max clocks you have to choose one or the other. So your argument goes out the window there because you don’t know what your talking about for one and two a dev has to make a massive comprise right out the gate when making games for the ps5 . Do you want a better cpu or gpu. The ps5 is worse than the x1 was last gen and you can bet Sony is working real hard on a ps5 pro right now because they are about to drop a turd on their customers

Babadook71454d ago

" The ps5 is worse than the x1 was last gen and you can bet Sony is working real hard on a ps5 pro right now because they are about to drop a turd on their customers"

Lol. Please explain how PS5 is worse than a X1X. A console that more often than not has lower FPS than the much cheaper Pro and has lost over a dozen head to heads with it also. I'm all ears.

As for clocks rates dropping, that might almost never happen and when it does it will be very slight, as per Cerny himself. These clocks can easily be fully maxed without dropping. Its not boost mode, they are made to max at all times other than theoretical situations.

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crazyCoconuts1455d ago

This guy seems like someone you would not want to get stuck sitting next to in an airplane/wherever. I mean, at least pretend like you have a tiny bit of humility like Phil does. Not only does it make Xbox seen like it's run by a-holes, it also seems needy and desperate

rainslacker1455d ago

I've actually met both Spencer and Greenburg, and they're both pretty cool overall. Spencer I've met on multiple occassions, both before and after he took over Xbox. I wouldn't talk to them about work or MS though, although they've talked to me about mine. In a general social situation, they seem like perfectly normal people.

sampsonon1455d ago

It's funny that the interview from the UE5 PS5 showcase they said that it would play on other platforms but would be scaled back. Sony's SSD is a beast. That end scene when she's flying is most likely what he was talking about.

TKCMuzzer1455d ago (Edited 1455d ago )

Yeah well, considering MS couldn't be bothered to show us we will just have to carry on imagining.
Talk about being put on the back foot. Sometimes its best to say nothing at all.

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Master-Tonberry1455d ago

Less impressive than on the worlds most advanced one?

Muzikguy1455d ago

And there are still claims MS is leading all the next gen talk lol. I really find this stuff funny myself. Sony hardly does anything yet with each movement it's far and away better than what MS has done

The logo
Controller
UE5

Just makes me laugh

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mike32UK1455d ago

Not as good as this because the SSD is much slower? Why are you shooting yourself in the foot Aaron?

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rainslacker1455d ago

You know.....that actually sounds almost exactly like what one user here says. Even has the same textual cantor. I've often asked him, or made jokes about he was actually Aaron Greenburg being let out of his cage to talk to the public, but he had to do so anonymously.

Some twisted part of me would love if Sony announced a more powerful "pro" version of their PS5 at launch, just so MS couldn't keep using the "most powerful console" tagline. It's a poor mans attempt at trying to seem like the best, instead of just showing something that can be tangibly done with that power.

I was impressed with how they managed to make the Xbox One X do things that it shouldn't have been able to do given the specs. That's the kind of thing they need to focus on. Talk the specs, but show what those specs can really do. Rockstar games only releases a game every 6 years or so, so you can't expect them to do that for them, and most third party isn't going to bother. MS 1st party so far is capable, but their reliance on staples has gotten a bit tired. MS could really put pressure on Sony by just showing what the console could do, instead of inferring that their console will support a game engine, whose games won't even start coming out until 2022 or 2023, as it doesn't even release for devs to use until next year.

Drew3451454d ago (Edited 1454d ago )

So why didn't he just show it running "on the worlds most powerful console" to begin with? He got the same opportunity as Sony if not more. Why now does this surface into the light rather than waiting for your competitor to run the engine before using their spotlight to talk about your console? He seems very concerned. It's obvious he was caught off guard. He and Spencer seem hell bent on pointing out that their console can run the engine, too. Ok, so why does it even matter then? Are they not confident in their platform's capabilities? Afterall, it was they who raged on about the teraflops talk. So anything Sony shows off shouldn't even phase them, but for some reason, it is doing just that.

DaniMacYo1454d ago

What a tosser that guy is. 🤣

leejohnson2221454d ago

It's like a fan boy comment, not an executive

Drew3451454d ago (Edited 1454d ago )

Wrong area..

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Spurg1455d ago (Edited 1455d ago )

Phil:
Incredible work by the team at Epic
@UnrealEngine
, many of our XGS studios are using Unreal, like the team at Ninja Theory creating Hellblade II, and are excited to bring these UE5 innovations to life on Xbox Series X.

Greenberg:
@Super impressive and can only imagine what the new Unreal 5 Engine will look like on the world’s most powerful console. #XGonGiveItToYa 🙌🏻🙅

There is a huge difference between how these two express themselves.

Time to fire Greenberg, and bring fresh new ways of marketing to gamers. Cindy Walker time to take his place.

Nyxus1455d ago

Did he really tweet "#XGonGiveItToYa"?

aconnellan1455d ago

Yeah I didn’t think the tweet could get any frontier, and then I actually finished reading it

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preciousdeath1455d ago

Yeah. Stop going back to the MOAR POWER message. It didn't work for the X1X and it won't work for the XSX. Phil has it right, talk about your games!

starchild1455d ago

In my opinion, it's not an either/or kind of thing. If I was promoting a console I would be highlighting its power, games, features and capabilities.

Now, I totally agree that Microsoft needs to create more good games and focus more on them, I just don't think that means that they shouldn't talk about other aspects of their console.

crazyCoconuts1455d ago

Agree with starchild, it's not that they're marketing these things, it's HOW they market it. It's overly aggressive, sensational, and at times disingenuous. It hurts the brand in my eyes at least

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FyBy1454d ago (Edited 1454d ago )

Most funny thing is the "moooore poooower" never worked. Its only marketing BS and only few unlucky guys bought it. If you dont have anything to say, you are always babbling about "power". Majority of most powerful consoles was not success story (or it was lower success than competition had). This story is present in almost every generation of consoles. I dont try to say XSX will not succeed, but that power means nothing. Always and always....ONLY games mattered.

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Baza1455d ago

Greenberg needs to shut up and let Phil handle the PR. MS marketing was on a great run until he started putting fraudulent hands all over it.

cell9891455d ago

Greenberg is that wannabe bully at middle school who tries hard to fit in with the cool kids with his mediocre jokes that only he laughs at

rainslacker1455d ago (Edited 1455d ago )

If HB2 is in development now, how much of the UE5 tech are they really going to use? UE5 doesn't release until late next year, with preview builds going out in the early part of the year. While some of the code will port over, the build process, and especially the render sequence, are completely different between the two. It's not simply a matter of loading up an UE4 save file into the UE5 engine, and then turning on some new features. We'd be talking about months of reworking code, and likely having to scrap a good chunk of it. I remember my last year of school, or some class I took(can't remember), UE went from 3 to 4, and while I knew how to work in UE3, the school was required to use UE4 for teaching due to licensing. My last semester, and I basically had to relearn how to use the engine as the work flow process was completely different. Same is going to be true here based on what I've heard.

While some of the features shown are available to be licensed separately and can be plugged into any game engine which supports such a thing, or even used as encapsulated tools, is MS really going to spend that kind of money on licensing these tools for early gen games, especially when they're also being built for this gen where those technologies aren't going to be supported?

There's a lot to scrutinize over Phils message. At least Greenburg was just talking in general, while Phil decided to attach it to a specific product. Or, you could look at it like he's saying that one day, they'll be using this game engine, and bringing what was seen to the XSX. But, isn't that kind of like them talking about Cloud tech early this gen. years away from release, and by the time they start releasing it, the gens halfway over. At the least in the latter case here, it won't be a one and done deal, but a growth as time goes on.

So, yeah, there is a difference between the two. Greenburgs just sounds like typical PR for the layman. Phil sounds like another stretching of the truth, or outright lie, or HB2 is much further off than some Xbox fans may be expecting.

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waverider1455d ago

Microsoft is so bad in PR. Really, the more tweet they do the worst they get. Do They dont understand that this kind of talk just dont work....

ThinkThink1455d ago

I think it depends on which "side" you're on. Microsofts PR has been on point lately with the exception of the the 3rd party reveal event. Whether they take that feedback and learn from it remains to be seen but they've been doing a stellar job of trickle feeding us next gen information when we're all thirsty for it.

waverider1455d ago

Beside 3rd party games, where the teraflop PR campaign failed big time. aaron greenberg tweets are terrible... the way microsoft reacted to the unreal engine was sad. Sometimes is better keeping the mouth shut. UE5 isnt exclusive... And there is another problem, Microsoft isnt the same position then sony... Maybe the july event helps. But, again, they better have more then Forza, Halo and gears.

crazyCoconuts1455d ago

Just wait until Sony drops the PS5 info and MS immediately follows with a combination of "me too" and "not important", depending on the feature. I'm cringing in advance. Phil is the master of the back handed compliment. "I really like how Sony focused on X. That's why we did Y even better"

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CaptainHenry9161454d ago (Edited 1454d ago )

Lmfao. That's why they lost this generation because they was on point 😂

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Hungryalpaca1455d ago

I’m guess UE5+PC would be a 7/5 then? PC is unreal engines primary platform after all.

Tedakin1455d ago

Right because that Cerny power point presentation was a homerun..... And don't get me started on The Last of Us 2's mess.

rainslacker1455d ago

It works for the people that follow them mostly. These are already people invested in the brand, and supposedly excited enough about it to want to know what's going on with it that they'd subscribe to their twitter feed for it.

When those tweets make it out on the news sites and comment forums is where you see most of the cringe.

There has been an uptake of criticism on MS twitter accounts lately though. Probably due to their general marketing practices, and of course, the next gen looming heightening the console wars. but overall, outside some occurances, their twitter accounts are generally pretty positive.

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70°

Next Battlefield Game Already Playable and Being Built by “Largest BF Team in History"

EA says the next Battlefield game is being built by the "largest Battlefield team in history," and confirms the game is in a playable state.

Kaii22h ago

“I’ve just spent a whole bunch of time with the collective Battlefield team, playing what they’re building and it is going to be another tremendous live service.”
It's just what gamers want, more live service garbage.

XiNatsuDragnel20h ago

Ik more live service is what I want /s.

_SilverHawk_19h ago

I'd like a lot more live service game / hi 5

RaidenBlack16h ago

What Henderson has leaked so far is that ... even though the dev size's large, they are playing safe this time,
so I am guessing big budgeted BF3 2.0 ... fingers crossed

Yi-Long26m ago(Edited 25m ago)

We don't need thousands of workers wasting their time and effort, for many years, on a live-service project nobody asked for.

Just take a dedicated small team and create a cool Battlefield GAME. Not a service, but a game. As in 10-12 Conquest maps, 4 classes, cool gameplay, done. That's it.

That doesn't need 3-4 years of development. That doesn't need thousands of employees. Just go back to basics; Release a cool game, let gamers buy and enjoy that game, and 1-2 years later you release a sequel. No 'service', no subsciption, no DLC, no seasons. Just a game. On its own. Done. 50 bucks.

280°

Phil Spencer trends on Twitter amid calls for him to resign

Phil Spencer and Microsoft have come under fire following the closure of multiple Bethesda-owned studios including Tango Gameworks.

Read Full Story >>
videogamer.com
gold_drake8h ago(Edited 8h ago)

wow haha.

i dont think he will resign. or will be kicked off.

if hes still here after everything in the past, this wont affect him unfortunately.

RhinoGamer886h ago

He and his cronies have a sweet deal. Even if they are fired, stock options and parachutes will mean they never need to work again. Cronyism at its worst.

neutralgamer19925h ago(Edited 5h ago)

I think his days are numbered TBH. Spending 80 million of all acquisitions yet can’t even compete with others it’s insane

This also proves gamepass isn’t as profitable as Xbox fanboys make it out to be

RaidenBlack4h ago(Edited 4h ago)

That huge Acti-Blizz acquisition wasn't worth it ... They should've stopped at Zenimax and instead focused "rescuing" individual studios like Crystal Dynamics, Eidos Montreal, Crytek, Volition or Gearbox etc (much better than trying to devour the whole of one of the largest gaming publisher)
IMHO, with no $70 Billion deficit, these studio closures would not have happened ...

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260°

Xbox Has No Idea What They're Doing, and I'm Not Sure They Ever Did

Nirav from GL writes: "If the makers of a GOTY competitor that outdid sales and Game Pass expectations and owned by the richest company in the world cannot stay open - what hope is there for everyone else?"

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Christopher10h ago

***If the makers of a GOTY competitor that outdid sales and Game Pass expectations and owned by the richest company in the world cannot stay open - what hope is there for everyone else?***

None if you stay in an arena of corporate driven metrics. And this is what happens when you allow publishers to buy up massive amounts of studios and IPs. There's only so much internal competition and the focus in the end will remain on those who look best on a spreadsheet.

Players can be so driven by what is best for them and only see what is put right in front of them. But that's not what is best for them. They are being lied to constantly, as seen by Microsoft's ridiculous praise for Hi-Fi Rush and Phil's lies about Redfall prior to release and how big of a supporter of both studios he has been. But, instead of thinking "wait, this corporation wants me to think this way, should I be listening to them and believing them?" players eat it up and go "OMG, did you hear what they said! They're just like us and they know what's best for the industry."

And because of this single-mindedness of the majority of gamers, we are where we are now. Massive layoffs. Massive studio closures. Games that we were told were representative of the core values of said corporations shelved and studios behind them shuttered. The truth is coming to bear because the truth all along was only what the numbers in an excel spreadsheet told the corporate suits.

If you truly want what is best for the industry, what is best for developers, then you need to support Indie games, support developers that maintain control over their IPs and direction, support boutique publishers who only exist to help Indies make it out the door and don't own the IP. Stop supporting major corporations with your money or you devotion. Stop playing their games, and I don't mean video games, but their marketing, their double speak, their guy without a tie who says things you want to hear PR, their future of video gaming concepts as if we were hurting for new ways to play games other than installing/downloading and playing them, and especially any slogan from them that gives the impression that they are for you, the consumer. They are not. You're merely a value on a spreadsheet.

Christopher9h ago

Sure, I'm the one drinking the koolaid. Keep believing in the corporations. They definitely have your best interests in mind. All hail the Big Green, For You Blue, and Nostalgia Red! All praise big corporations buying up other publishers. All praise the inevitable spreadsheet adjustments. For greed, not the players.

Crows902h ago

I'd like to but I think you drank it all...

anast7h ago

"then you need to support Indie games"

Get punk rock with it.

rlow13h ago

I don’t always agree with you. But you are correct and well said. It amazes me on what used to be a pretty straightforward industry has turned into such a greedy mess. Layoffs galore across the industry and corporates pushing/firing whatever is going to move the bean counters. With no regard for the people making the games. I’m tired of hearing these rich companies saying it’s just business, or an adjustment needed to be made, but it’s not personal. Then on top of it they have to inject corporate inclusivity into every game. On top of releasing broken games and expect people to pay top dollar.

But again well said and we as the consumer need to not only speak up but vote with our wallets.

Tody_ZA7h ago

This should not be surprising to any of you. We have been saying for MONTHS that Game Pass is not sustainable and that these acquisitions will come at a massive cost to the industry. People refused to grasp the difference between buying and investing in a developer like Insomniac or Housemarque, and buying the entire publisher. People refused to accept that spending billions to acquire the biggest publishers in gaming means you have to RECOUP those costs, and you aren't going to do it without consolidation, focusing on core IP that sells, creating revenue streams via ownership and releasing on other platforms, and closing down studios that are superfluous to the budget requirements. You will not recoup those costs by investing in risky new IP or creative new games and studios.

No, people cheered Microsoft on like they were delivering GOTY titles to their door and pouring money into the industry to grow Indies and triple A projects.

You are getting what you deserve. You take the consequences of the practices you supported.

Layoffs happen. Some games don't succeed. Everyone has seen it happen. Happens even to the winners.

This, however, is goddamn shambolic and if you can't see it now then there's no helping you and you should keep enjoying the "value" of Game Pass while contributing nothing to this industry.

I've never seen the developer of one of the best games of the year get axed before.

Ninja Theory is next after Hellblade 2, I can see them going independent again. There's more to come from MS.

TiredGamer7h ago(Edited 7h ago)

This is exactly it. There is more of this coming. MS runs from one bad idea to the next, and GamePass is an unsustainable train wreck that we get to watch in real time.

GamePass is stalled for subscriber growth, and all that they can hope for is to either A) Reduce the quantity of games (i.e. shutter game studios), B) Reduce the quality of games (to make more mediocre but lower budget offerings), or C) Raise prices on existing customers. Or some combination of those.

MS does not have a passion for the industry. The XBox project, from the beginning, was sparked from the fear that someone else would eat their PC market lunch by making a games machine that replaced the PC. THAT was the entire motivation for getting into the games industry.

Profchaos6h ago

I saw it from the outset of day 1 on Xbox it's unsustainable no one was buying their games and a noticeable decline in quality and a push to live service elements to keep subscriptions active was obvious.

I saw it every time I'd go to a physical game shop for a Multi plat pre order no one was there for the Xbox version.

I'd go to CeX or other used game stores and be able to pick up the full range of Xbox studios first party games for 20 bucks and change while on the PlayStation side 20 bucks might get me two PS4 launch games and wouldn't even get me a single Nintendo first party game.

-Foxtrot5h ago

"Ninja Theory is next after Hellblade 2"

Anyone think it's weird it comes out in 2 weeks and there's hardly anything on it

MrBeatdown7h ago

But hey, at least we get Call of Duty free on game pass*

*eventually?

anast7h ago(Edited 7h ago)

They know what they are doing. If 'you' treat them like "good 'ol simple minded folk", then 'you' are relieving them from blame via ignorance. They knew that they were going all live service, streaming and mobile a long time ago, The Oracle tends to see the obvious. While companies patronize gamers like they are children, which most of them are, may be confused for stupidity, they are also not so stupid they don't understand the decisions that they are making toward the overall direction of their company.

*None of their games were even close to competing for GOTY. They paid for names to be mentioned.

Profchaos5h ago

Xbox survived it's first gen by pure luck halo became a hit and it was huge followed up by halo 2 which had one of the biggest marketing campaigns I can remember seeing in the early 00s we had guys in master chief outfits on the sidelines of state of origin as a promo it blew my mind.

Then the 360 fell under the excellent leadership of Peter Moore and outpaced the PS3 for the first three quarters of that generation the only time anyone has ever done that.

Since losing Peter Moore it's been a rapid decline and buying up the industry stank of a desperate move along with the idea of gamepass itself stank of desperation to me no one was buying the X1 they needed something to get people interested and here we are.

I would happily lose gamepass if Xbox could go back to the 360 era style of focused heavy hitters and solid games.

The championing of consolidation they did was disgusting and what's happened as a result is proof they never had gamers or the industry at heart they need their ROI and that's all they cared about big daddy ms has signed a number of blank checks getting them here and it's coming to collect on their debts

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