Xbox Marketing star Jerret West rejoins Microsoft to help the Xbox Series X team ahead of the next gen hardware launch to combat PS5.
System Shock returns in 2024 as a premiere FPS narrative experience that shocks the player with each step. An easy recommendation for First-Person fans.
State of Decay 3 will have a greater emphasis on storytelling, and the Doom Eternal sequel will likely arrive on PlayStation, as per sources.
I didn't say it here but I said on Twitter that Doom Year Zero will be on PS. Probably more titles that were multiplat before will remain multiplat. If you think every single game will be on Xbox only at the showcase, think again.
Paul writes: With a low asking price, poncle have done it again. There is a lot of content included in Vampire Survivors: Operation Guns and it is all extremely lovely.
I think their power marketing campaing is great!
Flight Simulator, Hellblade II and Project Mara already screams next gen greatness!
Keep it simple make some good big budget AAA games with some good AA's sprinkled in
“Xbox team is looking to avoid the PR and marketing blunders that handed the PS4 a win this generation.”
PS4 would’ve won the generation regardless of how Microsoft handled their PR & marketing. Their global appeal is no where as strong as Sony’s.
“West is no gaming or Xbox novice — he previously oversaw some of the largest products and highest highs of Xbox, with an eight-year tenure from 2003 to 2011. In other words, he was heading the marketing teams that helped the Xbox 360 dominate the console market.”
Dominate the market? Xbox 360 was the slowest selling console of the 7th gen and ended up in last place as a result. I didn’t know getting the bronze medal would mean you could be crowned the winner.
When you’re talking about a system dominating a market then it’s indisputable in the majority of factors. Odyssey, Atari 2600, NES, Game Boy, PS1, PS2, GBA, DS, 3DS, & PS4 dominated their competition within their respective generations. You can’t say the same for Xbox 360. In fact just like with the 4th gen of consoles, there was no single completely dominant console during the 7th gen home consoles.
They can avoid current gen mistakes but now it seems they are making new gen mistakes, i mean..... no exclusives, like im not gonna bother even caring about the console for the first couple years.
Xbox Series X may do well, but Xbox 360 clearly demonstrated the peak limit of how well the brand can perform commercially.
- Xbox 360, the most successful Xbox home console, is the second highest selling home console in North America, yet it still fell behind PS3, the least successful PlayStation home console, in global sales.
- Xbox 360 is the only system, including consoles and handhelds, that has sold over 45 million units in North America yet somehow still didn’t cross over 100 million globally.
- Xbox 360 was able to keep a lead, albeit a dwindling one, above PlayStation 3 for a long time because Microsoft rushed the console to market. When you align the sales numbers from day one, it’s obvious PS3 was selling at a faster rate than Xbox 360 since launch. Microsoft can’t maintain a lead of any kind unless they have a year headstart, and even then they still lost the lead to the competition towards the end of the generation.
North America is a hard enough market to maintain since different console brands have taken the top spot moreso than any other market in the world, so that alone would be a huge obstacle for Microsoft to attain victory in.
Microsoft also has to consider that in the 18 years of Xbox’s existence, it has routinely failed to have greater appeal in markets outside of NA compared to PlayStation and it’s unlikely that’d ever change.
At best Microsoft can hope the Xbox Series X to sell is somewhere between 45-85 million whereas Sony has demonstrated they can consistently break past that 100 million milestone most of the time with their home consoles and it’s extremely likely that PS5 could also do so.