370°

Sony strikes down ‘Lord of War’ trademark at UKIPO

Sony has been awarded costs of £1,800 against Beijing Elex Technology after successfully opposing the latter’s “Lord of War” trademark application, according to a UK Intellectual Property Office decision.

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worldipreview.com
FPSFox1566d ago

A company in China attempting to rip off someone else's intellectual property? I can't believe it!... Some cultures are such a joke.

Segata1566d ago

I think a couple years ago China made a film called God of War as well.

Kran1565d ago

Woah what's this gotta do with a whole country's culture?

Are you saying ripping someone else's intellectual property is just a China thing? Because it totally isn't 🤨

jivah1565d ago

Except they have very much built a culture on ignoring IP laws on an unprecedented level that. State sponsored or not. Just like not everybody drinks tea in the UK yet they have that stereotype. Or how a tiny amount of people shoot people in america yet Americans are seen by the world as gun toting nuts. Ya. IP laws are half the problems we have with China. That was the main goal of the TPP. The other half is like hegemony and shit,

maximumburrito1565d ago

That's pretty much all China does. fake food, fake movies, fake makeup. And they don't give a shit if their products hurt people.

1565d ago
nucky641565d ago (Edited 1565d ago )

you must live in a cave to be so naive. sure, this sort of thing happens other places - but it's a way of life in china.

edit: at tully601 - yea, you CAN do that - and then have it break on you 2 months later.

1565d ago
1565d ago
Realms1565d ago (Edited 1565d ago )

@tully601

They can undercut other markets because they don't have laws and red tape that protect workers. Two they steal ideas and properties from other companies openly. Thirdly they don't care how much pollution or harm they do to the environment. You think other countries couldn't do what China does? It's just the price they will pay will be tremendous specially the environment one. They basically have no regulations and they can do what they want when they want.

S2Killinit1565d ago

Its not their culture, its their government. But there is truth that they are stealing intellectual property with impunity.

+ Show (6) more repliesLast reply 1565d ago
blacktiger1565d ago

one day just even doing anything is a lawsuit. Becareful what you wish for, patent and copyright are the biggest fraud!

Ninver1566d ago (Edited 1566d ago )

Sounds like an awful attempt at bootlegging

RabbitFly1565d ago (Edited 1565d ago )

I don't know. I know chinese companies have a reputation for plagarism, but equating lord of war with god of war seems a bit thin. What happens then when Sony wants to make a God of War movie. Will they be sued by lionsgate because it might confuse people about when they own a movie called Lord of War?

I mean. This is a trademark filing and it makes sense to try to block a filing to protect your trademark. Simply because failure to do so will make it harder to do it in the future.

I just don't get why people are acting like trying to trademark lord of war is an actual attempt to plagarize god of war. It would be if the property being published under the title was some kind of bad adaption, but otherwise both terms are generic enough that they can be anything.

Inzo1565d ago

"What happens then when Sony wants to make a God of War movie. Will they be sued by lionsgate because it might confuse people about when they own a movie called Lord of War?"

I was thinking the same thing.

Teflon021565d ago

Sony already owns the God of War name. It can't be shot down as they have proof it's in direct relation to a series the company owns the IP to. It can be taken to court. But it isn't stopping a God of War because it exists.

P_Bomb1565d ago (Edited 1565d ago )

Check out ‘The movies that made us’ on Netflix, in particular the Ghostbusters episode. Took some fateful chess to even get the movie called that. Interesting stuff.

There’s already been a ‘God of War’ movie https://www.imdb.com/title/... as recently as 2017. Nothing to do with the games, they just took the title. If any red tape needed cutting, they might start by looking there.

maximumburrito1565d ago

No, they will just be required to cast Nic Cage as Kratos.

nucky641565d ago

nick cage as kratos - that sounds so surreal.

nucky641565d ago

you'd understand if you'd read the story first.

godashram1565d ago

The whole lionsgate movie aside (which was the 1st thing that hit me) Why hasn't Sony and Microsoft fought then? (or did they and I just missed it?)
I mean, Gears of War is a 3rd person action game you you splatter other things as well. You can't even use GoW unless it's obvious what console you are talking about. I could understand Sony struck down "deity of war" or something along those lines, but Hearing "Lords of War" makes me thing we were getting a Nic Cage based game...

RabbitFly1564d ago

It is possible that they did try to Block gears of war, but was denied.

I would think that it is common practice to have lawyers that Just do this on a regular basis. I am No trademark lawyer, but I am pretty sure I have read that failure to protect your own trademark can give a precedent against you in future cases.

So even if an attempt to Block gears of war failed it could be worth it. It is also possible that this has to do with specifically where the trademark was applied. This article talks specifically about a uk trademark. I have no idea where gears of war is trademarked, but one can assume that it is in the US first and foremost.

+ Show (1) more replyLast reply 1564d ago
FinalAeonX1565d ago

Here I was thinking of Nic Cage's movie Lord of War lol T_T

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150°

Is Sony's Adaptive Difficulty A Good Idea?

Sony has been reported to be considering adding adaptive difficulty to all of its games. This feature would likely allow gamers to play more difficult games that usually have a skilled player barrier and also make it so hardcore gamers can get a good experience out of typically easier games.

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rpginformer.com
shinoff2183120d ago

I don't see an issue. I'm also sure it'd be an option that you could turn off to.

jambola120d ago

If optional yes
if not, awful idea

ApocalypseShadow120d ago (Edited 120d ago )

It should be optional but it would be more interesting to see gamers play more advanced AI. It's been a request since the beginning that NPCs and bots were more intelligent and tougher and not be stupid cannon fodder. This AI I'm guessing will adapt to the player. Which is cool. If the gamer sucks, the AI will suck. If the gamer is a bad ass, the AI will kick some ass and take names.

Based on GT7 Sophy, AI will definitely give gamers a run for their money.

jambola120d ago

sure
but I also don't ever want a case of playing a game I want to be hard, but then it get's easier because I die too much and removes that option
if it's 100% optional, I'm all for it
even ai adapting I'm not against
just any crap like, "you died too much so boss will suck to let you win easier" crap

Noskypeno120d ago

Yeah like everyone said, it should be optional. Sometimes I like to relax from the competitive mp and play a single player that's challenging but in a predictable way. I'll probably use it at times but sometimes I just want to have a soldier yell grenade 5 seconds before he throws it at you in perfect English.

ZeekQuattro120d ago

I don't have a problem with it. A number of games do this already depending on your playstyle.

porkChop120d ago

If you can turn it off? Sure. If it's forced, no it's a terrible idea. Imagine wanting a tougher experience but because you die a few times the game lowers the difficulty. That kind of defeats the purpose of the harder difficulty.

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440°

Sony Wants to Know: 'Does Busting Make You Feel Good?'

A new ad for the PS VR2 sees Sony asking fans if "busting" makes them "feel good," leading to a lot of jokes online.

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escapistmagazine.com
Plague-Doctor27172d ago

Apparently this is a reference to Ghostbusters...??

blackblades172d ago

Didn't sound like it, sounds dirty

The_Hooligan171d ago

First it was the 19" of venom and now this 😂. Who's in charge of Sony's marketing team? lol

SICKINDIVIDUAL171d ago

Aww...snowflakes...too much for y'all to handle?

I remember a time when people weren't offended by this type of advertising.

Don't forget your helmet if going outside.

raWfodog171d ago

@sickindividual

I’m thinking how people these days would react to an ad showing an old lady asking “Where’s the beef?!”

blackblades171d ago (Edited 171d ago )

@raWfodog
Ads these days be so lewd. Like there's this one had on tv about internet speed saying "I need some of that big gig energy in my life" then sip on some tea with the Look while garage door slowly goes down. I'm not new to it at all cause theres been plenty over the years

raWfodog171d ago

@blackblades
We use to laugh at the ‘naughty’ ads back in the days but people today get so offended at the suggestion of sex in ads. It’s a different world.

Barlos170d ago

Nah, it sounds like a reference to Ghostbusters. That was the first thing that sprung to mind.

+ Show (3) more repliesLast reply 170d ago
Duke19171d ago

I ain’t ‘fraid of no ghost

zeuanimals171d ago

Let me tell you somethin'

FullmetalRoyale171d ago

You're right, no human being would use "bust" like that.

fr0sty171d ago (Edited 171d ago )

"Oh, Uh... There was a ghost! Uh-uh-uh... This is ectoplasm! Did you see the ghost? It ran through here and s-- it slimed me! That wasn't me it was a spooky ghost!"

+ Show (2) more repliesLast reply 170d ago
gold_drake172d ago

in general, yes. very good. lol

gold_drake172d ago

not gonna lie, that does feel good. ha.

-Foxtrot172d ago (Edited 172d ago )

Depends on my mood...

OtterX171d ago

It feels good whether you're in the mood or not.

The thing is, bustin' chooses you. You never know when it'll show up.

.... and just to be clear, we're talking about ghostbusting. 🙄

OtterX172d ago

Leaves me feelin' like a Marshmallow Man.

P_Bomb172d ago

That’s not ectoplasm! 😏

OtterX171d ago (Edited 171d ago )

😂😂😂
I ain't fraid of no ghost!

https://legendsrevealed.com...

Show all comments (45)
400°

Sony: "Portion" of PlayStation First-Party Games Changes in Launch Date Impacted Profitability

According to Sony, changes to the launch dates of a "portion of first-party titles" impacted the company's profitability.

P_Bomb272d ago

“No word on which games were delayed, though”

Et tu, Factions? 🤔

KyRo271d ago

We barely know anything coming from Sony. It's all very quiet. Whatever they are doing they are playing it very differently to how they usually do it. For the people who aren't massively into superheros, it's a bit dry at the moment on the exclusive front.

isarai271d ago

I don't know why people are disagreeing, we only know of Spider-Man and Wolverine. We don't have any official announcement of anything else. It's been quiet for an unusual amount of time for PlayStation.

CS7271d ago

But we have the Gran Turismo movie and a live service game from Horizon /s

shinoff2183271d ago (Edited 271d ago )

Exactly why I got an xbox , starfield is way more intriguing then Spiderman 2. I'm not really into the superhero stuff. To this day I say my favorite ones were the ultimate alliance games. Spiderman 1 was pretty cool but I doesn't excite me like a starfield or rpg. I'm more excited for store ocean 2 remake then Spiderman 2. My ps5 will have some really deserved cool off time once starfield releases.

jivah271d ago

Crazy thing is that they've been eerily quiet on the Sony front. Like to the point where the let loose a few announcements just to tide us over. But we still have no idea the mountain of stuff that's on the way and being worked on. And to think its been this way since a large majority of gamers complained a few years ago, that Sony showed too much in advanced. And since then, they've held on super tight. Its never been this way.

Hedstrom271d ago (Edited 271d ago )

Am i the only one who is excited for Helldivers 2? I think it looks super fun.

https://youtube.com/watch?v...

FinalFantasyFanatic270d ago

@Hedstrom
I'm low key interested for the Starship Troopers vibe, unfortunately I couldn't get any friends to play the first game with me.

+ Show (3) more repliesLast reply 270d ago
seanpitt23271d ago

Ps5 lack of 1st party games is really showing 3 years into this gen and it's been pretty bad! All we have to look forward to is GOAS

PunksOnN4G271d ago

Lol funny xbox has had a last of 1st party for over 5-6 years now yal lcoming out saying its a problem for PS but did not once during those 6 years LOL xbox kids down bad but i get bros been last place for over a decade LOL

Amplitude271d ago (Edited 271d ago )

Sony's got some ballers in it's arsenal of games. I'd argue way better quality and quantity than Microsoft's got but neither are particularly amazing.

Im a bit underwhelmed by this entire gen on both fronts tbh. Lack of any sort of quality DLSS competitor on AMD's side of things really affected both of these consoles to an extreme and really kinda forced me to switch to PC this gen, which is where i've mostly just been playing older games anyway. I sold my Series X and just use the PS5 for the exclusives and multiplayer stuff with my friends. I kinda wish the entire concept of consoles would go away with how this gen is going. Subscription service wars, microtransactions, paid online which is still insane to me, flat out stupid game pricing with very little in the way of actual upgraded game concepts beyond graphics settings bump ups, practically completely unsupported borderline scam accessories like the PSVR2 and dumb nonsense like the PSVR1 requiring a separate camera than the PS5 Camera. Hell we only just recently even got basic amenities like 1440p and Dolby Atmos over on PS5, and Atmos is almost unusable on the Series consoles.

The software experience and the hardware's all hella disappointing tbh and Insomniac Games is really the only company i can think of pushing the hardware to an extreme at the moment, with their SSD craziness in Ratchet and Spiderman 2, 60FPS RT and 40FPS modes, 3D audio, crazy impressive animation and post processing effects and clear benefits to the actual games. Mad props to them man

fr0sty271d ago

Series S/X didn't have a single first party exclusive game for the first 2 years of their lives... yet certain folks were curiously quiet about that...

CS7271d ago

Why in high heavens is everything about Xbox vs PS5 in here?

It is an article about the PS5.

Xbox's first party output has been garbage for over a decade, no one cares.

Playstation's known upcoming offerings is probably the driest it has ever been in three generations and these kids only care about "hurrr durrrr but but Xbox has even less games!11!!!!"

I don't care about Xbox, I bought a Playstation to play next generation exclusives and that HAS been lacking this gen and the future really isn't looking too bright.

InUrFoxHole271d ago (Edited 271d ago )

Surprise! Here comes the but but the other system... Dude just accept it for what it is. You can't keep covering for these companies like they care about you. They'll screw you over every chance they get, just to grab your $$$. The sooner you stop protecting that piece of plastic the sooner you can see things as a consumer and demand better.

FinalFantasyFanatic270d ago (Edited 270d ago )

I've been pretty disappointed with PS this gen, I haven't even felt much of a need to invest in a PS5 yet.

I really miss those really great games, especially JRPGs, which is why I'm happy to help fund games on Kickstarter like Armed Fantasia, 100 Heroes, Penny Blood... I'm still on the fence about whether I'll help out with Ratatan yet, Sony just isn't helping fund these games or giving them the support to thrive on their console this gen.

fr0sty270d ago

You call yourself final fantasy fanatic and yet you see no reason to invest in ps5, despite two of the best games in the series being released this year for it?

+ Show (4) more repliesLast reply 270d ago
Ashunderfire86271d ago

We got so many games coming out this year, why even complain? Many games are making their target release date. Sony got some VR games as well coming and a horror survival game this month for PS5

Ashunderfire86271d ago

Yes Fort Solis PS5 console exclusive, and Daymare 1994 all this month! Horror survival or Survival horror you know what I mean 😆 you can Google all this info like I did. PS5 also has Spiderman 2 we obviously know coming October and HellDivers 2! For the 2 people that disagree needs to do a Google search! This year is stacked with games already.

DOMination-271d ago

Chasing the live service genre is a huge gamble. If they get one hit that's on par with today's heavy hitters, then the investment will be worth it 100x. But history tells us that a huge % of these titles fail - even ones from established studios with AAA budgets.

Over the last two generations, Sony have excelled in making brilliant cinematic single player games. Those games helped them to be the number 1 publisher for both revenue and profits and by quite some distance. Hopefully the lack of releases recently isn't a sign of the business pivoting to a completely different model because frankly, that'll suck. The current model is both commercially and critically successfully so it doesn't need changing on a whim just to chase the GaaS big bucks! #prayforplaystation

Chevalier271d ago

Agreed I really hope they don't pivot too much into GaaS and have a balanced approach with lots of single player story driven games mixed in.

Tacoboto271d ago

Oh they're so in on GaaS that they led their last showcase with a GaaS title that even has a $ in the name.

Magatsuhi271d ago

They have to pivot. With MS buying up everything they can't be reliant on the revenue brought in by 3rd party games anymore and that's what they use to fund alot of these 1st party games. So now they need a successful gaas game to bring in that extra cash flow to fund more 1st party games.

Chevalier271d ago

"Oh they're so in on GaaS that they led their last showcase with a GaaS title that even has a $ in the name."

And yet Playstation releases SP games regularly and Goty ones too. What's the last Goty Xbox game?! Oh right nothing AAA Goty in how many years?! Lol.

Don't get me wrong Xbox has some SP games on the way, but, so far not consistently and no Goty contenders that come close to Playstation.

Amplitude268d ago (Edited 268d ago )

I'd argue that Hi-Fi Rush is a solid candidate for GOTY. That was a good-ass game.
That's about it though lol

talocaca271d ago

Hopefully that means a packed 2024.

I'm mostly surprised that we still don't even know what their major studios are up to. Sucker Punch, Naughty Dog (single player), Bluepoint, Team Asobi, Media Molecule....

Amplitude268d ago (Edited 268d ago )

I kinda get it. These games take forever to develop and Sony's been announcing games much closer to their release dates these days which I think is smart.

Asobi and Media Molecule though, yeah - been a real long while. I still really do think Dreams is salvageable if Sony put in an ounce of effort. Could even be a huge system-seller with a rebrand, ad campaign, pc release, and maybe even a free version of the "Play" mode with ads that could pay creators. The general public doesn't even know Dreams exists and i think anybody that does know it exists would entirely approve of pushing it in any new way

Petebloodyonion271d ago

No Sh+t Louise, Delaying a game to the next quarter means that we won't have the profit of that game this quarter like we budget last year!

I'm Glad we have a complete article on the main page explaining these important things.

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