Is Killzone 2 Doomed?

All gamers remember the great debacle that was the 2005 target render of Killzone 2. Videogame fans all over the world were stunned to see the power of the PS3. The monster was out of the bag. PS3 would be the world's most powerful console ever. Then reality set in. While the first few years of the PS3's life cycle have seen a few lookers, (Heavenly Sword, Uncharted, MGS4) none of them have lived up to the expectations that the Killzone 2 target render had set. This combined with a lack of games is the reason that Gamingfront.net believe that Sony completely stumbled out of the gates with PS3.
Now just a few months away from the release of Killzone 2, gamers are starting to see just how powerful the PS3 is. Killzone 2 looks phenomenal. From what has been seen of it, it is hands down the best looking game on any of the current consoles, even rivaling the graphics of a high end PC. This is a game that quite honestly could sell itself solely based on graphics.
The problem Killzone 2 may have when it comes out, is not the game itself. Gamingfront.net is confident that all the time the game has had in development will pay off. The problem Gamingfront.net foresee is the same problem that has plagued all of Sony's big releases, total lack of advertising.

[sonarus]

I agree...KZ2 is a really good game and its the kind of game that will sell consoles. Looks fantastic plays fantastic...they need to put every ounce of marketting they can muster into it and advertise the crap out of it

[jaysquared]

How did you get to play it already?

[sonarus]

online is great...i just hope singleplayer can match

[remanutd55]

coming from a HUGE resistance fan , resistance2 and cod4 cant touch killzone2 online multiplayer, dont know the single player campaign yet cuz i havent played it yet but if its as good as multiplayer ...wow , i had the feeling that killzone2 online mp would be better than R2 so i got my code the day after i picked up resistance but didnt download it till i beat R2 single player campaign and tried a few online matches , turned out to be just what i expected. this game is a hit no doubt about it , oh by the way killzone2 beta make 98% of the ps3 games look like wii games lol

[AAACE5]

Sony will advertise KZ2 accordingly! Honestly... Once they show a commercial for the game and at the end say "Only on Ps3"... Gamers will flock to it just to see how great it is! Not to mention the fact that existing Ps3 owners are going to buy this game anyway for the same reason!

No worries, KZ2 will do just fine! As long as Sony gets those commercials on TV at least 1 month from release, and show them during popular times, it will be alright. Not to mention, they are releasing it during a window where there will be fewer games to compete with. It's almost guaranteed that KZ2 will sell 3 million easily!

[gameraxis]

for our sake, sony just starts advertising ALL the hit games they have like they were gonna be released next week, even if just for christmas, let the people know what they have and push push push, gamers will only benefit from it, the better they do...

yea both systems are great, ok... but its kinda like sony's ps3 is becoming the best kept secret, makes me fear a discontinuation or something they know that we don't... GOD I HOPE NOT!!!!

if u disagree, read again, I'm not in any way saying they should discontinue, nor am i saying i think they will... so don't jump the gun

[Sarcasm]

Sonarus, I added you on PSN.

BTW This article is just mentioning that advertising could make or break this game.

Which is for the most part partly true. Sony has really dropped the ball on advertisements for their biggest games.

I swear, if LBP or MGS4 or Resistance 2 was a 360 exclusive. My god, we wouldn't stop seeing ads all over TV or anywhere else for that matter.

Shame on you Sony.

[ProperFunked]

he played the beta.

[Danja]

I agree dude...Sony really need to start realising that online hype alone will not sell the games..

Even though they have improved recently cuz i've seen R2 & M2 ads alot on tv...but they need to spend some money to start securing tv spots for the games and consoles , Gears 2 is all over the freakin tv..

[thebudgetgamer]

like this one. this was one of my favs

[Bob Dole]

Haha yeah, that was a good one. Sony needs another friggin mascot too. Sackboy anyone??

[Pika-pie]

Sonys advertising has improved since last year, they just still dont seem to be hitting the mainstream. They need to have an impact on average joe, make him feel like he must own the game,.

[Jamegohanssj5]

If you watch any WWE program you will see Sony's advertising at it's best. Last week on Raw they advertised to hell our of Resistance 2, Motorstorm 2, the Ally PS3 commercial with LBP in the background, and Smackdown Vs. Raw 2009 for Playstation consoles. On Smackdown they do the same thing. On ECW it isn't as much as those two, but they advertise. On Noggin(The N) they show LBP commercials all the fricking time, but I hardly see it on any other channel I watch besides G4. During football on Sunday they showed PS3 Mirrors Edge commercials also. Sony does advertise, but they go for the big things when it comes to advertising. The one thing they advertised the most was MGS4; they started in May and it ended in like September. You have to give Sony props for what they do.

TGSI

[Sarcasm]

@1.12

Nobody's really saying Sony "Isn't" advertising. But it's more along the lines of what they're doing isn't working well enough.

They even miss some pretty significant things about the console itself. Like Free online play, built-in WiFi, and PSP Compatibility.

As much as I think Halo 3 was overrated by media and gamers, one cannot deny the massive massive advertisement campaign it had. Which helped halo 3 sell 5-6 million easily.

[SL1M DADDY]

Wasn't it Sony that had two semi trucks going all around the city where E3 was held and showing exclusive, invite only footage of KZ2 and even had a website showing the tracking of the two vehicles? If I remember correctly and this was the case, how is it so that one would think Sony would ignore the launch of this game and forget to advertise? I for one could care less as sales do not make my game experience but in the end, I think Sony will actually fork over some cash to push this game as it seems to be a true example of what the system can do at this stage of the game.

[Jamegohanssj5]

At Sarcasm

I understand what you're saying because I have mentioned time from time in the past that Sony needs to advertise their PSN game too and also mention that online is free. If they could release one commercial that explains everything that's inside of the PS3, then they could sell a lot because some people still don't know a lot of things about the PS3. I had a friend ask me if a PS3 had free online like last week because he was going to get one to surf the web and such since he doesn't have a PC.

TGSI

[sumguy81]

to the comment about WWE having a lot of gaming ads. i never thought about that, but obviously the gaming industry sees that a majority of WWE fans also play a lotta games. makes me sorta embarrassed to be a gamer...

[Jamegohanssj5]

That's a bold statement you make there. I don't care about certain people and they game, but it doesn't make me embarrassed to be a gamer. I've been watching WWF/WWE for almost 13 years, so that's almost an insult to me. It doesn't matter because I now understand why your bubbles look like they do.

TGSI

[Real Gambler]

Not that much for the games though. Remember, this is not Microsoft. They have sold 100 millions PS2, and most of those people get their news, particularly about games, from the net. So spending as much as Microsoft did on Halo 3, would be stupid since quite likely most PS3 and PS2 owners already know it's coming. Microsoft had to spend the advertising money because they not only sold the games, but they are also selling their console. I somehow think that for Sony, this kind of advertisement budget is better spent on new games.

Now, I totally agree that Sony doesn't advertise the console enough. Just a plain good 30 second ad, showing what a PS3 can do, telling everybody that online is free, and showing the top games, being showed regularly, could help move people who still have only a PS2, and bring new blood in.

[PopEmUp]

DOOM 4 is pretty good scary but good, so what are we talking about again?

[prowiew]

I agree completely and it is something ive been saying. Sony need to open their wallets. And I mean for everything, advertising, buying exclusives, exclusives downloads, etc. I saw one commercial for lbp and it sucks (the alley one). You need to put sackboy all over the place in this commercial, making him the star. I did'nt like lbp but I know that game could sell a lot of consoles just because he is so cute. Maybe with all the losse$$$ Sony is having and with the economy right now, they don't want to spend much.

[godofthunder10]

I have a 360 and wouldn't trade it for a ps3 for anything but i'm not a childish fanboy.I give credit where credit is due.I wish that KZ2 was on the 360 because i would buy it the day it comes out.

I think that it will be a great game maybe even game of the year.The problem is that i have a problem with Ps3 fanboys about this article.They are all saying that the online play is better then Other games and they never even played the finished game becvause it isn't even released.

I've also read where Ps3 fans are claiming that if R2 and LBP was on the 360 they would be top sellers.I'll agree with them on a certain point.R2 would have sold better on the 360 but it would still have sold less then halo3 and gears of war.On the other hand i have to disagree about LBP.The fact is that it still wouldn't have sold as well as it did on the ps3.The fact is that LBP is more for kids then hard core gamers.If LBP was on the wii then it would have sold a lot better.If Pps3 fans would be honest they would admit the truth.

My brother have a ps3 and he borred LBP from a friend of his who said that he didn't like the game hisself..He came over with his ps3 so we could play madded because i never bought it yet.We tryed LBP and neither of us liked it we couldn't even get into the game.On the other hand his 10 year old son liked it.

What i'm trying to say is that not ever game on the 360 or ps3 are good games like fanboys try to claim.Ever article that i've read written by a ps3 fanboy claimed that every game on the ps3 are great games but they wasn't marketed right and if they were they would have sold better then the games on the 360.They lso claimed that ever game on the 360 sux.360 fanboys are the exact way.They act like ever game on the 360 is good and ever one on the ps3 sux.

The fact is that they both have good and great games.Like i said before i have a 360 and i wish that R2 and Kz2 would be on the 360.On the other hand i think that LBp is a child game.The fact is that just because LBP and was suppose to be a big seller doesn't mean that it's a great game.The fact is that even the 360 had games that was suppose to sell like crazy and didn't.Just because a few people like LBP it doesn't mean that it's the greatest game that was ever made.The fact is that if it was on the 360 the ps3 fanboys would be saying it's a chilsih game and 360 fanboys would be saying it's a great game.The fact is that it's a childish game and it will never sell as well as other games.

[remanutd55]

if by any chance you were talking about me, well you are right i havent play the full game yet but killzone2 online beta is better than any fps online multiplayer that I have played(resistance,cod4,ut3). it does everything right but then again im just giving you my opinion , i think its gonna be a great game

[Bits-N-Kibbles]

Get some famous people that everyone loves to say they play the game.

Example:
William Shatner for WoW.
Tony Hawk, Michael Phelps, Kobe Bryant, & A-Rod for Guitar Hero: World Tour

Just need to get someone that is very popular at the moment and have him say he plays Killzone 2 online and will see you there and kick your ass. Then you show gameplay and then they see how amazing it is and buy buy buy.

Damn, people should pay me this sh!t. LOL j/k

The Bits-N-Kibbles

[INehalemEXI]

KZ2 is doomed to end up spinning in my dungeon all night come Feb. 09.

[Mozilla89]

I haven't seen a single Gears commercial yet so I don't think the advertising disparity is as big as some people make it out to be. In fact I rarely see any video game ads at all. In fact its ironic but the last one I remember seeing is Little Big Planet a couple days ago.

[Megaton]

I've seen tons of Gears 2 ads, and they're all based on the great trailers we've seen this year. Sony's advertising has left a phenomenal title like LittleBigPlanet in the gutter with under 1 mil sales weeks after launch (unless it's crossed that line in the past few days).

Really does piss me off when the greats sell like crap because of horrible marketing. The people who created those games should be very angry, as they deserve the huge paychecks way more than the people who churn out titles like Madden every year. If Sony advertised like Microsoft, Sackboy would already be a household name, and at the top of every Christmas list belonging to anyone with an ounce of creativity.

I wouldn't be surprised if they treat Killzone 2 with the same cheap ass penny-pinching ad service, which is a damn shame.

[Yipee Bog]

Its a pure blast, just the servers need some refining. Marketing I doubt will break this game, word of mouth will sell this one on its own. truly need to experience it to appreciate it.

[XxZxX]

call of duty 4 was never as highly advertise like Halo 3. But the awesomeness of the games really sell it well. Sony should focus the money on developing good games and let's the end gamer have the benefit on good games, instead of wasting money on building hype.

[AuToFiRE]

you and me both bro, that beta was epic, i think it still works till tomorrow, we should do some warzone man

[ape007]

sony just do marketing like ms

my god can't believe lbp and R2 passed liked this,I feel they still didn't release

omg I feel like gears 2 has been TRULY released,ads,ads,ads,marketing everywhere,you truly feel like gears 2 was a TRUE main event

lbp,R2 and ms 2(specially this one,ms2) passed like they are 7 out of 10 games,sorry to say that,I know both R2 and lbp are so amazing but damn sony,ads,ads,ads,ads,pay,pay,p ay

imagine if lbp was 360 exclusive,imagine how GAINT the ad campaign will be,it will be like the end of the world

if ms has one better than sony,it is marketing

damnit sony,kz2 looks amazing,I swear if it was 360 exclusive,you'll see ads at the surface of the moon,in caves,in bottom of the sees,hell even you'll see ads and reviews in your grandma's pants,trust me

another thing,now look at nxe and home,sony's almost act like home is does not exist in this world,ms work hard to sugar coat nxe as much as they can,you can feel a storm coming 19 november

bottomline:if sony continued like this,ms will outsell them in exclusives,no doubt and ms will be one hard enemy to kill

MS KNOWS HOW TO TAKE CARE

[ape007]

we are all experts here in n4g,we know everypiece of news

but

take 3 minitus and just think about the WHOLE gaming community,some check sites,some see ads,some play at thier friends house and etc.....

you'll have to tell all these different people about your product and suger coat it,make it look like,it's the end of the world,sales will increased

sony's respected workers,please ads,ads,ads

you see ads is just a big plane to start

1-pay to sites(could be ads in sites,big reviews,previews,overrating,et c,etc.)

2-more ads everywhere,in tv's,in xmb,I saw large gears 2 and nxe ads in the dashboard,even demo ads,more trailers,etc...

[UJUSTLOSTONE]

I'm so upset with Sony's advertising right now, they are stupid and it seems like they are not even trying, its like, their not hungry anymore like they used to be.

C'MON SONY GET OFF YOUR ASSESS !!!!

[Tyris Flare]

What people or Sony Fanboy's don't realize is that Sony doesn't have any money to invest in Advertising right now. They pushed themselves to the limits to get the PS3 to $399. They are losing money. They can't afford to do another price drop. I think the Little Big Planet recall was an attempt at generating some controversy or get LBP in the spotlight since they couldn't afford to advertise it. It's a dark time for Sony because Playstation 3 users aren't supporting the system the way they should.

[oriol003]

Indeed when Gears of War 2 and Halo 3 came out I saw many ads on TV but for releases like Resistance and LBP I haven't seen a single ad yet.

[Wildarmsjecht]

Ive seen ALOT of ads for LBP and pretty decent amount for Resistance in NY and NJ..where are you located? Maybe it's not predominantly shown there.

[PoSTedUP]

ive only seen a couple R2 and motorstorm2 commercials in newyork, not too much advertising. i just seen that weird back ally ps3 commercial though, it makes me think that sony are gunna surprise us with something by the way those commercials are presented.

BTW they BETTER do MAJOR advertisement for KillZone2 man if they know whats good for them.

[rucky]

Live here in the bay area. I've seen an R2 commercial once... right after a GOW2 commercial weirdly enough. I've also seen one for Need for Speed advertised by Sony a couple of hours ago. Need for Speed? Seriously? Sony must do more marketing for Killzone 2. Even a 5 second in-game video would be good enough.

[ButterToast]

Im from North CA and haven't seen a single ad. WTF Sony get your **** together LBP and R2 should have been HUGE! scarcely placed miniature billboards aren't going to do it!

[jtucker78]

I'm in the UK. I've seen loads of DS ads. Loads of Wii My Sims ads, but I haven't seen one LBP ad. Not a single R2 ad either.

I think the last ad I saw was Midnight club, but that was PS3 and 360.
And before that was GTA 4 on 360.
Apart from that it's like PS3 doesn't exist.

I firmly believe the sales figures we see for Wii is because they are advertised on TV every commercial break.

[The Matrix]

I don't think I ever saw a commercial for Halo 3 and I never saw one for Gears 2. I did however, see many for Resistance 2 and Lilbigplanet.

[INehalemEXI]

Im from North CA too, I rarely watch TV but I hardly ever see a playstation 3 ad. 360 is shown way more out here. were close to MS base here so..maybe thats why.

[omodis420]

I'm from cali and haven't seen hardly any ads for either game.

[Fruit Loops]

SONY you need to advertise the hell out of this game!!!

[P]

It looks and plays better than all other console exclusives

[olivia]

trying writing something negative about a ps3 game.now here's this guy who said the game is so good it even rivals a high end pc title.and yet they their trying to find something to pin on killzone2.do you honesty think Sony would spend 60 plus million dollar on the game and not advertise the sh*t out of it come the fu*k on.n4g really needs to check the bull sh*t that get post towards Sony.

[theKiller]

nop!!! it is dooming all FPS in its wrath(past FPS & 2009 one's)

[Sir_Ken_Kutaragi]

...xBox 360!!! ;-D Not long to go...

[P]

Therefore it's not doomed

[P]

Splinter Cell:Conviction

[GCO Gamer]

SNF (So not funny)

[blackbeld]

^^^^^^^^^^ No sence off humor.

btw. 360 is already doomed.. every pricecut means less profit... and therefor microsoft is the SEGA DREAMCAST from todays console.

[Xheratuul]

im in the beta, and it is better than COD 4 .

[fanboi hater]

and i see more r2 and lbp adds than i do gears 2 or if not more at least the same

ironically I'm actually watching a r2 commercial right now

[OrganicMachine]

muddaphukka where in St.L?

I live up north.. you?

[yog-sothot]

Same here in Belgium. I've seen quite often LBP ads even if I don't watch TV a lot) but not a single one for Gears 2... In the same time, I don't think Gears really needs a lot of advertisment to sell like crazy !

[P]

I wholeheartedly agree

[she00win99]

is that you FBI?

[she00win99]

what's with the disagrees, i was just asking..

[oriol003]

Either way the fact is that Microsoft outspends Sony on their Major Releases.

[CloudsEnd]

Yes, Killzone 2 is doomed.. doomed for being the best Egoshooter ever.

[oriol003]

i agree

[omodis420]

People reporting this ARTICLE are lame fanboys. This is an article. An opinion. Don't censor stuff just because you don't agree with it. Move to China with that stuff.

[Blademask]

SONY IS DOOOOOOOOOOOOOOOOOOOOOOOOOOMED

16 million sold in less than 2 years.

DOOOOOOOOOOOOOOOOOOOOOOOOOOOO OOOOOOOMED

n4g, another hour, another sony is failing story.

[omodis420]

You're comment made no sense.
DDDDDDDDDDDDDDDDDDDDDUUUUUUUU UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUM MMMMMMMMMMMMMMMMMMMMMMMMMMMBBBB BBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB BBBBBBBBBBBBB

[PoSTedUP]

yes it did. its simple, he is being sarcastic.

[omodis420]

How is the article another sony is failing article? It's pointing out what Sony needs to do to make sure that Killzone lives up to its selling potential. They need to market better. Stop being a dumb fanboy. If you really like sony and want them to do well. Then you should agree with the article. And if you think that sony's exclusives have done as good as they could have, then you are delusional and too blinded by your fixation with sony to see it.

[Ugly American]

I have a picture I want you to visualize:

A dog barking furiously at its own reflection in a full length mirror.

Got it?

That is what you look like right now.

[Covenant]

I'd be willing to bet that if you stacked all the anti-PS3 stories on this site next to all of the anti-360 stories, they'd come out pretty even.

[Bob Dole]

Then you add the anti-wii stories and.... wait Bob Dole hasn't ever seen an anti-wii story... or hardly ANY stories about the Wii. Curious.

[Surfman]

i agree, Sony need to copy MS's marketing. LBP didnt have enough, MGS4 too, and they HAVE to improve marketing for Killzone 2.

[plain rice]

I see nothing wrong with this article. I can actually agree with the author. Sony sucks at advertising. I've seen more Gears of War 2 advertisements than LBP, Socom, Motostorm 2, and Resistance 2 combined.

[RememberThe357]

The marketing blitz starts Nov. 21st. OK?

[Jamegohanssj5]

November 21st is an awesome time seeing as you are getting right in the middle of Thanksgiving and Black Friday. Sony is playing the smart game here, but I hope it can out do last years commercials because when I first saw them I almost ripped my hair out because they were awesome.

TGSI

[Narutone66]

many first party developers. That leaves less money for marketing. As for MS, it's the other way around.

[PotNoodle]

Killzone 1 was advertised really well, too bad the game was.. not that great.

But i'm in the beta, and it isn't just all graphics.

[omodis420]

They ment that as a compliment. Saying it could sell on graphics alone.

[Kleptic]

it seriously could...no video does this game justice...at all...its sad, but R2 is almost unplayable to me because of killzone 2...its like the 2 games are from different generations...

I have said it numerous times...had I never heard of killzone 2; someone could have showed it to me and said 'its a launch title for the ps4'...and I wouldn't have thought twice about it...

[Aclay]

As far as Sony's advertising goes, so far I've seen 2 Resistance 2 commericals just tonight alone and I've seen Resistance 2 commercials about every other day since the game released.

But now that I think about it, even back in the PS2 era, I really don't remember Sony advertising games to death or hyping up games. I remember seeing Jak and Daxter commercials, God of War commercials, and a few other Sony games, but I really don't remember Sony advertising a lot of games last gen. with the PS2.

So far I think that Sony has advertised Resistance 2 well because I have seen many Resistance 2 commercials even though I see a lot of people on N4G haven't. And to be honest, I think that I may have seen R2 commercials a few more times than Gears 2 commercials.

I think that LBP was probably underadvertised, however LBP got a lot of free advertisement through the press/media, and of course there was the LBP controversy over those lyrics in one of the levels that gave the game more attention.

When it comes to Killzone 2, I do think that Sony will advertise the heck out of that game because Killzone 2 a super-huge PS3 title just like MGS4 was. I think that Killzone 2's advertising will match the level that Sony advertised MGS4. Even though Resistance 2 was a pretty huge title for the PS3 as well, Killzone 2 has always been Sony's main "flagship" or "top-tier" shooter in development.

KZ2 is the game that has the power to make 360 only owners to jump ship and buy a PS3 because I've heard countless 360 owners say that KZ2 is the game they are waiting on before buying a PS3.

I'm not sure how many copies of Call of Duty 4 sold on the PS3, but I think that Killzone 2 should be able to match that number or surpass it.

[omodis420]

MGS4 would have sold more if they would have just advertised the game more. I hardly saw any MGS4 commercials.

[RememberThe357]

And i remember the first Jak & Daxter those were the freakin days! NaughtyDog needs to go back to the original formula of the first J&D, and they need to rekindle that little rivalry with Insomniac.

[Max Power]

Super Bowl, if they get a 30 or a 60 second ad during that game showing some gameplay, i think it will be huge.

[Rhythmattic]

So Max, Being an Aussie I dont know how the Gridiron Season works.

Edit...Feb 1st. Google is our friend.

[etownone]

I think every gamer is looking forward to see if this game lives up to the hype, well, at least in the graphics department. High expectations for a game that's been in develpoment so long, a real exclusive game that will finally truly define what the ps3 is capable of. (because MGS4 can and probably will be ported to the 360)

Is this game a system seller? maybe to hardcore gamers, but Killzone doesn't have the fanbase yet, it would have to be great and get more sales by word of mouth, like Call of Duty last year. And it could happen if the beta is as good as everyone says it is.

This game might be the deciding factor for me if i am to get a ps3 or not. I just wish someone sold an aftermarket controller with the 360's layout for the anolog sticks.

[RememberThe357]

It's all about how you sell it to the public.

[DARK WITNESS]

there is a pad you can get for it with that layout.

i must say i have missed a lot of fps games on the ps3 because of the controls, but i am looking forward to this game. wish i could get into the beta.

anyway, i will pm you the link for the controller.

[tatotiburon]

Killzone 2 will beat GTAIV, Halo3, Gears of War 2 Records? not, it wont and probably the dev cost of this game was higher than any other game. Poor devs...

[RememberThe357]

There was an article a while back showing the top dev coast for this generation, Killzone 2 was rather low on that list and it took everyone by surprise. It was based on speculation but speculation is all we're ever going to get.

[Kleptic]

it was hardly 'low' on that list...it was the same as MGS4 at roughly 50 million (although SM studios hinted at Killzone 2 being upwards of 60 when everything is said and done)...only being topped by FFXIII, GTAIV, and some DC game from Sega that was insanely expensive (all 3 were around 100 million)...

for comparison that list also had Gears 1 and 2, which were about 10 million each...This article makes it sound like Sony is cheap...but who do you think is fronting that 60 million in the first place?...I would much rather them invest it in the quality of the game, than on expensive ads...some ads will be important...but there is no question that this game will do a huge job of speaking for itself...

like mentioned above...just put 10 seconds of gameplay footage on TV with the name of the game at the end...and they'll come running...

[crimsonfox]

for them to say mgs4 didn't live up to the expectations kind of made me not take this serious but it is true they need to start making slurpee's at 711 like halo and other crazy things like sodas and g strings and diapers what ever microsoft hasnt thought of

[Covenant]

Sony definitely needs more (and better advertisements). I've seen Motorstorm ads about a dozen times...but no LBP, R2, or Socom ads. At all.

And my TV spends time on every network plus most of the major cable stations.

So, ???

[Traveler]

My best friend is in the beta and I've watched him play it a lot. I think it looks damn good, but not to the ridiculous level people are claiming. Seriously guys, you are hyping this game way too much and that could cause the game to crash and burn. Oh, and my friend is a top-ranked COD4 player and he says that he likes some things about Killzone 2 better, but thinks some other things are better in COD4.

The fact is, most of the people in the beta are hardcore PS3 fanboys and so obviously their opinions are going to be skewed. For now I will say that I think the game looks great and shows lots of potential, but I will reserve final judgment for when more impartial reviewers get their hands on the game and when I get my own hands on the game.

[Snukadaman_]

You are seriously f*cking up the whole ps3 owner fanatasism that exists with people on n4g....stop it or you will get plenty of disagrees...you are suppose to blindly like the game regardless of problems...wake up my friend or those bubbles will dissapear faster then hopes of ps3 catching up in 2008. here I will add one...enjoy your games my friend.

[Traveler]

Ha, ha, I know what you mean. I'm just sharing what I have seen and my opinions of things.

[Snukadaman_]

And I value that opinion...Someone who will say there are problems with a certain game and not have people think somethings not up...I own every console minus the ps3...I will eventually get one but the way things are looking now it will be for movies....thats my opinion...alot of people dont like my opinions but I am not blind when it comes to microsoft....there are problems that exists today with the xbox..in fact...one of those problems is gears of war 2...I was thinking it was a isolated problem but im beginning to think the matchmaking system sucks..I have not played as much games as I want..I just go to playing one man horde mode and have fun there.....I hope the patch comes out soon cause Lord knows it needs it.

[NickIni]

A lot of games are hyped to ridiculous amounts. Often they are still good, but are always slightly disappointing. Recent games like Gears 2, R2 and LBP are no exceptions. And neither will Killzone 2.

[Kleptic]

that goes both ways Snuka...he is relaying an opinion of his 'friend'...which is perfectly fine...there definitely are some things about CoD 4 that I prefer over killzone 2 right now...but all of which are being addressed in the beta...

don't act like 'everyone' is just blindly following Sony and hyping killzone 2 because of lack of anything better to do...I have played every single worthwhile shooter ever created at least to some degree...and Killzone 2's multiplayer in beta form is a big deal...its without question the absolute best looking multiplayer experience, and is surprisingly balanced given the insane array of abilities...

the fact that most of the time killzone 2 is written off by the 360 community as a crapper because of killzone 1 is ridiculous...and february 2009 will be a major wake up call to any shooter fans that do not own a 360...also, the beta community for killzone 2 is hardly a bunch of fanboys...nearly everyone in the forum has 360 gamertags posted as well (in fact there are plenty of halo fans whining about the lack of purple...srsly)...and there are massive threads comparing all the best shooters already out, and where killzone 2 shines and where it falls short...none of us that have played and are excited about it are expecting everyone to unanimously agree that its the best shooter ever made...afterall, no one has played the entire game yet...but the multiplayer more than stands up against the best of the best...

[NinjaRyu]

That all depends! IF the game is anything like haze yes in is doomed but if it's anything like RFOM & RFOM2 then No it's not. I personally didn't like the first killzone but I think Killzone 2 can do well as long as it lives up to these things.

#1: It's a good game
#2: good marketing
#3. It at least can live up to at least 70% of the hype people have made for the game.

#1,2 & 3 IMO all have the same level of importance for this game to do well because even if a game is not bad, hype & bad marketing can still kill this a game. At least review & sale wise anyways!(see Too Human & Infinite Undiscovery)

[ButterToast]

Killzone 2>>>>>>>& gt;>>>>>>...& gt;>>>>>>> >>>Haze

they really can't even compare.

also the graphics are amazing. by far the best graphics on a console game from the online beta no less. graphics online are usually scaled down aren't they??? the only problem I've had so far is the server keeps cutting off when i try to sign in which is killing the experience, but after i sign in its good also its the beta so hopefully they won't have this issue when its released and that's not for a few months.

however i actually like the flow of gameplay in R2 more

[voodoo341]

If Sony want to hype up Kill Zone 2 then announce a price drop for the PS3 a few weeks before Kill Zone 2 is released. On every announcement about the price drop have a photo if a PS3 / Kill Zone 2 pack. We all know a price drop is due after Christmas.

[RememberThe357]

Killzone will become their flagship shooter franchise. We'll be playing it twenty years from now, on fat ass OLED screens.

[Traveler]

Yeah right. Killzone 2 will look pretty mediocre in even 5 years, nevermind 20.

[Dawn_Of_Ashes]

i remember last years at the bell center at montreal, i was at the roger waters show and i saw a motorstorm ad on giant screen before the show. It was the only time i saw a sony game ad other than review advertisement.

[Fux4Bux]

What is this guy talking about? Killzone2 already looks like a sure hit. And Resistance2 had tons of advertising!

[omodis420]

Not compared to Gears of War 2 it didn't. The sunday before gears dropped. At half time of the sunday night football game there was a gears of war trailer broadcast. And up until it aired NBC hyped it all game. Now that is advertising.

[Exquisik]

And when you walk into a Gamestop, EBGames, or GameCrazy, all you see are GeoW2 ADs. Even Best Buy have a large counter/table full of GeoW2 and GeoW products out by the front door. As soon as you walk in, you'll see GeoW2 right there.

R2, LBP, and MS:PR are no where to be found. Actually out of all the Walmarts, Targets, and Best Buys I have been to, they're all out of LBP. Yeup not a single copy on the floor or in the docking station.

[Time_Is_On_My_Side]

Sony is more into billboards and posters not TV ads. I go on the TTC (Toronto Transit Commission) when Grand Theft Auto IV came out and all I saw were PlayStation 3 ads. If There was an XBOX 360 ad it had a PlayStation 3 logo right beside it. Even though a lot of people watch TV I say it's better to advert on public transportation and newspapers.

[kanedaakira]

I'm from the UK and I can honestly say I have seen NONE / NOTHING. Not a single TV advert for ANY Sony game!
I have seen a few Xbox ads and about a million wii ads. I see the Wii adverts about 5 times a day and I hate them!

Anyway - the only advert I have seen was for R2 at the cinema (before quantum of solace) and it looked great.

But, I have also seen no adverts for Gears 2.

[MastaBlasta222]

This is one of those games that makes me wish I had a PS3. The only other game that has done that so far is MGS4 so I really doubt it is "doomed".

[KARMA2009]

dumb post by a 360 fan boy from gamingfront.net.
it comes out feb/09/2009 so why would they advertis it now...Because its way too early [email protected] 2009 would be proper.

[OrganicMachine]

this is basically his opinion and a very good assumption considering what i've seen during the release of LBP and R2...

[Max Power]

spring the money for a super bowl commerical, the demographic that watches that game is the perfect fit for Killzone 2 and Sony in America.

[Sarcasm]

Oh and Sony needs to just stop playing with the bundles, and bundle this game with the system. 160GB Killzone 2 bundle!!! C'mon!!!

[YouNoob]

DOOMED!

[Rhythmattic]

Ahhhh The definition of someone that dosent own a PS3 to play this great game.

Not that I Have, but so far the reports from gamers are its the Dogs Bollocks.. (Dictionary:- Dogs Bollocks= AWESOME).

If you read the article , it states the games greatness.

So Chilax.

[Mr Man]

Here in the UK Nintendo owns the advertising. Some evenings I will see as many as 10 adverts for Wii & Ds. Often they are shown after the watershed (9pm), during breaks between popular adult entertainment shows. They also sponsor a lot of shows so they get adverts at the start & end of the advert break. They also use allot of well know celebrities that people can recognise & identify with easily. Also they show game footage & the actual game being played, portraying the families having fun! As for Sony & Microsoft you see very little of anything, and when you do its mostly CGI, they advertise like its a movie not a game. But over the last week, as Xmas is coming, there has been an increase in advertising of 3rd party games but they are advertised as being available for the XBox 360, often confirming the cost of the Xbox360 itself, with the small print saying also on PS3 & PC. So I guess Micro soft are putting there hand in there pocket and chipping in with the cost. So it would seem that here in the UK Sony definitely need to make more effort in selling there goods.

[andron]

And there has been a lot of advertising for Sony games on TV lately where I live. LBP is on the tube nearly every day here in Norway.

Can't speak for what's happening in US though, but they will surely be advertising KZ2 like crazy...

[TheForgotten0ne]

Yeah! I have also seen a lot of LBP ads.

But thats about what I have seen. Before Gears came out it was tons of ads about it. But with Gears2 I haven't seen one.

[THC CELL]

Only thing thats doomed now is xbox i mean the last main game is out Gears and that was a flop They have to play Mplatform games like Cod 5 that beats gears by miles A

Killzone is beyond any console same and 60 million well can someone tell me where even 100 million has gone ? on halo ??
someone is getting ripped off

[Merritt]

A flop that sold 2 million in 2 days? Yes. Sounds like it.

[Gaara_724]

i dont even like gears of war but it wasnt a flop

[robotnik]

Let me use my crystal ball... no, its not doomed, It will be a success that will score from 9 to 10.

[ultimolu]

Sony really needs to start advertising like back in the PS1/PS2 days. Killzone 2 is INCREDIBLE. How will people know it's an incredible game if they don't move their asses on this.

If there's one thing I would criticize Sony on, is the lack of advertising.

ADVERTISE!

[L Ronald Hubbard]

Of course its doomed. Now lets all get drunk...

E-booze anyone?

[mastiffchild]

Yeah, maybe there's been a shift and Sony needs to advertise more like they used to as there seems to be little strategy to what advertising they actually do do. It would be a huge chance missed if KZ2 didn't sell as many as it should just because less informed gamers don't know about it's beauty-which even just in online beta eclipses EVERYTHING on consoles that I've ever seen.
The game will be an amazing one-lets hope it gets to the audience it deserves.

[Arsenal4Ever]

i still dont think enough of us will buy the game. I dunno why but PS3 owners dont buy exclusives much. I mean is there an exclusive that has sold over 5 million yet? MGS4 was closest though.

I dunno how to solve this.

[PirateThom]

It's the way the PS fanbase is structured.

On 360, reguardless of what else is on the system, only shooters seem to sell. The system's main base is America. You could release a yearly Halo or Gears of War and it will sell.

Sony don't have this advantage, Sony's main base is Europe, their fan base prefers a lot of different genres, meaning they end up with fractured sales all over the place.

Bare in mind, the 360 has had two 5 million sellers, but they're Halo and Gears of War.

It's Nintendo who are bringing in the 5 million plus sellers, not Sony or Microsoft.

[Wurider]

the advertisement dollars are the ones that are cut first.

[somelikeithot]

Yeah but you have to spend money to make it, knowing this a price drop of around £199 should fall into play around the time of release (of killzone 2) and a massive marketing push to follow in suit. I know sooo many people waiting for a price drop plus think of all those people buying blu-rays on top, surely this would be a win win solution for Sony.

[Arsenal4Ever]

A price drop of £100 almost $200. That won't happen in 09. I predict we'll see a £50/$100 price drop however. They might drop it to $349 and £249 in US and UK respectively.

[Arsenal4Ever]

oh i see... Yeah nintendo with their um.. Wii(Sports, fit) type stuff. and Pokemon.

I knew Sony's main was in EU. However it seems like us in EU like alot of genres as you said but GT being the favourite?

[TheForgotten0ne]

GT will sell like crazy in Europe!

It's a game I will get, not a big car game fan. But a big GT fan :P

[Elginer]

some big games but they don't make them feel special. They need to yell from the rooftops about it. MS does this and hypes games like no other and they sell...a lot. Uncharted is an amazing game, and I enjoyed Folklore and yet still they sold poorly. I mean come on, Sony you have some amazing games but they don't sell because they don't put enuff hype behind them.

[sephy 9 2 5]

however we'll see what type of ad campaign Sony has in about a week.

BTW @27 Uncharted made most of its sales in Europe. Its sold about as much as Bioshock 360 (1 mil +) which is okay. Both are a little bit less than Mass Effect.

[Arsenal4Ever]

That means Uncharted only sold 300k in America? o_0

[Sez]

i know what you mean. i like gears 2. but they really need to fix the problems in the game. i tried the horde mode last night for the first time. it was cool. but the matchmaker sucks. i hated it in halo. and this is no diffrent. as far as the ps3. well..... i made my peace with it along time ago. until there a game that grabs my interest. the most the ps3 could do is play movies. and thats only if i buy blu-ray movies. i currently own two movies.

[Rockstar]

and advertise their offerings a lot more.

There are 3 games off of the top of my head that should be exploding right now, they are Resistance 2, Motorstorm 2 and LBP.

I haven't seen too much in the way of commercials for any of these.

All of the adverts I've seen (LBP, Motorstorm) have been before the previews at the cinema. I've seen nothing on the television.

One ad I have been seeing frequently is for GeOW 2, and gee...would you look at those sales numbers!

Take a hint Sony.

[prof16440]

i said this once b4 motorstorm came out and i did not c one ad on tv fable came out and ms bombarded us with ads sony pls start advertising agressively

[Wolf873]

Really, I see many ads for Gears 2 while I barely see any ads for a PS3 game. And the only channel I caught a PS3 ad was on G4 Tech, and that was only once or twice this month. However, I caught two Gears ad under one hour, that's a huge difference between Sony and MS ads. But LBP imo got little more advertising through all those mascots and shops etc. But still, Sony really needs to burn the image of their killer titles into the minds of gamers through ads.

[nycredude]

Yeah Gears ads are all over the place, but let me ask you, do you really think they add to sales? Gears is already a HUGE franchise for MS. Most people who is hype about Gears already own a 360 and most like plan on buying it already. So spending that kind of money on ads just a waste of money that otherwise can be used to develop new ips IMHO.

[Wolf873]

but ads do help push sales to some degree. Now imo, Killzone is kind of a game that only shooter fans or say hardcore gamers would go after, see what I mean there, that the game *might* not appeal to casual gamers. So in that regards, it doesn't needs heavy advertising since every person who fits into hardcore gamer category already knows tons about it. But something like LBP, which though received good amounts of ads would have done really well with more repetitive advertisement, because that game is trying to appeal to everyone right, and not everyone is in the habit of looking up new games on internet. Such as parents (generally speaking) they are usually informed of things that are advertised on tv. And because LBP had a delay issue, ads would have served well to notify people (who were not informed) that the game is coming out on a new date.

[DJ]

A day. I don't think 'lack of advertising' is something they should be worried about. What they don't do is say Killzone 2 Mountain Dew, Killzone 2 Fanny Packs, and a special MTV special on Killzone 2.

They just advertise games in an appropriate manner.

[reelife]

Although Mgs4 have been pronounced the best game ever made... Why the hell are he saying it didn't live up to the expectations?

[tehReaper]

MGS4 isn't the best game ever made, at least not to everyone. Someone who is not a fan of the series will probably like it..but do you honestly think they would rate it as the best game ever?

Fact is, theres too much story in the MGS series for newcomers to just pick it up and undeniably love it.

[nycredude]

And also people keep saying Sony NEEDS this, and Sony NEEDS that. Last time I check Sony was doing ok with regards to sales. Also two of the main publishers has already stated they made the most money with Sony. Fact is they DON'T need to spend like crazy to advertise. They use a slow burn technique, a few well placed ads here and there, word of mouth, Qore, leaks, etc. The money they save this way goes towards development of new ips. I think (Sony) knows exactly what they are doing.

[topblood]

why does the killzone website has loads of advertisement but sony doesnt advertise their products. very ironic

[kewlkat007]

Not really sure why, well they are spending money/loosing money on 4 FRONTS.(PSP, PS2, PS3, Pushing BD format).

If this game is, what I hear about it so far and Sony does not push the Ads, then I don't know. BIG 360 games(shooters) seem to do very very very well upon release. I have yet to see this with Sony games besides MGS4.

My cousin likes Resistance 2 and I hate the dual-shock for Shooters but I will borrow it from him and give it a shot and as well this game if it is that good.(I can't miss out on AAA titles). I still need to taste for games that may set the bar.

Yes of course these articles will not stop

Is "insert movie" the movie that will save blu-ray.
Is "insert game" the game that will save the PS3.
Is "insert game" the game that will revive the PSP.
Is "insert year" the year of the PS3.
This "insert holiday" Sony will do big things.

I get it already Sony must be in bad shape...

[nycredude]

Ps2 is a cash cow now and psp as far as I know is not losing money. It is the Ps3 that is now making money but that is expected of all new consoles. it is a calculated business expense.

[kewlkat007]

my take is the bleeding from the Ps3 and this Economy might have them in a tight budget.

Did you red the article

Sony Cuts Profit Outlook by 57%
http://www.n4g.com/NewsCom-...

Quote from Article: "Sony has cited its games division as one of the key areas to expect a fall. 'We expect our results to be lower than the July forecast with operating income decreasing by approximately ¥130b, mainly within the Electronics and the Game segments,' the company said."

You must be here to defend Sony, I take it.

[Anon1974]

kewlkat007 said "Not really sure why, well they are spending money/loosing money on 4 FRONTS.(PSP, PS2, PS3, Pushing BD format)."

Say what now? Sony Computer Entertainment has been in the black for awhile now - actually ahead of schedule from what I understand after paying for the PS3's R&D and aggressive pricing. Where on Earth did you get the idea that they were losing money? That was a year ago.

[NickIni]

Sony make loads more electronic products than just games consoles.

[dkgshiz]

Seriously, for the past 2 weeks thats all thats been on here. Time to stop hating on the PS3 for no reason. Its time to realize the PS3 is the best console on the market.

[Flare149]

There are a lot of indirect ways they do it as well. For example almost all Blockbusters have PS3 stands and whenever I go in it's playing commercials for Playstation games

I would really like to see the Killzone 2 mp trailer on tv though. When the Helghast is yelling "Sanctum Ranun!" and you hear the kinda siren in the back, it's so creepy. Reminded me of the first R2 trailer with Henry Tillman and the radio broadcast (which also sent a shiver down my spine)

[Expy]

Holy crap, bad editing on the contributor's part...

Killzone is not doomed.

[vizigoth]

I hope they start advertising sometime between now and the end of the year each individual game advertisement would be nice but if not maybe the several games in one advertisment before and after the year. I wonder if Sony has purposely cut back on advertisement to focus their budget on the games. Until they are financialy stable.

[xionpunk]

Form playing the beta, all I can say is that I know I'm buying this game the day it comes out. The multiplayer is awesome, and looks amazing.

I agree, Sony really needs to back this up with proper advertising though.

[Gantrfaxx]

Is there any console gamer that haven't heard or seen something about this game and that really needs more advertising? That first trailer was a biggest advertisement for this game that an average gamer will ever need, hardcore gamers made their minds up about this game a long time ago.

[hermie]

Totally doomed. KZ2 is FUBAR. Might as well cancel the whole project right now and go home.

[Karum]

I'm in the UK and tbh I haven't seen very many TV ads for the exclusive sony games or the console in general.

I think the question posed by the article (Is KZ2 doomes?) is a little silly as it isn't doomed at all, it'll sell very well but I get what the article is trying to get and and tbh I agree. I haven't seen a single ad on TV (or anywhere for that matter) here in my part of the UK. I know about all the releases because I'm an avid gamer but not everyone is.

I really feel like many others in that if Sony advertised the things you can do with the PS3 on a decently regular basis they would push out a lot more consoles. Also by being a bit more aggresive with their advertising for games in general they would sell more games and again, more consoles because there are games only on PS3 that would be a must have for many people imo.

[NickIni]

I'm also from the UK. Around PS3 launch there was loads of adverts for it, but I haven't seen any recently. All are Xbox.

[TL24]

I love my PS3 and KZ2... BUT like the article said, because of the advertising team that Sony has; the game COULD fail because of it... They really do need to advertise the sh!t out of their exclusives; i see more 360 commercials a day then i see from Sony in a week! WTF is up with that?

Either way the game will be great; just like Gears of War 2 & Resistance 2.

[Karum]

In no way shape or form could this game fail due to not getting the aggressive marketing strategy it deserves, I think you're deluded on that one.

The worst that will happen is that it will not fulfil it's potential in terms of sales. It'll sell incredibly well regardless but fail? Come on be sensible here lol

[Goodfella78]

OF COURSE NOT............YOU XBOX FOOLS.

[tehReaper]

Read the article. It's not talking about the quality of the game, it's talking about the horrible job Sony does with advertising their big games. LBP and R2 could have sold so much more, for example.

[trancefreak]

Are guns will never tire till we beat back the foe.

[Kleptic]

'our'...Brian Cox has a funny accent, I know...

[trancefreak]

i didnt know who it was thanks man his voice gives me the chills in that single player trailer

[na2ru1]

The bots of course

[Adversary]

KZ2 is not a casual game made for a casual audience, and does anyone really believe there's a core gamer in the WORLD that isn't aware of this game and want to lick it? This article IS advertising. This whole website IS advertising. Anyone who can afford the internet and cares about games at all knows about KZ2. Consider it advertised.

U R not redE

[jtucker78]

That's true mate, but us core gamers need new recruits.
There may be some kids out there that still think video games are about grooming ponies, cooking or pretending to play music by keeping rhythm. We need more trailers to show them that games also involve shooting, racing cars, blowing up stuff and how good visuals really are in this generation. We need to grab their attention and turn them into core gamers.

[Adversary]

Point well taken. Although I imagine that new gamers are mostly created the same way I was, which is some older kid (be they family, friend, or foe) who is really into games shows you his favorite and BOOM! Hardcore gamer for life.

It was Pac Man.

[JonahFalcon]

I disagree re:Resistance 2. There have been a LOT of television spots for the game, as well as some massive print ads - on 9th avenue and 33rd street here in NYC, you can see a Resistance ad on the entire side of a 30 story building.

Problem is, Sony's main business is not the PS3. It's an electronics giant, more concerned with hardware.

Meanwhile, Microsoft's games division is what is keeping the company alive right now.

[Ldubbz]

So NYC has a similar push to LA in terms of R2, thats interesting to know.

But you are dead wrong about Sony and MS as far as their profit margins go. MS makes the lionshare of their profits (which are huge), from software. You know, the stuff your computer OS most likely using right now (unless youre on a mac like me). MS has a redonkulous amount of cash in the bank (remember, Sony is actually a PARTNER of MS when it comes to phones and computers). Sony on the other hand was for years losing serious ground in the electronics game, but their games division kept them in the black (SCEA). Now however, the tables have turned; while Sony's now makes good profits from their LCD's and other electronics, SCEA is losing money every year since the PS3.

I could care less about how much money MS has and I h8 windows anyhow, but at least be clear on the facts.

[DiabloRising]

I'm more concerned about how reviewers are going to nitpick this game to all hell and back. You'll also see a ton of no name sites popping up to slam it, just to get site hits or because its a PS3 exclusive. The media hatorade continues.

[dukadork]

"uuuuh uhhh, is killzone doomed my xbollox friends???"

BWAAAAAAAAAAAAAAAAAAA HA HA HA HA HA!!!

[sniper4534]

killflops 2 i mean is gonna kill all the flops around, resist the flop 2, gears of flop 2, they all going down lol

[Knightofelemia]

I have seen Some Sony Commercials for Heavenly Sword, LBP, and the odd R2. But I have seen more commercials for multiyplatform games. Honestly I am stoked about this game and i am jelouse for those that have tried the beta. But i think Sony has to step up more and push the advertising even harder promote the system and the exclusive games

[PS3n360]

I was in the mall last weekend and they had 3 PS3's running LBP and a couple of bored reps playing the game for kids and parents. There was no pizzaz no giveaways nothing the whole thing just blended in to the scene like one of those hat stands you see in the middle of the mall. When xbox does these they go all out and attract attention. This shoestring advertising will not captivate anyone. Damnit Sony Wake up you have a monster on your hands and people dont even know about it.

[Premonition]

I think a big place to start advertising is at the movie theaters like right before trailers or something because i believe millions of people from friday to sunday go to the movies and that should capture somewhat of a broad audiance and also try advertising on most anticapated football games on sundays, sony should do some tv research and see which channels are most viewed and put some advertising time on them.

[M3 Superhero]

this article is retarded

[tehReaper]

How so?

You honestly think Sony is good at marketing? If they don't step it up, they're going to be losing a lot of potential sales. Especially on their big releases.

[OC_MurphysLaw]

I think Killzone 2 is going to be a good game, no scratch that probably a great game. Graphically it will be at the top of heap and it will sell on its looks for sure.

That said, the fear I have for Killzone 2 is that single player wise it may feel very much like a "been there done that experience". I mean so far everything I have seen and heard isn't making me say "wow" outside of the graphics. Multiplayer could help set it apart, but again it could face the issue of other games having done something similar already, etc...

Sony needs to not only market this, but they need to get the media behind the game too. They need to get the gaming news media hyped like MS did for Gears 2 four to five months out...and they haven't exactly done that so far. Media fan fare for this game is at a low murmer. Come December if every media outlet isn't saying "OMG can't wait for this game" then Sony is going to be in for a bumpy ride...again.

[GamingGeekPS3360]

I have seen a few R2 commercials.....on ESPN..during Heros...and maybe during the Shield..those are the only TV shows I watch..

[zonetrooper5]

Here in the UK, I usually see adverts for Xbox 360 games/console or Wii/DS stuff and maybe the odd rare PS3 game. Never seen a LBP advert in the UK, shame as its a great game.

[Ldubbz]

Honestly, I have seen barely any commercials for Gears 2 now that I think about it...I have seen more for Fable 2. I live in Los Angeles, and they air the LBP and Resistance commercials pretty often...I cant remember which show it was on comedy central, but the whole thing was sponsored by R2, and had commercials for it on the whole time. But i definitely havent seen the Gears commercials like they ran for the first one (which were great ads BTW)....and here in Hollywood there is a HUGE advert for R2 on the side of a building on Sunset and Vine...were talking HUGE.

Now I am not sure about any other markets tho, so dont take my observation as standard.

Marketing alone doesnt sell games, however the more substantial push u have behind something the more people take notice. But what Sony needs more thean just more adverts, are better adverts. They are definitely doing better ones than before (those annoying "Ladies and Gentlemen" and the ultra strange 'baby' ads are long gone, thank baby jeebus).

U R NOT E....now those were some good commercials. And the PSP commercials with the squirrels were weird, but funny and cool weird. As hyped as Halo 2 and 3 were, they needed to be to convey the message that MC=Xbox, and the campaigns were some of the best to date.

[C_Dub]

And how there's another article with the title "Killzone 2 to be 2009 GOTY?" right below this one.

Let the fanboy wars resume! :)

[Tiberium]

graphics alone won't give this game "universal acclaim." Crysis had the best graphics but had a lot reviewers criticized it's bland story. From what I've seen this looks like a AAA title, but the gameplay seems like a wanna be COD4. It just isn't too revolutionary. LBP and MGS4 got those scores because they were both ground-breaking. Nice graphics was just icing on the cake.

[xg-ei8ht]

MESSAGE TO SONY:

Do a montage of LBP,MS2,R2. (platformer,racer,shooter)

3min comerical, 1 min footage each game.

At the start of the video,Put. ALL Graphics are ingame.

In big juicy lettering.

[XxCYONIDExX]

I haven't seen any LBP commercials, but I've seen more commercials for resistance than I have for Gears.

[djroberts]

I totally agree. Sony must not understand that if you market a game with potential with x dollars you typically sell x * (Quality of Marketing + Game Quality).

Look at Halo 3. MS spent over $10 million advertising it, plus that created a free hype machine and the game quality was pretty good (some would say great, I wouldn't).

Let's get this hype machine rolling...

[GravyPie]

It's simple. Nintendo are selling loads because they advertise loads. You have to advertise what you have to sell or new customers won't even know it exists.
It's one basic rule of economics. One that Nintendo and Microsoft are utilizing to its fullest and one that Sony is either ignoring or getting wrong.
Seriously, I have a mate who has a PS3. He doesn't read gaming sites or magazines, so when I asked him about LBP didn't know what it was, or who Sackboy is.

[THELANDOFSAND]

LOL

buy gears2, be happy!

[FrankenLife]

I don't watch TV so I don't see any of the commercials. What I do see is in store advertising. For MS exclusives it is like the redundant monster exploded in the store. The first thing you see when you walk in is a big cardboard ad, and then there is more all over the store. Sony needs to up their in store marketing to people who walk in the store clueless.

[aggh im on fire]

Hopefully Sony will advertise this big time. As for the game im hoping that all the hype won't bring the scores down. Peoples expectation for this title is huge and if theres any niggles what so ever people are going to jump on it for not delivering the greatest game ever made. I think its very good so far, some things i like better in other fps's but others are done fantastically well in it. Graphics are very good for multiplayer ( as normally turned down) though we will have to wait for the whole game to really judge on how good it looks. Textures and graphics are good but i wouldn't say the best ive seen in a game but they are some of the best ive seen in a multiplayer mode.
It is very grey and while it lends itself perfectly to the war torn look im hoping the campaign will have more varity in level design.
I think Sony have a very good game and if they have any sense they will run a huge campaign and drop the ps3 price at the same time.

[SSCOOLCHEA]

Killzone kicks all form of azz.The graphics , gameplay , everything about this game is rock solid . These mfkers keep writing the same shii all the time . Didnt they fkn realize for the last 10 years that sony never fkn advertise . Just look at there electronics ? They don't even advertise those either . There pushing there tv right now because they have some competition from the other brands . sony built its name from word of mouth so why should they advertise because you think its a good idea . ( your just some schmuck sitting at your home playing videogames dumbfuks ) remember these folks who made these decision have made sony millions and billions of dollars and your just some retard .

Haters read here--- For those bad mouthing the game nobody gives a fuk about you . Your not going to get the game anyways so who cares . For those that are getting it . It is truly a masterpiece and again this is only the beta .

[smurfie4]

Its not just about the graphics. Everyone is assuming that graphics are the main focus in this game when in fact it isn't. It also comes to the feel of the weapons and the controls both of which feel just right in this game. When or if you get into the beta you will know what i'm talking about.

[The Official]

"it is hands down the best looking game on any of the current consoles, even rivaling the graphics of a high end PC. "

I don't know about all that. Even the PC version of Gears destroys its Xbox counterpart. The PC is King regardless of anything.

[Adversary]

See, no one is arguing that the PC is incapable of producing better graphics. I mean let's face it, the PS3 IS a computer (and an old one at that), and since it's using essentially the same GPU architecture as any old PC, a new PC is just going to have more balls in the pixel department. However, no one is trying to push the PC GPU boundaries atm, and the most recent example of which is Crysis (undeniably the best looking PC game ever), which isn't a new game any more. So at this very second, KZ2 is the best-looking playable game in the world, but only because the PC isn't trying as hard.

[MiztaToungueTwista]

I know for a fact that the graphic level of this game is going to be extraordinary compared to Gow2. Don't get my wrong, Gow2 is an awesome game

[SRuN4]

Sony has given them tons of time and money to complete this game. I don't see how they aren't gonna avertise THIS game. Sure they might not advertise the other games but I think they know they have to advertise this game to no end.

[ZILLA]

man,when this game comes out it will bring all other consoles to its knees.it will make GeOW2 look like a sega game.ppl have no idea the storm that is coming..............K I L L Z O N E 2.

[crystallakekiller]

well...sadly this article is so true! sony are so bad at advertising their games! i will buy KZ2 for sure,but i'm a hardcore gamer,what about the other potential customers..they wont know about it,but they will sure hear about halo 3:recon or other games from MS..sony are just bad this generation,too many mistakes from them! gears of war 2 is a perfect exemple...even if gears of war 2 is GOTY contender for sure,sony should have done a better job with R2! MS knows how to sell games..not sony

[Cynical-Gamerzus]

EVERY ONE AGREE! SONY NEEDS AN APPLE APPROACH!!

They Need a "Sony Guy" much like the apple guy!!

That will Totally Smash all the BS Microsoft has out there with 360!!!

There's so much to attack 360 about much like apple has with PC.
Think about it !!!
RROD
Charging for Online
No Hard Drive
No rechargeable batteries
HD_DVD
the list goes on its a very comedic situation for Sony to take advantage of!!!!!
WHATS GOING ON HERE??LEARN FROM APPLE>TAKE A BITE OUT OF MS They are prime!

Hi im a PS3!!!!!

[C_Dub]

There IS rechargable batteries btw, I use them in both of my 360 controllers. But you have to buy two packs and a battery charger which is around $30 for the set.

[CoVsTa]

NO.....1. it isnt out yet. 2. Beta is sick 3. STOP MAKING THESE ARTICLES.. YOU CANT FIND ANYTHING BAD ABOUT A PS3 GAME...LEAVE IT OUT FGS...GET ON WITH LIFE!.

[mr_saturn]

I've seen quite a bit of Sony ads but a lot more of MS ads in theaters, billboards, etc. Sony definitely needs to beef up their advertising. One of the smartest things I've seen MS doing is after almost every ad they reinforce what you just saw with the $199 pricing.

Also I see a lot more multi-platform ads being done by MS. Come on Sony, where you at on that?!

[tnkGODimATHEIST]

killzone fails

[LOU13]

is definitely getting better at advertising, but it's really dumb how some games are on both PS3 and 360, but at the end of the commercial, it will have that white 360 advertisement.

Motorstorm 2 commercial was okay, a lot better than the Gears commercial, which was really dumb IMO.

If Sony can get this advertising thing right, I think they'll win the whole console wars thing.

[JonahFalcon]

It's doomed! DOOOOOOooooooooOOOOOOOOOOOmed!

(I don't believe that. I just love saying, "DOoooooooooooooooooOOOOO OOoooooOOOOOOooooooooOOOmed!&qu ot;)

[xwabbit]

100% agreed