740°

Xbox Brand is More Valuable than Sony and Nintendo

WPP’s research arm Kantar releases its latest BrandZ ranking, the annual global ranking of the world's top 100 brands, with Xbox ranking ahead of Sony and Nintendo.

On this year’s list, Xbox was ranked as the 87th most-valuable brand in the world. It’s the only strictly-gaming brand on the list, though Microsoft itself has been named the fourth most-valuable brand. The top 10 also includes Amazon (which took the top spot), Apple, Google, and Tencent, all of which are at least somewhat involved in the gaming industry.

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gamerant.com
bobsmith1776d ago ShowReplies(6)
italiangamer1776d ago

Yeah sure, very believable statistics.

AngelicIceDiamond1776d ago

Just because you don't like it doesn't make it false or fake. You all need to grow up around here seriously.

SamPao1775d ago

Just because its written somewhere doesnt make it true. it really makes no sense at all :D

Jin_Sakai1775d ago

”Just because you don't like it doesn't make it false or fake. You all need to grow up around here seriously.“

Speak for yourself.

trooper_1775d ago

So Diamond, in what shape or form is this true?

Microsoft hasn't...

a) given gamers reasons to buy their console
b) care more about services than new exclusives.
c) had to take a different approach because their first idiotic plan didn't work.

DaDrunkenJester1775d ago

@Trooper

Actually B is probably why they are up here. Services make money, they make consistent money.

Edito1775d ago

Playstation dominates Xbox even in the US

Brave_Losers_Unite1775d ago

Did the hypocrite just type something?

1775d ago
DuckOnQuack351775d ago

Lmao my exact thought. You guys realize you let a brand get you all worked up. It's hilarious

BlackTar1871775d ago (Edited 1775d ago )

i don't think anyone is worked up, it's a false equivalency and an amateur conversation tactic you're using @Duck @ diamond.

If you are opposed to a conversation about the topic or differing takes, perspectives etc. then leave the forum.

Just so we are clear on the definition of an Internet forum
Internet forum:An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages. Forums prefer a premise of open and free discussion and often adopt de facto standards. Most common topics on forums include questions, comparisons, polls of opinion, as well as debates.

Now to the article. This is a bit look at this hand while the other does something else. MS is super powerful and there is no doubt that this is weighted to the fact of the overall power of MS and not to do with its gaming division. Sure it doesn't state that to which I saw(Maybe I missed it) but let's be real here the MS name is the Big D**k behind this type of article. That said Xbox services are infants right now and I have no doubt they will move into a more consistent robust PARTNERSHIP in the next 3-5years.

zodiac9091775d ago

LOL "Grow up?" On N4g???? You must be new around here

rainslacker1775d ago (Edited 1775d ago )

Yearly reports from both companies though suggest that Sony has more brand potential, and sales and overall feelings of consensus suggest that ps, and likely Nintendo are more recognizable and valuable brands.

Single games like minecraft can dwarf sonys, but sonys services on ps are making more money, so I question how the conclusion was derived and minecraft is really the only plausible factor which gives ms the edge.

But you know what...its valuations like these that's the reason that MS is using MAUs as a measure of success. Even if they dont make money on those users, these valuations raise the price of their stocks, which means more money, and happy investors.

drunkenspy0071775d ago

You need to grow up, are you f#@kn serious? Please continue to argue about video game opinions, let's test that maturity.

+ Show (10) more repliesLast reply 1775d ago
alb18991775d ago

So, we should believe just in common sense? If it was like that then Trump shouldn't be president an technology will be science fiction.
If you haven't do this: Every year, the top 100 brands are ranked by calculating “the value that brand contributes to businesses,” according to Financial Times. The BrandZ rankings accomplish this by “combining financial and market data” with around 4 million consumer surveys of people living in 51 countries worldwide......then your opinion is base just in perception and perception is usually wrong vs research.

supes_241775d ago

Lol, someone doesn’t understand the voting process deeerrrrrrp

DuckOnQuack351775d ago

All facts here yet people will still disagree lol

DogJosha1775d ago

@alb1899 How is the value calculated? What financial and market data is being collected and used? How is this being combined with consumer surveys? WHY is this being combined with something as unreliable as consumer surveys? This kind of research can be easily skewed to support whatever outcome a company is looking for. You should never just accept any form of research at face value.

rainslacker1775d ago

If you include minecraft, then yeah I can see this being the case. This is more about overall value though, but the actual market value of the brand itself is certainly in favor of ps based on pure numbers that are made publicly available. I dont know where Nintendo falls in that spectrum, so won't comment, so dont anyone think I'm trying to snub them

NarutoFox1775d ago (Edited 1775d ago )

Sony made 21 Billion in 2018

https://www.playstationlife...

gam3r_4_lif31774d ago

Sorry the financials they actually reported which they have to do by law said revenue was 14 billion

+ Show (1) more replyLast reply 1774d ago
AngelicIceDiamond1776d ago

Well that just means MS has allot to prove with such lofty standard.

trooper_1775d ago

And how long should we wait before they prove themselves?

The Wood1775d ago

. . . .A whole gen but that's alright apparently. Celebrate this over quality output

1775d ago
AngelicIceDiamond1775d ago

Lol calm down. Most likely next gen. Everything is being set for next gen with MS.

Obscure_Observer1775d ago

@trooper_

"And how long should we wait before they prove themselves?"

Why wait? Why don´t you just give up and move on with your life? Your money, your choice.

StormSnooper1775d ago

You just wait until next year’s E3.its going to be microsoft’s Year next year. Haven’t you heard?

rainslacker1775d ago

Just one more year. The problem with waiting until tomorrow, is that tomorrow is always a day away

NarutoFox1775d ago

@Obscure_Observer

Sony did make 21 Billion LMAO

https://www.playstationlife...

trooper_1774d ago

@Observer: Nice deflection. Can't even answer that question, huh?

+ Show (6) more repliesLast reply 1774d ago
Angyobangyo1775d ago

You mean like the cloud. They had a whole generation to showcase it but all we got was crackdown 3.

1776d ago Replies(6)
Gamenut20501775d ago

Sounds like MSFT paid some money to get on the list. Pay to play

Shiken1775d ago

I play 70 percent of the time on Switch and 29 percent on Switch. My X1 is basically a Banjo Kazooie machine that plays netflix and the occasional exclusive on game pass when it is available for 1 dollar.

So for me, XBox brand is bottom of the barrel.

Gamenut20501775d ago

Lmao! Banjo Kazooie machine

1775d ago
Shiken1775d ago

^

Gonna act like my typo correction comment literally right below this one does not exist huh?

Fail XD

Shiken1775d ago

I meant to say 29% PS4 Pro instead of saying Switch twice but it won't let me edit comment lol.

Show all comments (171)
150°

Is Sony's Adaptive Difficulty A Good Idea?

Sony has been reported to be considering adding adaptive difficulty to all of its games. This feature would likely allow gamers to play more difficult games that usually have a skilled player barrier and also make it so hardcore gamers can get a good experience out of typically easier games.

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rpginformer.com
shinoff2183111d ago

I don't see an issue. I'm also sure it'd be an option that you could turn off to.

jambola111d ago

If optional yes
if not, awful idea

ApocalypseShadow111d ago (Edited 111d ago )

It should be optional but it would be more interesting to see gamers play more advanced AI. It's been a request since the beginning that NPCs and bots were more intelligent and tougher and not be stupid cannon fodder. This AI I'm guessing will adapt to the player. Which is cool. If the gamer sucks, the AI will suck. If the gamer is a bad ass, the AI will kick some ass and take names.

Based on GT7 Sophy, AI will definitely give gamers a run for their money.

jambola111d ago

sure
but I also don't ever want a case of playing a game I want to be hard, but then it get's easier because I die too much and removes that option
if it's 100% optional, I'm all for it
even ai adapting I'm not against
just any crap like, "you died too much so boss will suck to let you win easier" crap

Noskypeno110d ago

Yeah like everyone said, it should be optional. Sometimes I like to relax from the competitive mp and play a single player that's challenging but in a predictable way. I'll probably use it at times but sometimes I just want to have a soldier yell grenade 5 seconds before he throws it at you in perfect English.

ZeekQuattro111d ago

I don't have a problem with it. A number of games do this already depending on your playstyle.

porkChop110d ago

If you can turn it off? Sure. If it's forced, no it's a terrible idea. Imagine wanting a tougher experience but because you die a few times the game lowers the difficulty. That kind of defeats the purpose of the harder difficulty.

Show all comments (19)
440°

Sony Wants to Know: 'Does Busting Make You Feel Good?'

A new ad for the PS VR2 sees Sony asking fans if "busting" makes them "feel good," leading to a lot of jokes online.

Read Full Story >>
escapistmagazine.com
Plague-Doctor27163d ago

Apparently this is a reference to Ghostbusters...??

blackblades163d ago

Didn't sound like it, sounds dirty

The_Hooligan162d ago

First it was the 19" of venom and now this 😂. Who's in charge of Sony's marketing team? lol

SICKINDIVIDUAL162d ago

Aww...snowflakes...too much for y'all to handle?

I remember a time when people weren't offended by this type of advertising.

Don't forget your helmet if going outside.

raWfodog162d ago

@sickindividual

I’m thinking how people these days would react to an ad showing an old lady asking “Where’s the beef?!”

blackblades162d ago (Edited 162d ago )

@raWfodog
Ads these days be so lewd. Like there's this one had on tv about internet speed saying "I need some of that big gig energy in my life" then sip on some tea with the Look while garage door slowly goes down. I'm not new to it at all cause theres been plenty over the years

raWfodog162d ago

@blackblades
We use to laugh at the ‘naughty’ ads back in the days but people today get so offended at the suggestion of sex in ads. It’s a different world.

Barlos161d ago

Nah, it sounds like a reference to Ghostbusters. That was the first thing that sprung to mind.

+ Show (3) more repliesLast reply 161d ago
Duke19162d ago

I ain’t ‘fraid of no ghost

zeuanimals162d ago

Let me tell you somethin'

FullmetalRoyale162d ago

You're right, no human being would use "bust" like that.

fr0sty162d ago (Edited 162d ago )

"Oh, Uh... There was a ghost! Uh-uh-uh... This is ectoplasm! Did you see the ghost? It ran through here and s-- it slimed me! That wasn't me it was a spooky ghost!"

+ Show (2) more repliesLast reply 161d ago
gold_drake163d ago

in general, yes. very good. lol

gold_drake162d ago

not gonna lie, that does feel good. ha.

-Foxtrot163d ago (Edited 163d ago )

Depends on my mood...

OtterX162d ago

It feels good whether you're in the mood or not.

The thing is, bustin' chooses you. You never know when it'll show up.

.... and just to be clear, we're talking about ghostbusting. 🙄

OtterX163d ago

Leaves me feelin' like a Marshmallow Man.

P_Bomb163d ago

That’s not ectoplasm! 😏

OtterX162d ago (Edited 162d ago )

😂😂😂
I ain't fraid of no ghost!

https://legendsrevealed.com...

Show all comments (45)
400°

Sony: "Portion" of PlayStation First-Party Games Changes in Launch Date Impacted Profitability

According to Sony, changes to the launch dates of a "portion of first-party titles" impacted the company's profitability.

P_Bomb263d ago

“No word on which games were delayed, though”

Et tu, Factions? 🤔

KyRo262d ago

We barely know anything coming from Sony. It's all very quiet. Whatever they are doing they are playing it very differently to how they usually do it. For the people who aren't massively into superheros, it's a bit dry at the moment on the exclusive front.

isarai262d ago

I don't know why people are disagreeing, we only know of Spider-Man and Wolverine. We don't have any official announcement of anything else. It's been quiet for an unusual amount of time for PlayStation.

CS7262d ago

But we have the Gran Turismo movie and a live service game from Horizon /s

shinoff2183262d ago (Edited 262d ago )

Exactly why I got an xbox , starfield is way more intriguing then Spiderman 2. I'm not really into the superhero stuff. To this day I say my favorite ones were the ultimate alliance games. Spiderman 1 was pretty cool but I doesn't excite me like a starfield or rpg. I'm more excited for store ocean 2 remake then Spiderman 2. My ps5 will have some really deserved cool off time once starfield releases.

jivah262d ago

Crazy thing is that they've been eerily quiet on the Sony front. Like to the point where the let loose a few announcements just to tide us over. But we still have no idea the mountain of stuff that's on the way and being worked on. And to think its been this way since a large majority of gamers complained a few years ago, that Sony showed too much in advanced. And since then, they've held on super tight. Its never been this way.

Hedstrom261d ago (Edited 261d ago )

Am i the only one who is excited for Helldivers 2? I think it looks super fun.

https://youtube.com/watch?v...

FinalFantasyFanatic261d ago

@Hedstrom
I'm low key interested for the Starship Troopers vibe, unfortunately I couldn't get any friends to play the first game with me.

+ Show (3) more repliesLast reply 261d ago
seanpitt23262d ago

Ps5 lack of 1st party games is really showing 3 years into this gen and it's been pretty bad! All we have to look forward to is GOAS

PunksOnN4G262d ago

Lol funny xbox has had a last of 1st party for over 5-6 years now yal lcoming out saying its a problem for PS but did not once during those 6 years LOL xbox kids down bad but i get bros been last place for over a decade LOL

Amplitude262d ago (Edited 262d ago )

Sony's got some ballers in it's arsenal of games. I'd argue way better quality and quantity than Microsoft's got but neither are particularly amazing.

Im a bit underwhelmed by this entire gen on both fronts tbh. Lack of any sort of quality DLSS competitor on AMD's side of things really affected both of these consoles to an extreme and really kinda forced me to switch to PC this gen, which is where i've mostly just been playing older games anyway. I sold my Series X and just use the PS5 for the exclusives and multiplayer stuff with my friends. I kinda wish the entire concept of consoles would go away with how this gen is going. Subscription service wars, microtransactions, paid online which is still insane to me, flat out stupid game pricing with very little in the way of actual upgraded game concepts beyond graphics settings bump ups, practically completely unsupported borderline scam accessories like the PSVR2 and dumb nonsense like the PSVR1 requiring a separate camera than the PS5 Camera. Hell we only just recently even got basic amenities like 1440p and Dolby Atmos over on PS5, and Atmos is almost unusable on the Series consoles.

The software experience and the hardware's all hella disappointing tbh and Insomniac Games is really the only company i can think of pushing the hardware to an extreme at the moment, with their SSD craziness in Ratchet and Spiderman 2, 60FPS RT and 40FPS modes, 3D audio, crazy impressive animation and post processing effects and clear benefits to the actual games. Mad props to them man

fr0sty262d ago

Series S/X didn't have a single first party exclusive game for the first 2 years of their lives... yet certain folks were curiously quiet about that...

CS7262d ago

Why in high heavens is everything about Xbox vs PS5 in here?

It is an article about the PS5.

Xbox's first party output has been garbage for over a decade, no one cares.

Playstation's known upcoming offerings is probably the driest it has ever been in three generations and these kids only care about "hurrr durrrr but but Xbox has even less games!11!!!!"

I don't care about Xbox, I bought a Playstation to play next generation exclusives and that HAS been lacking this gen and the future really isn't looking too bright.

InUrFoxHole262d ago (Edited 262d ago )

Surprise! Here comes the but but the other system... Dude just accept it for what it is. You can't keep covering for these companies like they care about you. They'll screw you over every chance they get, just to grab your $$$. The sooner you stop protecting that piece of plastic the sooner you can see things as a consumer and demand better.

FinalFantasyFanatic261d ago (Edited 261d ago )

I've been pretty disappointed with PS this gen, I haven't even felt much of a need to invest in a PS5 yet.

I really miss those really great games, especially JRPGs, which is why I'm happy to help fund games on Kickstarter like Armed Fantasia, 100 Heroes, Penny Blood... I'm still on the fence about whether I'll help out with Ratatan yet, Sony just isn't helping fund these games or giving them the support to thrive on their console this gen.

fr0sty261d ago

You call yourself final fantasy fanatic and yet you see no reason to invest in ps5, despite two of the best games in the series being released this year for it?

+ Show (4) more repliesLast reply 261d ago
Ashunderfire86262d ago

We got so many games coming out this year, why even complain? Many games are making their target release date. Sony got some VR games as well coming and a horror survival game this month for PS5

Ashunderfire86262d ago

Yes Fort Solis PS5 console exclusive, and Daymare 1994 all this month! Horror survival or Survival horror you know what I mean 😆 you can Google all this info like I did. PS5 also has Spiderman 2 we obviously know coming October and HellDivers 2! For the 2 people that disagree needs to do a Google search! This year is stacked with games already.

DOMination-262d ago

Chasing the live service genre is a huge gamble. If they get one hit that's on par with today's heavy hitters, then the investment will be worth it 100x. But history tells us that a huge % of these titles fail - even ones from established studios with AAA budgets.

Over the last two generations, Sony have excelled in making brilliant cinematic single player games. Those games helped them to be the number 1 publisher for both revenue and profits and by quite some distance. Hopefully the lack of releases recently isn't a sign of the business pivoting to a completely different model because frankly, that'll suck. The current model is both commercially and critically successfully so it doesn't need changing on a whim just to chase the GaaS big bucks! #prayforplaystation

Chevalier262d ago

Agreed I really hope they don't pivot too much into GaaS and have a balanced approach with lots of single player story driven games mixed in.

Tacoboto262d ago

Oh they're so in on GaaS that they led their last showcase with a GaaS title that even has a $ in the name.

Magatsuhi262d ago

They have to pivot. With MS buying up everything they can't be reliant on the revenue brought in by 3rd party games anymore and that's what they use to fund alot of these 1st party games. So now they need a successful gaas game to bring in that extra cash flow to fund more 1st party games.

Chevalier262d ago

"Oh they're so in on GaaS that they led their last showcase with a GaaS title that even has a $ in the name."

And yet Playstation releases SP games regularly and Goty ones too. What's the last Goty Xbox game?! Oh right nothing AAA Goty in how many years?! Lol.

Don't get me wrong Xbox has some SP games on the way, but, so far not consistently and no Goty contenders that come close to Playstation.

Amplitude259d ago (Edited 259d ago )

I'd argue that Hi-Fi Rush is a solid candidate for GOTY. That was a good-ass game.
That's about it though lol

talocaca262d ago

Hopefully that means a packed 2024.

I'm mostly surprised that we still don't even know what their major studios are up to. Sucker Punch, Naughty Dog (single player), Bluepoint, Team Asobi, Media Molecule....

Amplitude259d ago (Edited 259d ago )

I kinda get it. These games take forever to develop and Sony's been announcing games much closer to their release dates these days which I think is smart.

Asobi and Media Molecule though, yeah - been a real long while. I still really do think Dreams is salvageable if Sony put in an ounce of effort. Could even be a huge system-seller with a rebrand, ad campaign, pc release, and maybe even a free version of the "Play" mode with ads that could pay creators. The general public doesn't even know Dreams exists and i think anybody that does know it exists would entirely approve of pushing it in any new way

Petebloodyonion262d ago

No Sh+t Louise, Delaying a game to the next quarter means that we won't have the profit of that game this quarter like we budget last year!

I'm Glad we have a complete article on the main page explaining these important things.

Show all comments (34)