370°

Xbox ousts PlayStation to dominate game industry TV spend in February

Spending picked up in February with an estimated total of $41.6 million spent on TV commercials by gaming brands, with Xbox leading.

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venturebeat.com
THC CELL1888d ago

Media feels sorry for ms again.

Eonjay1888d ago

I'm always blown away by how much folks spend on Ads period. Considering how that Xbox One is in last place maybe they should be spending more on ads.

n1kki61888d ago

I feel sorry for people internalize a brand as a representation of themselves. These are just plastics boxes with parts that play games. The brand loyalty in any direction is asinine.

Ricegum1888d ago

A lot of people do that with Sports teams too. It is sad.

xX-oldboy-Xx1888d ago

Showing support for something isn't asinine, plastic box or not. Being excited about the games a plastic box offers isn't either, some are just BETTER than others.

Of course people are going to speak highly and try and convince others of the benefits of their choice.

bluefox7551888d ago

Being disappointed with a product you used to like is hard "internalizing a brand". This type of defensive reaction to criticism does however allude to aforemention internalization.

jwillj2k41888d ago

The gaming industry was built off of brand loyalty. Companies have always used viral marketing to promote themselves over their competitors. For one to think that way of thinking wouldn’t spew over to the consumers is ignorant. Either you’re young, loyal to the losing company or both.

Wolffenblitz1888d ago

Plus.. it's not just a plastic box..

n1kki61888d ago

Maybe I'm just a semi successful adult. But I just buy all the systems.

Vizigoth041888d ago

There is a purpose for brand loyalty when they are better at certain products than other products. For example, you would buy a pick-up truck from Subaru if they came out with one yesterday? You might go with a company that has more experience. Samsung makes amazing TVs yet the Blu-ray player sound systems are junk just like Sony's and Panasonic's. You wouldn't buy a wireless router from Cisco at Walmart because their consumer products are junk compared to their business products. Lastly you wouldn't buy a video game console with out enough special interest to purchase it such as quality and pluthera of exclusive games or else you would just get another Xbox Console and Game Pass. I don't choose Microsoft for their Xbox, I choose them for their Experience with Operating Systems and Office Suite Software. Not Office 360 reacuring revenue crap. And not for their half assed attempt in the video game industry.

TheSaint1888d ago

How is anything they said brand loyalty? There have been a slew of fake positivity surrounding Xbox lately.

I own both consoles and am NOT a fanboy of either, I am a fanboy of the truth though.

+ Show (5) more repliesLast reply 1888d ago
Rude-ro1888d ago

There are no emotions that comes from one of their own major branches.
They literally own media outlets or are “financially” connected with a lot of them.
But, they had their crackdown, media contract for anthem, not sure if they have the division 2, they are already doing hype articles for halo.. which is odd since gears of war is due first and it is very silent, and then their emotional controller adverts.. one of which was the super bowl ad.

rainslacker1888d ago

Hey...it's a win at least. Greenburg can avoid his anxiety pills for a week or two now

+ Show (1) more replyLast reply 1888d ago
CaptainCook1888d ago (Edited 1888d ago )

You're laughing at the new Microsoft adaptive controller?

Double_O_Revan1888d ago

That's merely the article picture. That's not what the story is about.

1888d ago Replies(1)
DaDrunkenJester1888d ago

Yeah they are pushing that new adaptive controller pretty hard right now, but honestly that is a good thing. The adaptive controller is a great thing to be pushing as it allows a whole new demographic to join into gaming.

TK-661888d ago

I hope it brings awareness to devs on how to implement features that help people who're incapable of performing certain things in games. A simple option for example is having a setting that changes button mashing segments to a button hold for those with poor motor skills.

mcstorm1888d ago

For me this has been the best thing to come out of this gen in terms of opening gaming up to alot of people who can't play games for one reason or another.

Hope other developers take up this idea as for me gaming is for everyone and should always be.

As for Microsoft spending the most tbh ide expect that with them trying to push the Xbox one in the position its in.

1888d ago
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150°

Report: Sexual Misconduct Investigation Conducted at EA, Suspects Named and What They Did Revealed

EA senior staff has been investigated for sexual misconduct involving female coworkers, and these said people have been named publicly.

isarai7h ago

Aye just call Phil, i mean he somehow made Bobby Kotick's scandal disappear and gave him a few million dollar high five on the way out.

XiNatsuDragnel4h ago(Edited 4h ago)

EA about to go down like Activision and then Phil saves the day saying.this is good for the industry and consolidation will help create competition. /s.

ravens522h ago

What's up with all these horny creeps. You gon be horny, fine. Just not at work take care of that shit before you go in. Rub one out if you have to. Don't be a creep at all. ESPECIALLY at work. But don't be one AT ALL.

NotoriousWhiz2h ago(Edited 2h ago)

"it seems that according to EA, given the events transpired outside of work between two adults, and the fact that once investigation has started that the alleged perpetrators didn’t do it again, the investigation is considered closed. [...] The victim still has to work with the people that harassed her."

Yep, EA is disgusting.

260°

Former Deviation Games Devs Have Formed A New Studio At PlayStation To Work On A New IP

Former Deviation Games developers have formed a new studio at Sony Interactive Entertainment in order to work on a brand new PlayStation IP.

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twistedvoxel.com
Tacoboto18h ago

Well that's an awesome and very surprising turnaround. Cheers to the new studio and what they'll build!

RaidenBlack16h ago

Likely to continue their FPS project

Cacabunga4h ago

It is not about money it is about talent.. get that talent in and they will take care of you and earn you that money

Eonjay4h ago

I had picked up on this before the Deviation shutdown was announced. It was pointed out that a senior manager of the team had joined PlayStation prior to the close. It was a little suspicious because from the outside in, it appeared had basically poached Deviation's talent.

Reading some of the other comments it seems this is understood to be the case.

In other news it would be wild if Sony winds up announcing a brand new internal studio.

isarai14h ago

That's..... confusing, so shut down but just reformed and same employer 🤔 sounds like pretty much what happened to Japan Studio basically just being rebranded as Asobi

ocelot0713h ago

It is odd one I don't know how business deals work or the law of that kind of stuff. But is it possible Sony reached out and said hey we want you apart of Sony but don't want to purchase you for what ever reason. How about use disband and we will open a studio and hire you guys type of thing. Is that even possible?

isarai13h ago

Maybe it's to void/bypass some contract? I have no clue

VersusDMC9h ago(Edited 9h ago)

I guess the deviation team fell apart and didn't deliver good progress on what they pitched (they overhyped themselves when the team was announced)so Sony shut them down. They regrouped with a new team and a new pitch so Sony is giving them another shot.

And this time they are keeping it quiet to keep pressure down on the team. So people aren't asking everyday what deviation(or whatever the new team is called) is doing.

Edit: Also Sony never owned them. They just ended their partnership with them. Deviation decided to close on their own.

outsider16248h ago

Good point. You know, i was thinking of Days Gone too. They pitch an idea to Sony for Days Gone 2 but Sony didnt like it do they scrapped the whole thing. Maybe if a good pitch came by...they'd reconsider it.

isarai8h ago

That makes a bit more sense

lodossrage7h ago

To be fair, Sony didn't shut them down. Devation was independent. Sony pulled funding on the project they were working on. As a result, they couldn't run so Devation decided to close on their own.

roboteye9h ago

If this was MS they'd be gone.

Goodguy018h ago

Maybe make a smaller game this time?

Elda8h ago

Good for them that they were able to work it out. Hopefully they're developing something interesting.

Rainbowcookie7h ago

I think Sony is thinking long term as a replacement for Call of Duty M$ edition.

lodossrage3m ago

If they can pull off at least 2 more games similar to Helldivers 2 they won't have to worry about that COD deal anymore (my personal opinion, not fact)

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250°

More Job Losses At Xbox, “There’s More To Come”: Paul Thurrott

Paul Thurrott in a recent episode commented on the on-going Microsoft fiasco hinting at more job losses and that "there's more to come".

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spieltimes.com
Sonic188115h ago(Edited 15h ago)

There won't be no more acquiring game publishers from Microsoft in the future . Xbox has to pay Microsoft back. It might take two decades to do that.

sagapo12h ago(Edited 12h ago)

I don’t understand what you’re saying. Xbox IS microsoft so there’s no “paying back “.
And MS gross profit in 2023 was over 140 billion dollars so forget your 2 decades.

Unless you mean the money MS invested in Xbox (acquisitions included) and the time it will take for xbox as a brand to gain that money back on it’s own, then yeah, that could take a while.

romulus235h ago

The better term to use might be return on investment, xbox is simply a division of Microsoft one that MS can easily do away with if profit margins are not met. So in that regard he's right, if xbox isn't showing the expected return on investment the higher ups are expecting than it's unlikely Microsoft will acquire any other studios any time soon, especially if they are spending billions buying developers just to shut them down in the end.

SonyStyled11h ago

“There won't be no more acquiring game publishers from Microsoft in the future”

No bro, there do be is for Microsoft not acquiring for what is now if not what it be is 😂

9h agoReplies(2)
jwillj2k415h ago

There really needs to be a class action lawsuit here. You buy these companies just to put people out of jobs. And it’s not like something happened to derail their plans this WAS the plan. Microsoft has no business in this space at all.

franwex14h ago(Edited 14h ago)

Microsoft has been doing this for years. They simply want the IPs. Look at Nokia. Look at Skype. This time it simply expanded to games. Gaming is not as important to Microsoft’s executives as it was to the founders too. Bill Gates was willing to sell the og Xbox at a loss. Steve Balmer approved the red ring of death fiasco. This CEO isn’t really a gamer.

-Foxtrot13h ago

Maybe it's time though to put a stop to it and use a big giant like Microsoft as a huge example to the rest of these big companies.

There has to be a line drawn somewhere.

People like the FTC and the like went against Microsoft yet their Actvision deal was still allowed to go through yet look what's happened...it's not even Acitivisions studios aswell, it's Bethesdas.

RNTody14h ago

Ninja Theory, Perfect Dark, Crash Bandicoot, Spyro, Wolfenstein 3, Dishonored, Prey, Doom, Quake... something tells me that bad things are going to happen to these entities under Microsoft.

MrDead3h ago

ID software, the makers of Doom and Wolfenstein that have been with us since 1991 could be gone and MS will keep the IPs.

I hope some of these studios can buy their freedom from MS otherwise this is going to be even more devastating for the industry and gamers.

Yui_Suzumiya1h ago(Edited 1h ago)

That's exactly what I'm worried about. I've been a fan of id since Wolfenstein 3D and I'm honestly afraid.

anast13h ago

Good thing the bosses of all those small studios made their money.

glenn197913h ago

they cant do it right now they will get burned

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