160°

It's Time For Game Companies to Embrace Product Placement Advertising

Product placement isn’t anything new; it’s saturated TV and movies for decades. And while it has been in video games, it’s nowhere near as pervasive as it is on the big screen. But why? With the video game industry set to change as subscription services become more widespread, there’s never been a better time for developers to explore other fields of revenue.

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gamespew.com
theXtReMe12102d ago

I’ve never understood the lack of product placement advertisement in games. They can offset cost by doing so. I’ve been saying the same thing for the past 20 years. It makes no sense whatsoever, especially with how many people play video games, that they haven’t done this yet.

Publishers and developers could have been doubling, tripling or quadrupling or more their profits. Wasted potential.

hikikomori-yume2102d ago

Commercial advertisements have ABSOLUTELY NO PLACE in video games.

annoyedgamer2102d ago (Edited 2102d ago )

Alan Wake had them. They fit in very well and made the world look like a very real pacific northwest American town. I went looking on the maps to see if twas real after I finished the game..imagine my disappointment.

NecrumOddBoy2102d ago

Product placement in certain games like sports games racing games for example where it makes sense is a great idea. But when you inject them into the game world and they're only trying to serve the purpose of selling a product, they just look terrible. This is like Homefront having all those Monster energy drink machines to take cover behind.

Shikoku2102d ago

Its a terrible idea just stop being cheap.

Kosic2101d ago

I agree. If this can help either reduce cost for dlc or cover the costs so we don't have paid for dlc.

Free to play games could be more fair and have adverts (which dont require you to watch 30 seconds or footage) but have billboards to advertise X Y and Z.

It doesn't hurt gaming, and most games make up their own adverts (look at GTA).

STK0262102d ago

If well done, I completely agree. For example, I didn't mind seeing some ads for a Dodge truck I think on some billboards in Crackdown. I, however, would not be interested in seeing some Pepsi-branded beverages in a medieval setting.

Vanakka2102d ago

I mean Pepsi could be in lets say the Witcher 3 if they medieval styled the drink mugs ect

annoyedgamer2102d ago

There are good ways to insert product placements and bad ways...this is one of the latter.

FTLmaster2102d ago

Weirdly, this is a great idea. Costs of games are ballooning out of control and this'll help to offset some of the costs.

annoyedgamer2102d ago

The ballooning cost is fake news manufactured by corporate game studios like EA, Activision and Ubisoft. The rise of Indies and kickstarter has shown the the actual development coast has decreased due to better accessibility to development tools.

Dizzy115232102d ago ShowReplies(2)
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520°

Gamer buys 4,000 copies of Alan Wake, none of them work

Alan Wake, from Max Payne and Control creator Remedy, is a horror classic, prompting one player to buy 4,000 copies that don’t even work.

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pcgamesn.com
roadkillers26d ago

Kind of a goody story...

On a serious note, that is why I try activating gift cards asap. It's happened to me where the store didnt scan it right where the card was unusuable. Happened at Wally World.

gigoran826d ago

wait, that place is real? national lampoon wasn't kidding?

Tacoboto25d ago

I just bought two of the MonsterVerse Godzilla movies on 4K - both had digital copies expiring in 2023. Both were actually expired.

I'd be surprised but it's WB, of course they'd actually expire them

Knightofelemia26d ago

Usually most of those redemption card have an expiry date on them. If they expired all buyer did was buy recycled paper. And some of those codes are country locked to certain countries. I buy a card from the States I can't use it in Canada.

Chocoburger26d ago

Dumb and silly story. She wasted her money for no reason.

Is it really that hard to go to Steam or GOG. She spent $240, when its currently 70% off on GOG, and only costs $4.49.

Gee, I wonder, should I spend $240 on eBay, or $4.49 on GOG? 🙄

Rynxie25d ago

Most likely she wanted to resell a few or most of them. However, it was a too good to be true situation.

26d ago
Profchaos26d ago

So in short she paid $240.00 assuming usd for a bunch on unactivated game codes.

I still don't understand why I guess cause there's not a physical version and she wanted something for a collection or art project.

Rynxie25d ago

No, most likely to resell. However, she ended up getting screwed.

Asplundh25d ago

This is Alan Wake 1, it had physical copies.

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190°

15 Xbox Games That Should Make the Multiplatform Jump

While there’s likely already a list behind closed doors, one can still speculate and offer logical suggestions for titles new and old that should find their way into the PlayStation and Switch libraries.

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technabob.com
GamerRN56d ago

Single A games and live service games. Those make sense

S2Killinit56d ago

None of it makes sense. But its happening.

Ps5conehead56d ago

That’s up to Microsoft they want return on there investment. From buying up those publishers. That’s what there in business for. And they made a mistake putting day one exclusive on game pass. So now Microsoft wants to profit any way they can.its called buisness . Just like Sony putting games on pc a year are two after ps5 launch.
So if they can make money off PlayStation and Nintendo. They will do that. And I bet soon real soon they will release some aaa exclusives .and I bet one day it will be same day release

TheEroica56d ago

Sony gamers begging for Xbox games.... Who would've thunk it?

BISHOP-BRASIL56d ago

Yeah, because random site off the internet represents all Sony gamers, they have the letter of attorney and all...

S2Killinit56d ago

Lol what a spin. You dizzy?

AsunaYuukiTheFlash56d ago (Edited 56d ago )

We don’t care about shovelwares. Get that junk out of PS5

StormSnooper55d ago

More like MS begging to put their games on PlayStation.

TheEroica54d ago

Keep begging Sony gamers!

+ Show (2) more repliesLast reply 54d ago
Friendlygamer56d ago

Some of these seem to be exclusive for lack of enthusiasm of the publisher rather than because of deals. A lot of cool indies skip ps for some reason like katana zero, el paso, elsewhere and gunbrela

S2Killinit56d ago

Even more indies skip xbox. We know that right?

Friendlygamer56d ago

Quality over quantity, Microsoft got some really interesting and curated niche games on their machines, maybe in part because of gamepass

S2Killinit56d ago

Quality and MS are not things you bring up in same sentence.

shinoff218356d ago (Edited 56d ago )

Alot of indies skip xbox to. It goes round and round. Personally I think your off base on that but no need to have the argument.

Friendlygamer56d ago

Between katana zero, valheim, Battletech, el passo... I don't feel off base. maybe ps got a million of light novel games that will never release on Xbox but like I've said, I'm talking about niche games highlights, the 10%.

  Heck, it's probably thanks to Microsoft that the s.t.a.l.k.e.r games came to console ps included, meanwhile Sony backwards compatibility continues to be extremely anemic.

And I'm sure most ps5 users are happy to ignore these games and just play wathever new 3rd person action game is trending but it's cool that Microsoft gives some love to smaller audiences and software preservation

shinoff218356d ago

Again your off base just to be snide. All it's showing though is your ignorance.

One light novels wtf is that even. Ps has plenty of pretty damn good indies.

Speaking of indies and ms being responsible. You know F.I.S.T. of course you do alot of you guys just support gamepass. Well here's a history of Sony being responsible for helping indies. Look up the China project from Sony.

Lastly lol your ignorance showing again. Sony has plenty of games. Personally third person is better then first anyway but that's besides the point. Sony gets so many games that xbox doesn't get because yall don't support the games. Jrpgs being a great example. I personally am not into every Sony first party game. Alot of us aren't. On the other side you don't get to eat often so you gobble up everything. Me personally God of War not my cup, etc. For me I'm into jrpgs and ms just can't touch Sony on those. Again because the Xbox base doesn't support it. Devs dont wanna waste their time or money. Hit me up when falcom develops a game over there.

Speaking of third person narrative games. Aren't yall drooling over hellblade 2. The first one was Sony exclusive at one point. Another not my cup game. Showing we don't have to fall in line and agree we love everything Sony puts out. The facts are they sell though unlike elsewhere(not nintendo)

StormSnooper55d ago

You are same person as GamerRN, yes?

Abnor_Mal56d ago

They really think PlayStation fans would want to play Redfall? Pfft.

Personally nothing on that list would be any game I’d want to play.

TwoPicklesGood56d ago

I’d absolutely love Hellblade 2, Palworld, and Quantum Break on ps5 as I’m sure tons of others would too. There’s nothing wrong with wanting games from another console and its sad that people try to act like they aren’t interested in them.

shinoff218356d ago

While indont agree with the games. I agree with the point. Your not wrong.

DarXyde56d ago

Sunset Overdrive makes very good sense. Palworld might.

Don't know about the others. Hellblade II does make sense given the original launched on PS4 first. Quantum Break was a massive letdown for me. I absolutely hated the whole TV show thing and I don't think anyone should have to relive that on modern hardware.

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160°

Now that Remedy owns Control, it’s time to reclaim Quantum Break

Alan Wake 2 studio Remedy Entertainment has reclaimed the rights to Control, and now sci-fi hit Quantum Break deserves the same treatment.

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theloadout.com
Petebloodyonion72d ago

Totally agree with that especially when Quantum Break has several references to Alan Wake and Alan Wake make allusions to QB.
I do believe that MS and Remedy can work things out and MS has usually been nice to devs and publishers regarding IP.

Obscure_Observer72d ago

They can't "reclaim" what was never theirs.

Petebloodyonion72d ago

I’m sure we can settle for purchase from MS the IP.

Lightning7772d ago

MS is not doin anything with it. Plus they're doing a multiverse of their own so Remedy needs the IP.

If MS wants to have exclusive let it be timed for 6 months then go to other platforms. MS seems to be, let's say, generous with some if their games as of late.

Or have QB2 be multiplat from the jump, put it on GP. Keeping QB2 as an exclusive is kinda weird these days.

Obscure_Observer72d ago (Edited 72d ago )

@Petebloodyonion

"I’m sure we can settle for purchase from MS the IP."

Good luck

@Lightning77

"MS is not doin anything with it."

Japan Studio is dead nd Sony isn´t doing anything with Bloodborne either! Yet I can 100% guarantee that there´s a far bigger demand for a sequel, remake or even a remaster for that game from both PS5 and PC gamers.

That been said, why don´t you ask Sony tol sell the IP to Fromsoftware now that according to rumors, they bought Elden Ring from Bandai?

ZwVw72d ago (Edited 72d ago )

Reclaim? That would mean that they actually owned the ip at one point, which they never did (MS always has). Apples & oranges. Remedy always owned the Control ip (just not the publishing), as they have with Alan Wake.

About as likely as them getting the Max Payne rights from Rockstar.

mastershredder72d ago (Edited 72d ago )

Sending you game to a publisher does not mean they get "rights to own it " unless that was part of the contract (monetary/ strategic reasons). 505 was the publisher they worked with to publish and distribute it, it dos not mean that 505 flat out "owned" anything, clearly they did have a special arrangement that made them open to limit their publishing rights. and so here we are and big whoop

Jingsing72d ago (Edited 72d ago )

Yeah get Quantum Break PS5, only if you put it on disc with all the associated movie material.

isarai72d ago

I mean they got the Alan Wake IP back from MS, so I feel like they could get QB back as well

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