Jade Raymond Comments on SWBFII Lootboxes, Talks About Cloud Gaming as The Future of Triple-A

EA Motive General Manager Jade Raymond commented on the Star Wars Battlefront II loot box fiasco. She also talked about cloud gaming as the future of triple-A due to its endless possibilities.

[ccgr]

I hope loot boxes go away

[codelyoko]

I have a feeling they will but corporations are just going to come up with something even sneakier.

[Gwiz]

She mentions cloud gaming and that should tell you enough.

[Zabatsu]

Yep, gaming Netflix here we come.

[Highlife]

They sure will. I remember the good old days when maps where made by the community. Unreal tournament had so many maps and mods and they were free. Same with half life.

[KaiPow]

I think they're fine for cosmetics, but some companies are REALLY going overboard with the stuff.

[ocelot07]

Thing is though it's not. I don't see the point in having to gamble and hope you get the skin for the gun you wanted. Or the hat you wanted for your in game character. Why not just go onto the in game store and buy it with in game points or real money. Am not happy with MT's but I much rather have MT's than gambling boxes.

[rpvenom]

Sigh, I missed the days like when Soul Caliber 5 had free and vast list of custom cosmetics at no cost...

[ocelot07]

I think they have started to go away. Star Wars had gotten rid of them. Shadow Of War is getting rid of them plenty of developers have felt the need to come out and say there up coming titles will not feature loot boxes.

They are all going back to what it was like 2 years ago. Where most games will have micro transactions. Which is still really crap. But much better than having to gamble to get what ever item you want.

[UltraNova]

Not only that but devs will be(should be) weary of progression altering/tying MTs as well. This s*** is not taken lightly anymore.

Edit: Damn Jade is sexy as hell!!

[moegooner88]

"Well look, I mean, the team worked really hard on that game and I’ve gotta say there were obviously some big learnings to take away and the team at DICE has been continuing to work really hard. EA is a learning company, so we are really focused on how we improve and obviously don’t make those kinds of same mistakes again."

You had to learn not to screw your customers ? Really lol

[-Foxtrot]

Thing is that’s not really hard work when the game without MTs is crap so don’t know what she’s smoking

[DVAcme]

Screw EA. They've been around since the Atari 2600. They should have gone past the "learning company" phase decades ago.

[rainslacker]

I'm almost tempted to go back and look at all the other times over last gen where EA said they're learning from their customers, when they do something that pisses people off. It usually was in relation to DLC or MT.

It's boilerplate PR for them by now.

As far as the cloud gaming stuff goes, they always say how they're looking at new and exciting ways to be innovative when they look for new ways to fleece the user for money.

MS and EA make good bed fellows really.

They both make a lot of money, and both tend to be 2 of the more disliked companies in the industry due to their policies and practices.

[Muzikguy]

She’s full of 💩. A company like EA saying anything about not making the same mistakes is hilarious. They’ve been doing it for 2 generations now

[Chris_Wray]

I've never really known EA to be a "learning company". Or at least not in the way of learning good habits. Cloud gaming certainly has huge possibilities, and it likely is the future, but I can't see it being utilised at it's best for a while.

[Tru_Blu]

Play a round of BF1 and you'll get your answer. 40 of the 64 players will have a ping of 100+, 30 of the 64 will be in the 200+ range and a few will be up over 300. Good luck syncing up cloud gaming to work with those variations.

[FinalFantasyFanatic]

I can't see cloud gaming being a serious option until the telecommunication networks get upgraded. I think it's safe to say that it's a way off yet.

[MWH]

they learn, but within the circle of the Evil Art of Steal.

it's in the game.

[Gwiz]

" Well look, I mean, the team worked really hard on that game and I’ve gotta say there were obviously some big L(ironically this word was caught by spellcheck,there that's better)earnings to take away and the team at DICE has been continuing to work really hard. EA is a L(Damn again,trying to fool spellcheck aye?)earning company, so we are really focused on how we improve and obviously don’t make those kinds of same mistakes again."

[AizenSosuke]

I hope lootboxes,DRM, and gaming as a service goes far, far , far away.

[snkiworld]

Cloud LOL

[Vizigoth04]

I really don't have a strong opinion negative or positive of loot boxes as they don't pertain to my gaming needs. I like The God of Wars, the Horizon Zero Dawns and Tomb Raider games. So loot just drops from downed enemies or via hidden treasure. Now with cloud gaming. Look at the PS4 pro and Horizon Zero Dawn and assuming for a minute they're not using any kind of cloud gaming. What more can they do with it if they choose to say when PS5 shows up.

[xenz]

I do not believe lootboxes are as bad as people are thinking. As long as it does not cost money and everything can be acquired through gameplay.

[ninsigma]

That would be fine if gameplay wasn't being tuned to take an abnormally long time to achieve the same thing as spending cash. Example, 40 hours of gameplay to unlock just dath vader in BF2 or spend money on loot boxes to speed that up. That's a problem

[ninsigma]

Ah fair enough, I missed that bit.

[Derceto]

If no money is involved in any way, shape or form, then there is really nothing at risk for the customer. It's a purely fun game of chance, and that should be fine.

We all know this the furthest thing possible from their design goals.

[knickstr]

Still learning? Yeah, still learning how to nickel and dime gamers without any controversy. They knew what they were doing and did it anyways.

[AnubisG]

You can keep your cloud gaming! This is why we should not buy games digitally. People think that it's so great and convenient but it will lead to games as services and cloud gaming. Yet again I need to warn people and yet again I will be called names just like when the whole DLC craze started when they sold horse armor and single cars and costumes seperately. Than I warned everyone it will lead to a bad place and that place is lootboxes, incomplete games and less games for more money.

But let's keep buying digital shall we? Let's show these companies that we don't want to own games anymore so they might as well be on a cloud somewhere./s

In 10 years time, all these "Ima digital only yo" guys will be crying about the state of gaming.

[Derceto]

You WILL be called names, you intelligent son of a b****.

[WelkinCole]

The other thing is games are different from other media like music and movies. Games are much longer and cost more and such it best to buy to own from a customer perspective. It not some 99 cent thing you can just buy on impulse.

[Cobra951]

"Cloud gaming as The Future of triple-A"

Not a future I'd join, Jade. I like you, but I'm not rooting for you here.

[rainslacker]

I think AAA can use cloud gaming for network things like online play or even extending potential if asynchronous compute becomes feasible. But if it's the only future, then it's just achieving the things that MS tried to push out at the start of this gen.

And this is how these publishers will get what they want. Trying to make it seem like it's a good thing with practical application in some instances, then using that to justify why its needed across the board for every game.

[jznrpg]

She sucks like the rest of the corporate blood suckers. She tries to deflect the greed they have by saying they are a learning company, they are trying to learn how much greed they can get away with . Just do your customers right

[Orionsangel]

They could have a used a newer pic of her. https://venturebeat.com/201...

[Orionsangel]

I predict MS is buying EA. That's there big announcement for E3 but it may leak sooner.

and I still stand by my prediction that Rockstar will announce RDR remastered for PS4, Xbox One and yes Steam.

[manabyte77]

Jeez, MS is not buying EA. That stupid rumor needs to die.

[SirBradders]

E3 is for announcing and showing of games to us the consumer not announcing silly partnerships.

[Orionsangel]

It would be a smart move for MS.

[SirBradders]

It would be but remember EA retain licenses afforded to them. If MS aquire EA would fifa etc... Allow them to continue that partnership under new ownership.

[bigmalky]

Even putting a pretty face in the forefront to sell your future ideas is not going to swing with gamers EA.

Change or die. That's your choices.

[Melankolis]

I'm allergic to word "cloud gaming". I hope it doesn't always mean massive multiplayer, always online, etc.

[AnubisG]

It always means always online. That is a given. Always mp....maybe. Most likely, yes.

[Derceto]

No need to hope. AnubisG nailed it.

[Derceto]

"....Cloud Gaming as The Future of Triple-A"

Glad I don't care about "AAA" anymore. Great for those who are actually entertained by mind numbing boring design that you're actually encouraged to pay extra money to not have to deal with, covered with pretty dressing I guess.

This also coming from a player in the "AAA" market? Ya, blow it out yer rear Jade.

Da cloud! Da cloud! Dat cloud! Where have I heard that before? Oh ya, 5 years ago, and here we are.

[CrimsonWing69]

I so want to wifey her up.

[letsa_go]

She is gorgeous, but a liar just like every other woman! haha

[ShadowWolf712]

Who hurt you?

[letsa_go]

@ShadowWolf712 Your mom did

[Stanjara]

What does she smoking?

[Kokyu]

EA and learning are two words that dont belong in the same statement or sentence. I believe her as much as I believe the former MEA lead when he said EA is very hands off and doesnt force microtransactions on devs.

[Kokyu]

Cloud gaming is a pipe dream. If the cloud could be used for anything more than a big storage bin other industries and companies that have been using the cloud would already be doing it. The turth is no one really knows what to do with the god damn thing and no one really understand how to program for the damn thing either. You're talking about gaming, where they have had cpu's with multicores and threads for generations now and they still have no clue how to use more than 2 cores at a time. What the hell do you think they will do with something like the cloud? A system of millions of cpus and computing power. Why the hell do you think Crack down 3 is taking so damn long? Because they cant get it to work like they want. Cloud the future of AAA......what mad dreams men have.

[InTheZoneAC]

Cloud gaming and lootboxes, smdh

Just know EA, you haven't received a penny from me in 2017 or 2018 and it'll stay that way. You have fallen so far....

[SirBradders]

I'm with you brother although I've been sailing that ship for another year.

[RuleNumber5]

How long can one person be in a high position of power while never producing a game from their studio? Ugh, tired of prominent figureheads with no games to show for

[Tankbusta40]

She's a figurehead because she's a pretty face. Put her in front of "gaming journalists" and they will buy whatever bs she sells and listen to her spout off about everything. EA isn't stupid, they aren't going to tout out some fat dude to talk about loot boxes and cloud gaming(two things gamers are getting sick of).

[Nodoze]

Sorry Jade, as cute as you are, EA learned nothing from this fiasco. They got caught pimping a well known franchise with an ABYSMAL progression system tied directly to monetization. Nothing more. When there was significant backlash, only then did they make changes. Those changes are just now being put into the game MONTHS after release (new progression system). The changes reflect how the game SHOULD have launched.

As for Motive's part in this, the campaign was absolutely awful. It was tacked on to say 'now with a campaign' and added nothing to the lore. Sorry to say.

If EA is a learning company, let us see how they take these lessons and apply them moving forward. I for one think they have learned nothing. I fully expect Anthem to be destroyed by these very same morons in the executive suite. Sad as it looked very very promising. Judging by the departures from Bioware.....here we go again.

[jokerisalive]

yeah she has definitely bought into the mindset of EA.....amazing what a nice paycheck can do some people.

[WheatBread]

I'd loot her box.

[Nodoze]

LOL comment of the day right here. Agreed 500%

[hiptanaka]

Cloud gaming will NEVER be the future of AAA. Never.

[Retard]

When I buy a house, i usually buy it in pieces.

[jay2]

Can she acully just shut up and get on with releasing games?

[Dante101]

Coming from a lady that specialized in Single Player games like AC1 and AC2 for Ubisoft, sims online. Sure I believe You ea is learning just to hide the microtransactions better.....

[46player]

Most attractive woman in the gaming industry? She’s beautiful. Sorry...totally ignoring the written article.

[rainslacker]

She's actually quite influential in the industry. Was long before she went to EA.

[windblowsagain]

dam shes sexy

[Knightofelemia]

She works for EA so she knows how to lie through her teeth.

[Knightofelemia]

" EA is a learning company, so we are really focused on how we improve and obviously don’t make those kinds of same mistakes again." Sure use a pretty face to say that we are looking for other ways to bring more microtransactios to future games.

[TheOttomatic91]

With Crackdown 3 still not being released I sincerely doubt cloud gaming is the future.

[Cmoney007]

How many years do we continue to hear this nonsense from people that work at EA? When is EA going to destroy Bioware for good? Maybe in another year?

[MadMax]

I wouldn't mind looting her box.

[Eulderink]

"EA is a learning company, so we are really focused on how we improve and obviously don’t make those kinds of same mistakes again." Translated: we got caught. We need to try new ways to milk the shit out of you...

[ShadowWolf712]

>Cloud gaming
>Endless possibilities

lol

[BenRC01]

Cloud gaming is purely a money saving exercise at the expense of quality. They all hate us and just think were stupid kids.