Madden NFL 18 "Plays Best on Xbox One X" According to Funny Commercial by Microsoft

Microsoft gives another go at the "Plays Best on Xbox One X" slogan associating it with Madden NFL 18 and Oakland Raiders running back Marshawn Lynch.

[Godmars290]

Hasn't "Best on Xbox" been their "unofficial" slogan for some time?

[NewMonday]

this marketing is useless since it also plays worst on Xbox1, the console with 99% of the brand market share, this results in mixed messaging.

[timotim]

Considering that it says "Xbox One X" means that its not useless at all. When said gamer gets ready, MS hopes to sell them an X...so its actually good marketing even for future purposes...

[Condemnedman]

So are you saying Ms should just let Sony have it there own way and not advertise the truth?

[Godmars290]

@Condemnedman:
Much of MS's issue is that they've "had it their own way". Thought of themselves as the only option in gaming, trying to pander or thinking they controlled 51% of the market with the remaining 49% would only come to them. Meanwhile they likely have presence, rather than dominance, within 30% when considering markets other than the US.

[Vizigoth04]

Now that they just sold through all those $189 Xbox One S. Oh what you got there isn't good enough, pay more money.

[Vizigoth04]

@ XMessiah23x
It wouldn't really matter. The NFL and myself are on a hiatus relationship at the moment and they go have in hand with the beloved Microsoft. I'll stick my OG PS4 where the variety and exclusives are at. 🎮

[Professor_K]

Its their console ad so yeah...

[Felsager]

Yes, since the launch of the new Xbox, Godmars.

Their lack of exclusives is severe. Microsoft is depending too much on that crutch.

Microsoft knows that exclusivity could backfire harshly since they are riding two horses with one ass. (PC, Xbox)

[Godmars290]

Thought they had used it early with the 360.

Not getting how exclusivity could backfire on them when, 1) They've never really committed to it and, 2) It already has.

Twice they've invested heavily in exclusives, once with OG with high concept productions the system couldn't handle because of the PC focus along with early titles with Rare before gutting them, then again going so far as to fund TV shows to push things like Viva Pinata which was aimed at kids and inadvertently featured incest. Nothing of which they did save getting a hold of COD paid off, which then eventually lead to always online.

[Felsager]

They never committed to them because that imply leaving PC users stranded or console users stranded. Temporary exclusivity is what they could do best. At this point they are riding in two platforms, PC and XBOX. If they produces exclusives they cut off their gains in PC. They can't make compromises because they will contradict their own interests.

They are navigating in short straws here. They can't commit because they have their hand tight together. Sony doesn't have that problem, that's why they can fly along with lots of exclusives.

[Aenea]

Funny how MS equates graphics with gameplay!

PS. And this is funny huh?

[Vasto]

So the gameplay for Madden is different on other consoles?

/SMH

[gangsta_red]

Except it's not only graphics but higher resolution and sometimes a better framerate which does make better gameplay.

Funny how no one seemed to mind "graphics" equals "gameplay" when 1080p was all the rage.

[Aenea]

But does Madden have a better framerate on the One X? Or are you now just generalising? Also how does a better framerate change gameplay elements for the better?

And I never saw Sony or their fans trying to claim that the gameplay was improved by higher resolutions/frame rates/whatever, only that it looked better....

Thing is, if MS would be touting "looks best on One X" then they would be absolutely correct, but they don't, they claim that gameplay is somehow affected which is nonsensical...

[OC_MurphysLaw]

https://www.easports.com/ma...

Gameplay is in fact better.

[Godmars290]

"Funny how no one seemed to mind "graphics" equals "gameplay" when 1080p was all the rage."

https://memegenerator.net/i...

Gosh, how long have I been pissed at the repeated compromise of graphics over gameplay?

https://i.amz.mshcdn.com/0q...

Maybe it started with White Knight Chronicles?

[gangsta_red]

Thank you Dlacy for the link.

https://www.easports.com/ma...

As you can see from the link Aenea, with the improvements of not only graphics but resolution and FPS it is an improvement on gameplay.

"Or are you now just generalising?"

Generalising, when you provided a bare boned point of your own? You really expect MS to go into details on what was improved for a commercial aimed at the general audience? Why is this sort of explanation only reserved for MS and not other companies who also market mid gen upgrades?

"Also how does a better framerate change gameplay elements for the better?"

**Gameplay Runs at a Consistent 60 frames per second (fps): Delivers seamless transitions and improved gameplay performance between each down**

Not really sure who or what said that the game play would actually literally change and I am positive you never thought of this when the Pro was released or when debates of 1080p and 900p where going on. Which falls in line with the next point...

"And I never saw Sony or their fans trying to claim that the gameplay was improved..."

Of course you didn't, you were too busy celebrating this along with the rest to even care, until the shoe was on the other foot. Now it's the only thing you notice, interesting how that works.

[Kribwalker]

“And I never saw Sony or their fans trying to claim that the gameplay was improved by higher resolutions/frame rates/whatever, only that it looked better.... “

Cerny and Yoshid both claimed native 1080p made you a better gamer
https://www.gamespot.com/ar...

Come on aenea, this site was blowing up early in this gen about headaches from blurryness and inability to snipe someone because they were too blurry. You either have a terrible short term memory or its just selective, but don’t try to pull that wool over our eyes

[timotim]

Wasn't Sony that said 1080p makes you a better gamer??? Or something to that effect...

[Kribwalker]

https://www.gamespot.com/ar...

But aenea will look the other way on that one

[Cyborgg]

Plays best or just better graphics? I'm sure it plays the same :)

[WilliamSheridan]

More consistent solid frame rates actually create better handling with gameplay. So it's not inaccurate.

[moegooner88]

And you tested all other versions ? Yeah right

[Eonjay]

Its football... Fifa even runs at 60FPS at 4k on PS4 Pro and X. They could have found actual title where the claim would be true but in true Microsoft fashion, they picked one of the few games that would make the statement a lie.

[WilliamSheridan]

N4p I didn't, but Digital Foundry did...

[DaGR8JIBRALTAR]

Looks the same too, i own both versions.

[bluefox755]

Pretty sure it runs at 60fps on all platforms...

[WilliamSheridan]

Not as consistently. Others have dips

[DaGR8JIBRALTAR]

Yep

[Pantz]

I may play my first Madden game due to how much better it plays on the Xbox One X.

[Godmars290]

And how did you come to choose the X1X version when you apparently didn't own one? Recommended or saw at a friends? Compared them at a store where all systems were on display?

[Pantz]

Based on the 200 games I bought after buying an XOX, which are all the best versions, I'm confident that this will be as well.

[Aenea]

And it plays better in what way, exactly?

[Tazzy]

Dude Xbox fans will compare the graphics to the PS4/PRO and Xbox One S plays better would mean the game plays better than anything its on control wise. If you said Doom played better on Switch compared to Xbox One they'd bitch about it but it plays the same the Xbox One X is junk for real in demand but its been in the same spot at my local walmart for the past few weeks and I went there today for an SD card for my phone and its still there.

[Tazzy]

Why don't you buy a gaming PC because of how much all games play better on PC than any console PUBG plays waaaay better on PC compared to the Xbox One X. LMFAO

[Condemnedman]

How pubg play on the station tazzy?

[VforVideogames]

Condemnedman:
no you didn't!?!??!?!

[Tazzy]

@Condemnedman its not on the Playstation and thank god its not because if it was it would play just as bad Xbox One X isn't a beast of a console if it can't run a game that looks like its on Xbox 360 at a solid frame rate. And some people compare the Xbox One X to a high end PC and a high end PC would run the game great not at 20fps like Xbox One X Xbox fans think that Rise of the Tomb Raider looks better on Xbox One X compared to PC when PC blows every console away.

[Pantz]

I have a gaming PC but I don't really like playing games on it besides VR and MMO's. Xbox Live is just so much nicer of an ecosystem. Consoles are so much easier to use, you put a game in it and it works. Plus most PC games don't support HDR as an option yet. PUBG on Xbox One X is the best version due to HDR.

[KwietStorm_BLM]

You bought 200 games in a month?

[Pantz]

I started buying some since September, but most during the Black Friday and Holiday Sales.

[Tazzy]

I asked myself the same question I mean over 4 years of owning an Xbox One I only have 130 games for it. :\

[Tazzy]

How can you own 200 games and not one of those games be Madden it don't make sense to me I have EA Access and get Madden every year. I bought Madden 25 before I subscribed to EA Access its like you're from another planet because Madden has been around for close to 3 decades and you're just now wanting the game? :\

[Pantz]

I don't really like sports games but if they say it plays this much better on the X maybe it's worth a try to see what it's all about.

[Profchaos]

I guess my sense of humour isn't evolved enough to appreciate it

[WilliamSheridan]

Good slogan, crappy commercial

[2cents]

You don't feel it like I do marshaaaasw!!!
Hahaha... nice.

[Aenea]

Is that a reference to something?

[2cents]

Not that I know of, it's just common slang.
The ad caught me off guard, that voice just cracked me up.

Simple pleasures.

[Aenea]

Ah, common slang, okay.

Simple pleasures huh.... Hmmm if I was a bad person I could turn that into a dig!

[2cents]

But you're not...

;)

[Kavorklestein]

The one time we have been spared!

Well I suppose we should thank our lucky stars that thy Mercy hath been shown on this day!

[Aenea]

@kavorkle

Yeah, it's still Christmas where I live after all! (we call boxing day, day after (first day of) Christmas, 'second day of Christmas' here in the Netherlands)

[Rude-ro]

Not bad Microsoft. Only took you two upgraded consoles this gen to let you finally go back to last gen and tout something that does not matter.
I wonder why they do no add in “or the worst version if you bought the Xbox one”

[Kumakai]

I think it’s safe to say most if not all multiplatform console games run best on x

[Aenea]

But they still play excellent on the One S, PS4 and PS4 Pro too!

[King_Lothric]

Microsoft seems to be lost on their focus. They thought "power" was going to change things for them and then it came Switch, a console totally underpowered that is getting more momentum and success than the Xbox right now.

Xbox needs new management.

[Godmars290]

They don't seem to have ever had focus. Only thought they needed a platform anyway. Were only ever interested in PC gaming and creating a bridge to it from the console market.

Look at the Xbox division regardless of who's been in charge, and that seems the case throughout.

[badboyz09]

F***k EA and Madden!!!!! Bring Back NFL 2K!!!!!!!!!!!!!!!!!

[Sitdown]

I support this message! Have not really played video game football since.

[B1uBurneR]

Is that statement true?

Where are the "plays best on pc" guy at? .

[optimus]

Because that statement isn't necessarily true if your pc doesn't have the right requirements.

[ShottyatLaw]

Those PC guys probably already know Madden isn't on PC.

[B1uBurneR]

You mean where I can't play all the best 3rd Party games. Madden for millions is a deal breaker. It's the straw that breaks thr camels back. Thank you for playing.

[Vizigoth04]

It's funny, I don't remember PlayStation advertising either of their consoles in a commercial. They shed more light on the actual game or games if it's a compilation.

[Veneno]

So the truth comes out. The only purpose of the XOX was to put plays best on xox on each mulitplatform title. Who cares about real exclusives right?

[PunisherRevenge]

Why do people get so butt hurt when Microsoft talks about power when other companies been doing it all generation?

[Veneno]

It has nothing to do about boasting power. Its about Microsoft proving again and again that they just do not give 2 shytes about being a real innovator in the gaming space and just want to milk the industry's nipples dry by ripping off other peoples ideas and leaching off trending companies and their merits.

[Aenea]

They don't talk about power, they claim gameplay improves by playing games on the One X...

[Condemnedman]

Because they can't take it they are small. Minded people who flood ms threads with their triggered minds.

[Bleucrunch]

Folks still play Madden??? I guess it is the only NFL football game out there so ya know no choice as far as football games are concerned.

[2pacalypsenow]

Reminds me of their "Greatest Games Line-Up in Xbox History" slogan lol

[Profchaos]

Regardless of you like Xbox or not doesn't matter they paid presumably thousands to get a grown man to do the South Park Mitch Connor bit and didn't hit any marks

[DELTABOY04]

plays like trash on xbox one though...marketing is trash for xbox

[Tazzy]

Um I don't see how this is a funny commercial hes talking to his hand wow hilarious. And it plays the same on all consoles not just Xbox One X stupid article and a very stupid commercial.

[InTheZoneAC]

Typical, let's associate Cop Hating, probably a racist too, thug RB in Lynch with a console whose company always tries to manipulate their gullible consumer base with bs claims. I would've been appalled had they used Jason Witten or Larry Fitzgerald. I don't expect anything less from MS...

[Condemnedman]

Hope you Sony trolls got a 1440p monitor for Christmas so you can make good use of you pro

[CKPan]

Xbox, best platform for EA monetization.

[PistolsAtDawn]

Totally obvious.

[DrumBeat]

It'll play nicely anywhere. You guys are so fucking silly. You know who you are.