10°

Xbox 360 Price Cut 'Unlikely' In Early 2007

Following the announcement by Microsoft that the company would cut its Xbox 360 hardware shipment guidance for the 2007 fiscal year, Lazard Capital Markets' Colin Sebastian has commented that a price reduction for the console is "unlikely", at least in early 2007.

In a research note to investors, Sebastian commented on the implications of this announcement, stating, "Based on the company's revised unit guidance and stated focus on segment profitability, we now believe that a price cut on Xbox 360 hardware is unlikely in early 2007."

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gamasutra.com
CyberSentinel6325d ago (Edited 6325d ago )

..Bill Gates for allowing Sony to regain their endurance. They are staggering on the ropes, will you allow them to regain their breath, by letting the clock run for the remainder of the round, or will you knock your opponent out!? All eyes are on you Bill, do you really want to win???

MicroGamer6325d ago

PS2 was out a year and a half before Sony made their first price cut. I don't remember hearing anyone criticizing them then. Microsoft has made big steps towards cost reducing the 360 already and the new chipmaking process will cut it even more, but they still aren't in profit yet on each console sold. A lot of people think they are making as high as $70 per console now, but remember that a large chunk of the retail price is sellers markup. Even if the markup is only 15% of the retail price on a premium system that's already $60. Marketing and promotion also adds to the cost. Microsoft isn't in a position to do a price cut yet and they don't have to. As long as Nintendo holds the bottom line at $250 and Sony doesn't drop prices, MS can stay where they are.

DJ6325d ago

didn't include the hard drive ($40). And they definitely didn't include the accessories included such as cables, controller, packaging, shipping, etc.

That means that even the core is being sold at a hefty loss, as is the premium sku.

As for Sony, I can't imagine them not dropping the price by $100 in time for the holiday season, especially since they expect to break even by the end of this year.

Marriot VP6324d ago

apparently you don't remember them saying they won't drop the price atleast until mid 2008. And I sympathise, any sooner would be insane business strategy.

What are you so worried about anyways? If you want people to buy a PS3 than you should tell them it's not going to drop it's price for years so they'll give in now.

HaKeRsCanRotINHEL6321d ago

lowers the price of the PS3 ( early 2009 most likely ) Microsoft would be crazy to follow suit.

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70°

Nearly Half Of Gamers Play Video Games To "Express Themselves," Study Finds

Many players find it easier to express themselves while playing games. Yet, over half of the surveyed gamers still play to relieve stress.

H94h ago

I wonder what place made this study, and it's Fandom, no wonder half of the people said that, I find it hilarious that Fandom of all places did manage to pull more than 50% for the argument of playing games for self expression

phoenixwing1h ago

Honestly i don't believe this statistic. All we need is an executive to believe it and they'll focus more on how to "express" ourselves over good gameplay and further ruin gaming.

FinalFantasyFanatic51m ago

I actually just play to relax/have fun, get immersed in another world for a while and enjoy the story/characters, who the hell plays to "express themselves"? I can understand how that applies to say Minecraft, where you're actually making things, but I don't think you can apply this to most games.

90°

Wolfenstein: The New Order Is The Last Of Its Kind

Wolfenstein: The New Order turns ten years old today, so we decided to play it again and discovered just how much of an extinct kind of game it is.

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culturedvultures.com
SovereignSnaKe45m ago

It's an outstanding game and so was The Old Blood. Also a lost era of gaming. Interesting, I received a physical copy of The Old Blood 9 years ago today from Poland. It was digital only in North America initially upon release so I had to import.

120°

Wolfenstein: The New Order - A Highly Rated FPS That Hasn't Stood the Test of Time

Wolfenstein: The New Order launched 10 years ago today, but can it stand up to the modern FPS titles it inspired?

Seth_hun6h ago

I disagree. Its still a fantastic game, with very good gunplay and a surprisingly loveable cast of characters and a good story trough many different and interesting setpieces

hiawa233h ago(Edited 3h ago)

All The New Order needs for my tastes is a this gen enhancement patch.

ChasterMies2h ago

I played New Order a couple of years after launch and I give it an 8/10. The shooter holds up because it is focused on being a good shooter. There is no crafting, no RPG elements, no open world find the question mark Weapons are fun. Enemies are fun. Levels offer a nice mix of stealth and shooting. You get to be the predator; this isn’t a game about fending off waves of enemies while a robot companion unlocks a door. Most importantly, New Order is the last of a dying breed of single player shooters.

Skuletor1h ago

Singleplayer shooters are still getting released every year, just look up "boomer shooters" and you'll find an an abundance of them. AAA fps campaigns, not so much.

Last year had Trepang2, RoboCop: Rogue City, Turbo Overkill, Warhammer 40,000: Boltgun, Dread Templar, Sprawl and more

Abear212h ago

Weird all the Wolfenstein articles.

Can you guess what will be announced at Xbox showcase?

DefenderOfDoom21h ago

What Machine Games did with Wolfenstein franchise is awesome. The game play definitely to me , is still very fun to play !!!