220°

8 Ways Microsoft Saved The Xbox One With Savvy Marketing

The Xbox One – at this point, it really shouldn't be. Buried in a pauper’s grave alongside the Atari Jaguar and the criminally underrated Dreamcast. But all told, the Xbox One has seen a dramatic turnaround over the last three-ish years. And that was all down to some seriously savvy marketing miracles pulled off by Microsoft.

Read Full Story >>
whatculture.com
chrisx2651d ago (Edited 2651d ago )

What about the actual thing that matters which is Games? 2017 has been mighty quiet on the games scene for the xbone. There's only 1 "flawless" victor in the games dept btw xbone & Ps4, and it aint the bone

freshslicepizza2651d ago (Edited 2651d ago )

It has a thousand games and still growing, how many do you need? Can you play forza horizon 3 on your PS4? There are over 100 games available and growing that won't be playable on your PS4. Halo Wars 2 is out this week, give it a try.

tyasia02651d ago (Edited 2651d ago )

Are you for real? Are you seriously going to try to compare the games list on XBone to PS4?

PS4 has nearly 3x as many games and more than 4x as many console exclusives.

If your going to make your value argument for Xbox at least have the common sense not to use games as the measurement.

XBone http://gematsu.com/exclusiv... vs PS4 http://gematsu.com/exclusiv...

freshslicepizza2650d ago

Well for $250 you get at least one game included and a 4k ultra bluray player built in. There is no denying the PS4 has more exclusives but they only have 300 more games in their library. Not thousands.

Nyxus2650d ago

Can you stop being in denial? The Xbox One needs more exclusives.

stuna12650d ago

Obviously more than the PS4! Because through so many so called gamers accounts, the PS4 didn't have any games! Although the PS4 has has 3 times as many games as the Xbox 1 from day one.s

yomfweeee2650d ago

It is fun to see your embarrass yourself on a daily basis.

Bruneblomst2650d ago

Hi moldy "salty" bread stop commenting for a second and pass the salt:) ✌

Kribwalker2650d ago

@tyasia0
3x as many games? Are you seriously telling me the PS4 has over 3000 games? Yes the PS4 has more exclusives, nobody is denying that, but if you aren't interested in a lot of those exclusives then what would that matter to you? Me personally, as Tylerdurden can attest, as he told me I was playing my PlayStation wrong, I'd rather have a Halo Wars 2 over a Nioh or Nier or Gravity Rush or the last guardian. So to me personally, Tha my one exclusive is worth more then the 4 PS ones I just named.

Goldby2650d ago

Actually moldy, i che ked xbox website.

945 games including standard, deluxe and super ultr mega unique editions.

So lets drop that to closer to 800-900
Ps4 has 1300 titles, again with deluxe and super ultra mega unique editions too so lets drop that to 1000.

Sony still has more games and more exclusives being released all year long. Ms has a few hear and there but keep tbeir heavy hitters to holiday season

+ Show (5) more repliesLast reply 2650d ago
XanderZane2650d ago

Microsoft saved something that didn't need saving. The system already has over 1000 games, but aren't able to keep up on the 1st party games and exclusives. Unlike the Wii U, 3rd party companies are still supporting the XB1 very highly and there are even 100's of Indies already on the system and growing. The only thing the XB1 really needs is a lot more 1st party exclusive and new IP's If they could release like 60+ of those in 2017, I think they would be fine. As of right now however, there only seems to be about 15-20, which is not enough.

PhoenixUp2651d ago

Not even a huge turnaround could get Microsoft's fastest selling console to sell at a faster pace than Sony's slowest selling console in the same 3 year mark

freshslicepizza2651d ago

But they still more than doubled the Wii U in less time and with less history. Not bad against one of the fastest selling systems ever.

Nyxus2650d ago

The Wii U was a flop, basically.

stuna12650d ago

How was WII U one of the fastest selling systems ever!? If anything it was the slowest selling systems ever!

rainslacker2649d ago

Keep lowering that bar moldy.

PhoenixUp2651d ago

It's not really that hard to sell more than Wii U. Even Vita sold better than Wii U in an age where dedicated handhelds are on the decline compared to past generations

ApocalypseShadow2651d ago (Edited 2651d ago )

Lol.... Okay...

8.Firing a scapegoat doesn't mean there were not others onboard the "nonsense train."

7. TV over games shouldn't even have ever been supported for a "game system." Following Sony's lead is just that: following Sony's focus where it should be: GAMES.

6. Kinect was cashing in on Wii. But Kinect 2 changed it to trying to cash in on gamers with advertisers and how many people are sitting in a room in front of the camera. No. You can't hide. It can read heart beats.

5. Don't BS without having proof that Sony was going to do the same knuckle headed thing Microsoft was trying to do. Sony didn't introduce paying for online. Sony didn't introduce pay walls. Sony didn't announce PS4 with stupidity. And play anywhere is only to make up for not selling enough games on Xbox one while *pushing* windows on every body.
https://www.extremetech.com...

4. Focusing on fans is fine. Fans want more games for their console. But I don't see any new studios being created, barely any new IPS and multiple cancelations of many games. Fans can't play *features.*

3. They helped start Indy gaming. But, the fans shunned them when PlayStation started receiving more.a game is a game. Triple A or not.

2. Yeah. Let's look at EA as a positive force in gaming.**We want is to make you feel like what you get [with EA Access] is worth more than the money you have in your pocket.** ... Yeah. The king of pocket fleecing.

giving away games as added incentive is great for a gamer. Glad Microsoft saw the evil of their ways and followed Sony's lead.

1. BC is great to have if you can have it. But the continued BS comparison of BC and PS now needs to stop.PS now is a streaming service you can use on PS4, PS Vita and PC, etc. If you **NEVER** bought a PlayStation but can play PlayStation games on an HD compatible TV,Or play them on a bluray player without havening ever bought a console, then it's **NOT** BC. Logic would dictate that you're not rebuying games you already own. You're streaming from a cloud service.

If you have to rely on old games from last gen to supplement the lack of new games Microsoft seems to lack, and having no excuse with all those billions of dollars they have that are more than Sony and Nintendo combined, then,you have a big problem. New consoles are for buying new games on it. Not worrying about crutches.

andrewsquall2650d ago

I agree. I have yet to need or even want a SINGLE EA game this gen. Quite a service that EA Access that "I am missing out" on.
Mass Effect Andromeda is the first but damn does it look worse with every single showing of it.

tyasia02651d ago (Edited 2651d ago )

Savvy marketing!?! You mean deception and lies?

"Best selling console." For the console that hasn't won a single month world wide and hasn't even outsold the competition in the regions it had to put " * 's " about. "Only 4k console" On a console that doesn't have a single 4K game?

And those were only some of it's recent adds, that's not including thing like DX12 and power of the clouds and all the 5 Mghz overclocks and sdk updates that they tried to pass off as going to make the XBone more powerful than the PS4.

andrewsquall2650d ago

Well, to be fair, it is the delusional fans that said those things that would make Xbone MATCH, and in more extreme cases, be more powerful than PS4.
They never realised that when you have Kinect eating up 10% of the 1.3tflops of your system, giving that removed power back to the system for games, puts it back closer to that 1.3 figure. They rambled on like the console now got a 10% boost over the original 1.3 specs which "wow, makes it almost like a PS4 now". Idiots.

stuna12650d ago

Ha ha you caught that too? I'm not talking about Xbox supporters, but shame on Microsoft for trying to take advantage of gamers with their marketing schemes. This is a reason I'm not at all convinced about Scorpio! Even with Xbox 1 the media, developers and the marketers touted how Microsoft had cracked the code with DX12, the Cloud and the 32mb of Edram in the Xbox 1, but almost 4 years in, there is no solidified proof of the benefits.

And to make matters worse, those things are now on the proverbial backburner because now all the talk is about Scorpio. This is a slight of hand trick that magician use to distract the audience.

2pacalypsenow2650d ago (Edited 2650d ago )

I love how everyone blames Mattrick for the Xbox 1. The same people who were telling Mattrick what to do are now doing it with Phil, you people think MS and the investors don't have a hand in this? lol Phil and Don are just puppets. Ms wanted to push for always online, no used games, Media box, forced Kinect. Don Mattrick was just MS's escape goat.

lodossrage2650d ago (Edited 2650d ago )

I told people that very same thing.

Go check my comments if you want. I told people numerous times that Don Mattrick is only the fall guy for what the entire board agreed upon. Everyone sat here and spoke on how everything was Don's fault. People need to understand these corporations aren't run by dictatorships, they're ran by boards and shareholders. These decisions are made by multiple figureheads, not just one.

Now watch if XB1 continues to go downward, and some new guy replaces Spencer, watch how the "fans" jump down Spencer's back the same way they did Mattrick.

Show all comments (34)
70°

FoxyRush is a cheap - but tasty - little platformer

Cheap platformers are pretty much two-a-penny as we lap up the treats. FoxyRush on Xbox, PlayStation, Switch and PC looks to be no different.

Read Full Story >>
thexboxhub.com
80°

Epic Games reveals name of next Fortnite season ahead of time

Epic Games has revealed the name of Fortnite Chapter 5 Season 3 on Twitter. Taking to the social media platform, the developer has begun promoting #FortniteC5S3Wrecked.

60°

F1 24 Q&A - Codemasters Talks AI Improvements, Confirms NVIDIA DLSS 3 (Frame Gen) Support

With two weeks left before the launch of F1 24, Wccftech interviewed Codemasters to discuss some of the improvements fans will find in the game.

Read Full Story >>
wccftech.com
Dfooster5h ago

So it looks like they have abandoned unreal for future iterations of the game and are sticking with ego. So that means no decent VR support on PC and none on console seeing as the ego can't handle it properly. I think I'm done with this franchise it's turned into fifa with a hefty price tag and no innovation from one year to the next. Time for someone else to have a go at this licence