200°

The Nintendo Switch’s Advertising Campaign is Perfect

— Nintendo Enthusiast:

One of the biggest complaints from the gaming community that has continuously been brought up for over four years now is that Nintendo’s advertising stinks. Many considered the company’s efforts to get the Wii U out in the public eye to be rather poor; and interestingly enough, Nintendo itself has even admitted this. With that said, it seems like the Big N has taken these past mistakes into careful consideration, and as a result, all the stops are now being pulled out for the incoming Switch.

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nintendoenthusiast.com
gumgum2655d ago

Some are good, some are just overkill

cleft52655d ago

Maybe, but it's clear Nintendo is actively advertising the Switch. That is definitely working to their advantage, something that didn't really happen with the WiiU.

jonivtec2655d ago

Good point....it will probably change the note in the long run but for sure for the initial install base.Now they have to supply the demand and not do what they did Whit the wii U

ZeekQuattro2655d ago

I think the commercials are just right. Clearly Nintendo wants to avoid a repeat scenario where people assume their latest device is just an add-on for one that came out years ago like what happened with the Wii U.

CocoaBrother2655d ago

Definitely way better than Wii U's advertisements

Vegamyster2655d ago

The Wii-U ones were extremely kiddy and showed people using Wii-motes instead of just pro controllers, all that did was create consumer confusion. The super bowl ad is probably their best commercial for showing how a new product works since the original "Wii would like to play" ones, simple and easy to understand.

Atomicjuicer2655d ago

Nintendo have nailed EVERYTHING about the switch. Except no metroid.

I made this mistake with wii u so I won't be buying switch until metroid is minted, polished, and sitting pretty on a local store shelf.

jaymacx2655d ago

yeah I understand your pain, Metroid is my favorite game series. It was sad not to see a Metroid on Wii U..

2655d ago
80°

Behind The Dangerous Stunts Of Nintendo’s Iconic Mario Commercials

Two married costume designers share stories from a decade of traveling the globe with Nintendo.

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gameinformer.com
286d ago
110°

Bowser Is Canonically 34 Years Old

In a YouTube video showing Nintendo Switch owners how to create a Nintendo Account, Nintendo of America revealed that Bowser is canonically 34 years old.

jznrpg347d ago

I saw Bowser when I was a kid and now I’m older than him , sigh.

Brazz347d ago

Wow, i'm as old as Bowser!!

Stanjara347d ago (Edited 347d ago )

He looks 55 to me.

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100°

Nintendo Is A Bad Company, But We Can't Help Loving Them Anyway

TG: “Most of us also grew up with Nintendo, likely forming a nostalgic connection with games that have long been crowned as our personal favourites. The Legend of Zelda: Wind Waker was an experience that shaped my view on open world fantasy, and Super Mario 64 changed my life like it did for millions of others. These titles have earned their place in history, and remain loved to this day for so many worthwhile reasons. We replay them and beg for remasters all while delving into their worlds time and time again because they mean that much to us. It’s a shame then that the company behind them often kicks its own sweet darlings to the curb.”

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thegamer.com
Magog356d ago

I never got the love for Nintendo games personally. The annoying vocalizations and ugly character designs do nothing for me.

Kosic354d ago

Don't forget the constant hand holding with tutorials. Learn this new ability by pressing Y, now prove that you can press Y 8 times before you can move on....

Tapani355d ago (Edited 355d ago )

Another very weird article.

Nintendo is a great company by almost all possible normal measures. The biggest one being: their own staff is happy, and they seem to be very happy, well compensated and retain rate is solid. They are also financially very stable, profitable, and cash rich, so shareholders love them.

Overall it is an extremely creative group of people, and their mission statement is fantastic as well "to put smiles on the faces of everyone we touch. We do so by creating new surprises for people across the world to enjoy together." The social impact is also massive, not to speak culturally. Additionally, they have a really strong core business, high customer retention rate and loyalty. Nintendo's reputation is extremely good, I think in the US alone they are 9th most reputable company, their customer service is better than the average company. Plus, the press gives them a pass, because they are Nintendo. But there's a reason why they do that, it's not "because they are Nintendo", there are more layers to the argument.

Then, then there's the random negative gamers online...and their "reputation" which is inside their heads. And their western ideas of how a Japanese company should behave or what they should do. But they have no right to ask a company to do anything for them, because they can vote with their wallets.

There's a small vocal community online who dislikes Nintendo for what they are, but then again, there's always a small vocal community that dislikes something.

Nintendo also disagrees with the Western world about IP, but most people call Westerners "hidoi!" when they emulate Tears of the Kingdom and do not experience it the way Nintendo wanted them (even if it is not the best visual way), because it is a matter of principle to them (Japanese are very much against anything close to plagiarism, and there are laws that are tight about creative works copying etc.)

The Western Braveheart "freedoom!" shouters need to understand that it is not an American company, nor they need to behave like one. They can have their own fights based on their principles (against emulation). And they very well may lose the battle with that and change, or find a new audience.

In the end, it is so very simple. Don't buy the products if you don't like a company, but there's no need to paint a picture that is unrealistic about Nintendo either.

MadLad355d ago

I hate virtually everything about their business practices, actually. Suing everybody for virtually anything, shooting down fan projects, games they never let devalue, their online infrastructure and how they handle BC.

They're lucky they make great games, because that's the only thing I feel they do right.

gold_drake355d ago

my issue with them, is the complete refusal to have decent tech for us.

and their odd censorship and lawsuits for modders.