Eurogamer reports that EA Sports and Gillette will be running an enormous Xbox Live competition in October to win a trip to Florida and chance to take on sports stars such as Tiger Woods at their own game.
Other sponsored clean-shaven celebrities Thierry Henry and Roger Federer will be there as well, but neither of them actually have their own game, which would have made the bit above sound strange.
There will be plenty of other prizes besides - consoles, games, razors, shaving foam, David Beckham maybe - and all you need to do to win is be good at EA Sports titles.
Luke looks at the most influential features of Madden on the PS3 and Xbox 360.
Techtorial: Amazon has updated its warehouse giving away big discounts to used games with prices starting from 22 cents going up.
Jamie gets teed off with Tiger Woods 2009 as he tries to score an ace in the hole achievement.
