Ubisoft Acquires 2048 Studio, Becomes Fourth Biggest Mobile Game Publisher

Ubisoft is branching deeper into the mobile industry, today acquiring publisher Ketchapp, the name behind mobile titles such as 2048, Jelly Jump, and Stack.

[UltraNova]

Why would they expand and possibly inrcrease their stock value right in the midst of their desperate share buyback to keep Vivendi away?

[phoenixwing]

Maybe they're trying to entice current stockholder's not to sell by increasing their worth. There's also the thought that if you're going to be bought out, might as well be bought out by a huge number. I'm sure the execs with stock in the company are feeling pretty good with the decision.

[UltraNova]

Yes but by increasing their value wouldnt that make Vivendi even more eager and hostile in their effort to buy them out?

This move is a double edged sword...

[C-H-E-F]

This shows that UBISOFT has value and are growing and is telling shareholders to not sell out to vivendi but to continue to buy into Ubisoft, it's a smart thing, but in turn they have to make smart acquisitions otherwise they will be spending more money trying to keep current money thus losing money. I really wish they are able to outsmart Vivendi, but honestly I give it 5 years before they lose the battle Vivendi is too big and has too much money and they will continue to acquire other companies as well to boost their portfolio for Ubisoft shareholders to say you know what they want to pay me 5x what my stocks are worth so be it. SMH Ubisoft fight the great fight for us all, eventhough your games have been full of lies and deception.

[PhoenixUp]

Who isn't trying to expand into the mobile industry these days

[_-EDMIX-_]

This is really smart acquisition, like Activision and Electronic Arts before them they are correct to acquire a mobile Studio and diversify their portfolio.

[TheEvilResident1997]

I really hate mobile.