Xbox One S boosts Xbox One sales by 75%

The arrival of the new Xbox One S saw Xbox One console sales increase by more than 75% in the UK last week, according to a report by industry mag MCV.

[TwoForce]

Without the Kinect, Xbox One S is now boosting faster than the original Xbox One.

[FITgamer]

It was a boost of 7,000 units for the week of release. Since they never restocked that won't carry through out the month. Don't know what Microsoft was thinking shipping such low stock.
http://www.neogaf.com/forum...

[mark_parch]

the 500gb and 1TB will be out soon so don't worry. they will also be more desirable because of the price point. the gears 4 console will do well also thats the one i'm thinking about getting

[naruga]

competition is good i was starting to boring this generation with all the lame remasters ...and PS4 (which is the console of my preference) confidently resting on them..lets see what they r preparing for the real fight (of exclusives) which still to be seen

[GearSkiN]

that Gears console is ugly tho

[jb227]

"Don't know what Microsoft was thinking shipping such low stock."

Greenberg was obviously thinking "Gee, I sure would love to post to twitter that the Xbox One S sold out...."

It's kinda been as plain as day that the plan from the beginning was to do short runs on these things to create an artificial "demand" shortage, hence the reason why MS said they weren't worried when announcing the S & Scorpio at the same time. They always knew it was going to sell out because they manufactured it to do so. This release strategy was solely a way to get MS & the Xbox name out there in a financially successful & positive light, just like the "monthly active users", "2,000,000 headshots" & "Halo 5 combined sales". It's all spin, MS just has the money to pay the best marketing teams, i.e. the most creative liars.

The issue now is that while MS is working on replenishing XBO S stock for a true push, Sony is potentially preparing to release Neo before that happens, which will most likely mean that the second wave of XBO S consoles will look a fair bit less appealing by that point. The S is going to move units based off of the UHD stuff until a cheaper competitor hits the market, but it was never going to completely revitalize the sales, that weight will be solely on Scorpio's shoulders.

[LexHazard79]

@naruga, what does your preference of console and lame remasters have to do with sales increase¿

[FITgamer]

@Mark_partch Actually no, this article is referring to the UK. They haven't even announced a release date for those two models. The only model you can pre-order right not is the 2TB Gears edition.

[GameNameFame]

That and price cut... $250 or low as $220.

[Rude-ro]

Ummm will it not have to sell over 3 million units in the first month to do that?
And you do realize that Microsoft reports shipped and npd uses that as well.
This year is the second lowest sales for a Microsoft consonle next to 2014, to boost does not need much to use the word.
Just saying.

[COMMENT-OF-THE-YEAR]

Yeah. It's nice to see them get these small victories though. It's been all PlayStation since 2013. I think it's crucial they celebrate when they do get a W even though they are getting their bums handed to them.

[Filmicfps]

Scorpio didnt gut X1S sales see. MS are playing it v smart.

[Kingthrash360]

But it did....I think that percentage would be higher if they didn't announce it.
When halo dropped it boosted xbox sales 200%. a 75% boost is kind of low for a new console. But any boost is a good boost.

[FITgamer]

wrong reply

[AngelicIceDiamond]

@King During a none holiday period no, its not. You always find something to complain about.

[DeeBeers]

"but it did...."

lol. ok there pal, good story.

Also, I'm sorry I accidentally hit agree when I meant the opposite!

[yomfweeee]

They sold out.... so it couldn't have sold more ...

[hahaha]

@Kingthrash360 No offense. Unless you' ve been to the parallel universe where in that universe MS didn't announce Scorpio and they have achieved a higher sales percentage. Otherwise there is no proof that percentage would be higher if they didn't announce Scorpio.

[Kingthrash360]

Look I'm not being critical or anything. I'm happy for it...but ive heard so many people say they'll just wait for the scorpio...the Xbox s sold out in most places and that's good, I'm not taking nothing away from that at all....but with so many choosing to wait for the scorpio it's my opinion that it gutted the s. It wasn't a good move to announce both and date both at the same time....that business. Ms will never say they made a mistake unless they did a 180...but anyone in sells would tell you they lost potential sales announcing the way they did.
But whatever...I swear you guys are like trump voters.. ignore the obvious because he says what you want to hear.

[christocolus]

I'm glad to see that too. I'm just patiently waiting for Scorpio. I hope MS releases more info later in the year or early next year.

@DeeBeers

Nah. I don't think Halo 6 will be out next year. I'm thinking 2018 but they could just show a demo of Halo 6 running on Scorpio or include a free dlc chapter for Halo 5 fully playable with Scorpio VR.

@Slate

I can see that happening.

[DeeBeers]

With Halo 6 as showcase launch title...

*drool*

[slate91]

Im predicting halo 5 revamped graphics and vr and a halo 3 remake (10th anniversary)

[Filmicfps]

@kingthrush

Ofc it would be higher but:

"a 75% boost is kind of low for a new console"

No.

[bleedsoe9mm]

that talk all stopped when the rumours hit that sony is about to do the same thing

[MasterCornholio]

"Scorpio didnt gut X1S sales see."

Would the boost be even higher if Microsoft didn't announce the Scorpio?

P.S

Yes I also believe the NEO is affecting PS4 sales as well.

[kraenk12]

This increase is just because of getting rid of the old stock and lots of fans replacing their old bulky system.

[blackout]

It's called CHOICE. Thank you Microsoft. Now more Scorpio news.

[343_Guilty_Spark]

Lets ride!!!!

[SpaceRanger]

Texas fan?

[343_Guilty_Spark]

Jags

[2cents]

Quite a shift of opinion towards team xbox.

Phil has maintained his dedication and focus to bettering team xbox on a daily basis and it sure is showing.

Keep up the good work. I would love a Xbox One S but I iz broke after oculus. Ill wait till scorpio :)

[BLKxSEPTEMBER]

Imagine what Scorpio will do then. If a slightly upgrade d xbox one with a $400 price tag can do that to sales then the Scorpio will most likely sell out.

[MasterCornholio]

Depends on the Scorpios price.

[spoilerjerk]

No it won't, it was a huge misstep on Microsoft's part which is why Sony let them go first at E3 and shoot their load so to speak with the ammoucments. Sony will put out the Neo which albeit might be less powerful than Scorpio but more powerful than Xbox S for a full year. Sony's gameplan isn't to compete with Scorpio... it's to get ready for PS5 which will gut Xbox sales all around.

[Yetter]

Not a misstep at all. Confident Xbox is back and I'm happy to see it. There is so much time and MS has so much money Sony can't win this next release. MS can beat them on price and power if they so choose

[kraenk12]

It's a natural increase since lots of XBox fans will initially want to replace their old system.

[Yetter]

and they wouldn't wait a month for the XB1 S? I think there is a pretty big flaw in your logic.

[kraenk12]

It's both...people rushing to get the new system and stores initially giving the old X1 for free.

[danny818]

Glad to see it doing well! Console market getting freshened up with the S, soon NEO, and NX. Exciting times.

[Testfire]

Currently, the Xbox One S is doing to 4k players what the PS3 did for BR players. The Xbox One S is just about the best option for a 4k media device. Nice job MS.

[Gman32]

I agree

[Hk85karlsson]

Yup until NEO drops. Sony is indeed a HW manufacturer. PS3 best BR player last gen.

[rainslacker]

not sure about that. The samsung players have been in the $320-350 range for the past 5-6 weeks, so the price advantage isn't really there for the new consoles as people not interested in a gaming machine are likely to opt for the cheaper stand alone option if they were getting a UHD player, which offers all the same media device services you'd expect on modern BR players.

That might change when MS releases their $299 SKU, which they should have done from the start to actually capitalize on that market, because it's predicted the Samsung stand alones will drop to $300 or less by the middle of September...which only gives MS a small window of opportunity to sell the X1 to those customers.

It's going to work for them a bit, as it's a better value added player, but nowhere near the same effect that Sony took advantage of, where their consoles were $100-300 cheaper than other options on the market during their respective releases.

[Hedstrom]

Is 75% good when it comes to a Slim release? Do anyone know what 360 Slim or Ps3 slim did to sales?

[stuna1]

Not even in the same state let alone the same ballpark! The PS3 sales percentage shot up over 1000% when the slim was released.

[BattleAxe]

I think that E3 2016, where Microsoft unveiled the Xbox One S and Scorpio, will be regarded as having been a very important move, and a very smart move, but at just the right time for the Xbox console business.

Announcing both consoles at once is what really threw a wrench into Sony's plans for the PS4 Neo. Everyone knew about PS4 Neo before Xbox Scorpio, and everyone was expecting a PS4 Neo announcement at E3 and a holiday 2016 launch window. As it stands now, we know that Xbox Scorpio is now in the hands of developers, who are making games that presumably will launch along side the release of Xbox Scorpio.

On the Sony side, as it stands, we still have no details about the new console, except for rumors, which are usually pretty close to being correct these days, that the PS4 Neo is a 4 Tflop console. In fact, Sony has been coy regarding their new console, and they have chosen to potentially announce the PS4 Neo at a lower profile venue than E3 this fall, which makes no sense when you would think that Sony would want to make the biggest splash possible to continue their momentum. Most people who watched the Sony E3 press conference noticed that the end of their conference looked as though it had possibly been altered by shoehorning in some Days Gone gameplay after already showing the game earlier in the press conference. It was very strange indeed.

Announcing Xbox One S and Scorpio at the same time had a dual effect on Sony's plans for the PS4 Neo. Launching Xbox One S this summer as a 4K ultra-high def blu ray player, with the ability to upscale games to a 4k resolution on a 4K TV, basically took all of the marketing points that the PS4 Neo would have had at launch. Microsoft is now able to market the Xbox One S, which is essentially the same as the original Xbox One with a few added capabilities and a smaller form factor, directly against the more powerful PS4 Neo, which undoubtedly required far more R&D money to develop, especially considering that PS4 Neo is probably using completely different hardware under the hood.

Secondly, announcing the Xbox Scorpio, which is rumored to release in holiday 2017, makes the PS4 Neo obsolete before it even launches. Microsoft is now in a position to release the first native 4K gaming console, which will be a huge marketing advantage over anything Sony has going on. The other marketing advantage that Scorpio has, is being a 6Tflop console, over PS4 Neo's 4Tflops of processing power.

[BattleAxe]

Releasing PS4 Neo this holiday season, if this indeed turns out to be true, creates another problem with regards to the optics of releasing what is essentially a next-gen console, only 3 years after the release of the original PS4. On Microsoft's side, they are releasing the Xbox Scorpio 4 years after the launch of the original Xbox One. A four year life span is far more palatable than a 3 year life span in terms of optics to the consumer.

When you combine the lack of PS3 backwards compatibility with the PS4, and you throw in a 3 year life cycle of the PS4(in terms of being Sony's top console on the market), I believe that Sony is going to receive some backlash from their customers. When Xbox 360 fans who are PS4 gamers today jump on the latest and greatest 4K console experience with Xbox Scorpio, they will be greeted with many of their Xbox 360 digital downloads ready to download through backwards compatibility in their games library, and if they have physical discs, they'll be able to play those also. It's hard to believe that they would jump back to Sony with the PS5, especially if they have their 360 library established, and they are now playing on the console that will define the 4K gaming generation, just like the Xbox 360 defined the 720p/1080i generation.

This now brings us to ask, what will Sony's next move be? Will they release the PS5 a year after Xbox Scorpio, giving the PS4 Neo only a 2 year life cycle of being their top console? Or, will they wait to launch the PS5 a couple of years after Scorpio. Whatever the scenario, Xbox Scorpio will have already established itself as the console to own for 4k gaming. I believe that this will provide the same environment that Microsoft had when they launched the Xbox 360. The Xbox 360 became the default console for 3rd party developers, and it was the console that defined the 7th generation of consoles (and I say this as being a hardcore PS3 fan).

I don't think it really matters what Sony does this time around, as Microsoft is in a strong position to become the winner of the 9th generation console race. The only thing that Sony could do to compete with Scorpio in holiday 2017, would be to delay the PS4 Neo until then, and re-work the tech specs of the console. The only problem is that we don't know what hardware and software contracts they've already entered into, and we don't know how far down the line Sony has gone with Neo, as it could be too late to change anything. This is a chess game, and I believe that Microsoft delivered a Check-Mate this time around. I realize that loyalists of Sony's will try to defend Sony's missteps, in much the same way that Nintendo loyalists viciously and hopelessly defend Nintendo's missteps, but once this all plays out and unfolds, it will be obvious for all to see just how smart the Xbox team was in executing their strategies at E3 2016.

[Ginpachi-sama]

Lol delusional

[kraenk12]

NEO isn't a next gen console. Scorpio is a premature move which will backfire as soon as the PS5 will be announced in 2 year's time.

[rainslacker]

You think that people will remain uninformed after Sony reveals the Neo? Wrench or not, Sony will have the advantage for over a year, which will simply help solidify their place in the market. While MS has Scorpio in the hands of the devs, Sony has the games for Neo coming out with the system. What's more important to the consumer? Something coming out over a year from now, or something they can use now?

It's also funny that you say we know nothing about the Neo, yet praise MS for announcing Scorpio....despite the fact, we know next to nothing about Scorpio, and MS hasn't even committed to the specs they revealed, and only called them a target.

Now they likely will meet the target specs, but here's the kicker. Sony could have a decent enough system, and become so entrenched in the market that Scorpio will struggle to compete due to the rumored year head start. This means MS has to make the choice of being the console for the discerning gamer.....which means it'll be expensive, and not sell that well....or lower the specs to compete with Sony on price....which means it won't be what MS promised it'll be.

MS is in no position to become the winner of the 9th gen, because it would mean that they would have to completely ruin Sony with the Scorpio release, and the likelihood of that happening is slim to none. At best, MS can probably hope to keep pace.

MS is playing catch up for the 9th gen, and Scorpio is so obviously a reaction to Neo, and MS has barely even started on getting the system ready for release. You can't win a generation by playing 2nd fiddle, you have to set the trends....actually set them, not try to make it seem like you are setting them.

[kraenk12]

No one will care for Scorpio in a year's time when all the great games are on PlayStation, NEO is out for a year already and just two years later PS5 will be out.

[Scottyxboxoneandps4]

@Kraenk12
Ha, keep telling yourself that buddy.

[Kiwi66]

How do you know that there won't also be great games on scorpio

[jb227]

"Sony has been coy regarding their new console, and they have chosen to potentially announce the PS4 Neo at a lower profile venue than E3 this fall, which makes no sense when you would think that Sony would want to make the biggest splash possible to continue their momentum."

'Lower profile'? Not sure about that. Another announcement at a trade show full of them is exactly that, another announcement at a trade show full of them. An entire event opened to the press & dedicated solely to their reveal is fair bit 'higher profile' in the grand scheme of things. Same reason why both Sony & MS chose dedicated events to roll out their current generation & why Nintendo will most likely be doing the same, they will own the entire conversation instead of only being another bullet point in a large list of them.

You also aren't privy to pricing yet, if Neo comes out at or close to the XBO S in terms of price & features, the S will be slaughtered being a machine less than half as powerful. As far as the Scorpio already making Neo obsolete, that is only in the eyes of the staunchest MS supporters, most of whom wouldn't be Sony gamers either way. MS just announcing "most powerful console ever" & "6 tflops" isn't even a true reveal. Sony will be showing the actual benefits to the Neo's extra power long before Scorpio gets around to a true announcement, and we've already seen time & time again that the first to market typically ends up being the winner of any console race. Gonna be a lot of people breaking down to try all of that extra power that is proven in front of their eyes & available now over saving money for a hypothetical system they know next to nothing about, by the time Scorpio rolls around all but a small portion of interested gamers will have already spent their money on the Neo if Sony reveals it as well as they revealed the PS4.

[agame914]

now sales matter?

[TheColbertinator]

I wish quality games mattered on the internet. Too bad Sony and Microsoft forgot about that.

[King_Lothric]

Ironic isn't it? Proof that people will say whatever lie they fabricate to defend their point and then they doesn't care to contradict themselves.

[Bobafret]

Oh effing brother, I don't see any damn one saying that. Nice straw man.

[spoilerjerk]

I picked up the 2TB version last week after selling my original launch unit back in 2015 after being dissapointed in yet another Halo game. I thought Remedy who put out one of my favorite games with Alan Wake would make re-buying the slim version worth it... I was wrong yet again. At this point I'm holding out for Gears 4, if that ends up being a let down (I'm really torn on the previews) then I'll be selling off the S as well.

[Yetter]

I'm pretty shocked you're disappointed in the best Halo game made to date. Just cracked 200 hours last week and I don't see myself slowing down anytime soon

[Scottyxboxoneandps4]

@Yetter
Best halo multiplayer yes, but i was let down by the campaign tbh.

[BigGamersSmallTalk]

One again, the comeback has begun! Xbox One S is the cheapest 4K Blu-ray player on the market, does HDR and streams in 4K as well as a really great job at upscaling games to 4K. Along with Xbox One Scorpio next year, Microsoft should have no problem taking back America and the UK.

[agame914]

you can't be this delusional...

[BigGamersSmallTalk]

I'm optimistic, Microsoft is doing more for gamers than Sony at this point. The PS4 has been a success, but Sony hasn't really done much to sustain it or improve upon it. Now they've switched focus to a gimmick like VR, I'm just calling it like I see it.
Xbox is on a huge upswing in momentum and everyone can see it.

[agame914]

no your bashing Sony and just because xbox won 1 month basically because they were practically giving the console away for free does not mean "the tides are turning" every so often xbox will sell a bit more 1 month out of the year it happened before. I guess because it does not happen much and when it does it becomes the hottest thing on n4g. Enjoy this rare moment because it wont last

[kraenk12]

What agame914 said.

[agame914]

now sales matter? lol

[kraenk12]

PS4 slim with 4K BluRay and NEO both will be out later this year. Nothing will change. The gap will only increase. Too little too late.

Edit:

@BigGamersSmallTalk

Don't be so naive. Sony is a leading hardware manufacturer who has an interest in pushing new technology, always had. It was Sony introducing BluRay remember?!

[BigGamersSmallTalk]

I own the Neo docs, and there's no mention of HDR or a 4K Blu-ray player...... And at $299, the slim will be less expensive by at least $100.

[Doabarrelroll]

Someone who's named after the podcast full of morons, fanboys, liars and anti PlayStation frauds shouldn't be taken seriously, there's no comeback and your delusion is seriously laughable. You Xbox guys really are sad, I love how you say Sony isn't doing anything, even though they've been the ones real easing REAL exclusives, have their own plan for upgrade consoles and are giving people the option or VR. You Xbots always say options are a good thing. E3 Sony showed why you'll need a PS4 in the future and now MS showed why you need a PC

Your full of crap cause you say you own the Neo, how do you own a console not even announced of relased yet, and people need to quite saying it won't be HDR or 4K compatible without any source or facts to back it up.

[BigGamersSmallTalk]

I said I had the Neo Documents and developer videos that talk about how to buffer and checkerboard the resolution. Never said I had the Neo itself...lol

[rainslacker]

@BigGamers

Being a game developer, I can say I've never heard of the terms "checkerboard the resolution", or "buffering the resolution".

Certainly not in official documentation which supposedly explains those things. Neither of those things means anything.

If you do have the docs, you may have read those things wrong, because I can see where you may have gotten those terms from based on my own knowledge from writing actual rendering API's for commercial use...but by using the terms, it's readily apparent you have no understanding of them, so it's rather hard to take you seriously when you imply to understand the rest of the documents....since those kinds of documents are highly technical in nature, and meant for people who actually understand the terminology.

For instance, HDR has no defined technical specification, and would be referred to in terms of color depth, saturation, hue, and contrast, as well as how to set up profiles for handling the color range of the display device which actually handles the HDR image decoding. HDR may be mentioned as a catch all, but for technical documents, it's broken down into it's parts and implementation.

Also...developer videos? yeah....those are a thing I guess. If you own them, you would be under NDA. If you got access to them illegally, then it's likely you have no real clue on how to decipher even half the information in them, because they tend to be very dry, and very technical.

It's rather funny you would imply that Sony wouldn't support 4K or HDR. They intended to support both on the stock PS4, and PS4 can now support 4K, but HDR standards changed to the point where they require new hardware, so it only makes sense to release a console that supports it.

Official documents also wouldn't go into the pricing of the system. That is something that would remain undetermined up to even the reveal, with only target prices in mind. No way would they release something like that to a place that is available for the public to somehow get it through means outside major hacks, nor is that information available to even the most trusted Sony partners, developers(even 1st party), and publishers. Bit if the PS4 Slim is $249, MS has just lost even bigger on this gen, because the PS4 slim is likely to support UHD/HDR as well, since the stock PS4 can already do it outside one cheap ass HDMI controller chip which needs an update...a total cost of the chip is about $3.

TL;DR

You're full of sh*t.

[Doabarrelroll]

Really? you have the documents to the Neo and know it's specs, features, and price. WOW!!! Are you a Sony employee, are you friends with Shu Yoshida, and Andrew House. Can you link use your sources?

[Ginpachi-sama]

Y is everyone acting like the xbox is actually having a ww comeback? Its just uk and usa so chillex. And the sales are still still below the ps4 jesus christ u guys make a big deal out of everything

[kraenk12]

It's not a comeback at all..just natural sales increases when basically giving away the old console for free and MS fans early adopters wanting to replace their old system. Nothing to brag about at all.

[Christopher]

I expected much more, tbh. Especially in the first month of release. 75% more than before isn't going to advance the 2:1 attach rate Sony has, though it does prevent the gap from widening any further.

[Bobafret]

I don't have a 4k HDR tv yet, so swapping out makes little sense. I will await Scorpio.

[PrinterMan]

I wonder how many of the Xbox S sales are from current Xbox One owners? These numbers don't actually reflect new owners so what do they actually mean for the user base? Just curious actually.

[iTechHeads]

That's not very much.

[343_Guilty_Spark]

Paid $400 for mine with three games no tax

[agame914]

sales matter now!!!!!!!!!!!!!!!!!!!!

[Claudinho69]

duh, xbox fans would rebuy...

[PistolsAtDawn]

Failure....DOA...../s

[ITPython]

The reality is, probably 70% of that boost in sales was people who already own an xb1 buying the slim.

[Kojjikaneshiro]

@ Gearskin No it is not ugly sir,but you're entitled to have an opinion.

[LostDjinn]

Oh Aaron. Just like that you've ensured every month will now be a feeding frenzy in sales articles. Oh well. On the plus side, n4g now has a new article that'll be link more than any other when fresh npd figures come in.

Causality... it's a bitch.