EA Should Stop Doing E3 Live Conferences

Rich Drummond of Gaming Tech United writes:

"For the gaming community, E3 is a great time of the year. New games are announced, games that we are waiting for are showed off, and leaks tell us things before the companies have a chance to on stage. One of the major companies that gives an E3 live presentation is EA and to say it nicely, their presentation this year was plain garbage. Simply put, after this year’s conference EA should withdraw from doing E3 presentations in the future."

[Christopher]

Essentially all I'm hearing is E3 should just end more and more every year. Yet, people line up to experience the event and would probably complain if it didn't exist.

[GamingTechUnited]

Like the article says, EA should continue this EA Play event. It's a great way to interact with their consumers and show the public things, but I doubt many would complain if EA pulled out of the live show itself. All their announcements could happen through trailers and social media posts and I'm sure no one would really mind.

[Christopher]

Yeah, but no sense in paying higher costs to do those at E3 when they can do them for cheaper at other locations and even at different times when costs for doing it are lower. The only reason they do the conference at all is for marketing purposes with the media, otherwise the rest of the stuff they stream can be done anywhere.

[GamingTechUnited]

@Chris That's the thing though. They DON'T have to do EA Play at E3. They can do it off location somewhere in California at a rented out space. IF they were to do that, live stream any HUGE announcements from there, and not do a live show, I doubt people would complain.

I do think its important to do it DURING the week of E3, though. There's always more interest in video games and video game news this week, so holding it during E3 week guarantees the attendance and stream viewership is higher than it would be any other week.

[Christopher]

I guess we agree, just we came at it from different angles.

[GamingTechUnited]

@Chris

Haha I think we do! Hey, great minds think alike!

[Relientk77]

It would be wonderful if EA just didnt show all the sports stuff, but no they again had to waste 30 mins of my time with sports again.

Atleast the sports segments didn't last as long as last years.

[Christopher]

Marketing/stakeholders need to see that stuff, though.

What was sad for me is that the stuff I actually wanted to see (ME and SW) were pretty much just filler material with nothing worthwhile or substantial.

[GamingTechUnited]

As long as EA is making millions upon millions through the Ultimate Team modes in FIFA and Madden, you're going to be hearing about those games every time EA gets on stage. Haha. That's just business. Is it always entertaining? No (looking at you, Pele), but I can guarantee the higher ups demand it.

[_-EDMIX-_]

"It would be wonderful if EA just didnt show all the sports stuff" ?

Don't run a business bud. Your comment makes very little sense in regards to why they would not market a part of their company that makes them some of the most money.

[JackBNimble]

I buy ea games for easports and that's about it. What's the problem with easports at E3?

[_Zay]

Exactly

[GamingTechUnited]

Glad to see we share the same mindset! :)

[KindaGrump]

It really sucks that we got teased so hard with the Mass Effect and Star Wars stuff. I knew the SW games would be far out, but by the looks of it, the ME game is gonna be farther out too. :\

[GamingTechUnited]

I was very shocked we didn't at least get a release date. Can't believe they didn't at least shoot one out at the end there.

[MatrixxGT]

I'd rather not get a date than to get a date only to keep getting pushed back.

[_-EDMIX-_]

Not sure that would be wise if they don't feel its shaping up the way they feel.

[Iberius]

If it makes you feel better, I expect we will see a lot more Mass Effect stuff on N7 day (November 7). I still think there is a chance Mass Effect is pretty far along (like Alpha stage) and they will give it a dedicated little conference.

I could still be totally wrong though, but I haven't given up all hope on it hitting a March release quite yet.

[Joe913]

I Wonder how much they can say about SW stuff if games are canon stories. Disney has it's own SW event like With battle front they announced and showed a lil at e3 but I think they showed more at that years SW event.

[Iberius]

It would help a great deal if EA didn't announce their games so far out when the developers are nowhere near ready to show their game.

[Servbot41]

"Here's a new Star Wars game! It's coming... sometime in the next five years... well, we haven't even named it yet. Please be excited."

[_-EDMIX-_]

EA still needs to market their games.

If they want to reveal titles years in advance, pretty sure they are free to.

Did you die because of it? LOL!

When you are spending millions and millions on development, pretty sure more exposure is better then less.

[Iberius]

EA is free to do whatever they would like with what they own, but I think they would generate way more hype and good will if they waited until Bioware and their other devs (Visceral) had something real to show.

At that point they can give us something more substantial than a second teaser trailer and it makes the game easier to market.

But yes I am aware marketing is critical, and I am still kicking after such a pathetic conference, much to my surprise.

[_-EDMIX-_]

"but I think they would generate way more hype and good will if they waited until Bioware and their other devs (Visceral) had something real to show"

Those teams are not flipping the bill for those games funding though. They still need to market and this is simply a business move.

Who is not getting Mass Effect based on this? Who is buying games based on reveal?

[Servbot41]

EA and EA Sports should be two different conferences... and really they should simply drop the sports altogether. The people who buy Madden/Fifa yearly don't care what EA adds or takes away; they're dropping that $60 on release day regardless. It's a waste of everyone's time and wasting time showing off junk like story modes aren't going to bring in people who never gave a damn about either series anyway.

[Joe913]

I agree kinda the ppl I know who buy Madden every year doesn't even know what e3 is.

[zb1ftw777]

Those facking story modes are what makes me not but them.

Literally every fucking release, you need to spend months grinding your player, just to do it all again next year.

[andron]

They have....

[rlow1]

My only disappointment with their show was the very light info on anything Starwars. Heck, they didn't show a lot on Mass Effect as well.

[Chaosdreams]

I think E3 is great. It brings together gamers and essentially serves as a holiday where people can sit back and enjoy the reveals. The downside is when the conferences are...well dull. Gamers basically want to see Games, and in that retrospect, the gameplay.

This conference showed very little actual gameplay. It was mostly just, bleh.

[zb1ftw777]

Except for the hour long battlefield match you mean.

Nope, not much gameplay there.

*rollseyes*

[SegaGamer]

Not all conferences are dull, but EA's is every year.

[TheColbertinator]

Another EA discussion on Mass Effect where they didn't discuss anything. Another year of no gameplay footage.

[souldestroyer14]

Everything they showed was known before e3. Same thing last year. They need more surprises they need the "megatons" and they can't just keep playing it safe.

[showtimefolks]

yes please stop embarrassing them self

just do the ea play and share with gamers

just don't do a conference

[Manubiggs]

How do they manage to make Star Wars boring .. I dropped off during the Star Wars part

[Arrow2283]

Peter Moore is a fucking joke, he sucked at Microsoft and he sucks at EA. They need someone new to run that place.

[SegaGamer]

I agree, EA are boring and once again was very disappointing this year. I don't know why they keep getting guests to appear on stage. Pele last year, Jose Mourinho this year, we don't care, we just want to see some games.

[MilkMan]

I freaking hate all this sports talk. I like football, but hate soccer, and really all I wanted to do was see not only mass effect but maybe some other cool games coming down the pike. But nope, soccer talk 2016. I mean these guys are ultra heavy in it. Ea's conferences blow.

[feraldrgn]

I'm not a fan of EA games, but I thought it was a good showing since it looks like they're finally changing the format.

[No Way]

Was it just me or did Peter say for PS3 and Xbach One, when announcing Madden, I think it was?

[Retroman]

All i wanted from 2016 E3 announcement on 2017 Need for speed re-boot 2015 reboot.
no such luck.