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After disappointing sales for the Wii U, Nintendo is under a lot of pressure for its next console. Find out how Nintendo can turn itself around.
Two married costume designers share stories from a decade of traveling the globe with Nintendo.
In a YouTube video showing Nintendo Switch owners how to create a Nintendo Account, Nintendo of America revealed that Bowser is canonically 34 years old.
TG: “Most of us also grew up with Nintendo, likely forming a nostalgic connection with games that have long been crowned as our personal favourites. The Legend of Zelda: Wind Waker was an experience that shaped my view on open world fantasy, and Super Mario 64 changed my life like it did for millions of others. These titles have earned their place in history, and remain loved to this day for so many worthwhile reasons. We replay them and beg for remasters all while delving into their worlds time and time again because they mean that much to us. It’s a shame then that the company behind them often kicks its own sweet darlings to the curb.”
I never got the love for Nintendo games personally. The annoying vocalizations and ugly character designs do nothing for me.
Another very weird article.
Nintendo is a great company by almost all possible normal measures. The biggest one being: their own staff is happy, and they seem to be very happy, well compensated and retain rate is solid. They are also financially very stable, profitable, and cash rich, so shareholders love them.
Overall it is an extremely creative group of people, and their mission statement is fantastic as well "to put smiles on the faces of everyone we touch. We do so by creating new surprises for people across the world to enjoy together." The social impact is also massive, not to speak culturally. Additionally, they have a really strong core business, high customer retention rate and loyalty. Nintendo's reputation is extremely good, I think in the US alone they are 9th most reputable company, their customer service is better than the average company. Plus, the press gives them a pass, because they are Nintendo. But there's a reason why they do that, it's not "because they are Nintendo", there are more layers to the argument.
Then, then there's the random negative gamers online...and their "reputation" which is inside their heads. And their western ideas of how a Japanese company should behave or what they should do. But they have no right to ask a company to do anything for them, because they can vote with their wallets.
There's a small vocal community online who dislikes Nintendo for what they are, but then again, there's always a small vocal community that dislikes something.
Nintendo also disagrees with the Western world about IP, but most people call Westerners "hidoi!" when they emulate Tears of the Kingdom and do not experience it the way Nintendo wanted them (even if it is not the best visual way), because it is a matter of principle to them (Japanese are very much against anything close to plagiarism, and there are laws that are tight about creative works copying etc.)
The Western Braveheart "freedoom!" shouters need to understand that it is not an American company, nor they need to behave like one. They can have their own fights based on their principles (against emulation). And they very well may lose the battle with that and change, or find a new audience.
In the end, it is so very simple. Don't buy the products if you don't like a company, but there's no need to paint a picture that is unrealistic about Nintendo either.
I hate virtually everything about their business practices, actually. Suing everybody for virtually anything, shooting down fan projects, games they never let devalue, their online infrastructure and how they handle BC.
They're lucky they make great games, because that's the only thing I feel they do right.
my issue with them, is the complete refusal to have decent tech for us.
and their odd censorship and lawsuits for modders.
#1 Powerful hardware.
Which at this point is basically a given, since they can't go less than at least the XBone in power or they'll lose any shot they have at the NX selling.
#2 Much better advertisement.
This extends, but is not limited, to things such as; the name of the system, how it's explained, the way the games are represented in ads across both internet and TV, how often they put themselves and their products into mainstream advertisement channels, how often they support outside developers with potent advertisements, and many other factors.
#3 A VERY SOLID amount of high-quality first party games during the first year, that will drive the install base and help set up high enough numbers to make people confident in its popularity.
The Wii U's first year was almost entirely reliant on last-gen ports from third parties, with only a scant few worthwhile first party games releasing.
That can't happen again with the NX.
To give themselves a chance at selling well, not to mention giving a chance to third parties, they NEED to bring a lot of first party games that will drive an increase in install base first and foremost.
#4 Exclusives, followed by multiplats.
It pains me dearly to admit it, but at this point, Nintendo can't expect third parties to treat them the same way third parties treat Sony and Microsoft.
Sony and Microsoft don't need to grease the palms of third parties to get them to do anything relevant, but Nintendo just might need to, no matter how unfair that is.
And if they have to do it, they should start with paying for exclusives.
An exclusive will be built from the ground up for the system, showing off its capabilities in ways that a game built for multiple systems cannot.
Once those exclusives start selling, it will form a base upon which NX owners will come to trust third party games again.
And with that trust, comes a userbase that will support the multiplats, which Nintendo will, again, probably have to grease their palms in order to get them done right.
#5 Relevant system features.
This includes, but is not limited to; an account system that will store your purchases off-console so that you can recover anything if it's ever lost, a full-featured chat app for communicating with friends regardless of the game you're all playing, keeping folders around, a high internal memory capacity, up-to-date USB ports, and other things like that.
Also, as to the article...
I can't help but take issue with a few of these points.
Getting third parties back on board, taking "more risks" with their IP's, using more of their IP's at once, having every single game up on the VC at launch, etc.
All of these things sound great on paper, but what this article seems to fail to understand is that all of these things COSTS TONS OF CASH.
Not to mention MANPOWER, which in turn requires MORE CASH to pay the expansion of the manpower.
Nintendo's rich, but they'd be bankrupting themselves if they tried to do all of this at once.
They need to take things a step at a time; even just converting code for VC games to get them up on the shop takes time and money to do. It's not a job that's just slap-chop-to-complete, and it's definitely not a cheap endeavor in any case.
Pacing is more important than anything; they need to figure out which of these ideas are the most feasible in the short term that they can handle without breaking the bank, pull them off, then use the profits that result from them to move on to more ideas down the list.
They were never off their feet.
All these people who clam "What Nintendo needs to do" should be asking what 3rd parties need to do if they plan on supporting future consoles
1. Release multi-platform games on time.
2, Have them reasonably priced (Nobody should be paying $60 for a port of a game majority of gamers have played and is cheaper else where)
3, Advertise your own games. Stop letting Sony and Micro pay for your ads because the average consumer will not think to buy games like Assasin's Creed on Wii U or any other platform if they see the Playstation/XBOX logo at the end of the commercial
4. Should your game fail to generate sells, don't blame the user base. Too many people have not taken responsibility and blamed it on Nintendo fans for not buying that version when in reality the port they made were either not on par with the others,cost more, or as I said before, late.
Don't treat your costumers poorly just because your sales are low. Try harder or just move on. Don't go toe-to-toe with fans because it makes your company look petty and childish
Take responsibility
5. Make that version stand out. Excluisve content almost always persuades user towards that version.
Best example :Soul Caliber 2.
Each version had an exclusive fighter added to the roster. XBOX fans got Todd Mcfarlend's Spawn,Playstaion fans got Heihachi Mishima from Tekken and Nintendo fans got Link from the Legend of Zelda.
Do these things and you will gain my trust fully