70°

Interview: Take-Two's work in progress

2015 was not a big year for Take-Two.

There was multiplayer shooter Evolve in February, GTA V was released on PC in April and, of course, the annual big hitters of NBA and WWE. But outside of that, it was an unusually quiet year for the publisher.

And that’s a frustration for CEO Strauss Zelnick. The business is close to showing the level of consistency that has served EA, Activision and Ubisoft so well. From BioShock and Borderlands to GTA and Red Dead Redemption, Take-Two now has numerous blockbuster franchises to sit alongside its annual NBA and WWE games.

120°

Take-Two CEO: We're So Focused on Delivering More Value Than We Charge

Take-Two head honcho Strauss Zelnick states every time they establish a price, they want to make sure it's "good news for consumers."

Petebloodyonion6h ago

It's the why we close servers after 2 years, why we re-use the same assets every year, and why we bundle our game with enjoyable microtransactions.

neutralgamer19924h ago

Running digital casinos in every game

neutralgamer19924h ago

Can you please focus on delivering enough quality content to justify the $70 asking price? While I appreciate the idea of over-delivering, it's essential to ensure that the base content itself is worth it. I have concerns that GTA6 might have less single-player content because most of the focus seems to be shifting towards online play and microtransactions

Inverno3h ago

The sleaze oozes out of these gaming CEOs faces. It's honestly disturbing how distorted people look when you've realized how money obsessed they really are. He gives off "in one ear and straight out the other" vibes.

jambola3h ago

I really don't get it
like
do they think anyone believes what they say?
is it that being in charge surrounds you by so many yesmen that they get deluded into thinking everyone is like that?

Good-Smurf2h ago(Edited 2h ago)

Selling Shark cards and removing content are not exactly "good news for consumers" lol.
The last time they released any DLC worth playing was 15 years ago.
GTA V is so broken and unbalanced that people would rather do stupid cringey stunts with than do heists.

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70°

GTA 5 and GTA Online Player Engagement Jumps Up Double Digits in Percentages Compared to Last Year

Even 10 years after release, Grand Theft Auto 5 and GTA Online's player engagement has risen drastically compared to last year.