280°

Nintendo Explains Why Xenoblade Chronicles X Lacks Substantial Marketing

"In a recent interview with Dianne Segovia, the manager of marketing for Nintendo of Latin America, Segovia was asked about why Xenoblade Chronicles X lacks a large marketing push," -- Nintendo Enthusiast.

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nintendoenthusiast.com
Neonridr3091d ago

Well in all fairness, they are interviewing the marketing manager of Latin America. I can't imagine there is a ton of marketing driven into that area period just simply due to the install base in that territory.

masso91123090d ago

I'm from Latin America... Mexico to be exact, and at least in the city I live, Wii U is pretty popular, on par with PS4, and absolutely no one has an XboxOne, and a pretty big ammount of people like JRPG's

Neonridr3090d ago

fair enough, thanks for sharing.

I don't agree with their thinking regardless. Xenoblade deserves better.

WildArmed3090d ago (Edited 3090d ago )

I think fans of niche genres like Jrpgs are willin to do their own research. I've never needed an ad to tell me how badly I want xenoblade chronicles X.

With the genre being small as it is, I think most of us stay in the loop.

We know where are games are and when they are coming out :D

ChronoJoe3090d ago

How can you say that? the data we have so far suggests something completely different.

In 2014, the xbox one was reporting to be outselling the PS4 in Mexico. I don't know how much has changed, but clearly 'no one has an xbox one' isn't true.

Metallox3090d ago

@ChronoJoe

His city does not represent the whole Mexican territory

It's not like I trust in him though.

masso91123089d ago

@ChronoJoe

Maybe in the whole country that's the case, but I'm just talking about the city I live in

+ Show (2) more repliesLast reply 3089d ago
3-4-53090d ago

* RPG fans are usually gamers who like paying full price real money for the games they love. They will research the crap out of a game and wait patiently for it's release, and spread the new via word of mouth on game forums and what not.

RPG fans usually do a lot of the marketing themselves to be honest. It's a passionate fan base, not that they are all the same, but RPG fans will know all about it, either day one or within the first week of release.

One Nice commercial couldn't hurt though.

iplay1up23090d ago

I rarely play JRPG's but this one just looks so cool I can't pass it up. I have been watching this game a long time, and can't wait for this!less than two weeks.

I definitely think this deserves a commercial.

pcz3090d ago

marketing has been nintendo's week point for many years now. they are historically poor when it comes to advertising. its a running joke.

nintendo seem to expect the public to just know when a game hits the shelves. sure, you see the odd advert here and there for DS games on tv, but what about the billboard ads on the street? what about the sides of busses?

ALL the major films and games use these type of advertising, i can honestly say i have never seen a mario billboard, never seen mario on the side of a bus. wouldnt it be cool to see xenoblade in those very public settings? EVERYONE would see it.

i have only seen xenoblade x ads on youtube, and i dont think anybody pays attention to ads on youtube, they skip those as soon as the option becomes available.

nintendo need to fix this issue going forward

rjason123090d ago

They really do need to get some better marketing.

Errefus3090d ago

Every time i go to Mexico, Nintendo ads are everywhere... i am sure this game will get some ad here and there but not a lot. tbh i am surprised to see wii u ads on billboards in mexico but then again the market over there is pretty much Nintendo and Sony controlled.

+ Show (1) more replyLast reply 3089d ago
MoveTheGlow3090d ago

Hmm. I think this makes sense, in a way - they're going to rely on reviews and word-of-mouth. If reviews are high enough, it'll hit bigger outlets that gamers see and visit. If it's talked about a lot, you'll see streamers jumping on board.

But a game like this isn't easy to convey in mass marketing to gamers who aren't big JRPG fans already. They'll need outside assurance, such as reviews and testimonials from friends, in order to assure that this thing is worth playing almost *despite* the art style.

Yi-Long3090d ago

I'm sure the game will be fine, but I believe this game would be appealing to the Anime-crowd, but the lack of the original Japanese voices in this release will also mean negative word of mouth among that community, which usually values having the original language included.

Sly-Lupin3090d ago

Lacks substantial marketing?

I haven't seen any advertisements for any Nintendo products anywhere since 2008 or so.

Skate-AK3090d ago

I have seen some. A Wii U one, Super Smash Bros Wii U, Ocarina of Time and Majoras Mask 3ds and Splatoon. That's all I can think of off the top of my head. This is in America.

blawren43090d ago

What is your definition of marketing and advertising? Nothing at all since 2008!?

Sly-Lupin3088d ago

The same as anyone else's. I haven't seen any online ads of any kind, nor any television ads since the "We would like to play" campaign. Hell, even third party marketing for Nintendo stuff is hard to come by because most news outlets either only cover Nintendo, or everyone *but* Nintendo, and Nintendo also seems to really hate the idea of anyone talking about their games on YouTube.

wonderfulmonkeyman3090d ago

That's just the Latin America branch, though; what about the lack of wide-spread media advertisement out here in other parts of the USA?

Nintendo's weakest point is marketing; it's why the Wii U wasn't named something else, it's why the system doesn't look different enough from the Wii outside of the controller, and in turn it caused them to be unable to explain the appeal of the system appropriately.
That on top of many great games not getting the marketing they need or deserve.

If Nintendo wants to move forward and grab a larger market share with the NX, the very first thing they need to do is HIRE SOMEONE WHO KNOWS HOW TO MARKET APPROPRIATELY IN THE STATES.
Splatoon's marketing was excellent; they need to do more of that for more of their games, if they hope to see the NX launch well, let alone give the Wii U's last two years on the market a better-than-average send-off.

MoveTheGlow3090d ago (Edited 3090d ago )

Yes, but it's possible that hiring won't be necessary. They're really getting their bearings with the way both Splatoon (which you mentioned) and Super Mario Maker have been marketed. I'm guessing that, just like with the console, a newer overall marketing strategy is in the works by these guys and we'll see the new look for Nintendo in ads by the end of next year.

wonderfulmonkeyman3090d ago

I hope that's the case, because Xenoblade X could sure have used some of that Splatoon mojo...

Errefus3090d ago

NOA sucks at marketing, they like dont give a fuk.. We are getting devils third soon and no marketing or nothing.

I expect X to get nothing here... Really wish NOA will step up their game.

DonBugen3090d ago

Makes perfect sense. After all, RPG fans are born knowing exactly what an RPG is and how to play one; they have a natural instinct to go online to look for these games. No one ever just stumbled onto an RPG and found out that they love it. And it's not as if Wii U owners want mature, fantastic open-world games or anything.

I mean, it's not as if any other RPGs have ever been widely promoted, done fantastically well and sold massive amounts of games, getting tons of fans, this gen or any other. I mean, ignoring Skyrim, Fallout 3, Final Fantasy VII, Fable, even Zelda... it hardly ever works, really.

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110°

With Chronicles Done, It's Time to Make Xenoblade X: Definitive Edition

With Chronicles finished, it's time to return to the mechs and mysteries of Mira

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dualshockers.com
jznrpg327d ago (Edited 327d ago )

Yea. I own it but don’t want to pull out the Wii U

Zeldafan64327d ago

I never unplugged my Wii U. Still play it almost daily but a definitive edition of X would be appreciated.

jznrpg327d ago (Edited 327d ago )

It’s one of the systems I have the least games for . Though there are some really good games on it. I have systems from Atari’s , Nintendo’s, Segas , TurboGrafx 16 , PS’s etc etc so I put a few in my game storage room. I do pull it out from time to time and I have a new one in a box but won’t open that .
But I’d really like to have a Chronicles X but not on Switch whatever the next console is preferably so they can add more quality to it .

Zeldafan64326d ago

Lucky, you didn't need to explain that.

Zeldafan64327d ago (Edited 327d ago )

Playing X at 1080/60 would be great so waiting for the Switch successor would be ideal but it wouldn't be smart to make it a launch game. It would suck waiting til 2025 to get X definitive edition but I think that's what will happen.

I know people say Wii U has no games but I've got over 100 games for it.

luckytrouble326d ago

I mean, when people say a system has "no games" they aren't saying the system literally had no games released on it. They're more commenting on the state of games that make the system worth owning. For many the Wii U never had a game that made the system worth owning, or if it did, it has a Switch port or successor at this point anyways so they were effectively proven correct to have never purchased a Wii U in the first place.

Yes, depending on the individual the Wii U remains worth owning for the handful of games still locked to it, but for many they'd rather just wait to see what else gets ported in the future at this point. There is exceptionally little you can only play on a Wii U these days though, especially with the eShop dead so anything that may have existed only on it is no longer of consequence to non-Wii U owners.

chaos999327d ago

They said it cost too much time to remap controls unfortunately

luckytrouble326d ago

In all fairness, that's probably a reason they're passing on a few of the still Wii U locked games. Starfox Zero, among the reasons you may not want to port it, would need its entire control scheme reworked from the ground up. Chronicles X may not be as extreme of a case (I don't know, I've never played or watched gameplay), but often unless a game is going to sell really well, it can be hard to convince a company to do more than the basic expected remaster work. Heck, a lot of people figure the only reason we got Galaxy 1 in the 3D All Stars collection for example is because they had already done the work for the Nvidia Shield port for China, which subsequently is likely the major reason they didn't include Galaxy 2. They simply did not want to remap the game controls. It may sound silly since it sounds so simple just by the words, but you have to figure more goes into it than you're probably thinking if it's that much of a sticking point.

DefaultComment326d ago

Yes, I agree. We definitely need to retake Xenoblade Chronicles X which btw it left us on a cliffhanger suggesting there wiull be a XCX2 .... and im up for it.

isarai326d ago (Edited 326d ago )

I put so many hours into X, just please ad a music volume setting was going crazy walking around base and hearing

"UH UH... YEAH!.. YEAH!...YEAHYEAHYEEEEAAAAH!..U H UH!"

FinalFantasyFanatic326d ago

I can't believe they haven't done it yet, it's the Xenoblade game I'm most excited for, I would buy it in a heart beat.

60°

Operation Rainfall: 10 Years On

It has been 10 years since Xenoblade arrived in the US, we look back at how the game almost never showed up if not for a group of dedicated fans.

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unboxedtv.net
ZeekQuattro764d ago

I wish The Last Story would make a comeback.I played it years before I got around to Xenoblade. Mainly because of the scalping going on because of Xeno's limited run. It took me a few tries to get into it but once I did I couldn't put it down. A Wii hidden gem for sure.

pietro1212763d ago

As much as I love Xenoblade, Last Story was the better game IMO. I wish Nintendo would remaster or simply port the game onto the Switch.

porkChop764d ago

Xenoblade went on to be a really successful franchise too.

pietro1212764d ago

I wish the Last Story get a Switch remaster or remake. That game deserves a second chance

50°

The 3DS and Wii U eShop is shutting down in 2023 - download these games before they’re gone

Nintendo will be shutting down the eShop for the 3DS and Wii U completely in 2023. Makes sure to check out these games before they do.

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knowtechie.com
MadLad806d ago (Edited 806d ago )

If they're not important enough to be held on their own official storefront then they're not important enough to give your money to Nintendo.

Buy these, physically, used or simply emulate them.

This article comes off as nothing more than advertising games that Nintendo, themselves, don't care to offer you... buy now!

ocelot07806d ago

Wait hang on where all the outrage? I swear when Sony tried to do this with PS3 last year. There was outrage from all corners of the gaming universe.

Why does no one care Nintendo is doing it?

MadLad806d ago (Edited 806d ago )

There has been.
A lot of it.

Simply type in "3DS" in Google and tell me what you see.

ocelot07805d ago

Oh I have a fair few websites reporting on it. But where is the outcry on here? I remember their was 2-3 approved top voted articles when Sony announced they where closing the PS3 store. All slating them and not caring about customers.

I should of worded it better. Where is all the outrage on n4g?

MadLad805d ago (Edited 805d ago )

N4G is a fanboy site, mainly frequented by only Sony.
Microsoft is their direct competition, so you'll typically only see articles that are made to rile up those fanbases.

Nintendo does it's own thing, so they're rarely brought up, aside from their fans. The most you get is the same typical two or three posters claiming Nintendo is only for infants.

If you come to N4G for educated discourse and reasonable discussion, this isn't the place. Sad as it is.

pietro1212805d ago

It's lame that it is shutting down. Now I feel rushed buying all the rpgs I missed out on the system.

XxINFERNUSxX805d ago

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XxINFERNUSxX805d ago

This should help if you want to soft mod it excellent guide and up to the latest and probably last 3DS firmware update: https://www.youtube.com/wat...