Phil May Writes:
"We're always slightly suspicious when developers claim that their game mixes the best elements of two well-loved genres. In the case of Go Go Break Steady, Vancouver developer Little Boy Studios brashly states that its game fuses the freneticism of rhythm-action gaming with the chill-out dynamics of a puzzler."
In an attempt to market the Xbox Live Arcade game Go! Go! Break Steady, marketing firm 'Taxi' invited a bunch of B-Boys (and Girls) and pop-n-lockers to a fake audition. The dancers showed off their skills, but were then asked to do it again while solving a puzzle, emulating what you do in the XBLA game. Hilarity ensued. Check out the video.
Pretty creative marketing, I'd say, but I bet those kids finding out it was "fake" were pretty pissed.
At least they'd get some exposure, ending up in the video or commercial or whatever that was.
As has been widely discussed, developing a successful indie title for Xbox Live Arcade is not the simple task it appears at first blush. Here, ex-EA developer Ahmed Usman Khalid candidly discusses the successes and difficulties that arose in the development of the somewhat overlooked Go! Go! Break Steady, a rhythm/puzzle hybrid game with hip-hop flair.
Go! Go! Break Steady combines rhythmic beat-matching with match-3 style puzzle gameplay. Choose your character and make him dance to the beat while solving increasingly challenging puzzles.