Marcus Nilsson, founder of Ghost Games and Executive Producer on the new Need For Speed, told AusGamers that the newest game in the franchise isn't aimed at dads, saying they had a very specific demographic in mind.
"Take the FMVs [full motion videos], right? They're obviously focused on the target audience, right? Fifteen to 22-year olds. And they rate really highly within that field. Is it something that I would sit back, at 42 years old, and watch a movie of? Probably not. But we're not making the game for the two kid dad that goes to childcare and picks up kids and tries to balance work and private life. The bulk of the people will be those [15- to 22-year olds], and that's who we're making the game for."
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Targeted demographic content? And they wonder why gamers roll their eyes and move on to the next title.
I still think the FMV integration looks slick in this new NFS title but all this market research really kills the natural flow of creativity within the AAA sector.
Is it still always online? Then as a dad I will not be getting this game. Of course its aimed at 15-22 year olds because they have no concept of what it is to waist money.
For a moment there I thought we were getting a Karate Kid game, but then I realised it was just NFS and the readings on my excite-o-meter dropped real fast.