Worldwide, the PlayStation 4 has a bare majority of the three-console market—according to Ars' analysis, there are about 10 to 12 million more PS4s than Xbox Ones in gamers' homes. The PS4 also outsold the Xbox One a little faster than normal in the second quarter of this year, suggesting little pressure from Microsoft's lower priced system.
So why the price drop in Japan? It seems a bit odd considering the PS4 is already selling about 16 percent better in Japan this year than it was at the same point last year, according to data from tracking firm Media Create. The Xbox One and Wii U aren't putting up much competition on Sony's home turf, either, lagging well behind the PS4 for months now.
Still, the PlayStation 4 is struggling in Japan with regard to one key comparison: the PlayStation 3.
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Doubt it.. its selling well in the West..
Maybe we are looking at it in the Wrong way...
what if it was a message to Microsoft saying" if you guys drop price on the Xbox 1again we will be right behind you"??
PS4 is selling well if they dropped Price it will be Spring 2016 i feel it
Doubt it but if it does it will be just 50$ less. They're not that desperate to drop it to 300$. Making it 350$ would make it cheaper before Playstation VR hits the market next yr. They need to have a lot of ps4's out there by then so they can have the best chance of converting people into the VR market.
I'm interested on the PS3 gains.
It's surprising it is still so alive in Japan that Sony would cut the PS4 price like this.
Or perhaps there is no reason whatsoever to the price cut other than "Thank you for your support."
the ps3 is still $250 and it's been out for almost 9 years. doubtful sony wants to take a hit to it's profits when the company as a whole is still trying to recoup itself.
The PS4 is just finally gaining traction in Japan. Price cut or not, the biggest issue since the system launched was the fact that Japanese developers were making every game cross generation that they could because they didn't want to rely on a new system. I guess they didn't trust the PS4 since it didn't absolutely catch fire with no real system seller games for the Japanese audience for awhile. But by doing that, it only ensured that people would continue to buy for the system they already owned. There was very little reason for Japanese people to invest in a PS4, despite the fact that the PS4 was already only around $345 in Japan when the price cut was announced. I won't even touch on the impact of releases that cross the mobile boundary and entice people to look at the Vita version instead due to the mobile nature of many Japanese gamers.
That has started to change though, as more titles are releasing or have been announced that will be PS4 only. That means it's finally time for many Japanese console gamers to make a decision as to whether or not they're going to move on. Sales already have been steadily increasing in Japan, and MGS5 proved that the PS4 still has high potential for the Japanese audience, more than doubling weekly Japanese PS4 sales on launch week.
The price cut will definitely help in a big way, especially since that drop has expanded across all of East Asia, but that's just natural progression when the system has been out for as long as the PS4 has now. Sony already announced a lot of great releases that will be coming next year for the PS4 and not the PS3. Either way gamers would start moving onward and upward.
People need to remember that the holiday matters though, and Sony could win Black Friday and the holiday season in a big way with even a $50 price cut and some good bundles. Let's just wait for Paris Games Week and see what Sony has in mind. I can practically guarantee that we'll be seeing a $50 price drop to $349.99 by November as some megaton announcement that basically seals things.