What is Sony’s Secret of Success With PlayStation Brand

TTZ: Sony came, saw and conquered with the original PlayStation 20 years ago and are still standing strong. What is it's recipe for success?

[TeeKay]

its a combination of innovation, market sensibility and knowing what your audience wants imo.

[SniperControl]

Spot on, these things have and will continue to make Sony the greatest console and game maker ever.

[suckingeggs]

Not dropping Its current gen console for Its next gen console...

I can name two gaming companies that have done this

[Why o why]

Sonys gaming ethos and track record vs others gaming ethoi and track records.

No abandonment or minimalistic approaches but willing to take far more risks.

[breakpad]

the secret sauce behind Sony ...is simply one word Japan ....Videogames , you like it or not are visual art and in visual arts, Japanese (and generally Asian as ethnicity ) are artisans with natural talent in it

[Griever]

I think the reason for Playstation's success is variety. Playstation offers the most diverse lineup of games in the industry. All other consoles lean towards one or two genres so only the fans of those genres buy them. For example, Xbox leans towards shooters and racers. Nintendo consoles lean toward platformers and family oriented games. Playstation offers the most genres of games on a single console in the gaming industry so gamers of all tastes and preferences buy them. As a result, Playstation home consoles get the most number of sales each generation (well except for the last gen where Wii was the leader).

[donthate]

I disagree with that, because we all saw what the PS3 delivered. It wasn't what consumers wanted, and they revolted and moved to the Xbox 360.

Personally, I would say Sony's success was the CD-ROM drive in the original PS1 and polygons i.e. 3D worlds. That was huge at the time, and they dominated the gaming industry for two whole generations. When I say dominated, I mean like utterly destroy everyone else. It wasn't just a monopoly, it was a total monopoly.

A lot of people are nostalgic about this, just the same way people are nostalgic about Nintendo/Mario. They grew up with the Playstation, and have fond memories of it. They want that to still be around.

That is Sony's strenght that they have an exceedingly strong brand all over the world. Even the massive disaster of PS3 was overcome, and I really do not think anyone else could have overcome something like that.

Ironically the 3rd console curse affected MS too with Xbox One in a very similar position, and they are now recovering too. However, MS do not have as strong brand as Sony do in most other parts of the world other than UK/US.

[SniperControl]

@donthate

"I disagree with that, because we all saw what the PS3 delivered. It wasn't what consumers wanted, and they revoled and moved to the Xbox 360"

That's why the PS3 outsold the 360 in the end even with the year head start the 360 had.

The PS3 bought pioneering technology to consoles and the masses, a Blu-ray player, a HDMI port, Bluetooth connectivity, a powerful CPU, Eyetoy, Move.

You are living in fantasy land my friend.

[AngelicIceDiamond]

The games, innovation, superior Smart buissness sense and their straightforward nature when it comes to delivering what the fans want.

[breakpad]

@ donthate...hey "donthate" donthate Sony because your a bit blind with your X360-disastrous-for-gaming-era ...
PS4 current course we all hoped that it would be followed by PS3 back then ...but lazy developers bored to exploit the PS3 beast and jumped off the train on the X1.5(x360) forcing all the game market nearly change to an ugly westernized-simplified place for teens (see COD, GearoWar Capcom-Lostplanet3, DMC...Square -FFXIII..Kojima-MGR although MGR it was still good,)
Fortunately Sony managed to turn things around ,insisting on quality and here it is crushing competition again

[Ezz2013]

@donthate

Is that why Ps3 outsold Xbox360 ?!

Plz change your name to something else
it doesn't match your comments

[TrollityTroll]

Donthate
"I disagree with that, because we all saw what the PS3 delivered. It wasn't what consumers wanted, and they revolted and moved to the Xbox 360. "

And the PS4 is massively outselling the XB1 while the XB1 is selling at pretty much the same rate as the PS3.
So ... will you stand by the same comment above in reference to the XB1 then? I doubt it ...

[chrisx]

I wonder what life would be like without Sony. Thank heavens for them and the PS brand

[gosukyomomma]

Yep the uniqueness of the games and diversity of games is what makes me keep returning to the playstation brand. So much choice and all top quality too. sony exclusives really do show how much extra care and attention they put into their games

[remixx116]

Exactly, Sony has always been about diversity and quality in its games and it has always been about gaming first. Hell even the ps3 which was advertised as an everything box fell back on games and succeeded in the end.

This is the "gaming" industry and Sony has always topped the "gaming" part pretty well.

[chaosx]

and going up against competition that were lead by a bunch of ass hats on release with a PR team that tore them apart.

[Azzanation]

I agree with everything but innovation. Sony's track record for innovation has been actually taking other companies ideas eg Vita, PS camera, Trophys, PS Move are all direct ideas from there opposition and thats only naming a couple, I could add Rumble Packs, HDD and even there own games like Jak X and PS allstars etc. Sony are the best out of the 3 who can read the market and ill give them credit for that.

[JackStraw]

If you wish to make an apple pie from scratch, you must first invent the universe.

[Azzanation]

@Jackstraw
I am not against companies improving on other companies ideas, I do disapprove those who claim them being innovative and not respecting the original companies ideas in the first place. Its not really innovating its more improving.

[gosukyomomma]

blue ray.

[3-4-5]

PS4 has sold well based on " Greatness Awaits " but a good portion of that Greatness still needs to be delivered.

* PS2 = Gave everybody everything you could want.

PS3 = struggled and then found it's way very late in it's life.

PS4 = Sold well based on the fixes and improvements from PS3 to Ps4, and also it being the most powerful combined with brand loyalty.

PS4 hasn't delivered yet like PS2 did, but it does seem to be on that track.

PS4 got a HUGE media push in it's favor and that definitely has factored into some sales, like how the Wii did.

I'd say by the end of 2016 PS4 probably will have really started to be GREAT, where as right now it's kind of a " Well it seems like it will be great "

It's still probably the "best" option for a lot of gamers, but I wouldn't say it's delivered anything that is truly above and beyond the XB1.

I believe it has the potential to Be great, but it's still working it's way there.

It does have a nice advantage over XB1 in that it gets more favorable articles spread around the web, so that helps keep it in the mind of people that it's still on top.

I don't think PS4 is THAT much greater than the XB1 at this current point in time, but it's future outlook does seem that it will maintain it's lead throughout the duration of this gen.

PS4 has a nice lead and I don't see it losing that.

PS4 has more RPG's and especially more JRPG's.

JRPG's sell consoles/handhelds....they just do.

[JackStraw]

What are you even talking about? Little to nothing of what you said is relevant. You're just talking.

[strike101]

competitors mistake and failures

[GribbleGrunger]

A proven history for quality and diversity.

[Brazz]

this! The history of the playstation brand! A console which has a rhythm of releases during the entire generation, with Ps4 selling well, we can be sure that we have the variety, rhythm and quality of games we've had in previous generations, and not a console that is completely forgotten at the end of generation (looking at you Xbox / Xbox 360)

[Spotie]

Outsourced cross-gen games and multiplats don't count.

[Azzanation]

If MS stopped supporting the 360 they wouldn't have bothered releasing FH2, Titanfall and Tomb Raider on it.

[WelkinCole]

Yeah their track record of quality is unmatched. It is the main tenant in their brand and why it is unrivaled everywhere. They support their console the full span and they do their own thing

The other thing most people also forget is that Sony always push the envelope of gaming as a media.

You will always see them highlight niche/non mainstream games like flowwer or ICO or the Indies this gen.

To them PS is more than just a business.

You can never go wrong with a PS console.

[hiredhelp]

All of the above plus there not affraid to ask what people want,They take blame not blame the consumer there overall a open honist committed gaming company and I think that shows.

[FallenAngel1984]

PlayStation's greatest strengths as brand is offering the most diversity for the broadest demographic both mainstream and niche, supporting platforms with content years after its successor releases, pushing the boundaries of formats and hardware, willingness to adapt and expand upon market trends, and most importantly trying to offer the best value on a platform for as long as possible.

[iceman06]

THIS...was well said! Seriously, no fanboy nonsense, just an honest evaluation. +Bubs

[italiangamer]

If it wasn't for Sony, people would still look at videogames as a kids/nerds hobby and it wouldn't be nowhere near as big as it is today. They ushered the 3D era of videogames that we enjoy today.

[2cents]

Yeah PlayStation is nice,
So were Sega and Atari.
So are Nintendo and MS.

Make a good Console, make good games and the sheeple will come.

[2cents]

@tmh... Thanks, I'm glad you got what I was referring to.

@James... I did read the article and after reading it, a thought came to mind that I felt the same way about many 'other' console manufacturers during their heyday.

Also, I find it highly amusing that people 'off topic' me on a reply to my own post. Why can I not comment on my opinion of the forum in relation to my comment?
Considering the number of disagrees I had received without a single reply, I had to say something... :)
But it's ok, I get it. We are all equal here on N4G, but some are more 'equal' than others.

Finally... The Playstation Brand would be nothing without...

Dreamcast
DS
The wii-mote
XBLA
XBMP
Xbox live
Achievements
...

Funny how people forget how much Sony 'borrowed' from others as they call themselves the greatest. Make no mistake that just as Sony, the 'others' have borrowed too.

Thank you for listening and please show your support by hitting that Disagree button.

[chrisx]

give it a rest ur trying too hard

[2cents]

Chris... With intelligence comes ease.

You are a very insecure and spiteful individual to be so flippant with your condescension.

[submarinna]

2cents, sorry kid you are the insecure primitive troll here. just go play your xbox. just get the hell out you are irritating and definately less intelligent. fool

[2cents]

Submarinna, you go where Chris goes.

He posts, someone replies with a different opinion and like a silent fart you come to his defence with an attack on the poster.

Two in the same. I think nearly every comment from this account is almost side by side with Chris, or defending him. Could it be..?

Nah, you couldn't be that insecure to have multiple accounts to feed your ego could you?

Anyway, its been fun getting to know you better chris/sub.

As you suggested, I think I'll play some bloodborne now and then maybe a few rounds of killer instinct later.

Have fun doing whatever it is your doing.

[AudioEppa]

I agree with all the above and tbh if PlayStation wasn't around I probably wouldn't be playing video games right now.

Gaming was just something to do at first, then I stopped caring.

When I saw my first PSX commercial everything changed, gaming no longer was just something to do, It became everything I am.

At some point in my life whenever I decide to to get some tattoos I will have their logo somewhere to represent how much PlayStation means to me..

I know this is going to seem cheesy but I started tearing up a little bit trying to put this message together lol

[asmith2306]

"It became everything I am." - deep.

[Ocsta]

Nah dude. It's been me and Playstation for 20 years now. I have very few human relationships that have lasted that long. PS4ever.

[donthate]

That's just sad...

I mean that in a sympathetic way. You should develop more human relationships.

[curtis92]

@donthate there are literally a thousand different ways to tell you how much more complicated it is than just "make more human relationships." The world isn't always black and white.

[Immorals]

The right marketing, the right games, the right price with a company people associate with entertainment.

[Horyzon]

The best games.

[TWB]

Well, one thing that has greatly contributed to that IMO is that the Playstation brand grew with its fans. From Crash and Spyro to J&D and R&C to Uncharted and Resistance.

I just hope this gen we are seeing more new and interesting games, maybe some more fun and light hearted games like during PS1 & 2 gens.

[KryptoniteTail]

It's no secret. They just do things right (not perfect but right).

[DialgaMarine]

Easy. The original PS was such a resounding success because Sony was smart and capitalized off Nintendo's poor relationship with third party devs. They created the most open platform in history, and invited all developers to make some of the best games in history. Out of the big 3, Sony is the most genuine gaming company; always has been. They've never put the most focus on a select few genres/ titles that sell. They take any and all games, which is why PS always such an amazing library. If you actually research it, both Wii-U and XBone's game lineup completely pale in comparison to PS4. Meanwhile Sony actually has a lot more to announce, whilst Nintendo and M$ are just kind of relying on what's already announced to keep the sales flowing for the entire next year.

[Ocsta]

Because Playstation is gaming. Its really that simple.

[Ashlen]

Sony's success was due to Microsoft's failed vision for Xbox.

All Microsoft had to do was build a console for gaming that was more powerful than Sony could afford to compete with.

Instead they tried to push a crap DRM box built on the cheap to subsidize kinect (which was still $500) that was based on not pushing the industry forward with the assumption that 720p would still be an acceptable gaming resolution for the next gen.

[Multiplatguy]

Fans and people round here will disagree with you en mass but you're not wrong. Most people admit the moment the PS4 won the hearts and minds of consumers this gen was when they announced you could play offline and play used games.

PS4 is a great system and it was always going to outsell the Xbox but the amount of success they are having right now is completely Microsoft's fault.

Back two years ago, if you asked people why they were getting a PS4.. The response always had Xbox in it; Forcing Kinect on us, always online, price, no used games.. It's no secret. Microsoft did this. And that is an disputable fact, no matter what people round here want to believe.

@XiKurapikaKurta

I already said it was destined to sell more than Xbox. I was referring to it being the stronger and more popular brand. I have a feeling you didn't even read my comments.

@nix

I was replying to a comment about the PS4 though. And that makes it on topic, I shouldn't have to state that but I've had problems with users and mods using semantics in order to remove my comments because they don't like the opinion. This is completely on topic as it was a response and not a comment.

[Aloy-Boyfriend]

PS4 and Xbox One had almost the same amount of preorders after E3, then pre orders started to drop for the bone after MS kept pissing off fans. Yes! Many people went with PS4 because of that, but after 2014 that's not longer the case. MS has done everything right with Xbox and yet PS4 still has the lead.

Why don't people buy an Xbone instead of a PS4 if the Xbox is so much better like fanboys say? Well Sony has done the right thing since the start and they have been publishing games for it. Not only that but the 3rd party deals and games will help the console in this sparse holiday. Every SP4 exclusive has sold consoles proven by the monthly NPD articles.

Sony has done a great job and without MS mistakes, they gap could have been closer and maybe tied. However I doubt Xbox would be #1 in sales. PlayStation has had a better history and has been longer in this gen, not to mention they have a bigger fanbase.

Sony lost a huge amount of fans because of PS3 mistakes as well, but they could gain them back overtime and strengthen their fanbase with PS4 even more. MS despite of fixing everything, they still can't catch up. Go figure!

[nix]

i think this whole thread is about Playstation brand. not PS4. Playstation was there before xbox was there.

[sactownlawyer916]

First your "facts" are disputable. How many people did you interview to come to your conclusion? How many from the US and how many fro m eu? PlayStation has a long history of making great hardware. Much longer than ms. That and the fact that the ps3 had great exclusives lesding up to ps4 is why ps4 is destroying xbox.

[Ashlen]

Ok, this is about the Playstations whole life, and in that way I admit my reply was short sighted.

But I do have to comment on this statement

"PS4 and Xbox One had almost the same amount of preorders after E3, then pre orders started to drop for the bone after MS kept pissing off fans. Yes! Many people went with PS4 because of that, but after 2014 that's not longer the case. MS has done everything right with Xbox and yet PS4 still has the lead. "

This is absolutely not true, perhaps your new here or have selective memory.

I remember when people were regularly posting links to Amazon to show how PS4 was out selling/and preordering Xbox when PS4 was in top sot and Xbox was like 15'th and how N4G basically had to create a policy of not allowing articles that were basically just links to Amazon sales page.

And lets not forget the infamous Facebook poll that was like 84%-16% in favor of PS4 before they were released.

[Ashlen]

Some links for the Historically Challenged

Amazon takes down Facebook poll after PS4 destroys Xbox One

http://www.afterdawn.com/ne...

Xbox One PS4 E3 poll Amazon

http://gamerant.com/xbox-on...

PS4 continues to dominate xbox one polls pre orders

http://www.cinemablend.com/...

PS4 beating Xbox one in US poll

http://www.gamespot.com/art...

Staggering Amazon PS4 vs Xbox one Results

http://www.bf4blog.com/stag...

[uth11]

For me it's because Nintendo tech doesn't keep up or get enough 3rd party support.

And I refuse to buy anything by Microsoft

So I went with Sony by default.

[GNCFLYER]

After reading the comments above mine my answer is now

D. All of the above. You guys covered it all.

[ninsigma]

For me it's always been about one thing. The games. I ho entry could care less about the extras although they are nice. The playstation games have always appealed to me so much. My childhood is full of memories of amazing games on the ps1 and ps2 and that trend continued on into my teenage years and up until I was 22 with the ps3. When I think of playstation, I know I will be treated with an amazing library of games that appeal to me that I can't get anywhere else. Playstation has done right by me always.

[JW1080]

Plain and simple reason to their long period of success, outstanding video games you can only play on Playstation.

[MasterCornholio]

Well the games of course.

That's why we buy PlayStation's in the first place. We don't purchase them to watch movies, control our TVs or surf the web. We buy them to game on them.

Simple as that. If PlayStation manages to provide a gaming experience that most people want it will end up selling the most.

This is just my opinion.

[Tctczach]

Unique titles I'd say. Something Xbox should think about more and I'm an Xbox guy. Until Dawn looks great.

[Youngindy21]

Xbox has plenty of unique titles. Just because they aren't QTE interactive movies like Until Dawn doesn't mean they aren't unique titles. No Sony has titles that focus more on Story and less on gameplay.

[iceman06]

That was refreshingly honest. (At least around N4G) I think MS has traditionally stuck too close to their roots and what has made them successful WITHOUT taking too many risks. I understood that reasoning in the beginning. But, as they became established, their were still very few risks (from the games side). I'd say they took more risks day one than at any other time in their short, but vibrant history.
That being said, I think they might now have a vision that is possibly changing that paradigm.

[Jayszen]

Sony has been successful with the Playstation brand because it has always focussed on gaming and gamers first and has always charted its own path as opposed to reacting to a rival. The one time that Sony faltered was with the PS3 when it was used to introduce and win the HD disc war with Toshiba's HD DVD technology. However, Sony soon corrected the problem and the PS3 went on to be very successful. With the PS4 Sony has definitely cut out any excesses and focussed on giving developers the best possible console it could within a price range, and gamers the widest variety of games, exclusive or multiplatform.

[lemoncake]

They made good quality and price CD player, DVD player then bluray player, I know non gamers who picked up these machines just for these features.

[strickers]

Ps2 was an awful DVD player though.

[nitus10]

Compared to what and when?

The PS2 popularised the DVD player in the same way the PS3 popularised the BD player.

Going back to the launch of the PS2 in 2000, DVD players were not cheap, in fact they were 50% or more of the price of the PS2 which also had the added advantage in that it could play games.

[PrinceOfAllSaiyans]

Quality, Diverse, and innovative games. Let's be real Sony is the only one that take chances with their games, while Nintendo and MS like to play it safe. Sony isn't afraid to go out of its comfort zone and do bold things. And it caters to many markets instead of only catering to one or two. If it wasn't from Sony I wouldn't be gaming and their probably wouldn't be no Xbox in the first place. You don't win ever console generation you've been in by just playing it safe with your games, releasing the same 3 games over and over, and only focusing on a few countries. Sony innovates the gaming world first with CD's, DVD's, and Blu Ray, and dual analog sticks.

[stavrami]

great consoles and crappy customer service seem to do the job just nicely.

[LAWSON72]

Affordibilty
Marketing
Support

Sony managed to f 2 of those up when the PS3 launched and it showed when it launched. I love the thing but the PS3 had a terrible launch

[mike32UK]

I miss my fat 60GB Launch ps3, that thing was absolutley beautiful, expecially in comparison to the slim. The less said about the super slim the better ha

[nitus10]

At launch of the PS3 what was taken as arrogance on the part of Sony was really a joke, but then again many especially the Media did not understand Japanese humour and satire which if they bothered to take the time can be very sophisticated.

As for price well yes it was expensive compared to the XBox360 but it did have features that the XBox360 did not have such as a Bluray player, a hard disk and HDMI which the XBox did not have at the time.

[StormLegend]

Games, hardware and PSN.

Those are the reasons I like Playstation.

[giovonni]

I agree slightly with everything everyone said however, the main reason why Sony has been successful comes from them capitalizing on other companies mistakes while using the same branding tactics they've used for generations. Nintendo failed to move the console generation forward by sticking to a cartage based system (after they rejected Sony's cd based model for a new nintendo system) Sega failed by offing the same type of experience but at a steeper price (Saturn) while shooting themselves in the foot with the Dream Cast. Microsoft's customer relations, lack of support, and miscommunication through out their generations aided to Sony's success also. When you look at the PS4, its the same concept as a PS3, with upgraded graphics, and processing at a lower price than Microsoft, all the while maintaining the same gaming concept from Sony's past with minimum innovational concepts compared to what Microsoft or Nintendo were trying to do. you can disagree, but really think about it.

[Captain_TomAN94]

They have a better console with better games. I w0nd3R HoW day are WinNing? HUR DURRRRRRRRRR

[RosweeSon]

I reckon it's all down to that young lady from the late ps1/very early ps2 adverts who conquered worlds...
https://m.youtube.com/watch...

I wouldn't mess with her ;)
Classic

[Paleblood]

Nintendo revived the gaming industry and it was Sony who transformed it in the mainstream success that is today opening the way for matured content and developers to keep what they want.

I was an ultra passionate Nintendo fan until the day I bought the first PlayStation, it transformed me to a whole new gaming level.

There are a lot of good things that has made Sony the king in the gaming industry but I just want to mention one that really did make me respect them more:

How they stick with the PS3 even when at first it was a failure and they didn't abandoned it and raised the PS3 from the ashes like the Phoenix and make it surpass the 360 that was launched a year before and cheaper.

What an achievement. I take my hat off to Sony for this.

[PhoenixUp]

What's admirable about PS3 is that it actually had a better start than 360 despite being more expensive and not having a worldwide launch.

Xbox 360 sold 1.50 million by the end of 2005.

PlayStation 3 sold 1.84 million by the end of 2006

[GNCFLYER]

Be careful guys, phil spencer could have had this written as a way to get sony secret recipe for console success.

/s

[KingofGambling]

"the PS3 was a success. It was what Michael Jackson’s Bad was to his Thriller." Great reference and very true.

[PickAShoe]

i remember experiencing PlayStation for the first time, and the boot screen sound when you load in a disc. That sound stays with PlayStation for me.

[strickers]

PlayStation treated gamers as adults for the first time, and still does.

[lunatic0001]

I think they are listening to what gamers want but that came with the screw up that was the ps3 launch...they thought people will accept the 600 dollar asking price while also trying to shove that over complicated cell processor down developers throats...they managed to bounce back later in the ps3 life cycle but came with the price of not having the best selling console of that generation after leading during the ps1 and ps2 era...they fixed their ways with ps4 and are being rewarded

[sovkhan]

All of the above, but what make it unique for me, is their tracks record and the risk they dare to take.

No other console has so much diversity and so called niche games...Add all the niches together and you are heading for success no matter what...even coming one year and half late and pricey!!!

[BigGamersSmallTalk]

The PS1 it was all about putting in the work, being the underdog and having to prove yourself.
The PS2 was a DVD player, and the cheapest you could buy, so it helped make it a success, and a focus on games instead of power.
The PS3 was a cheap Blu-ray player and being behind forced Sony to try all the harder, it gave out a lot of exclusives because they had no other choice.
The PS4? I wish I knew...I suppose it's more to do with perception and Microsoft shooting themselves in the foot. Honestly Sony is getting outworked in every area right now. I almost wish they'd be behind so they could pump out the games like they did with the PS3. But then I'd probably not be as happy with my Xbox One, because they are forced to work twice as hard as Sony. So who knows? Mob mentality this generation I'd wager.

[Locknuts]

I agree entirely with your observations.

[bryank75]

The quality and quantity of the exclusives when they release will speak for themselves, I can say this without doubt because there was a time that I would have said "I will never trust Sony and they can't do anything to make me..." but somehow they did it.... and the games they put out are so creative and polished and diverse that it is hard to deny them. MS on the other hand gave us a console that broke on me 3 times in a row, brought money hatting and timed dlc and other timed exclusivity to the forefront. They essentially caused an arms race in the console war resulting in gamers losing out.... F MS.

[BigGamersSmallTalk]

So you're holding a grudge for something that happened 8-10 years ago? And that was fixed for free? Microsoft gave 3 year warranties for free on all Xbox 360 consoles. That'd be like me holding a grudge against Sony for telling me to get a 2nd job to buy a $599 console, or that the PS3 would be 1080p 120fps, or that rumble was "last gen" so I didn't need it in my controller.

Point is, as a gamer we buy these consoles for the games. Thus far this generation Microsoft has outworked Sony, who seem to be inclined to let indies, remakes and old PC ports fill in the void on their admitted "sparse" lineup of first party games.

It seems to me that a lot of people let Sony get away with things that they were quick to call Microsoft out on. Buying up timed DLC and marketing instead of making exclusives, raising PSN+ prices, not exactly listening to consumers when it comes to features and games we want.

Again, it's all opinion, but I don't think Sony can afford to do the 3 exclusives a year thing, and expect people to be happy about it. (And when I say exclusives, I don't mean the indie or AA stuff). As we all buy these consoles for certain games.

Everyone knows you buy a Sony console for Gran Turismo, God Of War, Uncharted, Sly Cooper, Socom, Microsoft console for Halo, Gears, Forza, Fable, Crackdown and Nintendo consoles for Mario, Zelda, Mertroid, Smash Bro's ect...

[Locknuts]

I like the fact that they kept dumping money into the PS3 even though it was financially ridiculous. It was nice to see them support a failing product no matter what, and they turned it around (looking at you Nintendo).

It kinda makes up for their anti-consumer behaviour in the past with their divisions outside of Playstation.

[bryank75]

Vini, Vidi, Vici. Bow before Sony, Xbots.