180°

Xbox chief doesn’t see 'as much value' in TV cable box features

When Microsoft originally unveiled the Xbox One nearly two years ago, the software maker was focused heavily on entertainment. Reaction was swift and critical from fans, and the launch quickly turned into a disaster. Phil Spencer, Microsoft's Xbox chief, took over the role around a year ago and he has re-centered the company's focus on gaming. In an interview with The Verge, Spencer has shared some of his vision around the future of the entertainment features in the Xbox One.

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theverge.com
Gazondaily3222d ago (Edited 3222d ago )

Good! That whole focus dragged the console down massively!

"Whether I think I'm going to become an additive thing to your cable box... I'm not sure we have as much value to add there in the long run where I think about where the space is going."

Yup its the right move in this medium. They went in FAR too strongly with that approach at the start of this gen, completely misreading the appeal to the target audience. Harsh lessons learnt there!

Godmars2903222d ago

They were trying to latch onto cable, make people pay for it and XBL, when the popular thing is becoming to cut it. To break the monopoly that cable's become.

meanthyme3222d ago

The addition of a usb digital tv tuner which recieves free OTA channels completely disproves that point of view.

Godmars2903222d ago

You're talking about something they did after messing up with the connection to cable. All of the reversals after DRM.

_-EDMIX-_3222d ago

Yes....losing will do that to you.

" They went in FAR too strongly with that approach at the start of this gen"

I don't mind them getting the TV stuff out of the way, we can't just ignore that the consoles theses days do it all.

My only issue with that is its clear lots of the systems tech was around that move ie the OS's footprint.

They can make the next XB the same way and I won't have an issue, merely focus on making a much more powerful system. The game in GPU's this gen is pretty huge.

ShottyatLaw3222d ago

I honestly believe this is an example of the downfall of focusing too closely on market analysis reports, rather than recognizing consumers' true interests.

I am sure that reports from the 360 showed that people use their consoles for video and other, non-gaming activities quite substantially. Likewise, Kinect 1.0 sold very well. Looking at the numbers and reports alone, those out of touch with the core audience would think more multimedia and more Kinect is what the audience desired. We know that wasn't the case.

Don't get me wrong, though. I greatly enjoy all of the added features and multitasking built into the system. If you came to my house during the last two NFL seasons, you would find someone fully utilizing the HDMI in for cable, Snap, apps, and Kinect on an extensive basis. But Phil is right, I don't see very much value in focusing on these extras, especially from Microsoft's perspective.

If we're not first and foremost buying games, they're not making money, and their consumers aren't truly invested in their games console. It's a simple philosophy, and its one I believe the current team understands.

aerisbueller3222d ago (Edited 3222d ago )

You couldn't be more right about market analysis. It's responsible for alot of gamers' woes. Almost any time you can start a game industry question with 'why in the world would...' it all falls into place when viewed through the lens of market analysis.

Especially those situations where devs have to strike out on their own because their company won't allow them creative freedom or control. Unfortunately, though they have charts and graphs analyzing the performance of specific genres and franchises, they don't seem to have a way to account for how things like fun, originality, or a particular dev's creative vision factors into equation

Lennoxb633222d ago

I like the TV features of the X1, but I like the games more.

+ Show (1) more replyLast reply 3222d ago
Simmo3D3222d ago

Kinect dragged down the Xbox One. TV dragged down their unveiling.

reallyNow3222d ago

I think Kinect is the only worthwhile feature of XB1. Otherwise its just a larger, slower, PS4.

reallyNow3222d ago

Why not? It's a pretty decent device, and a LOT more can be done with it. Same with the Move + 3D. It's really a shame that gamers are too old and stubborn to move on and experience new ways of gaming. It worries me that my VR experiences might be limited because everyone will just keep buying Call of Duty instead of investing in new ways of having fun.

fOrlOnhOpe573222d ago

He was certainly the right man for the job.Something akin to keeping the Titanic afloat with a baling bucket.
Kudos to him.

MasterCornholio3222d ago

More like Don Mattrick went down with the ship and then Phil came along to rescue the survivors.

nix3222d ago

again. Don Mattrick alone didn't make that decision. in the company as big as MS, the guys above him probably made it. he was probably told to make sure it heads THAT direction. he was just the show pony for all that mess. then after the mess, they got Phil to head it the other way. Phil is lucky that he wasn't in the place of Don two years back. if he was there, you all would have been shouting at Phil for bringing it down.

MasterCornholio3222d ago (Edited 3222d ago )

@Nix

Again Don chose how to achieve those goals. There were many other ways that he could have combined gaming and media services into one device.

The higher ups don't necessarily design everything.

Don Mattrick is far from innocent which is what im saying.

MasterCornholio3222d ago

Well im happy that they changed their focus.

Dedicating half of the unveiling to TV stuff and then bragging about showing the console was really painful to watch. I remember Blow said that the unveiling wouldnt be focused on games and everyone thought he was just attacking Microsoft due to the problems he had with them in the past. I wish he wasnt right.

Anyways its good to see the Xbox brand being focused on games again. That whole spectacle with TV shows and Kinect was just really stupid in my opinion especially after many disliked the first Kinect.

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180°

Xbox No Longer Has Its Head In The Game

Microsoft & Xbox have shut down Arkane Austin and Tango Gameworks to lay off more workers, insinuating that they're not in the game anymore.

XiNatsuDragnel12d ago

They're headless for a long time because closing tango isn't exactly a good move

PapaBop12d ago

Ever since that cringe Kinect reveal they've never been the same. They used to make some amazing games and do great deals with third parties Early on in the 360 era they had games like Chromehounds and Shadowrun, both well ahead of their time. Now instead of nurturing their studios, they'd rather gaslight gamers and throw billions on pre existing studios. Not sure how Spencer is still in a job, I wouldn't trust him to organise a piss-up in a brewery.

Father__Merrin12d ago

We've said all along Spencer needs to go. I wish xbox went back to xbox only with new gears fable forza halo releases lots of third party releases

Those early rainbow 6 Vegas days and phantasy star universe are gone forever

S2Killinit11d ago

MS has its head in the game but the game they are playing is something different from what console gamers expect from a platform. MS’s end game has always been to use the xbox as a trojan horse.

XiNatsuDragnel11d ago

Lol that's funny well this plan they have isn't working homie

343_Guilty_Spark12d ago

Acquisitions always come with cuts

1Victor12d ago

“Acquisitions always come with cuts”

343 trillion points shield activated
343 trillion percent damage negate activated
All damage reduced to 1 for 343 trillion turns.
MICROSOFT DEFENSE FORCE IS A GO

Tacoboto12d ago

Especially for Microsoft, when Booty pretty much said they didn't know how to handle that many studios.

Why even make the acquisition then.

-Foxtrot12d ago

Didn’t they make the swipe for Bethesda when Sony wanted like 6 months exclusiveness for Starfield

It’s like…chill, you got Rise of the Tomb Raider for a year.

romulus2312d ago

Do they always come with senseless cuts becasue that's exactly what cutting Tango was, senseless.

H912d ago

Everyone's acting now that game companies care about games and Xbox is committing the Ultimate betrayal, they are all like this and you have just been quiet about it for far too long

Nuclearmoon12d ago

I wonder if Microsoft do pull out of the console market that it might open the door for valve to relaunch the Steambox. Competition is good for the industry but Microsoft don't even seem to be trying anymore.

UltimateOwnage12d ago

Steam / Valve are one of the few truly pro-consumer bright spots in gaming right now. Thankfully.

Jingsing11d ago

From all the money Valve make from Steam they reinvest almost 0 into creating new AAA titles for the PC platform, Absolutely no giving nothing back in that regard. Wake up.

jwillj2k412d ago (Edited 12d ago )

“Your game has won some pretty significant awards and is a show piece for where we want to go in the future.”

1 hour later.

“We’re gonna have to let you go. You can’t cover our 100 billion dollar acquisition. Oh and take your awards too 👍🏾”

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90°

Fallout 76 Players Have Nuked Phil Spencer in Response to Studio Closures

Fallout 76 players have dropped the big one on Phil Spencer in response to Xbox's closures of Arkane Austin and Tango Gameworks this week.

120°

Meet The Guy Who Just Nuked Xbox Boss Phil Spencer In Fallout 76

He said he treated the Xbox executive like the RPG's final boss

Jingsing14d ago

Somewhat fitting, Considering buying Bethesda was a complete selfish purchasing decision by himself just because he is a big Fallout fan he wanted to own the toy. Well quite frankly Microsoft should look at that and say you put your personal tastes in front of the business and it has backfired.

anast13d ago

Todd Howard out hustled Phil. Howard is definitely in the top 3 all time hustlers in video game history.

OtterX13d ago (Edited 13d ago )

Phil's game character properly looks like a villain too.

https://pbs.twimg.com/media...

Miacosa13d ago

Would be funny is P3 nuked his account temporality as a joke.