Take-Two CEO Strauss Zelnick: I think the biggest distinction between us and some of our competitors is we don't annualize our non-sports titles, and that's for a couple reasons. One is we want to have the highest quality in the business and that takes time, and two, we like to rest our IP in between releases because we believe that's what keeps it fresh and permanent. We don't want to burn off our franchises. It's an unusual strategy, I think we stand alone with that strategy, but it's really paying off. Obviously it takes a while because creating a new IP takes some time, and then you don't always have the biggest success initially as you would with a subsequent release. It's a long-term strategy but history says we're doing well.
Take-Two Interactive CEO Strauss Zelnick joins 'Money Movers' to discuss the company's quarterly earnings results, how confident Zelnick is in the guidance for fall 2025, and much more.
Take-Two head honcho Strauss Zelnick states every time they establish a price, they want to make sure it's "good news for consumers."
It's the why we close servers after 2 years, why we re-use the same assets every year, and why we bundle our game with enjoyable microtransactions.
Re-using assets is not a bad thing tbh. Development is all about re-using code, assets and components.
Can you please focus on delivering enough quality content to justify the $70 asking price? While I appreciate the idea of over-delivering, it's essential to ensure that the base content itself is worth it. I have concerns that GTA6 might have less single-player content because most of the focus seems to be shifting towards online play and microtransactions
The sleaze oozes out of these gaming CEOs faces. It's honestly disturbing how distorted people look when you've realized how money obsessed they really are. He gives off "in one ear and straight out the other" vibes.
I really don't get it
like
do they think anyone believes what they say?
is it that being in charge surrounds you by so many yesmen that they get deluded into thinking everyone is like that?
Well if you look at the last 10 years you will notice there wasn't as single paid dlc. Every update was free whether you want to complain about sharkcards or not.
They're going to make billions on this game especially if they keep the same formula as last in regards to updates.
Selling Shark cards and removing content are not exactly "good news for consumers" lol.
The last time they released any DLC worth playing was 15 years ago.
GTA V is so broken and unbalanced that people would rather do stupid cringey stunts with than do heists.
I'm sure the player base would disagree, and gta5 is still being supported, much longer then most games, after all I bought gta5 day 1 on ps3....
Take-Two head Strauss Zelnick has denied closing Rollerdrome developer Roll7 or Kerbal Space Program 2 studio Intercept Games.
That's hilarious because he did and said the same thing with 2K Marin who developed Bioshock 2
They've been closed since 2013 but not officially acknowledged
He just doesn't want the backlash so pretends there's no issue.
I wish Ubisoft and Activision thought this way, and stop with the COD and AC crap.
Take2 deserves all the sucess, sales and reputation they have.
Well they do have the #1 most lucrative franchise.
Being number one isn't crucial, but being respected is.