30°

Xbox 360 Continues to Struggle in Japan

Microsoft's Xbox 360 has enjoyed some success in North America, Australia, and the UK but Japan continues to remain elusive. Despite offering exclusive games from Japanese developers and multiple 360 pack-in bonuses, the new Xbox console is having difficulty gaining traction in the Land of the Rising Sun.

According to a Famitsu Marketing data survey, 113,000 Xbox 360 units have been sold in Japan this year. Over the past 11 months, Sony has sold 1.4 million PS2s. The new releases of PS3 and Wii have already trumped Xbox 360 yearly sales in just a handful of weeks. Even the Game Boy Micro, a niche collectible, managed to sell 150,000 units this year. To be fair, Xbox 360 outsold GameCube in 2006 as Nintendo's now-defunct console sold under 100,000 units.

Read Full Story >>
uk.xbox360.ign.com
TheMART6364d ago

But Blue Dragon has changed chances

Just wait for the months to come

PS360PCROCKS6364d ago

WHO CARES!? All the news is anymore revolves around Japan, I don't live their, I don't care how well the 360 is selling their, I would love to see Microsoft sell well their, but honestly, story after story day after day about how it's not selling is a little overboard people, quit posting these stories, we know it's not selling by now. Also, yes Mart Blue Dragon will help, but it wont make an impact like Microsoft hopes, if it was released in the summer and not 2 weeks after the PS3, it'd be a bigger difference

THWIP6364d ago

They have a slow month for news, so they repeat the same sh1t for the 50th time about how MS is fairing in Japan. However, they do so, right as Japan is starting to show interest in the 360, because of Blue Dragon and Lost Planet. If at the end Feb. '07, MS still hasn't sold 200k units in Japan, then this might be news....but it's pointless right now.

devv056364d ago

Indeed, why should I care. The Xbox 360 is a great console and is doing well world-wide. If the Japanese don't want it, thats fine to me. It's their problem, not mine.

More interesting is to look at the reasons. Lower price, better online service and exclusive games aimed specially on the Japanese market. Maybe they're just racists who'll only buy their own goods.

beans6364d ago

Im so tired of hearing about Japan seriously! 360 is by far the best console created to date and it looks like certain people will continue to miss out on this really great experience! For the next couple of years it's going to be all about the games on 360 whether people want to believe it or not!

Show all comments (7)
200°

Why Xbox believes it must cut costs and close studios

Companies, particularly public companies like Microsoft, need to grow.

Read Full Story >>
eurogamer.net
gold_drake7h ago

i mean its pretty simple, they spent close to 30 billion in acquiring activision, they thought they'd make it bk no problem, and that didnt happen.

its just shit that because of MS's miscalculation alot of people lost their jobs.

Jingsing3h ago

This is exactly what many people said would happen including the CMA and FTC. Lies lies and more lies and they allowed a $69 billion buy out to happen.

gold_drake3h ago

oh yeh it was 70 billion. that was my bad haha even worse.

thesoftware7303h ago(Edited 3h ago)

gold,

You can't be serious, right?

Do you think that MS thought they would make 80bill in a year & Half? They haven't even released titles under MS yet, lol.

But in fact, that A/B revenue is already paying off, look at the last earnings call. That $80 billion is long-term money, my guy, no sane person/company would think they would make that back in any short-term situation, it's a long-term investment.

Let's play silly then. If MS's reason for laying off staff and closing studios was due(which it really was not) to the A/B deal, tell me what Sony's reason was for past studio closures, the recent 900-person layoffs, closing Sony London, shutting down Dreams, and closing Japan Studio? Zipper? Psygnosis? cuts at all their internal studios.

Keep in mind, you are claiming MS's reason is because of the A/B deal; please explain Sony's reason.

Hofstaderman3h ago

You actually still defending them? Sheesh.....

gold_drake3h ago

this is not a sony vs MS debate. dont make it something it isnt.

and of course not, but im pretty sure they thought they'd make more money after the deal. they didnt, and closed off some studios.

its pretty insane to think there is any other reason for the closure of studios in this case.

romulus233h ago(Edited 3h ago)

(It really was) due to the Activision Blizzard deal and the loss of physical sales due to gamepass. You keep bringing up Sony in all your posts about this, stop deflecting and trying to change the topic, this is about MS and what they are doing.

BehindTheRows2h ago

Has nothing to do with Sony. Stay on topic.

notachance2h ago

once in a while you see someone too invested in their make-believe console war that everything happened has to be connected to said war…

a bit of banter between fans is normal, this crusade you’re doing now isn’t.

Chevalier2h ago

Wow idiotic. You bring up very old closures not that there haven't been recent ones from Playstations, but, seriously stop deflecting. This has NOTHING to do with Playstation.

Does Playstation got $3 trillion behind them and daddies wallet? No they don't so stop making a fool of yourself.

Xbox has never been profitable really and they just keep losing money so between their worst hardware sales, terrible 3rd party sales and now terrible 1st party sales.

Gamepass numbers that are no longer being announced shows their numbers after 3 years of missed targets has flatlined. Plus their recent gains up to 34 million were ONLY because they folded Gold members in too. Absolutely take your idiotic rhetoric out of here. Keep on topic without deflecting.

S2Killinit2h ago

Ayayayay with these xbox/MS excuses.

+ Show (4) more repliesLast reply 2h ago
thesoftware73039m ago(Edited 26m ago)

Drake,

"this is not a sony vs MS debate. dont make it something it isnt."

You are correct that it's not an MS Vs Sony Topic, but when exaggeration and imagination mix from a one-sided social group, similar examples are needed to ground radical thoughts; in this instance, the example was that shutting down 3,4,5, even 6 studios during a restructure/ buyout/acquisition is not some anomaly(it can suck) that has to be dissected or spell doom and gloom.

"But I'm pretty sure they thought they'd make more money after the deal. They didn't, and they closed off some studios."

But they did make more money, a lot, actually; the last earnings call showed a huge growth in profit, almost all due to A/B revenue.

"its pretty insane to think there is any other reason for the closure of studios in this case."

The fact that they did make money, kinda throws this out the window, and besides, you don't wake up and say, hey let's close a studio, you look at the output, you look at the dev as a whole, the long term and short term, you weigh it against all other studios and goals, you keep key members, ect..then you close if they are the weakest links...which by MS analysis they were.

Again, I will make a small Sony comparison, just so some of you can understand and see past the bias; Insomniac, ND, and Bungie have made some of the best games ever created, yet Sony saw fit to cut jobs in every of these studios, even tho Insomniac & ND are the biggest producers of PS games, leagues ahead better than Tango and Arkane, yet, they saw cuts, mind you, while being the TOP produces of PS first party. They were told to cut costs, and more jobs may be on the line, and Bungie is being threatened by a hostile Sony takeover. Put that in perspective, as I know that layoffs and dev closures are different, but if the best of the best is getting cut off, it is less than surprising, that lesser studios are closing.

@Cheva,
My response fits well with your comments as well. You even went on to prove that the dev closures are not just due to A/B acquisition. Then you point out Sony has less money than MS, inferring that MS should keep devs open that they see as lesser earners, while Sony having less money makes it okay to close them. lol...it doesn't work that way.

gold_drake32m ago

im not reading all of that. u have ur opinion, i have mine.

thats rly it.

but this aint sony vs ms.

ApocalypseShadow13m ago

You're trying to compare a 100 billion company to a company that has 3 TRILLION worth. SIE has to live or die on their own. And in turn, PlayStation has helped the main company again and again. Sony has to balance out what is working and not working in the company.

While Xbox has Daddy Warbucks footing the bill to keep the platform afloat. They have been bleeding money from Nvidia hardware in the OG Xbox, the RROD fiasco, the attempted 2013 DRM nonsense and the lies about being the most powerful console in the world and the losses of paying out millions to prop up a service hoping it catches on with enough subscribers to justify its existence.

They're not comparable if Xbox isn't allowed to live or die by its actions. It's subsidized. Revenue isn't profit. And if they were profiting on their own, they wouldn't be closing developers. If they were profiting, they wouldn't need Daddy Warbucks spending 80 to 100 billion buying up 3rd party publishers to sustain a loss leading platform.

They stopped announcing game sales, stopped announcing hardware sales, stopped announcing game pass subscribers, they are putting games on their competitors platforms but you're telling us that they are doing great even after killing jobs and closing developers at Xbox.

Stop drinking the Kool aid. You're drunk.

anast3h ago

They are going to use AI for a large portion of the game development process. Upper management need bonuses and the shareholders need more money. So, people will lose their jobs.

Skuletor3h ago

Maybe they were already using AI to make business decisions, which would explain why they closed Hi-Fi Rush's studio, then said they need more games like Hi-Fi Rush not long after that announcement.

Crows902h ago(Edited 2h ago)

They shouldn't have bought any studios. Some is okay...but they went on a shopping spree...stupid

Einhander19722h ago

The better question is why did Microsoft buy publishers for a service they were subsidizing they knew couldn't support.

And why are so many websites trying to make people feel sorry for Microsoft instead of truly criticizing the fact they are closing studios and killing jobs that would have been fine if Microsoft themselves hadn't gotten involved.

Quit feeling sorry for Microsoft and start feeling sorry for the industry and the all the gamers who are actually losing out.

THIS IS MICROSOFTS FAULT.

RNTody2h ago

The first thing that happens after any major acquisition or merger is a consolidation of the whole new portfolio, which includes cutting any excess, bloat or portfolios that don't fit the larger MO of the big boy. So far, it's been par for the course with Microsoft and that's why gamers have been so against this acquisition. Tango Gameworks is the beginning. You think Microsoft wants to pay to keep small timers like Ninja Theory in business?

There is absolutely zero evidence to suggest that Microsoft will improve any of these studios, but plenty to suggest that they will get rid of what they don't need and hold onto the IP. The real agenda of the acquisition was always to acquire The Elder Scrolls, Diablo, Fallout, Call of Duty, Candy Crush etc. that will create millions in passive revenue stream for Microsoft regardless of where the games release. Microsoft simply wants their cut.

Because of Games Pass Microsoft has no interest in investing in new IP which is risky and requires creative talent they can neither nurture nor manage. Game Pass has also not grown in the way Microsoft expected it to, even post acquisitions. Therefore the logical thing to do, without serious money makers to release, is to cut as much cost as possible.

Show all comments (21)
110°

7 Deserving Games That Never Got Backward Compatibility

Backward compatibility works for many games on newer consoles, but titles such as The Simpsons: Hit and Run have been left out.

90°

20 Best Survival Games of All Time

From base building to swinging willies, here are the best survival games around, which include a couple of less than obvious picks.

Read Full Story >>
culturedvultures.com
Vader821d 6h ago

No 7 days to die is criminal