Activision sells in more than $500 million of Destiny worldwide, biggest debut for a new franchise

Activision sells in more than $500 million of Destiny worldwide during its first day of availability, the company has announced.

[BillmadeAGate]

Guys Destiny's gonna have some comp. Borderlands the pre sequel is next month 😆

[Webbyy]

That's about 8.3 million copies? Nice!

@LazyGoron True. My mistake. But i noticed it's shipped not sold.

[LazyGoron]

I don't think that's the correct way to do the math (you did 500 mil / $60 = 8.3 mil).

This is over numerous countries with different prices and monetary values for the game. Heck in AUS it might be $90 and their currency is stronger than the US dollar.

Also there are all the bundles (how many sold out??)

I'd say the game sold about... 3 or 4 million copies

[patsrule316]

Also, don't forget about limited editions and ghost editions.

[LightofDarkness]

This is also sold in, which means it's only the amount sold to retailers. Activision have made their money back regardless, but it remains to be seen how many are sold through to consumers.

Regardless of the game selling well, I have a feeling Activision have flooded the market just to recoup their investment, and we'll be seeing a LOT of copies of Destiny sitting around on shelves in the coming months. It'll sell a lot of copies, but $500 million worth? We shall see.

[joab777]

Don't forget about the season pass which OS future earnings.

Also, as big as Destiny is, it still doesn't have CoD recognition, so word of mouth will be huge for the future of this game. Ill b interested to see how many settle in for the long haul.

99% of ppl havnt hit real endgame and raids havnt released yet so we will see.

[JackVagina]

None of yous are taking into account the

Shipping cost
Manufacturing cost
Console royalty cut
Retailer cut (gamestop, walmart ect ect)

Publishers make like 35-40$ per game sold

(based off standard edition and US prices only*)

[spacedelete]

8 million is very impressive. personally I'd rather watch paint dry than play Destiny but i'm still glad its sold well now its on PlayStation platforms.

[Army_of_Darkness]

The best time to invest in a new ip is when next gen is just beginning, kinda like a fresh start plus there is very little competition currently and everyone needs a new game to play.

[domford1981]

Also, don't forget UK, we pay double for everything 😭

[Tetsujin]

I'm part of the $500+ million crowd

[fr0sty]

As far as activision is concerned, shipped = sold (to their customers, the retailers), so they've made their $500 mil back already.

Good for them. This game is worthy of the praise.

[Benchm4rk]

@Army_Of_Darness

100% Agree. No one in hell I would of bought Ryse if it had come out say 3 or 4 years into a console cycle.

[spence52490]

Yeaaaaaaaaaaaaaa, No.

[Magicite]

so Activision got back as much money as whole project is worth in just one day? Incredible!

[spicelicka]

Borderlands is critically acclaimed but it's not a huge seller. And it's only coming to last gen systems, i highly doubt it'll come close in sales.

[shysun]

Last gen only, no way. They dropped the ball on this one, but when borderlands 3 hits omg!

[Zero-One]

Well, I am looking forward to buying them both!

[qwerty676]

and this is why they didn't want early reviews

the hype level was so high astonishingly high no need to ruin that.

[ImHyjack]

I played it about 2 hours last night it's just not a great game. I'm not haten just saying I expected more like the first time I played Gears of War or Halo or Cod 4, Borderlands,Uncharted any game that made you go wow that's awesome.

[DeadlyOreo]

I get that feeling with this game though, to me it's a breath of fresh air as it is actually a decent game. Maybe you set your standards way too high, have you thought you may never get that good feeling again, regardless of if the game is good.

[tlougotg]

I kinda of agree, in fact, the beta although good had me hesitant on buying the game because of the repetitive nature. In the end i bought it along with the glacier white headphones and although i was pissed off i had to redo what i had done in beta, i started to enjoy it. I started playing and by the time i knew it, it was already 2:00 a.m. lol

The game isn't the next coming of Christ and it was hyped wayyyy to much but it wasn't a waste of my 60.00 either in my opinion. Maybe the headphones also immersed me into the game because they sound really good.

[Benchm4rk]

"I started playing and by the time i knew it, it was already 2:00 a.m. lol"

I was the same. It got to about 5am and I had to force myself to turn it off. My kids dont care what time I go to bed. They get up and come wake me up too. I was lucky if I got 3 hrs sleep haha

[hello12]

I like it so far even though i am still only playing the Earth missions on hard level, played through during the beta.

[Ck1x]

I personally just hope that this doesn't become the trend of this Gen! Throw millions and millions of dollars marketing the game and it will sell regardless. Not knocking if Destiny is good or not, but Watchdogs fell into this same category.

[Palitera]

And Brink, and Homefront, and Destiny's twin sister Assassin's Creed 3.

Overhyping, removing content to sell as DLC, over aggressive marketing etc etc are here since last gen.

Destiny just took the BS to a new level.

The game is good. Just good.

[jmac53]

How is Destiny's twin sister Assassins Creed 3? Really curious on how this explained.

[patsrule316]

I understand a lot of people didn't like Brink, but personally, I loved it (after the patch to fix lag). It is one of the few games I got 100% of the achievements, including DLC, and played it a ton.

And as far as marketing goes, they also gave it a public alpha and beta. If the game was just hype, we would have had the opportunity to find out. Enough people enjoyed what they played to know it was worth buying, not just the marketing.

[Palitera]

Regarding AC3: Absurdly overhyped, took a while to the PR hypnosis to fade away, dumbed down for ultra casualization (as D3 vanilla), incredible story advertised, which turned out to be actually quite boring, only boring characters everywhere, distinct lack of creativity etc.

In the end, they're just good games. Not 0.1 above it.

-

About Brink, as in AC, or Destiny, or Homefront, there's no problem at all at loving these games. I'm just talking about my perception of these, which in certain points relate also to the general public point if view...

People hate Dead Island, I love it. Critics hate Deadly Premonition, avid players generally like it. We don't have to agree, but the point about Brink here is that it was advertised (by the companies themselves, not the media) as a contender to COD and it wasn't even finished when it was released. Even after it, it lacked production value and polish. But the deceiving marketing and overhyping is what I was pointing to.

-

Finally, the demos called alpha and beta (they weren't this, neither of them):
We could see the gameplay, but not the major problem of the game: repetition and barebones content to boost DLC sales. I bet everyone thought the 'beta' wasn't 20% of the whole game. Did you?

[Gamerbeyond]

wait, CK doesnt like the fact acti spend millions promoting a game they spent 500 milion to develope, haha omg, never go into business. haha

[Ck1x]

It's not about that, it's just going to show you that if you put enough money and hype behind a game you can make it successful no matter what.

[meatysausage]

So it paid off its whole dev costs in a single day?
Jeez, cant wait to play it on PS4 in a few months when i get some free time

[Hanso]

this is sold in not sold through (us the gamers)
I liked the beta but i expect a crapton of dlc so im not buying it now maybe in a year when a GotY is coming..

[Remy_Chaos]

Congrats Activision and Bungie, even though I despise Activision, I decided to pick Destiny up because of Bungie, so far I like it.

[SirBradders]

I'm enjoying it and I hope others are aswell there are some flaws but hey its a new IP they'll get feedback and improve it over time. The overhype of it has put people's expectations to high but at the same time it has sold the game.

[Nodoze]

I just don't understand why a large majority of players are now max level 20. Seems like a significant pacing issue with the development.

Level cap in 1 day? That is pathetic.

[SoapShoes]

People with no time... Playing nonstop.

[jnemesh]

You must have missed it when Bungie said that the game really BEGAN once you hit the level cap. There is a TON of content in this game, and lots to do besides just hitting your level cap.

Think about how much content World of Warcraft has AFTER you hit your cap! No, Destiny is not a "true" MMO, but it is similar.

If you approach the game with an open mind, you will have lots of fun. Is it the 2nd coming of gaming? No, but it doesn't need to be. It's well worth the $60-$90 for the game.

[JeffGUNZ]

Destiny was also designed to hit the level cap quick, so you can being the real game after the soft cap is hit. This game will be about obtaining gear to break the 20 soft cap. Also, if someone plays for 18-20 hours straight, it's not hard to do.

[Christopher]

If you've ever played an MMO, it's the same thing. Developers design content around the majority of their userbase who won't just run through content and play it for days on end, only taking breaks to sleep.

Most MMOs have a level 50 cap, which a group of people that's less than 1% of overall players get in the first few days. While most people are still in their teens or low 20s. If not rerolling and trying out new stuff or the like.

Also, being level "30" isn't the end game. Destiny is about leveling up new gear and you can only get the best of gear by doing 6-man raids. So, There's a ton more for these people to do in the game. You also have to level up all of your class abilities, which are outside of your 'level' as well, and there are two subclasses to level up as well.

tldr; some people grind a lot and being level 30 right now is far from a sign of having 'completed' the game

[WeAreLegion]

How hard is it to proofread a title before you post it, Brian?

[Deividas]

Every other site is saying that its $500 Million "Shipped" not sold to consumer.

" retail and first party ORDERS worldwide have exceeded $500 million for Destiny"

just says orders not sales worldwide.

Either way thats pretty impressive.

[equal_youth]

As much as i like this game by now it feels a little bit like it's missing something. maybe its just the feeling of ripping something of for the DLCs. Story wise it feels hollow but the gameplay makes up for that. PVP is really great too.

I think in time and with a good expansion line up the game will only get more awesome and i see it selling even more. Maybe it goes so far that we see DLC on Disc again.

[Ko_Uraki]

And still no reviews for a most anticipated game a day after its release date is another record.

[JeffGUNZ]

The severs didn't go live till it was midnight in Australia. Any reviewer who posts a full review in a handful of hours on this scope of a game, will clearly be premature. Reviewers needs a good week or at least 40-5o hours, experience the end game before making a real conclusion. Did you play the beta, that's all I needed to get hooked.

[TheFallenAngel]

Titanfall could have launched big based on the hype alone if it was on all platforms. Activision wins once again.

[DefenderOfDoom2]

Yeah , pretty impressive . What i would like to know is, how many PS4 DESTINY bundles did they sell? 2 of my friends i grew up with, bought the DESTINY PS4 glacier white bundle yesterday.

[LazyGoron]

Does anyone have a clan or want to start a clan? None of my friends really play games like this and have a hard time finding randoms to complete the coop/story missions.

PSN is MartianOnShrooms (play on PS4)

[S2Killinit]

Add me, mine is Amirofski (PS4 as well)

[Rob_Ko]

congratulations, Destiny really deserve it, awesome game

[1nsomniac]

Firstly, these figures are based on pre-sales to retailers & were a result of lies & false claims from the media, publisher & the developers. Claiming that pre orders were more than they were & false rewards & accolades again from the media in order to acquire more pre-sales from retailers under the assumption of keeping up with demand.

Secondly, let's see how many are now actually sold to customers & are not returned or resold within the first week of sales!

[jjonez18]

Destiny 2 confirmed.

[jmc8888]

Good for them. They are going to clean up when you factor in post day 1 sales, the $34.99 DLC, and the eventual rumored PC version.

The game is great, but if you played the Alpha or Beta, you knew that.

It's basically Warframe on the single player co-op side, and Halo competitive multiplayer.

I'm only at level 12, and I think at level 15 some big perk opens up. Guess the Alpha ranks didn't carry over.

Cutscenes look great, actual gameplay graphics, well at least they're detailed.

Fun game. You can also level up your character in either area. So no matter if you play co-op singleplayer or competitive multiplayer, your character is progressing.

There's a lot right with this game, and it's fun, which is what matters.

Haven't done multiple characters, but you can.

[Gamerbeyond]

to contrast watchdogs has made over $350 million, multiplats are on fire this gen. atleast activision will hopefully invest more projects with bungie.

[MeliMel]

Yeah lets see, this is a great 10yr project. Im pretty sure they can manage atleast one more AAA IP with the team they already have. New version of Marathon anyone?

[Gamerbeyond]

if you know comprehension, im saying this generation, mutliplats are having a bigger impact on next gen consoles, and thus this should influence how third party games are created and advertised.

[Fkhalf16]

Im a noob with FPS but Im enjoying playing Destiny so far. Got that PS4 Destiny Bundle. I wonder how many was sold and if SONY will reveal how many PS4 are SOLD at TGS next week.

[S2Killinit]

the game is hella fun.

[Yaay4me]

lol I'm so sorry to do this but I have to call it what it is. I find it funny that people are disagreeing with you. I think the people hating on this thread are xbone fans, who are upset that the game is better on PS4. They either don't have the game to begin with, or if they do, they are more likely than PS4 players to be disappointed since they didn't play the alpha/beta (or did they?). either way, it looks like the first scenario is the more likely outcome since the game is been out for a single day, and already people are decided that "its not fun". Most people don't give up on a game that quickly. so Im going to assumed the haters are people who hate that the game is FREAKING AWESOME! (:

[Einhert]

That or they have oh I don't know a different opinion?

[TongkatAli]

It's Wii U owners too, they hate on every multiplatform because it's not coming to them.

[Yaay4me]

@Einhert
I did consider that above, but the sheer number suggests a different story. The game is a blast imo. The fact that people are disagreeing with the guy for saying the game is fun, tells me that out of those 4 disagrees (one of which is probably you), 3 of them are being insincere. why else would they make up their mind so quickly after launch? Supposedly, they just bought the game the day before. Its just my speculation. Not facts, but it makes sense. and it speaks to the sad nature of some fanboys.

[JeffGUNZ]

@ Yaay4me

hahahahahahahahahahahahha. That's your conclusion?! I have it on Xbox One and I absolutely love it. Really, how is the game "better" on PS4? Do you have more planets? Do you have more classes? Do you have double the content?! Oh, you mean the leaves are slightly clearer in the background? Oh ok, that explains it.

Did you ever think that perhaps, just like everything else that is considered to be the "cool" thing, a lot of people think it's cool to hate on it? I know 10 people personally who got Destiny on X1 and they absolutely love it. Stop making everything a damn fanboy argument. A lot of people are hating on it because they either don't like this style of game or they are immature because youngsters still think it's cool to hate the popular thing.

My goodness, how on earth you really think your logic makes any real sense baffles my mind.

[Emme]

Since I occasionally watch it on Twitch but havent really a great interest in it: what, in a nutshell, is Destiny ? Is it a 100% shooter and thats it ?

[Jubez187]

Shared world shooter with loot and abilities and shit

[MeliMel]

Congrats to Bungie and Activision.

[mcarsehat]

It's a bit of a funny thing this launch. In terms of gameplay, Destiny doesn't have the originality of a new franchise. It is the highest selling new franchise because it is a carbon copy of other big franchises, it isn't a bad thing that it is successful, it is just not that surprising.

It is like the Django: Unchained of Video Games.

[GenericNameHere]

$500M investment for the investment of a franchise that's going to span a decade, recouped in a single day. WOWZERS!

[MrDreadnought]

A Great marketing victory, not saying the game is bad, but I'll say that the budget spent on marketing was indeed well spent, hype is what makes good first weeks in sales.

[Jubez187]

Umm I think it was more the Alpha and Beta that many people liked rather than a couple ads on the side of gaming website (which most people have ad blocker by now)

[S2Killinit]

Bongie really did a great job with Destiny, so I'm glad they are selling like hotcakes. I already got mine with a glacier white PS4. Happy gaming to everyone.

[turdburgler1080]

Next week it will be "gamestop refusing to except anymore destiny trade-ins."

[g5bay]

Marketing won again smh. "Next week it will be gamestop refusing to except anymore destiny trade-ins."
This game sucks.

[dreamed]

"Activision sells in more than $500 million in destiny worldwide".......wtf does that even mean???.

It amazes me how people who cant string a coherent sentence together are even allowed to write a article???

[poor_cus_of_games]

Let other publishers know, let sony market your game, break all records. Well done activision and bungie.