GRTV caught up with associate producer Azure Bowie-Hankins to learn more about the work that goes into fleshing out the personality and humour found in The Sims.
"As we like to say, in Sims 2 we made them 3D, in Sims 4 we made them 3D on the inside," says Bowie-Hankins of the major area of innovation in The Sims 4.
Two new stuff packs are coming to The Sims 4 on 18th April: Party Essentials and Urban Homage, bringing party gear and clothing respectively.
The Sims 4 offers countless scenarios that make the game interesting. Power Up Gaming looks at the best Sims 4 challenges to spice up your gameplay.
EA CEO Andrew Wilson and CFO Stuart Canfield talked about some interesting topics, including The Sims, Battlefield, and the future of the company's business.